by The Editors on January 27, 2023
A certain privately owned entertainment company specializing in event and online streamed content production (mostly surfing sport) has just announced a deal with Apple Computers that will see their event participants wear Apple Watches while out in the water.
The specially-developed app on Apple Watch syncs with the scoring system in real time. This provides athletes in competition with the information they need including scores, wave priority, and time in the heat directly to their wrist. Apple Watch is uniquely suited for this task due to its large bright screen, durable design, and cellular connectivity.
Surfers will have their choice of the Apple Watch 8 or Apple Watch Ultra while surfing their heat. Not the worst move this entertainment company has made in the past.
by The Editors on November 3, 2022
If we’re going to get advice regarding charging out into the backcountry and riding the big walls, we’d probably put Jeremy Jones at the top of our ask list. And now, thanks to his new book The Art of Shralpinism, we won’t need to waste any of Mr. Jones’ time with our dumb questions, because he’s put it all down on paper.
Here’s how the book is described:
Shralpinism is a compendium of lessons hard won: quick tips, sound advice, and impactful stories. Learn which aspects of avalanche training are most crucial to absorb, ways to anticipate slope behavior or recognize clean lines, how to cut a cornice or develop safety protocols, how to build a fitness routine, the art of the turn, and keys to developing terrain and skills progression. Jones discusses the importance of mentors, the necessity and intensity of practice, the nature of risk, and the shape of failure.
Looks like a pretty good overview of some of the things we all need to know. The 288-page book is currently available on Amazon.com for $29. For all the official details, please follow the jump.
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by The Editors on February 14, 2022
It’s newsies time. Obviously, this list is overloaded with Olympic content since that’s what snowboarding is up to right now. And Shaun White is the biggest news from Chinaland. Shaun, and the terrible judging. But, oddly, few outlets wrote about that. Censorship? Probably not, but you know the journalists who are visiting China and hope to stay and/or return to the country don’t want to upset the PRC media watchers. Click the link for the list. And get going. This is enough to make it look like you’re working for the rest of the afternoon!
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by The Editors on February 9, 2022
Selema Masekela tells the story behind the Afrosurf book project and work on the afrocentric surf brand Mami Wata with Danny Agnew at Inside Hook.
It’s interesting to have a passion for a thing like surfing or snowboarding that affects you, and it’s your place to express yourself and to find peace, and also have to constantly be dealing with people looking at you strangely or wanting to comment that you’re even there in the room. Or dealing with the micro and less micro aggressions towards you even being there in the first place. And then nothing to back up your presence in any of the storytelling around the thing that you love the most. So I always dreamt of being able to build a brand that story told it from another perspective.
It’s a great look into the interface between action sports, culture, and following your heart. Click the link for the rest of the interview.
[Link: Inside Hook]
by The Editors on December 10, 2021
Purchase a subscription to the world’s finest independent snowboarding print publication and get even more savings in The Snowboarder’s Journal online store.
Includes a subscription and a 20% discount for The Snowboarder’s Journal All Day & All Night tee. Purchasing a subscription entitles you to discounted membership pricing in our online store.
Order by December 17, 2021 to insure holiday delivery.
[Link: The Snowboarder’s Journal]
by The Editors on July 2, 2021
What do you do if you’re a creative agency with a bunch of snowboard sport clients and there’s nowhere to place the amazing print pieces you’re creating?
Well, if you’re Jeff Baker and Mike Basher of Axis Media you reanimate your old brand with a little help from the former publishers at Storm Mountain Media.
“I’m excited to connect Axis Media and SNOWBOARD and resume the title’s previous success,” says Baker. “Being able to work with an independent brand, and assemble a team of some of the best media talents in our space, is an incredible opportunity…” Baker elaborates. “The media landscape has gone through some tough changes these past years, but with that comes the opportunity to get back to our roots and allow independent media to bring back the excitement that’s been lost through all of the corporate acquisitions and closures.”
We still love print, and snowboarding, and Draplin, and their whole crew so we’re stoked. You should be, too. For all the details, please follow the jump.
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by The Editors on February 25, 2021
Thrasher Magazine Editor Michael Burnett interviews the magazine’s founding editor Kevin Thatcher and gets a few great stories and photos from the birth of the world’s largest skateboarding magazine including, but not limited to, how the magazine got its name, who designed the logo, and what part did MOFO play.
Of course we had no money. That’s why those first issues started out as practically a newspaper. That’s all we could do. It didn’t need super gloss. It needed attitude. It needed the culture to be brought out that was bubbling underneath the surface. I’ll never forget when Fausto came to me and said, “We’re calling it Thrasher.” Duane Peters came up with the name, “Call it Thrasher, dude.” I wasn’t there. But when Fausto said it, there was no argument. Who’s going to argue with that one? It just works, and it has worked well. It was evident that was it. It didn’t need the term “skate” in there. It was a cultural thing.
The interview is a reminder of how many great people came together to make Thrasher what is it. The one thing we didn’t see was what the “humble, elusive legend” Mr. Thatcher has been up to lately? Haven’t really seen him since we slapped that TransWorld SNOWboarding Magazine sticker on his back while he was announcing a contest at Bear Valley. Oh, those were the days.
[Link: Thrasher Magazine]
by The Editors on February 14, 2021
Dropped in on Danny Fuller once at Rocky Rights. First time on the North Shore. Been trying for a wave for an hour in perfectly warm, small surf. Finally got one. Popped up thinking “oh, this is deep.” Looked back to make sure and someone was already pulled in, grabbing rail, and blasting down the line. Got out of the way just in time. Apologized. He laughed, said “No worries,” and paddled back out to do it again. A friend said, “You know who that was, right? Danny Fuller.” Ah, of course. Liked him ever since.
The reason we bring this up is that Danny has a collection of photos coming out in a 208-page book from Rizzoli titled, Liquid Horizon: Meditations on the Surf and Sea.
Fuller’s nocturnal seascapes of the worlds most savage and beautiful waves, all captured exclusively by moonlight with slow exposures, share the soulful beauty of the ocean, in meditative, painterly studies of subtle changes of light and color. In the tradition of artists drawn to the sea for inspiration, Fuller expresses a surfer’s deep spiritual connection to the ocean and to the meaning of consequence in surfing. The sensual allure of blue mixed with the ominous presence of water, whose scale is epic, reminds us just how minuscule and insignificant we are relative to the powers of the sea.
The book, with a forward by Julian Schnabel and Gerry Lopez, drops February 16, 2021 and can be purchased for $55 from Rizzoli by clicking this link right here.
[Link: Hypebeast]
by The Editors on January 28, 2021
Vans cofounder Paul Van Doren, 90, has decided to tell his side of the Vans story in a new book titled Authentic: A Memoir. The book, which drops on April 27, 2021 tell the story of how he went from a 14-year-old school drop out to helping create the coolest shoe company in the world, according to a story on Forbes.
“When I was approached to write the book, I wondered how I could explain my life as a series of tidy lessons,” Van Doren tells Fortune. “Eventually I realized that what I would offer is less formula and more whatever the opposite of formula is—let’s call it fluidity. Because the truth is the boundaries between my personal and professional lives have always been blurred.”
Looking forward to slipping into this one for sure. For more info, or to purchase a copy, click the link.
[Link: Forbes]
by The Editors on December 15, 2020
Top of Mason, is professional skater Walker Ryan’s new, self-published first novel. We’re looking forward to reading it, here’s what Walker says:
“I like to think that this is the first novel set in the world of modern professional skateboarding. But it isn’t really about skateboarding. It’s an adventure story about a guy trying to get over a break up—intersecting the worlds of skateboarding, contemporary celebrity, and homelessness—all the while dealing with a late-twenties identity crisis. All the characters are fictional, but it’s inspired by my love for San Francisco and my appreciation for the many unique individuals I’ve met through skateboarding.”
The cover was designed by Sebo Walker and $1 from the sale of each book is going to Glide in San Francisco offering meals and shelter services to those in need. To get a copy of Top of Mason, check the Old Friends site. For an interview with Walker by Michael Sieben check out Thrasher.
[Link: Old Friends]
