Hypebeast Buys Out The Berrics

by The Editors on February 22, 2018

Urban sneaker streetwear music fashion website Hypebeast has reportedly purchased a majority stake in what remains of Steve Berra and Eric Koston’s The Berrics business, according to a story on

Now, The Berrics is being acquired by Hypebeast and they’re forming a new company “The Berrics Company”, with the express mission of making sure the particular spirit that it was founded to foster in skating never dies. Hypebeast is putting in $750k and ending up with 51% of The Berrics and a majority of board seats. The Berrics will contribute its approximate $2.5M in assets, $1M in liabilities and a board seat. Hypebeast has been on a bit of a tear on the markets, with genuinely solid increases in revenue and profits over the past year, so this seems like a smart small acquisition for the company.

We haven’t paid that much attention to The Berrics since they killed off The Skateboard Mag, but this sounds like one more circuit in their downward spiral. Obviously, Hypebeast founder Kevin Ma (above center) does not agree.

[Link: TechCrunch via SkateDaily]


Shaun White Reads His Life Story

by The Editors on February 6, 2018

Ever wondered just how Shaun White transformed himself from a cute little snowboard kid sessioning the Encinitas YMCA miniramp everyday into a resort-owning, rock and rolling business titan with Olympic and ESPN gold medals swinging from his neck? Well, this fall Mr. White will tell it all in his own words and with his own voice as Houghton Mifflin Harcourt releases his as-yet-untitled memoir on Here’s their pitch:

The memoir will be a radical playbook on how to become a champion. A 3-time Olympian and repeat gold-medalist, and winner of an unprecedented 23 X-Games medals, Shaun White has been a fighter and a pioneer throughout his life, overcoming a congenital heart defect, periodic bouts of depression, and an establishment that didn’t take his sport seriously—until he became a legend and a leader whom everyone had to follow. It will be co-written with Neil Strauss, New York Times bestselling author of The Game.

Why shouldn’t Shaun’s memoir be written by the same guy who wrote the book on pick-up artists and Marilyn Manson’s autobiography, and Jenna Jameson’s How To Make Love Like a Porn Star). Oh, we’re looking forward to this one. For all the official details, please follow the jump.

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GrindTV Becomes Adventure Sports Network

by The Editors on January 25, 2018

TEN: The Enthusiasts Network, parent of Transworld Snowboarding, Skateboarding, et. al., is rebranding their GrindTV website as the all new Adventure Sports Network.

“ASN aims to be the world’s most engaged digital media platform serving the ever-growing outdoor/adventure sports and lifestyle community,” said Norb Garrett, President of TEN’s Sports & Entertainment group. “ASN’s editorial strategy is unique in that it will generate original content around experiences, product, gear and travel while also leveraging TEN’s twelve action-adventure sports brands (such as Surfer, Powder, TransWorld Snowboarding and Canoe & Kayak) as well as building a network of amazing third-party content partners.”

Hey, it’s a plan, right? As a media company you can’t just sit around watching as all your brands whither away to nothing. You’ve got to do something. And this is something. Not sure the world is pining for another wide ranging, general interest adventure sports portal, but there’s no denying that it’s a plan that will look great in a PowerPoint deck. It might even convince a few companies to give TEN some of their marketing dollars, or maybe even create a profitable “partnership”. So that’s good. Plus, it’s got a bangin’ logo. What else do you need in these times?

For the official world from The Enthusiasts Network, please follow the jump.

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Give A Gift of The Snowboarder’s Journal

by The Editors on December 19, 2017

Looking for a last minute gift for the shred dog on your list? A gift subscription to The Snowboarder’s Journal is a gift that will keep giving all year long for only $39.99.

Subscribing to The Snowboarder’s Journal entitles you to receive a 10% discount on all merchandise and back issues available in our online store The discount is valid on all purchases for the full duration of any one or two-year subscription! That’s in addition to receiving 25% off of the newsstand price and the convenience of home delivery.

Click the link for all the details.

[Link: The Snowboarder’s Journal]


Nick Woodman’s Wonderful Horrible Life

by The Editors on December 15, 2017

Inc. Magazine lays out the story of GoPro’s wild successes and failures in a rather sympathetic profile of founder Nick Woodman which begins with this sentence: Nick Woodman is crying.

After a decade of breakneck growth, GoPro held one of the most successful tech IPOs of 2014, which earned Woodman comparisons to Steve Jobs. But the past two years have been a cautionary tale: botched product rollouts, sweeping layoffs, a giant new initiative shuttered. The company was profitable each year following its bootstrapped launch, but it has lost money every quarter from the end of 2015 until the third quarter of 2017.

Though we’ve always appreciated Mr. Woodman’s ability to recklessly enjoy his successes, we’re not sure there are any major lesson’s to be learned here, however, that didn’t stop him from lining up some life tips. Jump to the end of the story if you don’t have time for the rest.

[Link: Inc.]

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Karl Watson Writes A Children’s Book

by The Editors on December 12, 2017

It won’t arrive in time for Christmas, but Karl Watson’s new kids book (illustrated by Henry Jones) might be the perfect late January gift for they kids you know. Titled, My First Skateboard, the book tells the story of how skateboarding can change the world.

After 30 years of skateboarding in San Francisco and around the world professional skater, Karl Watson, wrote this children’s book in hopes of inspiring future generations to become skateboarders.

You can pre-order it now, and get it in January by clicking the link.

[Link: My First Skateboard via Vice]


The Tribes of Palos Verdes Trailer

by The Editors on December 5, 2017

Yes, we’re going to see The Tribes of Palos Verdes, especially since we loved the book by Joy Nicholson. And we love saying we loved the book in that condescending tone that all readers use when discussing movies based on books. We loved the book. And we suggest you read it before you see the movie. (Click here to buy it).

For a Dashel Pierson overview on the film (including some quotes from Brendan and Emmet Malloy) click the link. 

[Link: Surfline]


Taylor Steele’s Proximity On Outside TV

by The Editors on October 10, 2017

Surf filmmaking legend Taylor Steele has a new TV show streaming on Outside TV. The eight episode show A Life In Proximity features the stories behind the creation of his latest film Proximity. Nice tie-in, right?

“With talent so stacked on a project like Proximity, and so many intense locations explored, it’s almost impossible to showcase every highlight in the confines of one film. With the ‘A Life in Proximity’ series, we can take viewers further into these incredible trips and show meaningful moments that we just didn’t have room for with the original release,” says producer Taylor Steele.

For details on all the technological hoops you’ll have to jump through to watch this series please follow the jump.

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The Snowboarder’s Journal 15.1 Out Now

by The Editors on October 6, 2017

Soon there may only be one magazine that the mailman drops off right at your house, so you might as well pick up the new issue, and subscribe to The Snowboarder’s Journal. That way it will come to you. . . just like a magazine should. Click the link for all the details.

[Link: The Snowboarder’s Journal]


Nick & Laura Launch Geography Creative

by The Editors on October 3, 2017

The husband-and-wife team of Nick and Laura Visconti are proud to announce the launch of Geography Creative, based in Truckee, California.

Geography Creative is the culmination of over a decade’s worth of experience in digital marketing and visual storytelling, in both outdoor and travel industries. Services include Campaign Development, Social Strategy, Content Production, and Influencer Marketing.

If you’re looking for some marketing direction in these word-of-mouth fueled digital times, make contact with Geography. We know from experience that Mr. Visconti knows how to start a ruckus online and Laura is a gifted image capturer. What more do you need? For the official word from Geography, please follow the jump.

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