Wall Street

2018 Vans Park Series On ETN

by The Editors on April 19, 2018

The Vans Park Series, arguably the best skateboarding contest series to be streamed online, is partnering up with ETN in an exclusive (yet free to all of us) deal for 2018.

The 2018 Vans Park Series Pro Tour will be broadcast live and for free on the ETN app, ETNlive.com, and vansparkseries.com. The new partnership will expand Vans Park Series’ global reach to inspire a diverse and engaging audience, from core skateboarding loyalists to an emerging mainstream skateboarding fan base worldwide. Download the ETN app or visit ETNlive.com for more information.

For all the details (and the complete Park Series schedule) please follow the jump.

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The IASC Summit Series #1

by The Editors on April 19, 2018

The annual skateboard industry conference hosted by the International Association of Skateboard Companies is getting a change up with year. Rather than a three day event that requires hotel rooms, travel, and more the IASC is breaking it up into one day events — quick and easy like. The first stop is May 3, 2018, but if you want to stick around there are still three days of fun.

Stop 1: Towne Park Brewery, Anaheim, California – May 3rd. The kick-off Summit Series will be in conjunction with the Skateboarding Hall of Fame and Icons Awards Ceremony that will be held on May 4th. Also, join us at the Vans Pool Party on May 5th. Tickets start at just $150 for IASC members and $200 for non-members until April 20th. Every attendee gets 10% off admission to the Skateboarding Hall of Fame Ceremony and the first 50 tickets come with passes to the Vans Pool Party!

For all the details, including a speaker list and how you can get tickets, please follow the jump.

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Kering Starts Volcom “Disposal Process”

by The Editors on April 12, 2018

We talked about this a while ago (November 1, 2017 to be exact), but it appears that the day of Kering’s off-loading of Volcom has officially arrived, according to a story on SGB Media.

“In accordance with Kering’s strategy to fully dedicate itself to the development of its luxury houses, Volcom no longer constitutes a core asset and Kering has initiated a disposal process,” the group said in a statement.

Disposal process? Wow. Kering bought Volcom in 2011 for $608 million will Wooly buy it back for $200 million? Could this happen, (please)? We’ll all just have to wait and see.

[Link: SGB Media]

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Zombie Brands Never Say Die

by The Editors on April 9, 2018

Ever launch a brand that functionally went out of business years ago? Not to worry. Brand licensing wizards will resurrect your brand over and over and over again to keep those checks rolling in. The most recent example of brand reanimation is this — Airwalk for Aéropostale.

Airwalk for Aéropostale launches online and in stores on April 8th. The exclusive Men’s capsule will launch with an 8-piece apparel collection with key styles including color block and printed board shorts as well as graphic tees, just in time for Spring Break! The exclusive collection will range from $25 to $45.

Dive in kids. We’re not really sure what Aérosostale is, but it’s the 90s all over again and it’s on sale today.

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Billabong Shareholders Agree To Sell Out

by The Editors on March 28, 2018

It’s official, last night (March 27, 2018) 95.45 percent of Billabong’s shareholders voted to sell the company to Boardriders (the parent company of Quiksilver, DC Shoes, et. al.) for $1.05 a share according to a story in the Daily Telegraph.

The successful offer represented a 35 per cent premium on Billabong’s closing price the day before Boardrider’s proposal was first announced in January. . . Boardriders chief executive Dave Tanner said the deal offered the best value for shareholders, employees, vendors and customers. . . “We are pleased to see that the Billabong shareholders recognised this value, and have approved the proposed acquisition,” Mr Tanner said. . . “We have now cleared a significant milestone, and we are one step closer to creating the world’s leading action sports company.”

So finally Billabong and Quiksilver are nestled together in the loving arms of Oak Tree Capital. What does this mean? Not a whole lot to anyone not financially involved in the deal.

[Link: Daily Telegraph]

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Hypebeast Buys Out The Berrics

by The Editors on February 22, 2018

Urban sneaker streetwear music fashion website Hypebeast has reportedly purchased a majority stake in what remains of Steve Berra and Eric Koston’s The Berrics business, according to a story on Techcrunch.com

Now, The Berrics is being acquired by Hypebeast and they’re forming a new company “The Berrics Company”, with the express mission of making sure the particular spirit that it was founded to foster in skating never dies. Hypebeast is putting in $750k and ending up with 51% of The Berrics and a majority of board seats. The Berrics will contribute its approximate $2.5M in assets, $1M in liabilities and a board seat. Hypebeast has been on a bit of a tear on the markets, with genuinely solid increases in revenue and profits over the past year, so this seems like a smart small acquisition for the company.

We haven’t paid that much attention to The Berrics since they killed off The Skateboard Mag, but this sounds like one more circuit in their downward spiral. Obviously, Hypebeast founder Kevin Ma (above center) does not agree.

[Link: TechCrunch via SkateDaily]

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35th North Settles With City Of Seattle

by The Editors on February 9, 2018

Seattle’s 35th North Skate Shop has reportedly settled with the City of Seattle after the city sued them for a DIY bowl that was built on an island in Green Lake as part of a Nike SB promotion, according to a story in the Seattle Times.

No criminal charges were filed; however, the city filed a lawsuit against 35th North and the unnamed creators of the bowl, seeking to recoup the amount of money spent removing the bowl and restoring what the city called an “environmentally critical area.”. . Tony Croghan, the owner of 35th North, said that while his shop had not had any role in the construction of the bowl, he felt that settling with the city was the “right thing to do for the city and the skating community.”

It’s an outrageous amount to pay, but seems to be a relatively inexpensive compared to a long legal battle. Maybe Nike SB will help them out a little. That would seem like the right thing to do, too.

[Link: Seattle Times]

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Mammoth CEO Becomes Alterra CEO

by The Editors on February 9, 2018

In what would seem to be good news for fans of Mammoth Mountain, former CEO and partial owner Rusty Gregory has been named chief executive officer of Alterra Mountain Company, the parent company of most of the resorts formerly known as Mammoth, Intrawest, and Aspen Skiing Company.

Mr. Gregory will focus on establishing the newly-formed Alterra Mountain Company’s culture and developing the growth, operating and guest service strategies for its platform of mountain destinations across North America, while leading its more than 20,000 employees. . . “I’m thrilled to be leading the Alterra Mountain Company team in its formative years at such a pivotal time in the mountain destination industry. This is truly the opportunity of a lifetime: to work with so many highly respected industry leaders and some of the most iconic mountain destinations in North America,” said Rusty Gregory, Chief Executive Officer of Alterra Mountain Company. “Together we will create a high performing enterprise by focusing on what’s important – our guests, our employees, and our mountain communities. We will build our business by enhancing and enriching the lives and experiences of each.”

At least Aspen and the Colorado crew aren’t taking things over just yet. Viva California. For the official word from Alterra, please follow the jump.

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Kelly Slater Likes Beer Money

by The Editors on February 1, 2018

Health-minded, recently vegan, seemingly ageless, best-surfer-of-all-time Kelly Slater is reportedly appearing in an advertisement for a major label beer brand that will run during the 2018 Super Bowl (a previously popular televised event where beer ads are separated by footage of large men repeatedly crashing into each other while trying to move a ball across a lawn).

We’re speculating that he’s appearing in the ad (which also includes sporting stars that we didn’t recognize) as part of a sales play to get said beer company to sponsor events produced by a privately owned entertainment company specializing in event and online streamed content production (mostly surfing sport) that Mr. Slater is involved with.  But we have no knowledge of any such deals. What we did find entertaining was Mr. Slater rationalizing his appearance in the ad when questioned about it on Surfer.com.

I think everyone knows I don’t drink a lot, but I don’t mind a beer here and there, especially after a long day of surfing.. . . When somebody stands for something, people expect everything to perfectly align in that direction at all times. But I once drank a beer in a barrel in Tahiti in a heat. So I think people do understand that I have a beer from time to time. It’s just something culturally that goes along with the celebration of a win or competition or a long day doing something. Obviously anything done in excess is not a good thing, but I think a beer goes along with celebration.

And there it is. Kelly likes beer just enough to be in a commercial.

[Link: Surfer.com]

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Shaun White Knows The Time

by The Editors on February 1, 2018

Shaun White will apparently be featured in advertising for Omega watches during the 2018 PyeongChang Olympics.

White, a two-time gold medallist, is making his fourth appearance in the Olympic Winter Games. He’ll be featured in Omega’s print and digital advertising campaign in the United States. The first advertisements will appear on February 1st and run concurrently to the television commercials.

We’re guessing nothing makes an athlete feel better than seeing an eight-year-old photo of themselves up all over the place.  Nice work Omega. Then again these ads are coming from a Swiss company that hasn’t fundamentally updated their technology in over 100 years, so to them eight years is probably like yesterday.

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