Search: supreme

VF Corp Buys Supreme for $2.1 Billion

by The Editors on November 10, 2020

You have to be happy for James Jabbia, right? He borrows a logo, opens a shop, puts the logo on a bunch of stuff and builds a multi-billion dollar fashion house out of it. Pure marketing at its most fluid, frictionless, and fun. Amazing.

The question, however, is what is VF Corp getting for all this money? A large collection of often red and white collabs, a formerly rabid fan base, and the elimination of a minor competitor? Yes, but they’re also getting Jabbia who will reportedly stay on with the brand as it continues to be headquartered in NYC.

VF Corp CEO Steve Rendle has. . . 

. . .described the acquisition of Supreme as validation of the company’s strategy to evolve VF Corp’s brand portfolio in line with the market opportunities driving the apparel and footwear sector. At the same time the company can leverage its scale to sustain Supreme’s long-term growth and expand its global footprint. This will open up revenue growth of 8-10% over the coming five years believes Roe.

So there’s that, plus close to $500 million to add to annual VF sales. VF has been a good steward for Vans, so it’s very possible they will do the same with Supreme. The biggest question of all is will Supreme’s loyal fan base go along with artificially constrained product drops from a mega-corp that could just as easily make an unlimited supply of each item. Only time will tell.

[Link: Forbes]

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Supreme’s $1 Milllion Skateboard Auction

by The Editors on January 15, 2019

We’ve always felt a strange disconnect between East Coast “streetwear” and skateboarding in general. Nothing brings our confusion into clearer focus than Supreme. Yes, James Jebbia has done a stellar job of appropriating all the right stuff to create a billion dollar clothing company, starting with artwork from Barbara Kruger and then logoing pretty much everything and marketing it to NYC’s label obsessed kids. But, really? Is a collection of 248 “limited edition” Supreme skate decks really worth $1 million dollars? Guess we’ll find out soon enough, at Sotheby’s, according to a story on The National

The 248 boards, which will be sold as one lot through Sotheby’s, offer a unique archive of Supreme’s work and present a rare opportunity to see all of the designs together. Not surprisingly, this adds to the value and, with no buyer’s premium, the collection is expected to sell on January 25 for between US$800,000 and $1.2million (up to Dh4.4m).

Go get ’em Ryan Fuller. What are the chances the new owner will be an EDM producer? Pretty high we’d guess.

[Link: The National]

 

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Supreme Now Worth $1 Billion?

by The Editors on October 9, 2017

Thanks to a $500 million investment in Supreme by The Carlyle Group, the street wear brand now has a reported valuation of $1.1 Billion, according to a story on Women’s Wear Daily. The Carlyle Group is a massive “global alternative capital” company with their fingers in all manner of businesses, including action watch company Nixon. (click here for the list).

As for founder James Jebbia, well he’s been very . . . businesslike about the deal, according to a story on BusinessOfFashion.

“We’re a growing brand, and to sustain that growth we’ve chosen to work with Carlyle, who has the operational expertise needed to keep us on the steady path we’ve been on since 1994,” said Jebbia in an exclusive statement to BoF. “Working with Carlyle allows us to concentrate on doing what we do best and remain in control of our brand, as we always have.”

Not sure if having $500 million more is exactly doing what’s they’ve always done, but Jebbia might as well give it a try, huh?

[Link: WWD and BOF]

 

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Bot Blocking At Supreme

by The Editors on May 27, 2017

We’ve never understood the East Coast streetwear fashion thing. Growing up in the infinite expanse of the West, we never felt the crush of tight urban spaces or came face to face with the idea that anything was in scarce supply. East Coast kids don’t have that luxury. Many things are scarce in New York City and that may be why brands like Supreme are able to monopolize style and make kids believe that a product is worth hundreds of dollars more than another simply because it is difficult to get.

As Supreme met the Internet it became more important for them to make their highly coveted, limited supply fashion items available online when their product drops. Which is nice because not everyone can camp out on Lafayette St. each week to grab the latest before it’s gone. Problem is, it’s just as tough to get an order in as it is to get in line. Two Florida computer kids noticed how hard this was and they created a bot (The Supreme Saint) that (for a price) will dive in on the Supreme website and buy up product for customers in a matter of seconds, according to a story in Wired Magazine

The breakthrough came within a couple of months, when Supreme released a version of Nike’s Air Jordan 5 sneakers. The shoes were offered in three color options, what sneaker fans call colorways: white, black, and desert camo. That day Matt and Chris charged $100 for each pair a customer wanted to buy. One of the colors received around 200 orders, making the duo roughly $20,000 in five seconds. Chris and Matt won’t say how much they make from their bot, the Supreme Saint, but they’ve formed an LLC.

Nice to know it’s still possible to jump in on street fashion and siphon off a little cash on the side. Then again, how exclusive is this stuff if anyone willing to spend a little extra can get it whenever they want? And what will the future hold now that Supreme is clamping down on bots in general? Click the link for the rest of the story.

[Link: Wired Magazine]

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The Supreme Story In The New York Times

by The Editors on November 26, 2012

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Supreme gets the big, old media treatment with a profile by the New York TimesAlex Williams. Sure, it’s full of many of the normal comments regarding boutique skate shops. . .

Huge lines, once endemic to its New York flagship in SoHo, now form at satellite stores in Los Angeles, London, Tokyo and other cities. The current issue of British GQ Style, a men’s fashion bible, hails Supreme as “the coolest street wear brand in the world right now.” And the Berlin culture magazine O32c called it “the Holy Grail of high youth street culture.” The Business of Fashion site called it “the Chanel of downtown street wear.”

But the piece also gets in with the story behind James Jebbia, the brand he launched 18 years ago, and why it hasn’t been completely blown out into big box stores. And those stories are always good.

[Link: New York Times]

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Harmony Korine x Supreme

by The Editors on October 3, 2011

Supreme Korine

Kids writer and Gummo writer/director Harmony Korine has designed some new skateboards for Supreme. The decks, which features blurry, supernatural looking photos will arrive online and in Supreme stores on Thursday, October 6, 2011.

[Link: Supreme NY via Empire Ave]

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Supreme x Lady Gaga

by The Editors on February 9, 2011

Gaga

She’s got an amazing voice and tickles the ivories like few women can, but we’ve never actually enjoyed looking at Lady Gaga. That may have changed with Terry Richardson photos of the Lady for Purple Magazine. Who knew that all she needed to look reasonably normal was a Supreme deck and some shades. Click the link for the rest.

[Link: Global Grind]

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Billabong Wins One In Queensland Supreme Court

by The Editors on June 9, 2010

Billabong Logo-2The Queensland Supreme Court ruled today (June 10, 2010) that when Billabong terminated its licensing agreement with Suzi Burke Suwenda’s company CV Bali Balance they did it correctly, according to a story in The Australian.

CV Bali Balance, associated with Sydney-born businesswoman Suzi Burke Suwenda, has lodged a claim in a Bali court for about $168 million in damages from Billabong after the surfwear company cancelled a distribution licence in 2005. . . The action in a Denpasar court is current, but the Queensland Supreme Court ruling should have a big bearing on the case in Bali, with several of the legal actions there relating to the legality or otherwise of the termination of the distribution agreement.

Even with the good news Billabong’s stock still dipped .11 percent yesterday. Suwenda, on the other hand still believes PT Bali Balance will prevail in their civil case in Indonesia, according to Goldcoast.com.au.

[Link: The Australian and Goldcoast.com.au]

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December’s List Of Action News Headlines

by The Editors on December 7, 2020

Creating these lists of news headlines is a lot like popping bubble wrap–it’s pointless, annoying, and yet so outrageously satisfying.

Here, enjoy the pointless, annoying fruits of our Monday Morning satisfaction. Click the link for December’s edition of action news from around the globe.
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Big Old News List For Monday

by The Editors on November 2, 2020

It’s been much too long, and so is this list of news headlines that may or may not resonate with you on a pre-election Monday at the start of the month of November.

Who knows what the future holds, in the meantime, look busy while scrolling this big old list of stories that jumped out at us. Click the jump for more.

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