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Group Y 10th Anniversary With Ryan Kingman

by The Editors on August 4, 2016

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Group Y will be celebrating 10 years in action sports and youth culture with a special gathering Wednesday, August 10, 2016 in Huntington Beach, California. The event kicks off at 6:30 PM at SeaLegs At the Beach with food, drinks and a speaking appearance by Ryan Kingman, President of the newly launched Villager Goods coconut water.

“It’s incredible to see how Group Y has grown over the past decade with the support of the sports and entertainment industry, world renowned athletes and creatives, our dedicated marketing partners and the media.” says Mark Sperling, Group Y co-founder. “When we started back in 2006 there was a huge need to create a forum that would allow this community to come together to share ideas and experience that would grow the industry and address the uniqueness of youth culture programs and products. This night will be about sharing stories, creating new ideas and saying thank you.”

We know it seems like the Vans US Open of Surfing just ended yesterday, but it’s time to get back out in the mix. You’ve had enough time to recover, but then who are we to talk. For the official word from Group Y including all the details, please follow the jump.

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Oakley Cuts Hundreds From SoCal Workforce

by The Editors on July 29, 2016

oakley_logo-tm.jpgOakley, the company that basically created action eyewear, continues to see its staff size shrink as parent company Luxottica marches on wto maximize efficiencies at Oakley’s Orange County, California headquarters. According to a story in the Orange County Regitster about 20 percent of their workers will be cut leaving the company with around 2,000 employees.

“Last year, we announced the further integration of Oakley into Luxottica, allowing the brand to better leverage Luxottica’s resources, distribution channels, and manufacturing and market power,” a Luxottica spokesperson said in a statement. “This final stage of the integration will line Oakley up with the rest of Luxottica in terms of channels, functions and geographies, simplifying everything from decision-making to execution.”

Downsizing always seems so logical and wise, doesn’t it? Especially after one company is consumed by another.

[Link: OC Register]

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WSF Building New Park in Montreal

by The Editors on July 17, 2016

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The World Skateboarding Federation has announced that they will be building a brand new skatepark next to the tennis courts in Montreal, Canada’s Olympic Park. This new sporting feature will apparently be host to the 2017 Canadian Skateboarding Championships.

“This new park will be a fantastic addition to Olympic Park, serving the local skateboarding community as well as hosting major events in the future,” says Tim McFerran, president of the World Skateboarding Federation. “After months working on the design with Spohn Ranch and local Montreal skateboarders, we are moving forward on construction and the plan is to have the park completed by the summer of 2017 with the grand opening at the Canadian Skateboarding Championships.”

New parks are always good, no matter where they are. This one will reportedly be open to the public sometime next summer. For the official word from the World Skateboarding Federation please follow the jump.

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Billabong Unloads Sector 9

by The Editors on June 29, 2016

sector9_logoAfter buying Sector 9 Skateboards  for undisclosed sum in July of 2008, Billabong has apprently decided that in 2016 they’d rather have US $12 million than continue to operate a longboard company. The company has now sold the business to Bravo Sports, the parent company of Pro Tec, Kryptonics, and Maple.

“Our priority as a Company has been lifting the performance of our three biggest global brands in Billabong, RVCA and Element, while simplifying the business wherever possible. This transaction is part of that simplification and is consistent with our stated strategy,” said Billabong CEO Neil Fiske.

Yes, Billabong is now running in the opposite direction that they were running in 2008. And they are just as optimistic about selling Sector 9 (for a fraction of what they paid) as they were buying it. Luckily, no one in business remembers the past.

For the official word from Billabong, please follow the jump.

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Agenda Long Beach Starts Tomorrow

by The Editors on June 28, 2016

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Just another little reminder that the Agenda Show rocks the Long Beach Convention Center beginning tomorrow, June 29, 2016. We’re not going, but you should. Truth is, you can still register by clicking the link. Don’t be shy. Click it.

[Link: Agenda Show]

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Agenda Show Long Beach Coming Up

by The Editors on June 15, 2016

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This is a little reminder that the Long Beach Agenda Show is coming up June 29 – 30, 2016. If this is news to you, it’s probably too late to do much more than show up. And if you’re going to show up, you should register. To register, click the link right here.  And then, have a great show.

Oh, and if you can’t make Long Beach, there’s always Miami and Las Vegas, too.

[Link: Agenda Show]

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Oakley Get’s All Over Sage Kotsenburg

by The Editors on June 14, 2016

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Oakley has landed slopestyle gold medalist Sage Kotsenburg in a “multi-year partnership.” Sage will be wearing everything Oakley including goggles, outerwear, eyewear, helmets, and most likely some stuff they haven’t even invented yet.

“We are thrilled to welcome Sage to the Oakley family. Sage embodies the Oakley brand as an athlete looking to push the limits of what is possible,” said Cuan Petersen, Oakley’s Vice President of Sports Marketing. “For decades, we have created industry leading eyewear, goggles, outerwear, and most recently helmets, for some of the most recognized snow athletes in the world. We look forward to pushing our innovations and technologies forward in partnership with Sage.”

Maybe Oakley will even pay him enough so he can drop one of his others sponsors. For the official word from Oakley, please follow the jump.

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SIA HQ Moves To Park City, Utah

by The Editors on June 9, 2016

SIA_logo-tm.jpgThe SnowSports Industries of America today announced that they are packing up their offices in McLean, Virginia and heading west to shack up near the USSA in Park City, Utah.

“This relocation is a necessary step to keep SIA at the core of our industry and is a strong indicator of the direction we are taking with the organization’s future,” said SIA President Nick Sargent. “This move allows us the ability to be closer to our members and other industry stakeholders, while leveraging the synergies found in a snow sports community to develop new programs and strategies for positive industry growth. In addition to these significant business benefits, having the opportunity to ski and ride the Greatest Snow On Earth is a nice perk.”

Anything that makes anyone’s travel time shorter is a great thing. And having a snow industry association near such amazing snow is even better. Now, if they’d just move the SIA Trade Show with them we’d be even happier. The move will be made in August 2016. For the official word from the SIA, please follow the jump.
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Jamie Mitchell Joins Sticky Bumps Elite Team

by The Editors on June 1, 2016

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Sticky Bumps is happy to welcome big wave icon Jamie Mitchell to their Elite Team.

Jamie Mitchell has been called the “World’s Greatest Waterman” and is said to “ooze greatness.” He is a lover of all watersports, especially big wave surfing and paddle boarding. He does these sports with such confidence and ease, it is no wonder Sticky Bumps has added him to their Elite Team alongside other amazing big wave surfers, Garrett McNamara, Coco Nogales, Trevor Sven Carlson, Danny Griffiths, Niccolo Porcella, Aaron Gold, Shane Dorian, and Chuck Patterson. Jamie has used Sticky Bumps for years, and will continue to do so as a brand ambassador. He will also be doing product testing on their bags, leashes and traction pads.

For the official word from Sticky Bumps, please follow the jump.
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Slater Name Involved With Sale Of Something

by The Editors on May 24, 2016

10 Years of Science - Ruler Edge Barrel. Photo Credit. Todd Glaser

Kelly Slater, the 11-time world champion surfer who has lent his name to a growing number of commercial ventures including a surfboard company, a high-end casual clothing line, a recently independent accessories brand, and a wave pool development company, has commented on the “sale” of the magical wave making company (Kelly Slater Wave Company) to a surfing event production and content creation company that is co-owned by his agent Terry Hardy along with Dirk and Natasha Ziff, who are also reportedly partners in the wave company.

“While surfing for me will always be about adventure, travel and the ocean, this wave brings a new opportunity to the sport without taking away the soulfulness that attracted many of us to surfing in first place,” said Slater. “Surfing great waves in a controlled environment adds a new dimension, as there is no hassling for waves, no stress over who got the best wave – they are all good. Everyone can relax, have fun and focus on improving their surfing.”

Whether anything has actually changed hands is totally up for discussion, however, either way it makes a great press release for the surf event production company. And that’s often the only upside to deals of this sort.

For the official word from the purchaser, please follow the jump.

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