Design

Benny Gold’s Peace Out Letter

by The Editors on January 15, 2019

In a farewell letter published on Hypebeast outlining exactly why he is ending the Benny Gold brand and handing his SF retail space back over to HUF, Benny Gold (the person) outlines the situation successful artists often get in when their “brand” becomes bigger than themselves — better in one paragraph than many have been able to do in 30 page Keynote projects. He explains exactly how it feels when the beastly machine begins driving the master and creating its own reality. Here is the paragraph from Hypebeast.

We have a beautiful flagship location in San Francisco and an outstanding staff that has helped me realize my full potential. The brand has become bigger than myself and I am forever grateful for this. . . But with this success comes it’s own set of challenges. I now find myself growing less creatively as my days are spent managing people, budgets, and production issues. I am feeling increasing pressure to follow trends and go more “urban” in the attempt to capture more market share. A brand becomes a living, breathing thing and every brand has a life cycle -— well it’s become increasingly clear to me that the Benny Gold brand is nearing its end. I would rather bring it to a close and celebrate it’s life with integrity rather than push it to become something I no longer believe in.

How’s that? It answers so many questions we’ve had about other emerging clothing brands. How do you keep doing the same thing over and over? Season in, season out? It’s nice to see someone admit it straight up — you can’t. Not unless you change everything that got you there in the first place.

Congrats Benny. Well done. We look forward to seeing what you’re working on in the next phase.

[Link: Hypebeast]

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Zero + Roark + Motor Collab

by The Editors on November 30, 2018

Psych. We were just going to mention a new super limited collar between Zero, Roark Revival, and Argentinian artist Motor when we realized that it’s already sold out. Nope, you’re not getting one of the 50 boards signed by Jamie Thomas.

If you’re in Berkeley, California, however, and you love shopping with a buzz to loosen your wallet, then you’re in luck because Roark Revival’s new retail/bar the Explorer’s Club is open and ready for your next beered up holiday shopping spree. Click the link for all the details.

[Link: Roark Revival]

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Tony Hawk Launches Branding Agency

by The Editors on November 14, 2018

Tony Hawk announced today (November 14, 2018) that he is dropping in on the “agency” business model with D/CAL a “hybrid brand consultancy and creative agency based in Detroit and California, get it? Hawk is co-founding the business with partners Adam Wilson (Carhartt, McGarryBowen), Jared Prindle (Tony Hawk Inc., 900 Films), and Ryan Maconochie (Arc, Leo Burnett, Trisect). Katherine Huber is director of client services.

“I’ve worked with many brands and their agencies over the years and even as a relative outsider looking in, I understand the challenges between clients and agencies. Our approach is unique, with an emphasis on authenticity,” added Hawk.

D/CAL says current clients include: Michigan-based DROUGHT,  and HoMedics, San Diego-based Tony Hawk Foundation, and Chicago-based CityBase. For the official word from D/CAL please follow the jump.

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C.R. Stecyk III + Nixon = Urban Maneuvers

by The Editors on September 25, 2018

Nixon has talked Craig Stecyk into creating a collection and not surprisingly, it is one of our favorites in a long while. Here’s how they pitch it:

C.R. Stecyk III exists in the shadows, and even when he does slide into the sunlight, it rarely adds clarity. A pioneer of the Dogtown skate ethos, Stecyk has helped shape modern skateboarding in more ways than imaginable: through videos, writing, art installations, and co-founded Juxtapoz Art magazine, among others. A widely-acknowledged street art progenitor, Stecyk’s contributions to the counterculture are so engrained in society that the Smithsonian permanently houses some of his work. 

The capsule includes a watch, a camera bag, and some other cool stuff. Sadly, there are only 100 watches and bags world wide (it’s limited). So if you want one you better hurry to an exclusive Nixon retailer. For the details, click the link.

[Link: Nixon]

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The Boardroom Surf Show Is This Weekend

by The Editors on April 30, 2018

Join all the surfers, shapers, designers, artists, and lurkers as they descend on the Del Mar Fairgrounds next weekend (May 5-6, 2018) for The Boardroom International Surfboard Show presented by US Blanks.

The show features hundreds of incredible surfboards by top shapers, the Icons of Foam shaping contest honoring Marc Andreini, live glassing demos by Douglas Surf Products, the California Gold Surf Auction preview, live music by Hold Fast, Tower 7, and Lay Low, as well as ukulele and guitar builds and demos, and much, much, more like great deals on boards, wetsuits, art and gear.

Tickets are $15 a day at the door ($20 for both days)  or save $5 and order online. For all the details, please click the link. The Del Mar Fairgrounds are located at 2260 Jimmy Durante Blvd, Del Mar, CA 92014, where the surf meets the turf.

[Link: Boardroom Show]

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Stance + Modernica = Mid-century Stoke

by The Editors on April 26, 2018

Stance has teamed up with LA based furniture makers Modernica on a Stance branded Case Study Rocker. The chair (originally designed by Charles and Ray Eames in 1948)  has been called “the most important chair you’ll ever sit on” and is one of the finest examples of mid-century modern design. Unfortunately, all 50 of this limited edition collab have already been sold so all we can do is hope for a second run.

[Link: Modernica]

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Valhalla Design & Conquer Holiday Flow Chart

by The Editors on December 22, 2017

We can always count on design awesome maker Scott Hultgren to break it down into simple bites. And here it is — the chart that will guarantee that you don’t screw up on wishing your friends an appropriate late December holiday. For more of Hultgren’s “non-holiday” creations, please click the link.

[Link: Valhalla Design & Conquer]

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It’s Mervin Made In The USA

by The Editors on October 5, 2017

The minds at Mervin have done more to advance boards sports innovation than any one else. We’d list all of Mervin’s firsts and how Mike Olson and Pete Saari were behind all of them but it would take to long. Instead, just kick back and watch the video. Here’s their description.

Welcome to the world of Mervin Manufacturing! Snowboards, surfboards, skis and skateboards made with ZERO HAZARDOUS WASTE in the USA. Mervin is a dream factory in a dream location producing dream boards with dream materials and process. When you ride one there’s more than just the board under your feet; there’s passion, technology, art, history, community and vision. It’s not just made it’s Mervin Made!

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Jim Jannard’s Beverly Hills Bombshelter

by The Editors on October 4, 2017

Billionaire Oakley and Red Camera founder Jim Jannard has always had a fetishist’s attention to architectural detail (and design in general) and that’s why it is so entertaining to check out his concrete and metal Beverly Hills, California home featured in Wallpaper Magazine.

Though it took five years to complete the house, the outline of the project was sketched out in just a few bold strokes: it would have a high-tech feel, bringing in some of Jannard’s product designers for the all-metal fixtures; it would take advantage of its singular locale, with multiple vantage points looking out to the sprawling urban vista; and, of course, it would be monumental, recalling a certain prehistoric rock formation in southern England.

Looks like the perfect place to wait out the days of tribulation.

[Link: Wallpaper Magazine]

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Andy Jenkins Braves The Element

by The Editors on October 3, 2017

Former Master Cluster member Andy Jenkins has been named Global Art Director of Element Skateboards. In otherwords, he just got a great new job at Billabong.

Global General Manager, David Brooks says “Andy is another fantastic addition to the Element family who delivers on our strategy to elevate art and our creative output, while attracting and managing relationships with some of the world’s best artists.”

We’re happy if Andy is happy because really, Mel Bend can do no wrong. For the official word from Element (and a quote from Andy), please follow the jump.

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