Vans’ parent company VF Corp announced a 23 percent drop in profits year over year, however, sales for the third quarter were actually up and they have Vans to thanks, according to a story on Footwear News.
Vans — which continues to reap rewards from booming street-culture trends as well as a larger shift, by teens and young adults, away from “mainstream” brands — was responsible for a significant share of that growth, according to the company. . . VF said its Q3 gains were driven by broad-based strength across its international and direct-to-consumer platforms and Outdoor & Action Sports coalition — but most notably the Vans brand and workwear businesses.
Makes sense. Who wears anything but Vans?
[Link: Footwear News]
