The Lily Drone’s Crash Landing

by The Editors on January 16, 2017

Remember this Lily video? It was a drone that magically followed you wherever you went and shot epic follow cam footage without anyone at the controls. Yeah, we do, too. And when we first saw it we thought it was a bit of a dream product — great in the promo video, but never something that would actually work. In fact, we never even posted anything about it.

Apparently, many others believed the hype and threw down big money on pre-orders. Unfortunately, things didn’t go well during production of the drone and the company has now closed up shop and is trying to return money to those who pre-ordered. Meanwhile, the San Francisco District Attorney’s office has filed a civil consumer protection suit “alleging the company had intentionally lied to potential customers with its launch video” according to as story in Forbes.

An interesting side note is that legendary snowboard filmer Brad Kremer has been sucked into the story as he was the recipient of emails that are being used as evidence in the case against Lily. 

In an email cited by the lawsuit, Lily CEO Balaresque wrote to Brad Kremer, a video producer who specialized in snowboarding shoots, that shots from the Lily Drone will be using a “Gopro mounted to a Lily prototype. . . . However, we do not feel comfortable telling people that we shot [view from Lily] scenes with a Gopro (because the whole thesis of our product is that you do not need a Gopro),” he continued. “Can you modify a Gopro image in post-processing so that people cannot tell that it was taken from a Gopro…”

According to the story, Kremer declined to discuss the case with Forbes.

Which reminds us: Always beware the drones. . . 

[Link: Forbes via Boing Boing]


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Noa Deane For Gucci Jr.

by The Editors on January 12, 2017

Noa Deane comes home to Volcom. Looks like the youngster is getting properly paid, too. Good news for all of surfdom.


Temple Cummins’ Scooby Snacks

by The Editors on January 10, 2017

It’s always great watching Temple Cummins slide the white, but the real joy in this clip is Austen Sweetin’s hauntingly raw and sloppy version of Highwaymen. It sounds good.


Holiday BS With Guerrero & Gerwer

by The Editors on December 23, 2016

Who better to put us in the holiday skateboarding mood than Tommy Guerrero and Frank Gerwer. These two right jolly old elves know what’s up.

[Link: DLX]


Philosophical Powsurfing with Wolle Nyvelt

by The Editors on December 21, 2016

Philosophical powboarding in the freshest from Wolle Nyvelt and friends. “Surfing changed my approach and how I look at snowboarding a lot.” What is the meaning of all these levels of paradise? Of a cameo from Hydrodynamica surfboard shaper Richard Kenvin. We don’t know. It goes way, way too deeply into the glide.


It’s Christmas in Malibu

by The Editors on December 20, 2016

Best surfing Christmas song ever. Hit play and let The Rad Dudes put you in the mood. For the story behind Joe Klein’s late 80s Christmas anthem click here.


Trent McClung Turns To Venture

by The Editors on December 15, 2016

You could just read the headline again if you’re wondering why we’re posting this video, then click the arrow on the Trent McClung: Welcome to the Team and that should pretty much explain everything. If, after viewing the welcome to the Venture Trucks team video, you have more questions, please feel free to ask them in the comments where you will undoubtable be “first.”


Guess This Is A Third Thursday

by The Editors on December 15, 2016

If you’re looking for something to watch, we’re looking for something really easy to post. The deuce you say? Yes, the ol’ one-two punch comes in with Signal Snowboard’s Every Third Thursday. And this month, they’re making snowboards out of old skateboards. Yes, pop will eat itself.

[Link: Signal Snowboards]


Some Barrett Christy Just Because

by The Editors on December 15, 2016

Just got a press release from BMBC (press releases are what we do now, if you hadn’t noticed) mentioning something about Barrett Christy and how she’s riding some product they make. (Yeah, buy some of whatever that is for Christmas, please.) Anyway, they linked to this video (Our Best Rider Is A Girl: 20 Years Of Barrett Christy) which reminded us how much we love watching Barrett ride and what a seriously cool human she is. Watch the video and you’ll see.


Hawk & Lee For Dollar Beard Club

by The Editors on December 13, 2016

Riley Hawk, Jason Lee and a slew of other hair farming cave men for Dollar Beard Club. Ugh. Can’t even say “Beard oil” without gagging. Huhg. See, did it again.