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Brighton Zeuner Named To Pro-Tec Team

by The Editors on September 21, 2017

Brighton Zeuner has a new helmet sponsor and it’s Pro-Tec.

“I’ve been a fan of Brighton’s since first meeting her through fellow riders, Lizzie Armanto and Allysha Le,” says R.P. Bess Protec global brand director.  “It’s been amazing watching her style and power grow over the last few years. She’s got a bright future ahead and I look forward to seeing it unfold.”

For the official word from Pro-Tec, follow the jump.

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Michael Marckx New VonZipper Global GM

by The Editors on September 19, 2017

Billabong International has named Michael Marckx, the former CEO of Spy, as their new global general manager for the VonZipper brand.

“Michael brings a unique combination of left- and right-brained freakiness that is the kind of disciplined yet spontaneous energy the VZ brand will thrives with,” said VonZipper founder Greg “GT” Tomlinson. “Not only are we going to expand the VZ product offering, our brand is going to stand out in fun ways just as it did originally, as we have done since rocking the category in 2000.”

Seems like a great fit for everyone. For the official word from VonZipper, please follow the jump.

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Scene From Surf Expo 2017

by The Editors on September 8, 2017

Okay, not really.

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Jeep Apparently Still Follows Pro Surfing

by The Editors on September 8, 2017

Seems that the marketing people from Jeep are still paying attention to events produced by a certain privately owned entertainment company specializing in event and online streamed content production even if the rest of us have given up. Jeep has reportedly signed “a long-term renewal and expansion of their global partnership” with said privately owned entertainment company. This is a good reminder that these deals have less to do with real audience than with how well event sales people are at mirage marketing. (Side note: today is a lay day for the Trestles surf content production event.)

For the official word from the privately owned entertainment company behind the Jeep deal, please follow the jump.

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Former Zumiez Employee Accused of Theft

by The Editors on September 7, 2017

An $50,000 warrant has been issued for former Zumiez payroll employee Danielle Koehn, 39, who is suspected of stealing nearly $232,000 from the company according to a story in the Everett, Washington Herald.

Koehn reportedly created a computer file that compiled staffers’ birthdays, Social Security numbers and addresses. That information was used to activate 59 pay cards. . . Detectives believe she duplicated employees’ final payouts and diverted payments to those cards. In other instances, she changed the payment method on personnel accounts and added billable hours, according to a probable cause affidavit.

Koehn was supposed to be in court this week for a hearing, however, she never showed up. Wonder if she ever will?

[Link: Heraldnet.com]

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Surftech + Sharp Eye = New Fusion E2s

by The Editors on September 1, 2017

In surf hardgood news (and it’s so nice to see there is some) Surftech, makers of fine, durable surf technology has partnered with San Diego, California based Sharp Eye Surfboards for three new Fusion E2 boards: the Disco, Disco Cheater, and the Filipe Toledo endorsed Modern 2 models.

“I am very excited to be involved with a company as well rooted and established as Surftech” says Marcio Zouvi, Owner of Sharp Eye Surfboards. The technology they bring along with their understanding of manufacturing and distribution will allow my team and I to focus more time to designing the wildest and most progressive boards we can dream of.”

Indeed. For the official word from Surftech, please follow the jump.
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Mammoth Mountain Builds A Work Fort

by The Editors on August 30, 2017

Have trouble separating work from pleasure? Then Mammoth Mountain has created just the place for you in their Main Lodge. It’s called Fort and it’s a co-working location (they’re so hot right now) that features all the amenities of a real office, but on the mountain just steps from the lifts. There’s gigabit internet, private desks and lounge seating, lockers and storage, and free parking all for $25 a day or $200 a month. In fact they’ve got another location in the Sierra Center Mall in town that features 3,700 square feet of work space and 24 hour access.

Having an office in Mammoth has never been easier. Then again, neither has ruining a perfectly good day on the snow with a bunch of work. For all the details, click the link.

[Link: Mammoth Mountain Fort]

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Hookit Lands $16 Million Capital Infusion

by The Editors on August 29, 2017

One thing the crew at Hookit/Sponsorhouse have done well for nearly two decades is pivot.  Each time the digital winds have shifted, they’ve steered their technology into position to make the most of those changes. It’s uncanny, really. And according to today’s news they’re gaining even more traction.

Hookit announced today it has raised $16M in growth capital (led by Santa Monica, CA-based growth equity firm Arrowroot Capital) to continue fueling its meteoric growth in the new media, data-driven and insight focused sports sponsorship analytics space – an industry and approach the company pioneered nearly five years ago.

What is it they do? Well, in the current iteration Hookit measures “sponsorship value” in social media so brands can check their ROI on money they spend on athletes, teams, leagues, venues and events. It’s all about the metrics, man. For the official word from Hookit, please follow the jump.
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Agenda Adds Live Music To The Mix

by The Editors on July 18, 2017

We didn’t attend Agenda. In fact, we haven’t been to one of the shows for what seems like years now (2014 it seems), but truth up, no one called to say they missed us so guess we’re all good. Luckily, LA Weekly went this year so we got the word on this year’s summer Agenda show from an outside source. Which is a good thing every once in a while.

Here’s a sample of what LA Weekly’s Ivan Fernandez had to share:

The layout was such that everyone had to walk through the pop-up shops area first before arriving to either music stage. That’s probably why most of the people arriving to watch the Beat Junkies were dressed in new shirts branded with cartoon characters, or sporting new pairs of limited-edition kicks imported from Japan, or strapped with giant novelty backpacks large enough to carry three average-sized toddlers.

Kind of bummed we missed Tyler. . . again, but don’t think we missed much else. Click the link for the rest. 

[Link: LA Weekly]

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Two Farmtables and a Microphone Oceanside

by The Editors on July 12, 2017

The Two Farmtables and a Microphone crew is headed to Oceanside, California on Sunday July 23, 2017 with The Clymb EVP Luis Vargas on the mic and the legendary DJ Greyboy on the turntables. It all goes down at Cyclops Farms.

Two Farmtables and a Microphone is a dinner party experience at an ever-changing list of pop-up venues that uniquely combines varying culinary concepts with colorful conversation moderated by venerable celebrities in the Youth Culture space. These experiences offer organic, farm-fresh, four-course meals paired with the perfect libations and delightful discourses curated to leave guests inspired and sated at the same time. The experience takes place in, on and around two long, festive farm tables…

What else do you need on a Sunday night in July? For all the details, please click the link.

[Link: Two Farmtables & A Microphone]

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