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The 2019 Boardroom Surf Show Del Mar

by The Editors on April 16, 2019

On May 4 and 5, 2019 the Del Mar Fairgrounds will again play host to The Boardroom International Surfboard Show.

Celebrating its 12th year, the Boardroom (formerly Sacred Craft) highlights the surfboard manufacturing industry. A gathering of like minded enthusiasts who are drawn by an authentic love for riding waves and the crafts that move us along those waves.

The event features booths from all your favorite surfboard brands and craftspeople, parties, talks, the California Gold Surf Auction, and the Icons of Foam Tribute to the Masters shaping competition honoring Wayne Lynch. The shaping comp will feature Travis Reynolds, John Oppito, Jordan Brazie, Steve Brom, Ryan Burch, Dan Mann, Daniel Tomson, and Shyama Buttonshaw. What them work their magic live on in person.

Tickets for the weekend are $15, kids 16 and under always free. For tickets, click here. For more information follow the jump.

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Jamie Salter Gets Stoned

by The Editors on April 2, 2019

It’s hard to believe, but it appears that eventually every dead fashion brand ends up in Jamie Salter’s hands. So it should be no surprise that he was able to add Volcom to his arsenal of 50 zombie brands which also includes Airwalk and Vision Street Wear.

“We are thrilled to have completed the purchase of Volcom,” said Jamie Salter, Chairman and CEO of ABG. “For nearly three decades the Volcom family has created one of the most iconic brands in the skate, surf and snow markets. During the last few years, the brand has been consistently gaining traction with broader audiences around the world while staying true to its core. We could not be happier to finally get to work with this team.”

Yes, this is an over-simplification of the deal which includes the creation of a new operating group run by Todd Hymel and the current Volcom management of which ABG is a minority partner, but hey at least Vee-Co is out from under the French and zombie brands live forever.

For the official word and no mention of how much ABG paid for Volcom (last time it sold for $607 million, this time we’re guessing much, much, much less) please follow the jump.

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Apple’s News+ App Includes Surfer Magazine

by The Editors on March 26, 2019

In a keynote address yesterday (March 25, 2019), Apple’s Tim Cook mentioned that their newly launched News+ app is like having an “entire newsstand on your iPhone,” but for us, not so much. First, as we’ve been saying lately there aren’t many surf, snow, or skate magazines left, and second, the only one that made it onto the Apple app is Surfer Magazine. The new “Netflix for magazines” app charges users $9.99 a month for unlimited magazine viewing from at least 300 different magazine titles.

For the olds who enjoy reading The New Yorker, Vanity Fair, Rolling Stone, The Week, and Surfer, this new subscription model might not be terrible, but spending $120 a year for magazines that can only be read on iPhones, iPads, or Apple computers, doesn’t seem like the best deal when a Surfer Magazine subscription can be purchased online for $14. For more info on Apple News+ please click the link.

[Link: News+]

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All The News Headlines For Now

by The Editors on March 26, 2019

At this point see skate, snow, and surf headlines in our sleep and though we don’t seem to have time to snark this batch up, we still want them in an easy-to-scan format. So here they are as of March 25, 2019. Click the link for all the headlines you should have seen in the past few weeks (in no particular order, sadly) and enjoy the news.

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SIMA Still Doing Awards Show

by The Editors on March 21, 2019

We’ve been out of the Surf Industry Manufacturers Association loop for more than a minute so please forgive our ignorance, but we were pleased to discover that SIMA is still doing an annual awards show. Yes, in 2019. Their 15th, apparently. And last night (March 20, 2019) they got their membership together for a “sold out” show at The Observatory in Santa Ana, California to pat (Parnell) each other on the backs for surviving another year and to swap awards for all the great work they’re doing.

Brands to grab awards included Vissla, Billabong, FCS, Vans, and a few others. There were 116 nominees from 41 brands. The breakout brand of the year award went to Seea. Who? Seea, you know, the swim brand that “is dedicated to the pioneering women who first braved the waves, and to every woman who has ever searched for a suit that is feminine, comfortable, and fun.” Now you know. Billabong was the night’s big winner with five awards. Quiksilver was nominated in six categories (eight if you count Roxy) and they didn’t win a thing. Volcom didn’t get a mention, and Hurley, well Hurley is no longer a member of SIMA, and you can’t win if don’t pay play.

SIMA even had an award from what’s left of surf media for something called the “Consumer Media Feature of the Year.” It was won by Stab Magazine for The Electric Acid Surfboard Test. The other media in the running were Surfer, Surfline, and something called The Inertia

For the official word from SIMA including all the winners and nominees, please follow the jump.

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AMI Kills Off TransWorld SNOWboarding

by The Editors on March 8, 2019

Just as the snowboard industry was getting used to the idea of a future without TransWorld Snowboarding in print, the brand announces that as of March 6, 2019 the entire brand is dead and over. In a post on the site someone explained it like this:

All good things, unfortunately, must come to an end, and effective March 6, 2019, TransWorld SNOWboarding has closed; the 32nd volume of magazines will be our last, and Kamikazu will be our final film. Over the coming weeks on our site and social channels we’ll publish tributes and reflections from the photographers, editors, filmers, and riders who defined the title over the years, so please check back regularly.

According to a Keith Kelly story in the NY Post, what is left of TWSnow will be “rolled into in-house rival Snowboarder” and go digital. So what’s left?

Only three titles — Bike, Surfer, and Powder — will survive with regularly scheduled print editions after 14 titles of The Enthusiast Network were quietly sold to American Media Inc. . . “We always viewed the Adventure Sports Network as an acquisition focused on significant digital scale and unparalleled experiential events,” said an AMI spokesman.

It’s good to see that at least an unnamed AMI spokesman has a plan for the recently purchased titles.  We can’t wait to see how this all pans out.

[Link: TransWorld SNOWboarding and NY Post]

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The End of Print At TransWorld Media

by The Editors on March 5, 2019

In letters to subscribers that began arriving in mailboxes the week of March 3, 2019, American Media Inc, the current owner of TransWorld Skateboarding and Snowboarding magazines announced that both publications will “no longer be published.” Adding insult to insanity, the company also promised to fulfill remaining subscriptions to the legacy titles with copies of their recently acquired (June 2017) magazine Men’s Journal. 

Founded in 1983 by Tracker Trucks owner Larry Balma and Peggy Cozens, Transworld Media built a place where creative kids could flourish mostly undisturbed by outside forces. Aside from helping to usher in the modern board sports era and making skateboarding and snowboarding central to mass youth culture, TransWorld also served as a launch pad for innumerable success stories in fashion, design, photography, music, and filmmaking. Simply put Transworld’s contributions to pop culture cannot be overstated. 

As expected the news lit up social media with eulogies, remembrances, and words of thanks for the part both magazines played in lives of millions. Athletes, artistsmagazine editorsphotographers, designers, legendsTV personalities, brand owners, and even sports agents praised the magazines and lamented the end of what was a really good run.

 

 
 
 
 
 
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@transworldskate 1983-2019 I Helped from Issue #1 back in 1983 and worked there as Photo Editor and Senior Photographer until leaving in 2003. Before computers, internet, phones, podcasts, live-streaming ,etc, Skate Mags and Zines were the only way to see and share what was going on in Skateboarding around the world. We would work on an article or interview for months and skaters would have to wait to get their Skate Fix in the mailbox and then they would pass it on. Readers would study each photo and read every word and soak it in and never forget it. Covers were a big thing, Centerspreads too. Transworld grew organically over time from the tiny black and white amateurish rag into a thick high quality and collectible magazine. The page count varied with the financial ups and downs and popularity of skateboarding, but it always came around, that’s Skateboarding. The digital revolution has taken its toll on all Print, humans just don’t get their news and entertainment from print anymore and they want it Immediately. Hey, time marches on and hopefully future skaters will get creative and produce compelling stories, magazines, books, art, photography and music that need to be felt, held and listened to. Cheers to all of the people that worked on Transworld Skateboarding Magazine and thanks to Larry Balma and Peggy Cozens for taking a chance and starting it. TWS supported a lot of families over the years, we can’t forget that. Sorry to see something with such a Legacy go. This April, 1986 Cover is of @lancemountain in Stockholm, Sweden, Summer, 1985. Photo: Brittain #transworldskateboardingmagazine #transworldskate #larrybalma #peggycozens #skatemagazines #skateboardingmagazine #skatezines #skateboardingisfun #lancemountain #jgrantbrittain

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When we mentioned to a publishing executive that this must be what it feels like to outlive an era, he replied, “I think the era we have outlived is the era of niche media as corporate commodity. Doesn’t seem to work so well.”

And that is true. Independent action media brands like Thrasher Magazine and The Snowboarder’s Journal continue to thrive in print, suggesting that the end of print at TransWorld may have more to do with corporate greed/overhead than anything else. Then again, we have yet to see anyone under the age of 30 lamenting the news, so there’s that as well.

As for the future, TransWorld Skateboarding will live on as a digital property (the staff has already begun posting “thanks, but we’re still here” to their social media streams) and sources tells us that management is working out the details on how and/or which of the company’s two snowboard brands will be preserved online rolling forward.

 

 
 
 
 
 
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Thank you for all the love❤️❤️ While the subscription/newsstand based print mag is no longer, (sorry about that notice letter) TWS is still a brand with a crew here working on digital projects like: A feature length Daewon Song documentary out in May and other quality content on our website, youtube, and other social channels. Special Limited Print editions are being planned. Thank you to everyone that has worked here on the magazine over 36 years for all of your inspiration and dedication to skateboarding. And Thank You to all of our subscribers, readers and audience for the support and love through the years.❤️❤️ Onto the next chapter. -TWS crew

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We’d be more optimistic about Transworld’s digital future if it weren’t for AMI. Their reputation for always doing the wrong thing (along with their reportedly toxic CEO David Pecker) doesn’t bode well for the brands.

Through all the sadness we are cheered by the fact that these magazines lasted 20 years longer than we thought they would when we first began preaching the digital revolution. Good work. And, as this has all happened before (remember Skateboarder Magazine and Action Now?) we’re looking forward to what the next generation of creative kids will assemble out of the wreckage.

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The Sinister Plot Behind The Super-Mega Pass

by The Editors on March 5, 2019

It’s barely March and already the resort industrial complex is inundating us with marketing for their super-mega season passes for the winter of 2019-2020. Really? Already? Why are they doing this and what does it mean all mean? We’re glad you asked.

Before we dive in let’s make one thing clear — obviously if you ride 20 days a year or more at the same few resorts owned by the same corporation then buying a super-mega pass is a no-brainer. Spend the $950 and get on it. If, however, you enjoy controlling your own money, waiting for good snow, and riding different resorts all season long, here are a few things you might want to consider before shelling out hard earned cash on an Epic or Ikon pass.

The corporations that run ski resorts in North America (Alterra Mountain Company and Vail Resorts) have very sound business reasons for selling super-mega season passes and they have nothing to do with giving you a good deal. They’re not interested in saving you a boatload of money. And it’s not because they’re putting their guest’s needs first. It all comes down to three main goals:

  1. They want your money now. Not next year. Now!
  2. They want ALL your money. Resorts don’t want you to spend a dime with their competitors (or competitor as the case may be in North America).
  3. They want to offload all their weather related business risks to you so they won’t have to worry as much when a bad snow year strikes.

Once you understand this, the whole mega-pass gambit makes more sense — for the resorts. Look at the way they promote their mega-pass sales. It’s like they’re setting up a con. First, they manufacture scarcity to increase perceived value: “This special deal is available for a limited time only.” We’ve all see the emails, “You have one more week to lock in savings.” “Hurry, this deal won’t last forever.” Why won’t it last? Good question. It could last all season. There’s nothing stopping the resorts from selling super-mega passes all season long. It wouldn’t even be that bad a deal for them. People who bought passes later in the year would have fewer chances to use them. You’d think resorts would do that. But selling passes later in the season doesn’t get your money a year in advance and lock you into their resort for the entire season, and it certainly doesn’t protect resort owners from the specter of a bad snow year.

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This Is The Guy Running Action Sports Media

by The Editors on March 4, 2019

Lately, we’ve been wondering what it’s been like for that small group of action sports media professionals who survived the AMI takeover of The Enthusiast Network. How is working for Trump pal David Pecker?

So far we’ve heard nothing from inside the building, but The Daily Beast posted a profile on March 2, 2019 titled How David Pecker Built His Tabloid Empire on Fear that might give some insight into how it could be going for those who still remain. The old story, written nearly two decades ago, suggests that Mr. Pecker has morphed his management style very little over the past 20 years.

[Link: The Daily Beast]

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Sweeping Up The Headlines Into A Little Pile

by The Editors on March 1, 2019

News, dog. News. It’s that time of the week when we corral up all the headlines for the stories that got away into one big ol’ list and post them up. Take a look at what’s been going down over the past few weeks, follow the jump.

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