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Jake Drops Mine 77 Collection

by The Editors on December 13, 2018

We’d like to think that Burton itself is the product of Jake Carpenter’s “creativity,” but it seems that corporations outgrown their founders by design. It’s nice to see Jake getting back to doing the stuff he likes to do with the Mine 77 collection . . . even if it is made up of $700 jackets, $400 backpacks, and $60 tee shirts. 

[Link: Burton Snowboards]

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The Truth Behind Skate Videos

by The Editors on December 11, 2018

It’s all beginning to make sense now. “I mean before, I thought the 900 was actually a real trick. Then I figured out it’s just as fake as someone landing on the moon.” Word, Greg.

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Antti Autti Gets Closer To Powder

by The Editors on December 10, 2018

Twelve minutes of powder blowing to put us all in a midwinter state of mind from Iisakki Kennilä amd Antti Autti. Enjoy Closer.

Antti explains: “In snowboarding and especially in freeriding, no matter where you strap in you’ll find yourself in unique places doing stuff you will never do the same again. Every moment, every turn, every hit – they’re all special. That’s been my motto for my whole riding career, and that’s what I’ll keep up to.

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Gigi Rüf Joins 686 Technical Apparel

by The Editors on December 6, 2018

686 is proud to announce the addition of iconic snowboarder Gigi Rüf to the team.

Gigi brings his own unique approach to snowboarding and will complement the entire global 686 team including snowboarders Forest Bailey, Sammy Luebke, Phil Jacques, Victor Daviet, Matt Belzile and Mary Rand. . . and more.

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Beastie Boys Book & Snowboarding

by The Editors on November 2, 2018

When Beastie Boy Adam Yauch got into snowboarding it was a big deal to a lot of people. Not that we needed validation from the cool kids, but where he went the hoards followed. Here, in a clip from their new Beastie Boys Book is a little back story on the boys, MCA, and his obsession with snowboarding among other things. Click play for five minutes of Beastie Boys flavor via Soundcloud.

[Link: Beastie Boys Book]

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Jonah Hill and The mid90s Crew

by The Editors on October 30, 2018

Jonah Hill’s mid90s is a great start of a movie. It is real, and moving, and serious and perfectly captures a slice of life for those coming of age in mid 90s skateboarding. The performances are solid, the characters mostly well developed, and the story hooked us right in, however, it’s missing a third act. Yeah, the “story” doesn’t wrap. Guess that’s better than going on too long, right? Here Jonah Hill, Sunny SuljicNa-Kel Smith, Olan Prenatt, Gio Galicia and Ryder McLaughlin speak with Hypebeast about how it was to make a film with first-time actors and skateboarders.

[Link: Hypebeast]

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Jones Sponsored Fjord Boarding

by The Editors on October 18, 2018

In January 2018 Jones Snowboards launched a grant program offering amateur riders the opportunity to go out on an expedition. Here’s how their first year went.

The first annual Jones Backcountry Adventure Grant that was awarded to Mount Baker local Corey Nolan. In April 2018 Corey used the grant to help fund an exploratory trip to Kenai Fjords National Park in Alaska.

Looks like a pretty good use of some “adventure funding.” For the rest of the story, please click the link.

[Link: Jones Snowboards]

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Jonah Hill’s mid90s Trailer #2

by The Editors on September 26, 2018

Not gonna lie, this whole mid90s thing is looking pretty sweet. Maybe a movie can save the skateboard industry! Now all we need is for every kid in America to see the movie and then go out and buy a skateboard. . . could happen.

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A Mind Expander Split of Jones

by The Editors on September 25, 2018

We’re beginning to dream about winter and when we do we’re not thinking crowded resorts loaded with suburban brats acting rad. We’re thinking quiet forests, open glades, and rolling powder. And the board that gets us to it and through it during these flights is the Jones Mind Expander Split. It goes a little like this:

The new Mind Expander Splitboard was built for the creative rider who weaves nimble and playful lines as they slash through the backcountry. Designed by surf shaper Chris Christenson and Jeremy Jones, the Mind Expander Split features a Christenson Surf Rocker profile and a blunted nose for epic float in pow plus a full size tail for legit freestyle performance. The unique shape is matched with a short sidecut for snappy turn potential in tight trees and inner and outer edge Traction Tech for enhanced edge grip on icy skintracks or firm descents. For unmatched torsionally board connection in ride mode, the Mind Expander Split also features our Boltless Bridge and Karakoram Ultra Clips.

Really, what more do you need?  Click the link for all the details.

[Link: Jones Snowboards]

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Gnu Embraces Asymmetry

by The Editors on September 19, 2018

. . . and we believe it when Forest Bailey, Blake Paul, Max and Gus Warbington, Alex Lopez, Jacob Krugmire and Max Tokunaga explain it like that.

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