Patagonia has announced that they will be releasing their Personal Surf Inflation (PSI) Vest sometime this spring to big wave surfers, however, only those who go through the BWRAG Big Wave Safety Course will be able to purchase one. The company will also license their patented designs to other manufacturers and donate the proceeds to help save Punta de Lobos, an iconic and endangered Chilean surf break.
“The PSI Vest has already played a huge role in giving surfers the confidence to take the sport of big wave surfing to the next level.” said Jason McCaffrey, Patagonia’s Director of Surf. “We invested heavily in testing and refining the PSI Vest, and sought feedback from hundreds of the best surfers in the world, in order to bring to market the best product possible. The PSI Vest will help reduce the risks involved in riding the world’s biggest waves, and I’m excited that licensing fees from our extensive R&D work will be another tool we can use to help protect coastal ecosystems.”
For the official word from Patagonia, please follow the jump.
To celebrate the the release of his newest Pro Thunder Truck, Marc Johnson opened the doors of Brandon Biebel’s park to the public with free pizza and best-trick contests. Looks like everyone had a ripping good time, no?
Collabs are cool because they let a little brand give guidance to a big brand for a while withouthaving to deal with any much big brand drama. And then, after it’s over, the little brand can just go back to doing what they do. Like this deal between Maui’s Plate Lunch brothers Gregg and Cory Kaplan and Dakine.
Every time we’ve skated NorCal’s Glory Hole we always wondered what it would be like to see Lake Berryessa blasting right on through. Well, thanks to some drone footage, we all know. It’s one massive brown eye of death. It also looks like it’s going to be a while before anyone is slapping stickers past 10 o’clock. Then again, if you slapped one last fall, it’s probably still pretty safe right where it is.
It’s good to see downtown photographer Ari Marcopoulos still hangin’ with the action crowd. His current incarnation features a collab with adidas skateboarding.
Central to the collection is a specially made zine “AIGHT’.” Masterminded by Marcopoulos, the zine is 26 pages capturing a winter day of skateboarding in New York City’s Lower East Side neighborhood and features an amalgamation of mixed media, vibrant color pops and signature aesthetic made consistent throughout the entire collection. Capturing select members of the adidas Skateboarding team, “AIGHT'” is a modern take on Marcopoulos’ early and now iconic work capturing the unique styles and personalities of New York skateboarders during the 1990s Golden Era of skate.
Ari’s photos are always good to see, especially when he’s in charge of their presentation. Watch for more details on the actual product drop on February 27, 2017.
Documentary filmmaker Dayla Soul spent three years following NorCal’s hard charging big wave women around the “red triangle” and the result is the new film It Ain’t Pretty.
A documentary about the challenges and triumphs of female big wave surfers, IT AIN’T PRETTY follows the quickly-growing women’s big wave movement, as well as exposing rampant sexism in the water, in the media and within the surf industry. An Official Selection at 2016 DocFest and Sydney and Hawaii Film Festivals, as well as an audience favorite at festivals including the International Surf Film Festival, the Honolulu Surf Film Festival, the New York City Women’s Surf Film Festival and others, this compelling doc makes its home entertainment debut on Digital HD and Cable VOD, on all leading digital platforms including iTunes, Amazon. Google Play and Comcast.
We did think it was funny how Soul squeezed all that surfer girl ass into the clip by making fun of it. Clever, huh? The film debuts February 14, 2017. For more on the film, please follow the jump.
Last time we rolled Sacramento, California’s Granite Skatepark, half the park was growing mold from being under a constant January deluge. Looks like things have dried up at one of the bossest skateparks on the West Coast.
Deep in San Francisco, California’s Sunset district there is a house with a bowl in the backyard and a woodshop in the garage. This is where maker George Rocha creates new old skateboards out of old skateboards. The business is called Iris Skateboards, but from the sounds of it Rocha makes a lot of cool stuff. And his friends are obviously pretty good at building websites, shooting photos, and making slick films featuring Iris Skateboards. Which all works out pretty well for a guy who claims he doesn’t know anything about marketing. Check it out in Jeremy McNamara’s film Day by Day.