Skateboarding

The Truth Behind Skate Videos

by The Editors on December 11, 2018

It’s all beginning to make sense now. “I mean before, I thought the 900 was actually a real trick. Then I figured out it’s just as fake as someone landing on the moon.” Word, Greg.

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Tony’s Got A Whole New Game

by The Editors on December 5, 2018

Next week (December 13, 2018) Tony Hawk’s mobile game (created by Maple Media) hits the Apple and Google Play stores. It’s called SkateJam and we don’t really know much aside from what we read on 9 to 5 Mac. Here are a few details:

The action-packed mobile experience, available for pre-order now and free to download worldwide on the App Store® beginning on December 13th, captures the essence of Hawk’s legacy – his unmistakable style, influences, and tricks are prevalent throughout the game. Developed by Maple Media, a Los Angeles-based mobile media, advertising and technology company, Tony Hawk’s Skate Jam will set a new bar for authentic tricks, controls and music in a mobile skate game thanks to Tony himself. The game will also feature, Classic Career Mode, Global Skate Jam tournaments, Street, park and vert skate disciplines and dozens of Birdhouse skateboards to collect.

Sounds like everything we need in an mobile skateboarding game. For more info click the link.

[Link: SkateJam]

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Last Month’s News (or so) Today

by The Editors on November 30, 2018

We were planning on doing these super list news link updates on the weekly, but last month seemed a bit shorter and our slow typing fingers failed the task. Take this as a catch up on all the news that caught our eye lately. we’ll attempt to do better moving forward. . . or not. Follow the jump for all the stories. Happy Friday.

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Zero + Roark + Motor Collab

by The Editors on November 30, 2018

Psych. We were just going to mention a new super limited collar between Zero, Roark Revival, and Argentinian artist Motor when we realized that it’s already sold out. Nope, you’re not getting one of the 50 boards signed by Jamie Thomas.

If you’re in Berkeley, California, however, and you love shopping with a buzz to loosen your wallet, then you’re in luck because Roark Revival’s new retail/bar the Explorer’s Club is open and ready for your next beered up holiday shopping spree. Click the link for all the details.

[Link: Roark Revival]

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DA Rejects Case Against Neal Hendrix

by The Editors on November 16, 2018

Former pro skateboarder Neal Hendrix, will not face charges for allegations of misconduct 10 years ago brought against him by pro skateboarder Julie Lynn Kindstrand Nelson aka Julz Lynn, according to a story on ESPN.com

“The case has been rejected (as of yesterday) as it could not be proven beyond a reasonable doubt,” Michelle Van Der Linden, a spokeswoman for the district attorney, said Friday in a statement emailed to espnW. . . According to the spokeswoman for the [Orange County, California] district attorney, the standard for filing a case is that the evidence will support the charge or charges and can be proven beyond a reasonable doubt. She said the office is not able to comment further because the case was rejected.

For the rest of the details please check out Alyssa Roenigk’s story on ESPN.com

[Link: ESPN.com]

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Volcom + Hot Wheels = Radness

by The Editors on November 14, 2018

Sadly, nothing in this Volcom + Hot Wheels collab comes in adult sizes. Guess we’ll all be forced into vicarious buying sprees. Come on now, V-Co.

[Link: Volcom]

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Tony Hawk Launches Branding Agency

by The Editors on November 14, 2018

Tony Hawk announced today (November 14, 2018) that he is dropping in on the “agency” business model with D/CAL a “hybrid brand consultancy and creative agency based in Detroit and California, get it? Hawk is co-founding the business with partners Adam Wilson (Carhartt, McGarryBowen), Jared Prindle (Tony Hawk Inc., 900 Films), and Ryan Maconochie (Arc, Leo Burnett, Trisect). Katherine Huber is director of client services.

“I’ve worked with many brands and their agencies over the years and even as a relative outsider looking in, I understand the challenges between clients and agencies. Our approach is unique, with an emphasis on authenticity,” added Hawk.

D/CAL says current clients include: Michigan-based DROUGHT,  and HoMedics, San Diego-based Tony Hawk Foundation, and Chicago-based CityBase. For the official word from D/CAL please follow the jump.

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Airwalk Gasps For One More Breath

by The Editors on November 13, 2018

Zombie brand extraordinaire, Airwalk, is hoping to ride the 90s wave of nostalgia right back to the top of the footwear game with the launch their latest “global ad campaign,” according to current owner Authentic Brands Group (Jamie Salter is the CEO, remember him?) The new campaign is titled Teen Spirit. Can you smell it? Here’s how they pitch it.

Returning to the brand’s roots, the 2018 campaign embraces the spirit of the Southern California teen that established Airwalk’s place in 90s culture. It gives consumers a candid look into the individuality, self-expression, and free-spirit that has shaped Airwalk’s identity for more than 30 years. . . .The campaign features The One, the Bloc, the Random, the Jim Lo, the Vic, and the Prototype. This assortment highlights Airwalk’s best sellers and a peek into what’s to come for the brand.

This just makes us miss footwear marketing/design genius Sinisa Egelja all the more. Hard to believe it has been nine years since his death on October 26, 2009. For the official word from Authentic Brand Group (which also owns Vision Street Wear), please follow the jump.

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Jonah Hill and The mid90s Crew

by The Editors on October 30, 2018

Jonah Hill’s mid90s is a great start of a movie. It is real, and moving, and serious and perfectly captures a slice of life for those coming of age in mid 90s skateboarding. The performances are solid, the characters mostly well developed, and the story hooked us right in, however, it’s missing a third act. Yeah, the “story” doesn’t wrap. Guess that’s better than going on too long, right? Here Jonah Hill, Sunny SuljicNa-Kel Smith, Olan Prenatt, Gio Galicia and Ryder McLaughlin speak with Hypebeast about how it was to make a film with first-time actors and skateboarders.

[Link: Hypebeast]

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Zeuner, Sorgente: Vans Park Series Champs

by The Editors on October 27, 2018

The 2018 Vans Park Series Pro Tour closed out a ripper of a year in Suzhou, China with Brighton Zeuner and Alex Sorgente both taking their second championship titles.

Zeuner stunned the crowds with her effortless style, landing her signature backside 360 in every run and topping it off with a kickflip indy, one of the few flip tricks of the women’s event. . . It was an extemely close call in the Men’s final round, seeing Brazil favorite Pedro Barros and USA’s Alex Sorgente challenge each other’s scores until the bitter end, when Sorgente laid down a crowd pleasing, trick-heavy run to yield the highest score of the day.

For the official report and complete results, please follow the jump.

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