Retail

Burton Opens New Las Vegas Outlet Store

by The Editors on May 15, 2015

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Forget about paying full price for your new Burton Snowboard gear next fall. This summer (while you’re partying in a urine filled Las Vegas pool) make a run to the Las Vegas Premium Outlet Stores and hit up Burton’s newest company outlet store. It opened yesterday (Thursday, May 14, 2015).

Other new stores now open include AG Adriano Goldschmied, AllSaints, American Eagle Outfitters, Bally, Canali, Catimini, CH Carolina Herrera, Citizen, Clarins, Dunhill, Furla, Helmut Lang, John Varvatos, Pandora, Rag & Bone, Under Armour, Vera Bradley and Vilebrequin.

Hit ’em up. We’re guessing there will be a lot of their new camping gear on sale this summer (if they have any employees left to sell it to you). Not surprisingly, there’s also a new Cheesecake Factory in the same mall. It’s Las Vegas’ fourth.

[Link: LA Times]

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Eternal Board Shop Closes Up

by The Editors on April 3, 2015

Eternal-Maiden-Blk-300Eternal Board Shop owner Mike Dunn announced today (April 3, 2015) that after 21 years in business in Sparks, Nevada he’s shutting down, according to a story on KOLOtv.

It used to be pretty popular spot. One of the few locally owned places to get outfitted for winter. . . “The small snow and skateboard shop is maybe a things of the past, maybe a dying breed,” said Mike Dunn, Owner of Eternal Board Shop. “It’s just the lack of snow, mostly on the whole west coast is the biggest reason this year.”

Sad to see another great shop go. It will be greatly missed! Reno shreds can help out by going in and buying something while the shop is still open. For the rest of the story, click the link.

[Link: KOLOtv]

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Active Launches First Digital Catalog

by The Editors on March 20, 2015

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Okay, so it’s taken Active Ride Shop a while to truly embrace the digital future, but since they made the effort we might as well welcome them with open arms. Yes, On March 19, 2015 Active launched its first “digital catalog.”

Viewers that click on an Active team rider or brand spotlight within the catalog are brought to the online store where they can see the entire collection and easily make a purchase. Known for providing the best product and service in the skate mail order business, this new digital catalog will compliment Active’s multi-medium mail order business that will still include its classic printed catalog. . . The world has become a very digital and social place in the time since print catalogs and magazines were king. The new Active Ride Shop Spring 15 digital catalog connects with people’s lifestyles through their phones, iPads or computers with social media buttons built into it so readers can easily share the newest signature product, Active Team Rider skate shots and brand features with their friends.

Again, it sounds a lot like what we were telling people in 1996, but then we were a little too far ahead of the curve on that one. Maybe now is the perfect time to jump in. Gotta admit, it’s a pretty smooth way to look at all the gear that’s out for sale right now. Much easier than burrowing through all the brands’ websites. For the official word from Active, please follow the jump.

[Link: Active Ride Shop Catalog] [click to continue…]

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Nixon Opens Hong Kong & Sydney Stores

by The Editors on February 13, 2015

Nixon Retail

Nixon is continuing its global retail expansion with stores in Hong Kong and Sydney.

Located in the popular shopping district of LCX on the 3rd floor of Ocean Terminal in Hong Kong and a newly opened Westfield in Sydney’s southside, both new storefronts feature Nixon’s recently introduced Horizon marketing concept. As seen in the newly opened Nixon Paris and Nixon Carnaby locations, the horizon line is a subtle nod to the diverse environments of surfing, snowboarding and skateboarding found within the Nixon landscape. This own able design language is more than a literal interpretation of a horizon line. Rather, it becomes the canvas for the Nixon story, allowing us to showcase our perspective and products in a bold, distinct way.

And that’s what time it is. For the official word from Nixon, please follow the jump. [click to continue…]

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Massive Photo Look-back At Denver SIA Show

by The Editors on January 29, 2015

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We’re not in Denver, Colorado this week for the 2015 Snow Industries of America Show. In fact, we haven’t attended the Denver show since January 2013. Why? The most simple reason is that it’s easier not to go, but the truth may be that like many other companies who are skipping this year (Burton, Mervin, etc. . . ) our SIA cost-to-benefit ratio had been sliding for years.

Seeing as this is SIA Season (not to mention Throw-back-Thursday), join us as we look back on all the people, parties, products, and booths that we’ve covered over the past few years. Here’s the breakdown:

2013: People, Products, Booths
2012: People, Parties, Products, Booths
2011:
People, Products, Booths
2010: People, Parties, Products, Booths
2009: Day 1, 2009 TWS Rider’s Poll

Now that we’re all teary eyed, lets ask one question: has anything changed, progressed, or improved? If so, please let us know.

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SIMA Honors 20 Legendary Surf Shops

by The Editors on January 29, 2015

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On February 12, 2015 the Surf Industry Manufacturers Association will honor a group of 20 legendary surf shops with the 2015 SIMA Surf Shop Gold Wave Award presented by Shaun Tomson at the annual SIMA Image Awards at the City National Grove in Anaheim, California. These shops have all been around for 50 years or more, which says a lot these days.

“To honor surfing’s rich heritage in this way is exciting and important to the industry,” said Doug Palladini, SIMA President and Vans’ VP/GM North America. “These surf shops are instrumental in building the beach culture we love so much, the foundation of surf lifestyle since the 1950s and 60s. A surf shop is very influential to its local surf community – the hub of the local surf community in most cases – and these shops are legendary.”

For the complete list of shops and more info on how you can attend the surf industry party of the winter season, please follow the jump. [click to continue…]

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Yes, Surf Expo Still Exists

by The Editors on January 16, 2015

Surf Expo W

Earlier this month the East Coast action crowd gathered in Orlando, Florida (January 8-10, 2015) for the 39th annual Surf Expo trade show. People went, bikinis were modeled, autographs were signed, and electric skateboards were ridden.

“We were excited to partner with the State of Hawaii to introduce key new manufacturers with coastal-themed products made in Hawaii. With the addition of the Hawaiian Pavilion, Surf Expo saw more than 250 new exhibitors. The show featured more than 2,500 booths and really delivered on our buyers’ demand for new product and more choices under one roof, accentuating that Surf Expo has evolved beyond a regional show and become the international destination for the board sports and coastal lifestyle business” said Surf Expo Show Director, Roy Turner.

If even the show director says it was a great show, it must have been a great show, right? We have no idea. We’ve never been. But, we’re glad to see people are still enjoying Surf Expo. For the official word please follow the jump. [click to continue…]

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Grab A Space At The Boardroom Surf Show

by The Editors on January 7, 2015

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The Boardroom Surf Show is pleased to announce early bird booth space sales available online now for the upcoming The Boardroom Surf Show. The Boardroom once again “kicks off” the summer surfboard buying season on May 16 & 17, 2015 at the Del Mar Fairgrounds. Premium corner and standard booths are on discount with big savings offered until February 1.

Supreme surfboard craftsman Rusty Preisendorfer will be honored in the Icons of Foam Tribute to the Masters at The Boardroom. Since 1969 Rusty Preisendorfer has been crafting precision surfboards for enthusiast surfers and world class professionals. . . “It’s always good talking story with all my friends in the business at The Boardroom. I also enjoy meeting surfers who have a real passion for their equipment,” explains Rusty. “The Boardroom is the show dedicated to surfboards. I look forward to it every year.”

For the official word from The Boardroom Surf Show, please follow the jump. [click to continue…]

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Supra Adds Mexico City To The Mix

by The Editors on December 10, 2014

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Supra Footwear has opened a flagship retail store in the heart of Mexico City’s historic Colonia Juarez neighborhood. This new store joins other flagship locations in Paris, NYC, Santa Monica, and Tokyo.

“As Mexico’s capital city, opening a store here makes perfect sense in securing a longtime home for SUPRA,” said SUPRA co-founder Scott Bailey. “Since we started this company some of our most ardent fans have been from Mexico, so we look forward to nurturing that relationship as the brand continues to grow globally.”

For the official word from Supra (including comments from Chad Muska) follow the jump. [click to continue…]

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Surfimages.com Adds Consumer Direct

by The Editors on October 15, 2014

Surfing-Stock

For years photographer Jack English has been operating Surfimages.com as the go-to site for surfing stock photography. Now he’s opening it to the general online public and offering premium prints, posters and murals through the online store.

“We’ve received a lot of requests from individuals asking if we offered prints for sale,” said Surf Images CEO and photographer Jack English. “For the longest time, Surf Images only licensed images to the commercial market, so we really weren’t able to handle requests from private individuals. Today, I’m happy to announce that Surf Images is now able to offer our beautiful surfing inspired wall art direct to the consumer through our commerce store at surfimages.com.”

To check out what’s on offer, click here. For the official word from Jack English himself, please follow the jump. [click to continue…]

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