Design

Roark’s Aussie Flood Relief T-shirt

by The Editors on March 24, 2022

In an effort to help out the people whose lives have been devastated by the historic flooding on the East Coast of Australia, Roark has designed their “Help a Mate” T-shirt (graphic above) that you can purchase. The profits from the shirt will go to help those who were affected. Here’s what Roark says:

In recent weeks, our friends down under have experienced devastation floods that have left the East Coast of Astralia virtually unrecognizable, forcing thousands to evacuate and sadly claiming over 20 lives so far. It’s been called a once-in-a-lifetime event, and comes right on the heels of the deadly wildfires they experienced not too long ago. With so many of our friends, families and coworkers rooted in the affected areas, we’ve come together to offer up this Relief Fund Tee, donation all profits to GIVIT, an Australia-based non-profit that is providing an immense amount of support to the flood victims in both QLD and NSW zones.

To pre-order the shirt, please click the link and help the cause and get a rad shirt all at once.

[Link: Roark]

 

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Post Olympic News Lister Time

by The Editors on February 14, 2022

It’s newsies time. Obviously, this list is overloaded with Olympic content since that’s what snowboarding is up to right now. And Shaun White is the biggest news from Chinaland. Shaun, and the terrible judging. But, oddly, few outlets wrote about that. Censorship? Probably not, but you know the journalists who are visiting China and hope to stay and/or return to the country don’t want to upset the PRC media watchers. Click the link for the list. And get going. This is enough to make it look like you’re working for the rest of the afternoon!

[click to continue…]

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Vans Tired of Walmart’s Copy Crap

by The Editors on February 9, 2022

Vans is not letting Walmart off the hook in their blatant copying of Vans shoes (see the images above), according to a story on The Fashion Law. Vans filed a suit last year against Walmart’s rather obvious design borrowing, however, Walmart apparently complained that Vans “waited too long” to file suit. Vans believes “a preliminary injunction to block Walmart from continuing to sell “copycat” versions of “virtually all of [its] bestselling shoes” is necessary.” Can’t really blame them.

Vans has since lodged its reply to Walmart’s memo in opposition, taking issue with Walmart’s arguments, including the retailer’s claims that Vans lacks robust trademark rights, primarily for its OLD SKOOL sneaker. Looking specifically to the OLD SKOOL mark, Vans states that “based on longstanding use dating back more than 40 years, substantial sales and advertising, unsolicited media references, popular culture usage, and intentional copying by Walmart, Vans is likely to succeed in demonstrating that the OLD SKOOL trade dress has acquired secondary meaning.” In terms of sales, Vans says that it has generated “$10 billion in lifetime sales and current revenue of over $1 billion each year in U.S. sales of shoes bearing the OLD SKOOL trade dress.” 

This entire case is just another example of how suspect Walmart’s entire business model really is. And we’re stoked that Vans is taking it to them full press. Click the link for the rest of the story.

[Link: The Fashion Law]

 

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David Carson Teaches Graphic Scrambling

by The Editors on April 26, 2021

David Carson is a design genius. From creating the iconic TransWorld Skateboarding logo, to work with Ray Gun, Beach Culture, and Surfer magazines Carson has done more to rearrange the visual language of action sports than anyone else. What he does looks easy. How hard is it to cut stuff up, rearrange it, then slap it back down? But, as anyone who has tried knows, getting something that looks good (and communicates on a deeper level) is difficult. Now, thanks to MasterClass we all can learn the basics from the man himself. Click the link for all the details. Or click here to buy his most recent book.

[Link: MasterClass via Beach Grit]

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Upcycled Jones Snowboard Skateboards

by The Editors on February 11, 2021

Everyone needs a roll around skateboard and why not have one built out of rejected Jones Snowboards. Now, thanks to the French it is all possible.

Adrien Reguis and Vincent Gelin founded NoK, a company based in Grenoble, France that specializes in making skateboards out of factory rejects and warranty snowboards. Using a CNC cutting table, NoK chops cruiser skateboard decks out of the middle of a snowboard. The repurposed skate decks are then fitted with new grip tape, trucks and wheels to make a unique and high performance sidewalk surfer. It’s the ultimate upcycle for a snowboard that would have otherwise ended up in the dumpster!

For the rest of the NoK story, please click the link.

[Link: Jones Snowboards]

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Aaron Draplin + Smith Optics = Must Buy

by The Editors on October 30, 2020

Do we need to say more? Thought not. Get them while they’re hot. Aaron Draplin designed Smith goggles for the new season. We love Aaron, you love Aaron. Check ’em out. Very Orange and Thick Lines up for your consumption. They are in limited supply, so you might want to order them now. (Don’t worry about taking ours, we already bought ’em. . . big brain!)

Oh, and if you want to know what Aaron has learned since March 15, 2020 (and it is a stunning amount of good shit), pop on over to Adobe for his most recent video missive.

[Link: Smith Optics]

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Nyjah’s House In Architectural Digest

by The Editors on December 26, 2019

Nyjah Huston’s new pad in Laguna Beach, California was an architecturally significant place even before he remodeled it up to his personal steez. Old media stalwart Architectural Digest was invited to take a tour. Always the proper host, Nyjah showed it all off quite nicely. Watch the video. It’s good.

[Link: Architectural Digest]

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Vans Steps Into Hong Kong Quagmire

by The Editors on October 8, 2019

The downside of holding an open design competition is that someday, someone is going to design something that someone else has a problem with. Well, Vans experienced that this week, according to a story on CNN. The someone is “a Canada-based user named Naomiso” and the someone else with a problem just might be the People’s Republic of China. Vans reportedly pulled the design (along with others) from their Custom Culture design competition on Saturday, October 5, 2019 saying in a facebook post: 

“As a brand that is open to everyone, we have never taken a political position and therefore review designs to ensure they are in line with our company’s long-held values of respect and tolerance, as well as with our clearly communicated guidelines for this competition,” the statement said, without referring specifically to the protest-themed design.

The shoe, shown above, features “a red bauhinia, the flower on Hong Kong’s flag, and one of the yellow umbrellas synonymous with the city’s 2014 pro-democracy protests.” The designer was told the submission was pulled for the following reason:

“Not allowed: Trademarked or copyrighted material, business or brand logos, images of celebrities, professional team logos or mascots, nudity, images of weapons/violence, images referencing drugs, alcohol or smoking, offensive contest, obscenity or hate.”

Obviously, there are a few people upset by the shoe’s removal, and now a #boycottvans movement has apparently started. According to CNN, one Hong Kong shoe retailer has closed three of their stores because of “the controversy created by the contest.” Rough going for a contest about creativity and expression. For the rest of the story, please click the link.

[Link: CNN]

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Benny Gold’s Peace Out Letter

by The Editors on January 15, 2019

In a farewell letter published on Hypebeast outlining exactly why he is ending the Benny Gold brand and handing his SF retail space back over to HUF, Benny Gold (the person) outlines the situation successful artists often get in when their “brand” becomes bigger than themselves — better in one paragraph than many have been able to do in 30 page Keynote projects. He explains exactly how it feels when the beastly machine begins driving the master and creating its own reality. Here is the paragraph from Hypebeast.

We have a beautiful flagship location in San Francisco and an outstanding staff that has helped me realize my full potential. The brand has become bigger than myself and I am forever grateful for this. . . But with this success comes it’s own set of challenges. I now find myself growing less creatively as my days are spent managing people, budgets, and production issues. I am feeling increasing pressure to follow trends and go more “urban” in the attempt to capture more market share. A brand becomes a living, breathing thing and every brand has a life cycle -— well it’s become increasingly clear to me that the Benny Gold brand is nearing its end. I would rather bring it to a close and celebrate it’s life with integrity rather than push it to become something I no longer believe in.

How’s that? It answers so many questions we’ve had about other emerging clothing brands. How do you keep doing the same thing over and over? Season in, season out? It’s nice to see someone admit it straight up — you can’t. Not unless you change everything that got you there in the first place.

Congrats Benny. Well done. We look forward to seeing what you’re working on in the next phase.

[Link: Hypebeast]

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Zero + Roark + Motor Collab

by The Editors on November 30, 2018

Psych. We were just going to mention a new super limited collar between Zero, Roark Revival, and Argentinian artist Motor when we realized that it’s already sold out. Nope, you’re not getting one of the 50 boards signed by Jamie Thomas.

If you’re in Berkeley, California, however, and you love shopping with a buzz to loosen your wallet, then you’re in luck because Roark Revival’s new retail/bar the Explorer’s Club is open and ready for your next beered up holiday shopping spree. Click the link for all the details.

[Link: Roark Revival]

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