Design

David Carson Teaches Graphic Scrambling

by The Editors on April 26, 2021

David Carson is a design genius. From creating the iconic TransWorld Skateboarding logo, to work with Ray Gun, Beach Culture, and Surfer magazines Carson has done more to rearrange the visual language of action sports than anyone else. What he does looks easy. How hard is it to cut stuff up, rearrange it, then slap it back down? But, as anyone who has tried knows, getting something that looks good (and communicates on a deeper level) is difficult. Now, thanks to MasterClass we all can learn the basics from the man himself. Click the link for all the details. Or click here to buy his most recent book.

[Link: MasterClass via Beach Grit]

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Upcycled Jones Snowboard Skateboards

by The Editors on February 11, 2021

Everyone needs a roll around skateboard and why not have one built out of rejected Jones Snowboards. Now, thanks to the French it is all possible.

Adrien Reguis and Vincent Gelin founded NoK, a company based in Grenoble, France that specializes in making skateboards out of factory rejects and warranty snowboards. Using a CNC cutting table, NoK chops cruiser skateboard decks out of the middle of a snowboard. The repurposed skate decks are then fitted with new grip tape, trucks and wheels to make a unique and high performance sidewalk surfer. It’s the ultimate upcycle for a snowboard that would have otherwise ended up in the dumpster!

For the rest of the NoK story, please click the link.

[Link: Jones Snowboards]

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Aaron Draplin + Smith Optics = Must Buy

by The Editors on October 30, 2020

Do we need to say more? Thought not. Get them while they’re hot. Aaron Draplin designed Smith goggles for the new season. We love Aaron, you love Aaron. Check ’em out. Very Orange and Thick Lines up for your consumption. They are in limited supply, so you might want to order them now. (Don’t worry about taking ours, we already bought ’em. . . big brain!)

Oh, and if you want to know what Aaron has learned since March 15, 2020 (and it is a stunning amount of good shit), pop on over to Adobe for his most recent video missive.

[Link: Smith Optics]

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Nyjah’s House In Architectural Digest

by The Editors on December 26, 2019

Nyjah Huston’s new pad in Laguna Beach, California was an architecturally significant place even before he remodeled it up to his personal steez. Old media stalwart Architectural Digest was invited to take a tour. Always the proper host, Nyjah showed it all off quite nicely. Watch the video. It’s good.

[Link: Architectural Digest]

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Vans Steps Into Hong Kong Quagmire

by The Editors on October 8, 2019

The downside of holding an open design competition is that someday, someone is going to design something that someone else has a problem with. Well, Vans experienced that this week, according to a story on CNN. The someone is “a Canada-based user named Naomiso” and the someone else with a problem just might be the People’s Republic of China. Vans reportedly pulled the design (along with others) from their Custom Culture design competition on Saturday, October 5, 2019 saying in a facebook post: 

“As a brand that is open to everyone, we have never taken a political position and therefore review designs to ensure they are in line with our company’s long-held values of respect and tolerance, as well as with our clearly communicated guidelines for this competition,” the statement said, without referring specifically to the protest-themed design.

The shoe, shown above, features “a red bauhinia, the flower on Hong Kong’s flag, and one of the yellow umbrellas synonymous with the city’s 2014 pro-democracy protests.” The designer was told the submission was pulled for the following reason:

“Not allowed: Trademarked or copyrighted material, business or brand logos, images of celebrities, professional team logos or mascots, nudity, images of weapons/violence, images referencing drugs, alcohol or smoking, offensive contest, obscenity or hate.”

Obviously, there are a few people upset by the shoe’s removal, and now a #boycottvans movement has apparently started. According to CNN, one Hong Kong shoe retailer has closed three of their stores because of “the controversy created by the contest.” Rough going for a contest about creativity and expression. For the rest of the story, please click the link.

[Link: CNN]

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Benny Gold’s Peace Out Letter

by The Editors on January 15, 2019

In a farewell letter published on Hypebeast outlining exactly why he is ending the Benny Gold brand and handing his SF retail space back over to HUF, Benny Gold (the person) outlines the situation successful artists often get in when their “brand” becomes bigger than themselves — better in one paragraph than many have been able to do in 30 page Keynote projects. He explains exactly how it feels when the beastly machine begins driving the master and creating its own reality. Here is the paragraph from Hypebeast.

We have a beautiful flagship location in San Francisco and an outstanding staff that has helped me realize my full potential. The brand has become bigger than myself and I am forever grateful for this. . . But with this success comes it’s own set of challenges. I now find myself growing less creatively as my days are spent managing people, budgets, and production issues. I am feeling increasing pressure to follow trends and go more “urban” in the attempt to capture more market share. A brand becomes a living, breathing thing and every brand has a life cycle -— well it’s become increasingly clear to me that the Benny Gold brand is nearing its end. I would rather bring it to a close and celebrate it’s life with integrity rather than push it to become something I no longer believe in.

How’s that? It answers so many questions we’ve had about other emerging clothing brands. How do you keep doing the same thing over and over? Season in, season out? It’s nice to see someone admit it straight up — you can’t. Not unless you change everything that got you there in the first place.

Congrats Benny. Well done. We look forward to seeing what you’re working on in the next phase.

[Link: Hypebeast]

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Zero + Roark + Motor Collab

by The Editors on November 30, 2018

Psych. We were just going to mention a new super limited collar between Zero, Roark Revival, and Argentinian artist Motor when we realized that it’s already sold out. Nope, you’re not getting one of the 50 boards signed by Jamie Thomas.

If you’re in Berkeley, California, however, and you love shopping with a buzz to loosen your wallet, then you’re in luck because Roark Revival’s new retail/bar the Explorer’s Club is open and ready for your next beered up holiday shopping spree. Click the link for all the details.

[Link: Roark Revival]

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Tony Hawk Launches Branding Agency

by The Editors on November 14, 2018

Tony Hawk announced today (November 14, 2018) that he is dropping in on the “agency” business model with D/CAL a “hybrid brand consultancy and creative agency based in Detroit and California, get it? Hawk is co-founding the business with partners Adam Wilson (Carhartt, McGarryBowen), Jared Prindle (Tony Hawk Inc., 900 Films), and Ryan Maconochie (Arc, Leo Burnett, Trisect). Katherine Huber is director of client services.

“I’ve worked with many brands and their agencies over the years and even as a relative outsider looking in, I understand the challenges between clients and agencies. Our approach is unique, with an emphasis on authenticity,” added Hawk.

D/CAL says current clients include: Michigan-based DROUGHT,  and HoMedics, San Diego-based Tony Hawk Foundation, and Chicago-based CityBase. For the official word from D/CAL please follow the jump.

[click to continue…]

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C.R. Stecyk III + Nixon = Urban Maneuvers

by The Editors on September 25, 2018

Nixon has talked Craig Stecyk into creating a collection and not surprisingly, it is one of our favorites in a long while. Here’s how they pitch it:

C.R. Stecyk III exists in the shadows, and even when he does slide into the sunlight, it rarely adds clarity. A pioneer of the Dogtown skate ethos, Stecyk has helped shape modern skateboarding in more ways than imaginable: through videos, writing, art installations, and co-founded Juxtapoz Art magazine, among others. A widely-acknowledged street art progenitor, Stecyk’s contributions to the counterculture are so engrained in society that the Smithsonian permanently houses some of his work. 

The capsule includes a watch, a camera bag, and some other cool stuff. Sadly, there are only 100 watches and bags world wide (it’s limited). So if you want one you better hurry to an exclusive Nixon retailer. For the details, click the link.

[Link: Nixon]

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The Boardroom Surf Show Is This Weekend

by The Editors on April 30, 2018

Join all the surfers, shapers, designers, artists, and lurkers as they descend on the Del Mar Fairgrounds next weekend (May 5-6, 2018) for The Boardroom International Surfboard Show presented by US Blanks.

The show features hundreds of incredible surfboards by top shapers, the Icons of Foam shaping contest honoring Marc Andreini, live glassing demos by Douglas Surf Products, the California Gold Surf Auction preview, live music by Hold Fast, Tower 7, and Lay Low, as well as ukulele and guitar builds and demos, and much, much, more like great deals on boards, wetsuits, art and gear.

Tickets are $15 a day at the door ($20 for both days)  or save $5 and order online. For all the details, please click the link. The Del Mar Fairgrounds are located at 2260 Jimmy Durante Blvd, Del Mar, CA 92014, where the surf meets the turf.

[Link: Boardroom Show]

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