by The Editors on October 25, 2017
Sometimes it’s hard to be a punk rock fashion line in the grand house of Gucci. Try though they might it seems that Volcom just can’t live up to the expectations of its parent Kering, according to a story on SBGmedia.
Kering reported revenues in its Sport & Lifestyle segment grew 15.9 percent on a currency-neutral basis as a 17.3 percent jump at Puma offset a decline at Volcom. . . Volcom’s performance continued to be hampered by the challenges faced by specialist distributors in the US.”
Yes, blame it on the “specialist distributors.”
[Link: SBGmedia]
by The Editors on October 24, 2017
Shred, the Park City, Utah based makers of sunglasses, goggles, helmets, and protective equipment, has joined 1% for the planet and joins a crew of more than 1,200 businesses that have committed to donating financial support to environmental causes.
“One of Shred’s core values is to protect the natural world that serves as our playground. This only makes sense given that every product we make is designed to enhance one’s time outdoors and that our love for the mountains was a key catalyst for launching the company,” explains Shred Co-founder and CEO Carlo Salmini. “And as we celebrate our ten year anniversary, we’re working harder than ever to translate this belief into action.”
For the official word from Shred, please follow the jump.
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by The Editors on October 24, 2017
Beer rules. There’s nothing better than hanging with the mates pounding beer after beer after beer. The buzz comes on. The talk gets loud, ya fecking kint. Beer spittle spackles your faces, and what you’re saying becomes the single most important concept in the universe, “No, no, wait, listen, shut up. . . ya, keeding?” Oh, yeah. Beer truly is the nectar of the gods. But the sad thing about beer is that with all this upside there just aren’t enough craft breweries, especially in Australia.
Well, luckily Mick Fanning, Stirling Howland, Joel Parkinson, Bede Durbidge, Josh Kerr, Anthony MacDonald and Sean Ronan are here to right that wrong with Balter Brewing Company, according to a story on Nine.com.au.
“I’m proud of our team,” says Fanning. “Of the founders, four of us surf for a living and the other three are amazing at business – whether it be operations, marketing and branding or most importantly, the beer.” . . . Despite the big names associated with the brewery, both Fanning and Howland stress that Balter is bigger than any individual. “It was always about Balter and making the best beer we possibly could,” says Fanning. “From the beginning it was never about any of us boys.”
Nope. Not about the boys, just about the beer — the best beer ever.
[Link: Nine.com.au]
by The Editors on October 23, 2017
Vans’ parent company VF Corp announced a 23 percent drop in profits year over year, however, sales for the third quarter were actually up and they have Vans to thanks, according to a story on Footwear News.
Vans — which continues to reap rewards from booming street-culture trends as well as a larger shift, by teens and young adults, away from “mainstream” brands — was responsible for a significant share of that growth, according to the company. . . VF said its Q3 gains were driven by broad-based strength across its international and direct-to-consumer platforms and Outdoor & Action Sports coalition — but most notably the Vans brand and workwear businesses.
Makes sense. Who wears anything but Vans?
[Link: Footwear News]
by The Editors on October 9, 2017
Thanks to a $500 million investment in Supreme by The Carlyle Group, the street wear brand now has a reported valuation of $1.1 Billion, according to a story on Women’s Wear Daily. The Carlyle Group is a massive “global alternative capital” company with their fingers in all manner of businesses, including action watch company Nixon. (click here for the list).
As for founder James Jebbia, well he’s been very . . . businesslike about the deal, according to a story on BusinessOfFashion.
“We’re a growing brand, and to sustain that growth we’ve chosen to work with Carlyle, who has the operational expertise needed to keep us on the steady path we’ve been on since 1994,” said Jebbia in an exclusive statement to BoF. “Working with Carlyle allows us to concentrate on doing what we do best and remain in control of our brand, as we always have.”
Not sure if having $500 million more is exactly doing what’s they’ve always done, but Jebbia might as well give it a try, huh?
[Link: WWD and BOF]
by The Editors on October 3, 2017
Former Master Cluster member Andy Jenkins has been named Global Art Director of Element Skateboards. In otherwords, he just got a great new job at Billabong.
Global General Manager, David Brooks says “Andy is another fantastic addition to the Element family who delivers on our strategy to elevate art and our creative output, while attracting and managing relationships with some of the world’s best artists.”
We’re happy if Andy is happy because really, Mel Bend can do no wrong. For the official word from Element (and a quote from Andy), please follow the jump.
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by The Editors on October 3, 2017
Did you think GoPro’s new QuikStories auto-editing app was a partnership with Quiksilver? So did we. Maybe it was the missing “c,” or the scribble type. Though on reflection we realized that who ever designed the QuikStories logo was probably still in middle school when Natas Kapas created his Ralph Steadmanesque blown ink “impaired” logo work for Quiksilver. Maybe it’s a tribute. . .
by The Editors on October 3, 2017
Led by the SIMA Humanitarian Fund, the surf industry is coming together to help the victims of both Hurricane Irma and Maria in Puerto Rico. All funds will be routed to Waves For Water, who is on the ground in Puerto Rico working to secure access to clean drinking water in the most impacted and neglected areas of the U.S. Territory.
“Surf culture and the surf industry have a long history with Puerto Rico, starting with the fourth World Surfing Championships held there in 1968,” said Dylan Slater, President of the SIMA Humanitarian Fund. “The people, the surfing community and the surfing industry has been significantly impacted by these storms, and we feel an obligation to do what we can to help them get back on their feet.”
If you’d like to help, click here. For all the details, please follow the jump.
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by The Editors on October 3, 2017
The husband-and-wife team of Nick and Laura Visconti are proud to announce the launch of Geography Creative, based in Truckee, California.
Geography Creative is the culmination of over a decade’s worth of experience in digital marketing and visual storytelling, in both outdoor and travel industries. Services include Campaign Development, Social Strategy, Content Production, and Influencer Marketing.
If you’re looking for some marketing direction in these word-of-mouth fueled digital times, make contact with Geography. We know from experience that Mr. Visconti knows how to start a ruckus online and Laura is a gifted image capturer. What more do you need? For the official word from Geography, please follow the jump.
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by The Editors on October 2, 2017
Okay, former Quiksilver CEO Bob McKnight didn’t exactly buy one camera, but he is one of an impressive list of investors helping to fund a new tiny POV camera from a Costa Mesa, California based company called Opkix, according to a story in the Orange County Business Journal.
“The Opkix team is on the cutting edge of new technology and they’ve created a revolutionary suite of products that hits squarely on the needs of millennials,” McKnight said in a statement. “I’m confident that Opkix will change the way we create visual stories for social sharing.”
Lingo bingo: “team,” check; “technology”, check; “millennials,” check; “stories,” check; “social,” check. Sounds like this will be a winner on all fronts.
[Link: OCBJ]
