IVI is trying something with their ecommerce site that even the most bitter online shopper would be stoked on. Now, when people want to buy a pair of IVI shades they can order up to four pairs, try them out for 7 days, then keep the ones they like and send the rest back in a prepaid container. IVI is calling it a Home Showroom.

Keeping in the tradition of attempting the never been done, introducing new and interesting marketing and distribution strategies, IVI’s Home Showroom offers a new buying experience for the sunglass customer, just in time for Summer.  In 4 simple steps, online shoppers now have the ability to tailor their buying experience around their schedule.

We’ve been doing something similar for years on Zappos.com, but it’s nice to know someone in action sports is making it this easy. Follow the jump for the official word.
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On Saturday, June 1, 2013, big, famous skate action returns to San Diego’s Mission Valley YMCA Krause Family Skatepark with the Clash At Clairemont 7 as Tony Hawk, Andy MacDonald, Bucky Lasek, Pierre Luc Gagnon, Mike McGill, Kevin Staab, Sergie Ventura and many more get together to raise money for Grind For Life and to compete in the Sega Sonic Generations of Skate contest.

“The Sonic Generations of Skate format, representing several generations of skateboarding, is really fun and gives everyone something to cheer for,” said Andy Macdonald, veteran skater and 23-time X Games medalist who is one of just four skaters who have competed at every X Games. “It’s a great addition to the Clash and should really help generate incremental awareness and financial support for Grind for Life.”

There will also be musical performances by Three Wheels Out, P.O.D. and  Mix Master Mike. Tickets for the six hours of skate and music mayhem are just a $10 donation at the door. For all the official details, follow the jump.

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Doug Palladini, the former global marketing leader at Vans has been named to the newly created position of Vice President General Manager of the Americas.

Palladini brings his experience and leadership as the head of the Vans Americas division to ensure the alignment of strategies on a global and regional level.  “Doug’s outstanding performance as our global marketing leader over the last nine years has prepared him to take on the new challenge and lead as he carves out a local strategy for the U.S., Canada, Mexico, and Latin America regions,” said Vans President Kevin Bailey. “He will build Vans’ regional strategy and oversee execution, to continue to cultivate our business in the Americas.”  In the interim, Palladini will continue to oversee the Vans Global Marketing division and will assist in finding his replacement.

Continue reading ‘Palladini Named VP/GM Of Vans Americas’

Seven Days Vermont did a story on “man caves” in the Green Mountain State and Burton R&D legend Chris Doyle’s garage fit in quite nicely.

Chris Doyle’s shop is the kind of man-space that would drop a 12-year-old boy’s jaw in a heartbeat. Sure, the radio-controlled airplanes in the loft are pretty cool, as are the 15 vintage motorcycles and dirt bikes in various states of repair.

But they couldn’t decide if they were more  impressed with his 1968 Corvette or his wingless “ vintage 1947 single-engine Luscombe airplane.” Us, we’re just impressed.

[Link: Seven Days VT]