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Supreme Now Worth $1 Billion?

by The Editors on October 9, 2017

Thanks to a $500 million investment in Supreme by The Carlyle Group, the street wear brand now has a reported valuation of $1.1 Billion, according to a story on Women’s Wear Daily. The Carlyle Group is a massive “global alternative capital” company with their fingers in all manner of businesses, including action watch company Nixon. (click here for the list).

As for founder James Jebbia, well he’s been very . . . businesslike about the deal, according to a story on BusinessOfFashion.

“We’re a growing brand, and to sustain that growth we’ve chosen to work with Carlyle, who has the operational expertise needed to keep us on the steady path we’ve been on since 1994,” said Jebbia in an exclusive statement to BoF. “Working with Carlyle allows us to concentrate on doing what we do best and remain in control of our brand, as we always have.”

Not sure if having $500 million more is exactly doing what’s they’ve always done, but Jebbia might as well give it a try, huh?

[Link: WWD and BOF]

 

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Bot Blocking At Supreme

by The Editors on May 27, 2017

We’ve never understood the East Coast streetwear fashion thing. Growing up in the infinite expanse of the West, we never felt the crush of tight urban spaces or came face to face with the idea that anything was in scarce supply. East Coast kids don’t have that luxury. Many things are scarce in New York City and that may be why brands like Supreme are able to monopolize style and make kids believe that a product is worth hundreds of dollars more than another simply because it is difficult to get.

As Supreme met the Internet it became more important for them to make their highly coveted, limited supply fashion items available online when their product drops. Which is nice because not everyone can camp out on Lafayette St. each week to grab the latest before it’s gone. Problem is, it’s just as tough to get an order in as it is to get in line. Two Florida computer kids noticed how hard this was and they created a bot (The Supreme Saint) that (for a price) will dive in on the Supreme website and buy up product for customers in a matter of seconds, according to a story in Wired Magazine

The breakthrough came within a couple of months, when Supreme released a version of Nike’s Air Jordan 5 sneakers. The shoes were offered in three color options, what sneaker fans call colorways: white, black, and desert camo. That day Matt and Chris charged $100 for each pair a customer wanted to buy. One of the colors received around 200 orders, making the duo roughly $20,000 in five seconds. Chris and Matt won’t say how much they make from their bot, the Supreme Saint, but they’ve formed an LLC.

Nice to know it’s still possible to jump in on street fashion and siphon off a little cash on the side. Then again, how exclusive is this stuff if anyone willing to spend a little extra can get it whenever they want? And what will the future hold now that Supreme is clamping down on bots in general? Click the link for the rest of the story.

[Link: Wired Magazine]

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The Supreme Story In The New York Times

by The Editors on November 26, 2012

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Supreme gets the big, old media treatment with a profile by the New York TimesAlex Williams. Sure, it’s full of many of the normal comments regarding boutique skate shops. . .

Huge lines, once endemic to its New York flagship in SoHo, now form at satellite stores in Los Angeles, London, Tokyo and other cities. The current issue of British GQ Style, a men’s fashion bible, hails Supreme as “the coolest street wear brand in the world right now.” And the Berlin culture magazine O32c called it “the Holy Grail of high youth street culture.” The Business of Fashion site called it “the Chanel of downtown street wear.”

But the piece also gets in with the story behind James Jebbia, the brand he launched 18 years ago, and why it hasn’t been completely blown out into big box stores. And those stories are always good.

[Link: New York Times]

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Harmony Korine x Supreme

by The Editors on October 3, 2011

Supreme Korine

Kids writer and Gummo writer/director Harmony Korine has designed some new skateboards for Supreme. The decks, which features blurry, supernatural looking photos will arrive online and in Supreme stores on Thursday, October 6, 2011.

[Link: Supreme NY via Empire Ave]

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Supreme x Lady Gaga

by The Editors on February 9, 2011

Gaga

She’s got an amazing voice and tickles the ivories like few women can, but we’ve never actually enjoyed looking at Lady Gaga. That may have changed with Terry Richardson photos of the Lady for Purple Magazine. Who knew that all she needed to look reasonably normal was a Supreme deck and some shades. Click the link for the rest.

[Link: Global Grind]

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Billabong Wins One In Queensland Supreme Court

by The Editors on June 9, 2010

Billabong Logo-2The Queensland Supreme Court ruled today (June 10, 2010) that when Billabong terminated its licensing agreement with Suzi Burke Suwenda’s company CV Bali Balance they did it correctly, according to a story in The Australian.

CV Bali Balance, associated with Sydney-born businesswoman Suzi Burke Suwenda, has lodged a claim in a Bali court for about $168 million in damages from Billabong after the surfwear company cancelled a distribution licence in 2005. . . The action in a Denpasar court is current, but the Queensland Supreme Court ruling should have a big bearing on the case in Bali, with several of the legal actions there relating to the legality or otherwise of the termination of the distribution agreement.

Even with the good news Billabong’s stock still dipped .11 percent yesterday. Suwenda, on the other hand still believes PT Bali Balance will prevail in their civil case in Indonesia, according to Goldcoast.com.au.

[Link: The Australian and Goldcoast.com.au]

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Barbara Kruger & Volcom Take It Back

by The Editors on November 3, 2017

We all know where Supreme got their logo. Yes, they “appropriated” it from artist Barbara Kruger from the beginning. But now, she’s taking skateboarding back with a little help from Volcom in a pop-up shop of her own as part of Performa, a performance art biennial that runs through November 19 in New York, according to a story in W Magazine.

“Believe me, I wasn’t thinking about Supreme,” Kruger said of her Performa commission. “Really, I was not thinking about it at all. I’ve just been doing my thing for a long time, and they popped up and did theirs, and I don’t own that typeface, you know? I don’t own a logo. But what they do has little to do with the ideas that have been fueling my artwork for my whole career—questions of justice and power and control. The last thing I would ever think of is a streetwear brand.”

And that’s why we’ve always preferred Kruger. Another part of her Perform commission was this work at Coleman Skate Park. 

[Link: W Magazine]

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Michael Marckx New VonZipper Global GM

by The Editors on September 19, 2017

Billabong International has named Michael Marckx, the former CEO of Spy, as their new global general manager for the VonZipper brand.

“Michael brings a unique combination of left- and right-brained freakiness that is the kind of disciplined yet spontaneous energy the VZ brand will thrives with,” said VonZipper founder Greg “GT” Tomlinson. “Not only are we going to expand the VZ product offering, our brand is going to stand out in fun ways just as it did originally, as we have done since rocking the category in 2000.”

Seems like a great fit for everyone. For the official word from VonZipper, please follow the jump.

[click to continue…]

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Toledo & Conlogue Win In Brazil

by The Editors on May 18, 2015

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. . . at least that’s what we heard from the content production company. For their version of the wildly well attended event at Barra da Tijuca, Brazil, please follow the jump. [click to continue…]

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Dragon Partners With USSA Events

by The Editors on February 23, 2015

Dragon DealDragon Alliance is upping their presence at USSA events like the US Grand Prix in a new deal with Crown Sports United.

“With revolutionary technology like the first fully frameless snow goggle and our new Swiftlock Lens Change System, we constantly strive to enhance the experience of being in the mountains,” said Dragon Alliance Founder and Chief Executive Officer Will Howard. “We are excited to leverage this opportunity with Crown Sports to engage more fully with USSA supporters and the winter recreation community.”

This new agreement will reportedly see the integration of Dragon signage, on-site marketing space, in-event promotion, video content on broadcast and in-event, and promotion on USSA social media channels for the eyewear company. For the official word from Dragon, please follow the jump. [click to continue…]

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