Long-time Burton Snowboards team manager Bryan Knox has joined the action sports agency world as the new vice president of marketing and media for Newport Beach, California based The Sports Syndicate.
Knox comes highly qualified with over 15 years of action sports industry marketing and media leadership under his belt. For the past eight years, he held down the role of Global Director of Team Marketing and Media for Burton Snowboards, and prior to that he was Senior Marketing Manager at Vans. “I have watched Bryan grow from a Team Manager during his early days at Vans to a Global Director at Burton,” says Bobby Nichols, President of The Sports Syndicate whom Knox will report to. “I look forward to working with him on even more of a day-to-day basis now, and am excited to see what he can accomplish for both our clients and the agency.”
For the official world from McClellan Nichols Sports Syndicate, please follow the jump. [click to continue…]
Earlier this month the East Coast action crowd gathered in Orlando, Florida (January 8-10, 2015) for the 39th annual Surf Expo trade show. People went, bikinis were modeled, autographs were signed, and electric skateboards were ridden.
“We were excited to partner with the State of Hawaii to introduce key new manufacturers with coastal-themed products made in Hawaii. With the addition of the Hawaiian Pavilion, Surf Expo saw more than 250 new exhibitors. The show featured more than 2,500 booths and really delivered on our buyers’ demand for new product and more choices under one roof, accentuating that Surf Expo has evolved beyond a regional show and become the international destination for the board sports and coastal lifestyle business” said Surf Expo Show Director, Roy Turner.
If even the show director says it was a great show, it must have been a great show, right? We have no idea. We’ve never been. But, we’re glad to see people are still enjoying Surf Expo. For the official word please follow the jump. [click to continue…]
Lonely Planet, the publisher of quality world travel guides, has acquired a “strategic stake” in snowboarding and ski film making company Teton Gravity Research for an undisclosed amount.
TGR is part of a rapidly developing strategy of expanding Lonely Planet’s global footprint, broadening its offerings in television and video, digital commerce, and original content. The two companies will continue to operate independently of one another while working closely to expand content and reach, providing TGR resources to grow and evolve in the changing media landscape with a focus on high-end content. TGR co-founders, brothers Steve and Todd Jones, will retain their ownership interest and continue to lead TGR as co-CEOs in the company’s Jackson Hole home.
This one makes sense, right? Content distributors need quality content and content creators need distribution. For the official word from TGR, please follow the jump. [click to continue…]
The Boardroom Surf Show is pleased to announce early bird booth space sales available online now for the upcoming The Boardroom Surf Show. The Boardroom once again “kicks off” the summer surfboard buying season on May 16 & 17, 2015 at the Del Mar Fairgrounds. Premium corner and standard booths are on discount with big savings offered until February 1.
Supreme surfboard craftsman Rusty Preisendorfer will be honored in the Icons of Foam Tribute to the Masters at The Boardroom. Since 1969 Rusty Preisendorfer has been crafting precision surfboards for enthusiast surfers and world class professionals. . . “It’s always good talking story with all my friends in the business at The Boardroom. I also enjoy meeting surfers who have a real passion for their equipment,” explains Rusty. “The Boardroom is the show dedicated to surfboards. I look forward to it every year.”
For the official word from The Boardroom Surf Show, please follow the jump. [click to continue…]
Surf Technicians, LLC, the company that manufactures surfboards under the Surftech name for many surf brands announced today that the company has been sold to Triple D, a Thailand based investment company.
“Today’s announcement is a great thing for not only the Surftech family, but for all our partners, and customers” said Chris Dunn, CEO of Surftech “Being able to work closely with a partner who is dedicated to our success and who is very knowledgeable in the world of distribution and composites gives us the resources to continue to build on the momentum of the last 12 months.”
For the official word from Surftech, please follow the jump. [click to continue…]
What better way to kick off the new year that by diving deep into the action apparel-poloza that is the Agenda Show. It opens its two day run at the Long Beach Convention Center in Long Beach, California today at 9 AM. Over 500 brands are represented at the show. So don’t think you’re not going to find what you’re looking for.
And while you’re there you might want to try to snag one of these limited edition Agenda collab FlexFits designed by Eric Haze, Herschel Supply, Deathwish, and Master P. They will undoubtedly be in short supply. To check all the brands, follow the jump. [click to continue…]
The Oregon Supreme Court has allowed a $21 million lawsuit against Mt. Bachelor Resort to proceed, overturning two lower court rulings, and saying the liability waiver that Myles Bagley signed when he purchased his season pass is unenforceable, according to a story in the Bend Bulletin.
The court’s opinion is that the resort’s release is offered on a “take-it-or-leave-it basis” and that doesn’t mean the resort is free from any liability resulting in conditions the resort created, according to the story.
“As Mt. Bachelor is open to the general public largely without restriction, and visitors subject themselves to the risk of harm from conditions created by the resort operators, the safety of resort visitors “is a matter of broad societal concern,” the opinion stated. . . . The court found there are “inherent risks” to skiing and snowboarding but those risks do not justify insulating ski area operators from all liability.. . . Skiers and snowboarders have important legal inducements to exercise reasonable care for their own safety by virtue of their statutory assumption of the inherent risks of skiing,” read the opinion. “By contrast, without potential liability for their own negligence, ski area operators would lack a commensurate legal incentive to avoid creating unreasonable risks of harm to their business invitees.”
Bailey was paralyzed from the waist down after breaking two vertebrae while snowboarding at Mt. Bachelor in February of 2006, according to The Bulletin. Obviously, this new court opinion could open the doors for all manner of injury lawsuits against resorts, and we will be following it with interest. Compared to the tight “no-jump” policies of the 1980, resorts have had freedom to create bigger and bigger features in their snowboard parks over the last decade. It seemed only a matter of time before someone blamed the builders of the jump for the injuries of a jumper. For the rest of the story, please click the link.
[Link: Bend Bulletin]
Silje Norendal has one more really good reason to ignore you on the lift: Skullcandy headphones. The Norwegian Olympic snowboarder has just signed on with the Utah based purveyor of electronica.
“It’s amazing to get to partner with a brand I love so much,” said Silje. “I’m looking forward to being part of the Skullcandy family and working on progressing, competing, and exploring the connection between my music and my riding. This is an exciting time in my career and I can’t wait to see what happens next!”
For the official word from Skullcandy, please follow the jump. [click to continue…]
Group Y, the action youth culture professional mingling event producing company, has announced a new learning series titled “101.” The first event goes down December 9, 2014 at Lido Live in Newport Beach, California and will focus, not surprisingly, on “optimizing social media and digital content.”
“We’re excited to launch a new series that brings together like-minded industry leaders and influencers who share a passion for marketing and media,” said Mark Sperling, co-founder of Group Y. “Our goal is to spark new inspiration and ideas to influence their own projects and business endeavors.”
Guest at this first round event will include Stance’s Nick Tran, Oakley’s Director of Digital Marketing Scott Alexander, Vans Warped Tour Director of Marketing & Strategy Paul Kersh, and FvS Media Founder Fred van Schie. For the official word from Group Y, please follow the jump.
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Now you can say goodbye to all the branded logo shirts that the rest of the mall shoppers are wearing this winter with a brand new iOS app from #YoShirt (not to be confused with leading online snowboarding site Yobeat).
With #YoShirt you can create your own shirt (or tank, or sweatshirt, or socks) with your own photos, graphics, designs, text, or whatever and have it shipped directly to your house.
Yoshirt was founded, designed and developed by artist, CEO of mobile app firm 99centbrains, and former UI designer at Zynga, Franky Aguilar. Franky designed and built Catwang, Snoopify, and nearly 40 other apps accounting for over 10 million downloads and billions of images created to date. The co-founding team is rounded out by CTO Ben Williamson, former Senior Software Engineer at Apple, Inc, responsible for administrating $15 billion in retail transactions and CEO Brian Garofalow, a branding, apparel and supply chain expert who served as former Global Marketing Director of DC Shoes and apparel brand RVCA.
#YoShirt! has also just signed a deal with Neff that allows the kids to create their own Neff products right on the phone and get them shipped directly back. This is some proper street fashion disruption right here. DIY, dog. DIY. For the official word from #YoShirt!, please follow the jump,.
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