Looks like Shaun White has actually “joined the Mammoth Resorts’ ownership team” by plunking down a pretty large pile of cash (reportedly seven figures), even though making money by running ski lifts technically ended somewhere in the 90s. That said, he certainly seems stoked on his latest brand affiliation.
“It’s amazing that I’m now an owner of the mountain where I grew up riding,” said White. “As an owner I’ll be able to make changes and shape the future of the mountain and how people enjoy it–whether they’re beginners or professionals.”
Mr. White’s influence on Mammoth’s Big Bear Resorts will certainly help (White House Slopeside Condominiums, Summer Action Sports Complex, and dryslope maybe), and hey, if it sells a few more Air & Style tickets in the process, even better.
Can’t say we haven’t occasionally needed a quick escape from a nutball on a chairlift, but we’ve never gone as far as a skier at Aspen Highlands did on Sunday, January 17, 2106.
A “white man” skier in his late 30s reportedly pushed 28-year-old Seth Beckton, of Aspen, right off the Loge Peak chairlift, according to a story in the Aspen Times.
Beckton said he fell face-first 20 to 25 feet to the ground, but fortunately landed in a “large pocket of snow” and was not injured. . . “I honestly thought I was dead,” Beckton said. “Because I didn’t know where we were (within the lift path). It’s not cool to think anyone would do that.”
It all started with a discussion of riding powder. After a comment Beckton made, the skier said, “Are you making fun of me?” When Beckton said, “Not really — but maybe,” the guy then said, “Do you think this if funny?” and threw Beckton from the chair. . . which is kind of funny now that he mentions it.
Beckon hasn’t yet filed a report and no one really knows who this “white man” skier really is.
If riding Europe is something you dream of then Stefan Spiegel and Lana Bragina have the perfect map for you. It’s a huge wall hanger than features every resort in the Alps on one, big, data filled surface. And right now you can get it for $70. Click the link.
Sierra-at-Tahoe, one of our favorite NorCal resorts, is opening on Friday, November 20, 2015.
“The last time we opened this early was 11 years ago,” says General Manager, John Rice. “A November opening is giving us a great outlook for the rest of the season. In a similar year, we logged as much as 499 inches of snowfall. It should still be noted that early season conditions exist and we will open more terrain once conditions permit.”
For the official word from Sierra, please follow the jump.
As if the drunk neighbor who flew his blinky-lighted drone over our backyard every Saturday night ALL SUMMER LONG wasn’t annoying enough, we now have something more dreadful to look forward to this winter. Redwood City, California based Cape Productions is launching a new “drone filming service” that will allow winter resort tourists to get a bird’s eye video view of themselves fumbling down their favorite mountains, stopping on jump landings, and falling off rails and boxes.
Here’s the pitch:
Cape’s drones automatically fly with you to record your favorite moments on snow. Customers sign up, meet Cape on the mountain, and get filmed by the drones while riding, then receive a professionally edited and published video online to share with friends and family. Cape’s proprietary drone technology can fly up to 40 mph, staying ahead of even the most hardcore athletes. The drones automatically maintain safe distance from the ground and all major obstacles like trees, chairlifts and crowded areas while withstanding the treacherous weather conditions and high altitudes found at mountain resorts.
Apparently, vaping on the chairlift just wasn’t annoying enough, now we have to be buzzed by a whining swarm of drones every time we want to get a couple runs in. We have three words: drone net guns.
To escape the coming drone apocalypse be sure to avoid the following resorts: Winter Park Resort, Copper Mountain, Timberline Lodge, Mount Hood Meadows, Powder Mountain, Homewood Mountain, Mountain Creek, Fernie Alpine Resort, and Schweitzer Mountain.
For the official word from Cape Productions, please follow the jump.
We continue to be entertained by the ironies of Patagonia’s drive to sell us all more clothing we don’t need ($35 “Live Simply” T-shirts) as well as their commitment to using the environmental movement to market their brand. Occasionally, however, it all comes together into something interesting, and maybe even good.
Sweetgrass Productions‘ Jumbo Wild appears to be one of them. The film, funded by Patagonia, covers the “decade’s long fight over a proposed ski area” in the Jumbo Valley backcountry, part of British Columbia’s Purcell Range. Be warned, there is far too much skiing in this clip. For more on the story (and the film), please follow the jump.
Temperatures just recently hit triple digits in Southern California, but there is a 100 percent chance of snow on Oct. 3 in Wrightwood, California as Mountain High trucks in than 60 tons of snow for the 2015 Buck Off Rail Jam.
The free festival runs from 1:00 p.m. to 5:00 p.m. and is open to everyone in Southern California. Guests can stroll through the vendor village and test their taste buds at the chili cook-off. Another feature this year is the giant ski and snowboard swap, an area where guests can buy new gear for the upcoming season or sell their gently used equipment. . . “This coming winter snow season should be absolutely epic,” said Mountain High Chief Marketing Officer John McColly. “Our Buck Off Rail Jam is a great way for skiers and snowboarders to see who’s who for the coming season.”
Not content to own nearly every major winter resort in North America, Vail Resorts announced today that it is adding Australia’s Perisher Resort to their portfolio at a cost of approximately $136 million in cash.
“The acquisition of our first international mountain resort is a significant milestone for our Company. We’re thrilled to welcome the guests and employees of Perisher, Australia’s largest and most iconic resort, into the Vail Resorts family and deepen ties with one of our most important international markets,” said Rob Katz, chairman and chief executive officer of Vail Resorts. “This acquisition is part of Vail Resorts’ continued strategy to drive season pass sales and build loyalty with guests from around the world. Australia is one of the most important international markets for ski resorts across the Northern Hemisphere, generating an estimated more than 1 million skier visits annually to resorts in North America, Japan and Europe.”
And yes, if you’re wondering, next year’s Vail Epic Pass will now include unlimited access to: Perisher, Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, Northstar, Kirkwood, Canyons, and Park City. If you’re going to take a year off to shred the world, this might be the year to do it . . . all year long. For the official word from Vail Resorts, please follow the jump. [click to continue…]
With that pen Mammoth Mountain CEO Rusty Gregory officially tied together all the lose ends in Mammoth’s plans to own Southern California mountain recreation. Mammoth now owns Bear Mountain and Snow Summit. Sure, Mtn. High and Snow Valley are still running lifts, but you know what we mean. Gregory, however, is much more poetic about it.
“This is more than a merger of ski resorts, we’re creating greater access to year-round mountain experiences with a distinctly southern California feel,” said Mammoth CEO Rusty Gregory. “At Big Bear Mountain Resorts our goal is to provide the best first-time ski, snowboard and mountain bike experience in the country.”
And then, as soon as he gets them up and sliding (or rolling) he’s going to entice them to make the six hour drive to Mammoth and maybe even buy a condo! Yes, now Mammoth Resorts really is Mammoth. For the official word from Mammoth Resorts, please follow the jump. [click to continue…]
Spy announced today that they will be the official eyewear sponsor of all eight Powdr-owned and operated resorts and Snowbird Ski and Summer Resorts. That means the you can look for Spy eyewear on employees at Copper Mountain, Mt. Bachelor, Boreal, Ski & Snowboard Las Vegas, Soda Springs, Killington, Pico and Gorgoza Park (looks like that last one’s a sledding hill).
“We’re very happy to enter into an exciting union with Powdr,” says Michael Marckx, SPY president and CEO. “Bolstering our commitment to snow, this opportunity will allow us to spread the cheeks of Powdr resort visitors each season through our happy presence. It will also allow us to gain vital feedback from retail employees and resort staff regarding our sunglass and goggle offerings, most notably our Happy Lens and Lock Steady™ quick change goggle technology. This is our largest partnership with a mountain resort in the history of SPY, and we’re looking forward to expanding SPY’s presence on-hill and in the market.”