Skateboarding

Salba Pool Cleaning Service Up on CBS

by The Editors on March 14, 2024

You know the Screaming Lord Salba drill. Find the pools, clean them, skate them. Move on. Watch through because this may include the best “reporter tries skateboarding” footage ever seen thanks to CBS Evening News.

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Salter Selling Off Boardriders Piece by Piece

by The Editors on February 22, 2024

We wondered what plans Jamie Slater aka Athentic Brands Group had for Quiksilver, Billabong, et. al. when he purchased the Boardrider Group back on September 1, 2023, so we’re not surprised to see him begin selling it off in little pieces to whomever is interested. The first piece of Boardriders is reportedly going to French group Beaunamoir, according to a story on Fashion Network. The company, which owns a load of fashion brands you’ve likely never heard of, has reportedly “entered into exclusive negotiations . . . to buy the Western European activities of the Boardriders Group made up of Quiksilver, Billabong, Roxy, DC Shoes, Element and RVCA.”

Roland Beaumanoir, the group’s CEO, believes that this takeover “would develop the Beaumanoir Group’s expertise in the lifestyle segment, which is doing well. The Boardriders brands are emblematic and offer a lifestyle that is both relaxed and driven by a passion for outdoor sports. We would therefore be delighted to take on the challenge of promoting these brands on the European market.” Details of the countries covered by the agreement have not yet been released.

Brands are brands and apparently they have value long after they’ve died. If Jamie knows anything, it’s Zombie brands. So we’re going to just trust him to do the right thing for his wallet. 

[Link: Fashion Network]

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Goodbye Vans, It’s Been A Great Roll

by The Editors on February 21, 2024

This new Vibram soled “Half Cab Reissue 33’ shoe” that Vans has dropped is the latest sad attempt to correct the brand’s sales freefall. It’s called OTW by Vans and it is an attempt by VF Corp to force the Vans brand back into mainstream fashion relevance. Apparently, the execution of this VF force has been left up to this guy:

Ian Ginoza, VP of Creative Direction for OTW by Vans, said: “OTW by Vans is a frontier for progression, experiences and collaboration. The skateboarding mindset is core to Vans, and OTW enriches that spirit through a distinct perspective to propel culture forward.”

If anyone can pull it off Ginoza can. He has deep roots in sneakers and culture marketing, however using a tag like “skateboarding mindset” as sales euphemism for “not skateboarding” has never ended well. Read the whole piece if you’d like. And if these become Vans best selling shoes ever, we will apologize. Promise.

[Link: The Industry.Fashion]

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Action Celebrity Posts Crazy New Video

by The Editors on January 24, 2024

There’s nothing we love more than scrolling social feeds for hours looking for crazy videos from famous people that we can repost with a clever caption. Take this video for instance. It features amazing footage of something really crazy. It will blow your mind when you see it. And then send you out on an hours long scroll through the same stuff we’ve been looking at. For more crazy videos from action sports super stars, please click the link.

[Link: Hot Action Videos]

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Cop Gets 2 Years For Hassling Skateboarder

by The Editors on December 11, 2023

In a story you rarely see, Miguel Vega, 33, of Corona, CA, a former Los Angeles County sheriff’s deputy, was just sent to federal prison for two years for “violating the civil rights” of a skateboarder at the Compton skate park by “improperly detaining him and then acting to cover up his actions,” according to a story on MyNewsLA.

Vega pleaded guilty in September to one count of deprivation of rights under color of law, a crime that carries a sentence of up to 10 years in federal prison. He admitted to having falsely imprisoned the 23-year-old skateboarder in his patrol car, which crashed during a subsequent chase, leaving the man injured. He also admitted filing false reports to cover up his and his partner’s unlawful conduct. . . Vega’s former partner, Christopher Hernandez, 37, pleaded guilty in July to one count of conspiracy. A sentencing hearing is set in Los Angeles federal court for Jan. 8, at which time he will face up to five years in federal prison.

Bad cop, go to prison. Skateboarding finally wins one. We’ll keep you posted.

[Link: MyNewsLA]

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Own A Real, Signed Chunk Of The Berrics

by The Editors on December 7, 2023

The Berrics is reportedly moving. And in the process of returning their warehouse to its original warehouse condition they’ve chopped the park up into little pieces. Feel how you will about that. The oddest part is that (in association with ABD Collectables) they have encased signed pieces of Berrics concrete in plastic blocks and are selling them for $99. But there’s more!

Every pre-order will have the chance to get a free flight and hotel to BATB 14 Finals Night.

No joke. Want a Berrics paperweight? (Can’t imagine why you would). But if you do, please click the link and shop away. You never know who might have signed the piece you get. And maybe, just maybe these will be even bigger than NFTs one day!

[Link: ABD Collectables]

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Billionaire Ball Sports Guys Buy We Are Camp

by The Editors on December 6, 2023

Apparently, Josh Harris and David Blitzer (the owners of the Philadelphia 76ers and NJ Devils sporting teams) have purchased the Mt. Hood snowboard camp conglomerate known as We Are Camp. They’re saying they purchased it in partnership with the one and only snowboarder/business man Shaun White according to a story on TMZ Sports.

“I’m honored to officially partner with We Are Camp along with Josh and David. I’m excited to step in and help elevate a place that’s so special to me, so come June, you’ll know where to find me!”

Shaun White is just the icing on the cake. Looks like We Are Camp got a wonderful exit and now the sports guys can pour money into it for a while. They’ve for sure made money easier ways than running snowboard camps. How long do you think it will take them to flip the camps to the next round of PE bros?

[Link: TMZ Sports]

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Monster Children Turns 20 Years Old

by The Editors on November 29, 2023

Congrats and happy birthday to those stalwart Aussies hipsters who keep the action culture print dream alive with their parties, promotions, and pop-cultural sensibilities printed on actual paper and distributed the old fashioned way–by truck.

Twenty years is a long time to be at the wheel swerving this way that that to avoid the potholes most other print publications have fallen into on their profit driven roads to ruin. To celebrate the staff in Sydney threw a monster party and apparently it was rather large.

It was huge. We’re still hungover. Was it a dream? Thank you to all of our friends, staff, contributors, and fine people who work so closely with us now and throughout the last twenty to make Monster Children what it is that came out to celebrate. After all this time, it is you who keeps us in the game.

If you’re in NYC stop by Saturdays NYC on Crosby Street tonight (Wednesday, November 29, 2023) for the stateside version of the birthday party. Free everything will be provided apparently. For photo proof of all the Sydney festivities, please click the link.

[Link: Monster Children]

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Arena Group Using Zombie Writers?

by The Editors on November 28, 2023

The Arena Group, the company who ended up with Surfer, Snowboarder, TransWorld Skateboarding, Powder and Bike magazine titles after the last round of brand swapping has been accused of using “fake AI writers” to write fake AI generated stories at their flagship title Sports Illustrated, according to a story on Futurism. They’re running zombie titles, why not hire a hoard zombie writers?

“There’s a lot,” they told us of the fake authors. “I was like, what are they? This is ridiculous. This person does not exist.” . . . “At the bottom [of the page] there would be a photo of a person and some fake description of them like, ‘oh, John lives in Houston, Texas. He loves yard games and hanging out with his dog, Sam.’ Stuff like that,” they continued. “It’s just crazy.”

Futurism says that as soon as they asked Arena about it, the stories and writers were gone from the site. None of this is surprising to anyone who has been following along. Arena did eventually claim that the content was provided by a third party who uses real writers to write real stories but sometimes under pseudonyms. But we don’t believe them.

Just so you know, although he may look like an AI generated handsome man, Blair Alley actually exists. . . but Justin Leveille? We’re not so sure about that guy.

[Link: Futurism]

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Skate The Berrics Minus The Berra

by The Editors on November 10, 2023

Steve Berra has done so much for skateboarding in SoCal and the world, and yet, few in the skateboard industry would be hard pressed to come up with at least a couple times when interactions with Mr. Berra went sour.

That’s why we were so stoked to see this opportunity to skate The Berrics without any interaction with Steve at all. It’s called The Berrics Transforming Park from Tech Deck.

Inspired by the legendary LA-based invite-only indoor skatepark, The Berrics, this skatepark playset is THE gift to wow just about anyone who loves the skating community!

So yeah, with this park you can skate The Berrics any time you want. You’ll just have to do it on your fingerboard. Click the link to buy one. And get it in time for the Holidays.

[Link: The Berrics Transforming Park]

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