Design

It’s Mervin Made In The USA

by The Editors on October 5, 2017

The minds at Mervin have done more to advance boards sports innovation than any one else. We’d list all of Mervin’s firsts and how Mike Olson and Pete Saari were behind all of them but it would take to long. Instead, just kick back and watch the video. Here’s their description.

Welcome to the world of Mervin Manufacturing! Snowboards, surfboards, skis and skateboards made with ZERO HAZARDOUS WASTE in the USA. Mervin is a dream factory in a dream location producing dream boards with dream materials and process. When you ride one there’s more than just the board under your feet; there’s passion, technology, art, history, community and vision. It’s not just made it’s Mervin Made!

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Jim Jannard’s Beverly Hills Bombshelter

by The Editors on October 4, 2017

Billionaire Oakley and Red Camera founder Jim Jannard has always had a fetishist’s attention to architectural detail (and design in general) and that’s why it is so entertaining to check out his concrete and metal Beverly Hills, California home featured in Wallpaper Magazine.

Though it took five years to complete the house, the outline of the project was sketched out in just a few bold strokes: it would have a high-tech feel, bringing in some of Jannard’s product designers for the all-metal fixtures; it would take advantage of its singular locale, with multiple vantage points looking out to the sprawling urban vista; and, of course, it would be monumental, recalling a certain prehistoric rock formation in southern England.

Looks like the perfect place to wait out the days of tribulation.

[Link: Wallpaper Magazine]

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Andy Jenkins Braves The Element

by The Editors on October 3, 2017

Former Master Cluster member Andy Jenkins has been named Global Art Director of Element Skateboards. In otherwords, he just got a great new job at Billabong.

Global General Manager, David Brooks says “Andy is another fantastic addition to the Element family who delivers on our strategy to elevate art and our creative output, while attracting and managing relationships with some of the world’s best artists.”

We’re happy if Andy is happy because really, Mel Bend can do no wrong. For the official word from Element (and a quote from Andy), please follow the jump.

[click to continue…]

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Aaron Draplin Designs The Truth

by The Editors on June 14, 2016

draplin_cbEveryone’s favorite graphic designer, Aaron Draplin, the big man who turns Photoshop layers into music and clean logos into lead guitar sits down with Creative Boom for and interview. DDC fans have heard this all before, but it never really gets old to hear Aaron lay down the truth.

When I started snowboarding, it was daring, and a climate where skiers ruled the hill. And we got messed with. But we made our way, gear, tricks and, my favourite, our own attitude. And all these years later? Those turd skiers have finally caught on to what we showed them. Ha! This has worked its way into my work in many ways. It taught me to be fearless, dumb and to go for it, if it felt right.”

Good advice for any endeavor. If you’d like more of that then you really should buy his book Pretty Much Everything or click the link for the rest of the interview.

[Link: Creative Boom]

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Signal Pours A Urethane Snowboard

by The Editors on May 20, 2016

Hey, look what urethane did for skateboarding. It created the modern era. Somehow we don’t think it’s going to do the same for snowboarding, but we can’t fault Signal Snowboards from trying. Check it out in the latest episode of Every Third Thursday: Pour It On.

[Link: Signal Snowboards]

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SLVDR Craftsman: Josh Oldenburg

by The Editors on May 13, 2016

It’s always to good to see people doing real stuff (not that sitting in front of a monitor and copying and pasting links isn’t real). Josh Oldenburg makes surfboards by hand in San Diego, California and he seems to enjoy it. We enjoy watching him. You probably will, too. Click the arrow why don’t you.

(Editors’ Note: it’s pronounced “Salvador” in case you were wondering. Vowels still aren’t cool in some circles.)

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Jason Robinson And His Tiny Home

by The Editors on April 18, 2016

Snowboard Mag has a great interview with pro snowboarder Jason Robinson on his tiny home. It’s on wheels, but not exactly a mobile home and it’s currently “parked in an alley in Kalispell, Montana.”

But the big motivation is just keeping my expenses down — to have that freedom,” Robinson says. “If you’re somewhere and you want to go somewhere new, but you own a house or are renting a house, you’re kind of committed to that place. And while that may have been what you wanted at that point, it may change. You may want something different. You never know what’s going to happen in the world. And that’s part of the beauty of it — you don’t know — that’s exciting. I’d rather just be ready for whatever happens.

For the rest of the story, click the link.

[Link: Snowboard Mag]

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Hypätä: The Animated Shred Trip

by The Editors on April 18, 2016

We’re always suckers for a good computer animation segment, and this one by Gabriel Thomas is right in there.

Hypätä is a short story about the experience of traveling to the mountains at the height of the season, trying to catch that feeling of riding the backcountry, jumping with complete freedom and without fear when you know the pow will save your landing (and save your life) – dedicated to all the backcountry snowboarders who continue to inspire us.

Check it.

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Burton’s New Step-In Binding Patent

by The Editors on November 16, 2015

burton_patentOn October 6, 2015 The Burton Corporation was awarded a patent (# US 9,147,711 B1) for a “snowboard binding and boot,” according to the United States Patent and Trademark Office. The patent was filed on November 14, 2014.

The newly patented system, which looks similar to the Burton SI bindings of yesteryear with the addition of an elaborate heel latching mechanism, was apparently “invented” by Raymond Robert Kavarsky, Jr., Christopher M. Doyle, and Scott T. Keller.

Click the image to look at it more closely or to check out the pages and pages of official references, schematics, descriptions, click this link.

We especially enjoyed the references list which includes patents held by a host of familiar names including: Fournier, KarolMorrow, Sanders, Raines, Meiselman, Alden, Warburton, Pelchat, and even Spademan.

[Link: USPTO]

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Michael Jager And The Business Of Weed

by The Editors on April 17, 2015

JagerMichael Jager (pictured right) the creative design mind behind Burton Snowboards, and the legendary design firm JDK is now turning his considerable marketing muscle toward the business of legal weed in the State of Vermont.

He and five other CEO’s have have created the Vermont Cannabis Collaborative, according to story on Seven Days VT. What is this collaboration intending to do?

A dream team of six seasoned CEOs — almost all of them old enough to join AARP — is trying to figure out how their alternative business philosophy could be applied to commercial cannabis. Vermont lawmakers appear poised to legalize recreational use as soon as next year, in which case there will be plenty of money to be made. The RAND Corporation estimated earlier this year that Vermonters bought between $125 million and $225 million in marijuana on the black market in 2014.

That’s right. They’re hoping to cash in on Vermont’s newest legalized vice. But, you know, do it the “Vermont way.” Which reminds us: pot smokers always have made us laugh.

[Link: Seven Days VT]

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