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Group Y Launches New 101 Event Series

by The Editors on November 20, 2014

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Group Y, the action youth culture professional mingling event producing company, has announced a new learning series titled “101.” The first event goes down December 9, 2014 at Lido Live in Newport Beach, California and will focus, not surprisingly, on “optimizing social media and digital content.”

“We’re excited to launch a new series that brings together like-minded industry leaders and influencers who share a passion for marketing and media,” said Mark Sperling, co-founder of Group Y. “Our goal is to spark new inspiration and ideas to influence their own projects and business endeavors.”

Guest at this first round event will include Stance’s Nick Tran, Oakley’s Director of Digital Marketing Scott Alexander,  Vans Warped Tour Director of Marketing & Strategy Paul Kersh, and FvS Media Founder Fred van Schie. For the official word from Group Y, please follow the jump.

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Design Shirts On Your iPhone With #Yoshirt!

by The Editors on November 20, 2014

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Now you can say goodbye to all the branded logo shirts that the rest of the mall shoppers are wearing this winter with a brand new iOS app from #YoShirt (not to be confused with leading online snowboarding site Yobeat).

With #YoShirt you can create your own shirt  (or tank, or sweatshirt, or socks) with your own photos, graphics, designs, text, or whatever and have it shipped directly to your house.

Yoshirt was founded, designed and developed by artist, CEO of mobile app firm 99centbrains, and former UI designer at Zynga, Franky Aguilar. Franky designed and built Catwang, Snoopify, and nearly 40 other apps accounting for over 10 million downloads and billions of images created to date.  The co-founding team is rounded out by CTO Ben Williamson, former Senior Software Engineer at Apple, Inc, responsible for administrating $15 billion in retail transactions and CEO Brian Garofalow, a branding, apparel and supply chain expert who served as former Global Marketing Director of DC Shoes and apparel brand RVCA.

#YoShirt! has also just signed a deal with Neff that allows the kids to create their own Neff products right on the phone and have them shipped directly to you. This is some proper street fashion disruption right here. DIY, dog. DIY. For the official word from #YoShirt!, please follow the jump,.
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Burton Pulls Product From SIA Show

by The Editors on November 3, 2014

Burton LogoIt appears we’re not the only ones who have grown tired of the SIA Trade Show in Denver. Burton Snowboards announced today that, aside from a booth for Anon accessories and two others for Riglet Parks and the Chill Program they will not be showing any product inside the 2015 SIA Show at the Denver Convention Center this January. Rather than sit in with the rest of the snowboard companies and be under the thumb of the convention center and SIA, Burton has opted to do their own fully immersive, 24-hour-a-day brand “activation” at Denver’s huge night club City Hall.

From January 28th-31st, Burton will transform City Hall into an authentic brand experience where retailers can enjoy three days of winter 2016 collection showings, around-the-clock hospitality, entertainment and more. . . “At Burton, we’re always challenging ourselves to look at things differently, to take a new approach, to innovate – whether it’s with our products, marketing or activations,” said Sasha Dietschi-Cooper, SVP of North American Sales. “So this year at SIA, we’re going to service our retail partners in a whole new way with an elevated presence in Denver. From ramping up the scope of product and brand stories we can show to increasing the flexibility of when dealers can view the line, our intention is to better service and inspire our retailers.”

For the official (slightly less direct, more positive) word from Burton, please follow the jump. [click to continue…]

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Is Fuel TV Getting A Relaunch?

by The Editors on October 30, 2014

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According to a newly launched Facebook page (birthed on October 24, 2014) and flying under the banner Fuel TV it would appear that the ground breaking action sports channel is giving it another go. The page includes the cryptic:

Coming to a device near you…The new and improved FUEL TV. Wherever, whenever you want it. Stay tuned!

Rumors are that Fuel TV’s original visionary CJ Olivares has grabbed the Fuel trademark and intellectual property back from Fox Sports and is currently rolling forward with a little help from some other former Fuel TV supporters. It will be great to see Olivares, who left Fuel in April of 2011, back at the controls of what was a ground-breaking action media effort. We’re hoping the the official word will be out soon. When it arrives we’ll update the post.

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Hawk + Ecko = TheRideChannel.com

by The Editors on October 30, 2014

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Tony Hawk’s Ride Channel (one of YouTube’s top 1 percent most viewed channels) has partnered with Mark Ecko’s Complex Media for a brand new home on the web as TheRideChannel.com. The new site joins Complex’s network of websites that include such staples as Complex.com, Sneakerfreaker.com, SlamXhype.com, and a slew of other websites that appeal to pop conscious young males.

Building from the content already featured on the RIDE Channel on YouTube, Complex Media’s editorial team will support news, tips & tricks, how-to and video coverage featuring some of the biggest names in the skate industry including Tony Hawk, Jamie Thomas, Lance Krall, SLAP, Skatepark of Tampa, Mike Manzoori, Frank Black, Rob Brink, Erica Yary, Kevin Staab, Thurston Moore, Chris Cole, Stevie Williams, amongst others.

The site soft-launched late October and is up for your pleasure right now. Looks like The Berrics and Thrasher are going to have a little more company on the web this holiday season. Check it out and let us know what you think.

[Link: TheRideChannel]

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Carter, Iguchi Join Elm Company

by The Editors on October 28, 2014

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Elm Company co-founder Brett Wiley and Hello Distribution have signed up Jackson Hole, Wyoming pro snowboarders Mark Carter and Bryan Iguchi to collaborate on the brands new direction.

Wiley will oversee design and marketing, working closely with Iguchi, Carter, Elm’s updated athlete roster which includes Justin Fronius, Blake Paul, Nils Mindnich, Hans Mindnich, Dillon Ojo, Taku Hiraoka, and the brand’s sales reps and distributors. “Our goal and number one priority with Elm’s design is to create a functional and quality product,” explained Wiley. “As far as aesthetics go, we will be creating a more streamlined and focused collection that will be wearable for years to come.”

Sounds like a solid crew. For the official word from Elm, follow the jump. [click to continue…]

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Johnny Schillereff’s Innocent Passions

by The Editors on October 28, 2014

TED talks are a lot like the food served in high school cafeterias: it looks interesting at first, but after a while it all begins taste the same. It could be someone talking about teaching crows to buy food, or how skateboarding can build an adult man, but the pacing, verbal styling, and Powerpoints make it look and sound the same.

In this TEDx Orange Coast, Element founder Johnny Schillereff attempts to explains his views on leadership through innocent passion. It definitely doesn’t taste the same as all the other TED talks. In fact, we’re still trying to figure out what the hell Johnny was talking about with his “no tipping points” and “upside down tipping points.”  And what about the drum thing? If you know, please share the info.

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Surfimages.com Adds Consumer Direct

by The Editors on October 15, 2014

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For years photographer Jack English has been operating Surfimages.com as the go-to site for surfing stock photography. Now he’s opening it to the general online public and offering premium prints, posters and murals through the online store.

“We’ve received a lot of requests from individuals asking if we offered prints for sale,” said Surf Images CEO and photographer Jack English. “For the longest time, Surf Images only licensed images to the commercial market, so we really weren’t able to handle requests from private individuals. Today, I’m happy to announce that Surf Images is now able to offer our beautiful surfing inspired wall art direct to the consumer through our commerce store at surfimages.com.”

To check out what’s on offer, click here. For the official word from Jack English himself, please follow the jump. [click to continue…]

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Four Season Denver Now An SIA Option

by The Editors on October 13, 2014

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Hey, shredders. Just got word that a new hotel has been added to the Snow Industries of America trade show block. That means special low-rate deals all around. The new hotel is the Four Seasons Denver and their new, extra special SIA rate is only $225 a night. Cough cough. Yeah, that’s half off the regular rate of $465 a night. Guess when you’re a high roller on the corpo dime, $225 a night keeps your T&E budget right on track. Just makes us pine for SIA’s return to Las Vegas all the more. SIA’s Denver contract is reportedly up in 2020 so it’s T-6 and counting down.

For all the official details on wonderful lodging deals being offered by the Four Seasons Denver and by SIA for the 2015 show, please follow the jump. [click to continue…]

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Deer Valley Buys Some Solitude

by The Editors on October 3, 2014

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Utah snow resort consolidation continues with news that Deer Valley Resort has “entered into an agreement to purchase Solitude Mountain Resort” and will start running the place on May 1, 2015.

“The DeSeelhorst family has enjoyed being a part of Solitude’s history for almost 40 years. We are proud of what we have been able to accomplish at the resort and in our mountain community,” said Dave DeSeelhorst, owner and general manager of Solitude Mountain Resort. “We feel very fortunate for the opportunity to have worked with so many amazing people in our industry and most importantly being able to work with our incredible staff at Solitude over the years. It is exciting to pass on this unique and beautiful resort to one of the best resort operators in the country, Deer Valley.”

Will snowboarding be outlawed? Will Deer Valley bring in their butt wiping valets and nose powdering pamperers with them to Solitude? Will lift ticket prices sky rocket? Will the One Utah lift system finally bring Deer Valley and Big Cottonwood Canyon together? For answers to all these questions — and more– follow the jump. [click to continue…]

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