We tweeted it the other day (after reading about it on Yobeat.com). Everyone has been posting about it. But for your pleasure, the official explanation of why Factory Media has finally decided to go digital with most of its titles and stop wasting everyone’s time, money, and coffee table space with printed issues.
Darryl Newton, CEO of Factory Media, said: “The prospect of focusing wholly on the areas of our business that are experiencing unprecedented demand is both logical and incredibly exciting. Last year saw a leap of over 200% in our branded-content production activities, with digital ad revenues up by 25%. Although moving on from our heritage as a magazine publisher is an emotional shift, it also represents a significant opportunity to create even more content for a significantly larger online audience without the barriers of accessibility and affordability.”
As we said in our tweet, the only reason they went as long as they did with print is because many misguided marketing people still have massive chubbers for paper and ink. Not sure why, but they do. Unfortunately for those who print magazine, those marketing people are slowly being phased out. And because of that many media companies are no longer interested in printing magazines that no one is reading. For the official word from Factory, please follow the jump. [click to continue…]