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Supreme’s $1 Milllion Skateboard Auction

by The Editors on January 15, 2019

We’ve always felt a strange disconnect between East Coast “streetwear” and skateboarding in general. Nothing brings our confusion into clearer focus than Supreme. Yes, James Jebbia has done a stellar job of appropriating all the right stuff to create a billion dollar clothing company, starting with artwork from Barbara Kruger and then logoing pretty much everything and marketing it to NYC’s label obsessed kids. But, really? Is a collection of 248 “limited edition” Supreme skate decks really worth $1 million dollars? Guess we’ll find out soon enough, at Sotheby’s, according to a story on The National

The 248 boards, which will be sold as one lot through Sotheby’s, offer a unique archive of Supreme’s work and present a rare opportunity to see all of the designs together. Not surprisingly, this adds to the value and, with no buyer’s premium, the collection is expected to sell on January 25 for between US$800,000 and $1.2million (up to Dh4.4m).

Go get ’em Ryan Fuller. What are the chances the new owner will be an EDM producer? Pretty high we’d guess.

[Link: The National]



Supreme Now Worth $1 Billion?

by The Editors on October 9, 2017

Thanks to a $500 million investment in Supreme by The Carlyle Group, the street wear brand now has a reported valuation of $1.1 Billion, according to a story on Women’s Wear Daily. The Carlyle Group is a massive “global alternative capital” company with their fingers in all manner of businesses, including action watch company Nixon. (click here for the list).

As for founder James Jebbia, well he’s been very . . . businesslike about the deal, according to a story on BusinessOfFashion.

“We’re a growing brand, and to sustain that growth we’ve chosen to work with Carlyle, who has the operational expertise needed to keep us on the steady path we’ve been on since 1994,” said Jebbia in an exclusive statement to BoF. “Working with Carlyle allows us to concentrate on doing what we do best and remain in control of our brand, as we always have.”

Not sure if having $500 million more is exactly doing what’s they’ve always done, but Jebbia might as well give it a try, huh?

[Link: WWD and BOF]



Bot Blocking At Supreme

by The Editors on May 27, 2017

We’ve never understood the East Coast streetwear fashion thing. Growing up in the infinite expanse of the West, we never felt the crush of tight urban spaces or came face to face with the idea that anything was in scarce supply. East Coast kids don’t have that luxury. Many things are scarce in New York City and that may be why brands like Supreme are able to monopolize style and make kids believe that a product is worth hundreds of dollars more than another simply because it is difficult to get.

As Supreme met the Internet it became more important for them to make their highly coveted, limited supply fashion items available online when their product drops. Which is nice because not everyone can camp out on Lafayette St. each week to grab the latest before it’s gone. Problem is, it’s just as tough to get an order in as it is to get in line. Two Florida computer kids noticed how hard this was and they created a bot (The Supreme Saint) that (for a price) will dive in on the Supreme website and buy up product for customers in a matter of seconds, according to a story in Wired Magazine

The breakthrough came within a couple of months, when Supreme released a version of Nike’s Air Jordan 5 sneakers. The shoes were offered in three color options, what sneaker fans call colorways: white, black, and desert camo. That day Matt and Chris charged $100 for each pair a customer wanted to buy. One of the colors received around 200 orders, making the duo roughly $20,000 in five seconds. Chris and Matt won’t say how much they make from their bot, the Supreme Saint, but they’ve formed an LLC.

Nice to know it’s still possible to jump in on street fashion and siphon off a little cash on the side. Then again, how exclusive is this stuff if anyone willing to spend a little extra can get it whenever they want? And what will the future hold now that Supreme is clamping down on bots in general? Click the link for the rest of the story.

[Link: Wired Magazine]


The Supreme Story In The New York Times

by The Editors on November 26, 2012


Supreme gets the big, old media treatment with a profile by the New York TimesAlex Williams. Sure, it’s full of many of the normal comments regarding boutique skate shops. . .

Huge lines, once endemic to its New York flagship in SoHo, now form at satellite stores in Los Angeles, London, Tokyo and other cities. The current issue of British GQ Style, a men’s fashion bible, hails Supreme as “the coolest street wear brand in the world right now.” And the Berlin culture magazine O32c called it “the Holy Grail of high youth street culture.” The Business of Fashion site called it “the Chanel of downtown street wear.”

But the piece also gets in with the story behind James Jebbia, the brand he launched 18 years ago, and why it hasn’t been completely blown out into big box stores. And those stories are always good.

[Link: New York Times]


Harmony Korine x Supreme

by The Editors on October 3, 2011

Supreme Korine

Kids writer and Gummo writer/director Harmony Korine has designed some new skateboards for Supreme. The decks, which features blurry, supernatural looking photos will arrive online and in Supreme stores on Thursday, October 6, 2011.

[Link: Supreme NY via Empire Ave]

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Supreme x Lady Gaga

by The Editors on February 9, 2011


She’s got an amazing voice and tickles the ivories like few women can, but we’ve never actually enjoyed looking at Lady Gaga. That may have changed with Terry Richardson photos of the Lady for Purple Magazine. Who knew that all she needed to look reasonably normal was a Supreme deck and some shades. Click the link for the rest.

[Link: Global Grind]


Billabong Wins One In Queensland Supreme Court

by The Editors on June 9, 2010

Billabong Logo-2The Queensland Supreme Court ruled today (June 10, 2010) that when Billabong terminated its licensing agreement with Suzi Burke Suwenda’s company CV Bali Balance they did it correctly, according to a story in The Australian.

CV Bali Balance, associated with Sydney-born businesswoman Suzi Burke Suwenda, has lodged a claim in a Bali court for about $168 million in damages from Billabong after the surfwear company cancelled a distribution licence in 2005. . . The action in a Denpasar court is current, but the Queensland Supreme Court ruling should have a big bearing on the case in Bali, with several of the legal actions there relating to the legality or otherwise of the termination of the distribution agreement.

Even with the good news Billabong’s stock still dipped .11 percent yesterday. Suwenda, on the other hand still believes PT Bali Balance will prevail in their civil case in Indonesia, according to

[Link: The Australian and]


News: Last Month This Week

by The Editors on November 14, 2019

Call it a beacon of laziness, or a blinding neon sign of boredom, but we’re still at it. Putting up a list of headlines for stories we might have read over the past who knows how many days.

It takes us back to when we were just starting out. Each week we built an HTML page of links with a bit of commentary. Then the commentary took over, and now, it looks like we’re back to just blasting out an occasional list of links for you to chew through all by your lonesome. Just the ebbs and flows of action sporting news dissemination. Enjoy.

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News For The Week Ahead

by The Editors on October 14, 2019

Here is the sometimes weekly list of stories that showed up in our feed. For a quick scroll, please follow the jump.

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Last Week’s News Today

by The Editors on September 30, 2019

Wondering what’s going on? Looking for a clue? Follow the jump for a whopping 28 skate, 15 snowboarding, 30 surf, 13 fashion, and 12 business story links that rose above the noise last week. Yep, it’s all there — even that one about the death of vert skating.
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