Remember this Lily video? It was a drone that magically followed you wherever you went and shot epic follow cam footage without anyone at the controls. Yeah, we do, too. And when we first saw it we thought it was a bit of a dream product — great in the promo video, but never something that would actually work. In fact, we never even posted anything about it.
Apparently, many others believed the hype and threw down big money on pre-orders. Unfortunately, things didn’t go well during production of the drone and the company has now closed up shop and is trying to return money to those who pre-ordered. Meanwhile, the San Francisco District Attorney’s office has filed a civil consumer protection suit “alleging the company had intentionally lied to potential customers with its launch video” according to as story in Forbes.
An interesting side note is that legendary snowboard filmer Brad Kremer has been sucked into the story as he was the recipient of emails that are being used as evidence in the case against Lily.
In an email cited by the lawsuit, Lily CEO Balaresque wrote to Brad Kremer, a video producer who specialized in snowboarding shoots, that shots from the Lily Drone will be using a “Gopro mounted to a Lily prototype. . . . However, we do not feel comfortable telling people that we shot [view from Lily] scenes with a Gopro (because the whole thesis of our product is that you do not need a Gopro),” he continued. “Can you modify a Gopro image in post-processing so that people cannot tell that it was taken from a Gopro…”
According to the story, Kremer declined to discuss the case with Forbes.
Philosophical powboarding in the freshest from Wolle Nyvelt and friends. “Surfing changed my approach and how I look at snowboarding a lot.” What is the meaning of all these levels of paradise? Of a cameo from Hydrodynamica surfboard shaper Richard Kenvin. We don’t know. It goes way, way too deeply into the glide.
You could just read the headline again if you’re wondering why we’re posting this video, then click the arrow on the Trent McClung: Welcome to the Team and that should pretty much explain everything. If, after viewing the welcome to the Venture Trucks team video, you have more questions, please feel free to ask them in the comments where you will undoubtable be “first.”
If you’re looking for something to watch, we’re looking for something really easy to post. The deuce you say? Yes, the ol’ one-two punch comes in with Signal Snowboard’s Every Third Thursday. And this month, they’re making snowboards out of old skateboards. Yes, pop will eat itself.
Just got a press release from BMBC (press releases are what we do now, if you hadn’t noticed) mentioning something about Barrett Christy and how she’s riding some product they make. (Yeah, buy some of whatever that is for Christmas, please.) Anyway, they linked to this video (Our Best Rider Is A Girl: 20 Years Of Barrett Christy) which reminded us how much we love watching Barrett ride and what a seriously cool human she is. Watch the video and you’ll see.