Wall Street

BOA Adds Sage Kotsenburg To Team

by The Editors on May 28, 2020

We’re pretty much to the point where we’d like all our footwear to feature BOA closures. They are quick to lock down, easy to adjust on the fly, and simple to replace when they wear out. So, we were glad to see that we are not alone in our love for the twisties and Sage Kotsenburg has joined Travis Rice and Mark Sollors on the BOA snow team.

“During a time when much of what these dedicated athletes do for a living is on hold in the usual sense, be it on the mountain, trails, or in competition, it is important for us to support this community and continue to build meaningful, long-term partnerships,” says Shawn Neville, CEO at BOA Technology. “Our product innovation efforts haven’t slowed during these uncertain and unprecedented times, and neither will our commitment to our Pioneers whose dedication to their sport is invaluable to our business.”

For more of the official word from BOA, please follow the jump.

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Burton Cancels 2021 US Open

by The Editors on May 26, 2020

Thanks to the old COVID-19 Burton is out of their US Open Snowboarding Championships contract with Vail Resorts after cancelling the 2021 event. Not a big surprise seeing as the event was dragged through the press as being one of the alleged hotspots responsible for spreading the virus to Mexico City. Sadly, it brings to a close the longest running snowboarding event in history. It’s been held every year since 1983.

“This was a difficult call to make since we’re so many months away from the next Burton U.S. Open, and we’re not sure what will be happening with the pandemic nine months from now,” said Burton CEO John Lacy. “After playing out multiple options for the 2021 event, we realized there is too much at stake due to the potential public health risk and the financial risk for Burton to invest millions in an event that could end up being cancelled.”

With so many events being cancelled we’re almost getting immune to the pain, but this is definitely one of the saddest. For the official word from Burton, please follow the jump.

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Dakine Closing Hood River Offices

by The Editors on May 6, 2020

They lasted longer in Oregon than most anyone thought, but the COVID crisis is forcing everyone to make the hard decisions. Dakine is no different. They are reportedly closing their Hood River offices, laying off 39 people and leaving their roots behind, according to a story in the Bellingham Herald.

“The current health crisis, and the corresponding Oregon stay at home order were unforeseen business circumstances, and have made it financially unfeasible for the company to continue operating,” Dakine human resources director Raeanne Norberg wrote in a letter to state workforce officials.

Dakine says they are moving a couple people to their SoCal offices. Sad news for sure.
 

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Long List of Headlines From The Now

by The Editors on April 28, 2020

A long list of stories for our time this week. Some don’t even mention COVID-19. We can say that when everyone is locked up in their own homes they just don’t generate as much news. Duh! So here you go.

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Super-Mega Pass Buyers Sue Resort Corps.

by The Editors on April 22, 2020

Several skiers who bought super-mega passes from North America’s two major ski resort operators (without apparently reading the fine print which we warned our readers about last spring) are now suing these same companies for not offering refunds when the resorts closed early due to COVID-19, according to a story in the Summit Daily.

A class-action lawsuit was filed against Vail Resorts on April 10 claiming false advertising, fraud and negligent misrepresentation, among other counts, due to lost mountain resort access without pass refunds. Four days later on April 14, a similar lawsuit was filed against Alterra Mountain Co., citing that by retaining revenue generated from Ikon Pass sales, the company holds tens of millions in unjust profits as the ski areas and resorts were closed prematurely. 

Obviously, ski resorts are not the only businesses currently facing lawsuits over COVID-19 shutdowns. Nearly every business that sells passes, like theme parks, gyms, and sports courts, are feeling similar pressure.

Seeing as we are not fans of the super-mega passes in the first place (unless you’re riding over 20 days a year at the same resorts) part of us feels the pass buyers got exactly what they had coming by agreeing to assume all risk for the upcoming season. Then again, the way resorts sell these passes is a classic example of corporations taking advantage of their customers by offering something for sale that the buyers obviously don’t understand. Guess we’ll have to see whose lawyers are better. We’re betting on the resorts’. 

[Link: Summit Daily]

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Vans President Sends COVID-19 Letter

by The Editors on April 22, 2020

Vans Global Brand President Doug Palladini sent a letter to Vans employee world wide outlining the work that Vans is currently doing to support those in need. He included the Vans ‘Foot The Bill’ initiative, product donations and partnership with Hedley & Bennett to use Vans’ shoe canvas to make and donate more than 250,000 reusable facial masks.

As a brand engrained in the belief that we aren’t a shoe and apparel company but a people company that makes shoes and apparel, looking after our people has always been and will remain our top priority. This commitment rang true in March as we made the decision to shift corporate offices to remote working and temporarily closed our stores in the U.S. and Canada to prioritize the safety and health of you and all of our store associates. I am especially humbled by the fact that in partnership with VF Corp., we’ve been able to ensure that our store associates have continued to receive full pay and benefits during closures. Additionally, I want to express my personal appreciation for our distribution center associates who continue to facilitate consumer purchases from Vans.com. Their dedication to our brand is truly inspiring and together with VF Corp., we continue to implement proactive steps to uphold the well-being of our associates.

During these rough times it’s great to see good people (and brands) rising to the challenge in such positive ways. So stoked that Vans is able to do the right thing for their employees and for people around the world. For the entire letter, please follow the jump.

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Alterra Mountain Co. Rights The IKON

by The Editors on April 17, 2020

Don’t say Alterra Mountain Company doesn’t listen to their customers. After sending out a completely tone-deaf email announcing the extension of their 20/21 season pass sale (and failing to mention that the IKON passes were non-refundable if the resorts didn’t open next year) they have come correct (on April 17, 2020) with an option they are calling the Adventure Assurance.

Adventure Assurance was designed to alleviate uncertainty and provide flexibility to 20/21 Ikon Pass holders by offering the choice to defer adventure to the following season for any reason with no fee. Regardless of 20/21 Ikon Pass purchase date, between September 10 and December 10, 2020, Ikon Pass holders can choose to defer the value of their 20/21 Ikon Pass toward any single Ikon Pass product available for the 21/22 winter season. For more details, please visit the Adventure Assurance page.

Which is good, because their deal as announced three days ago bordered on criminal. Nice PR pivot, Alterra. Give whoever came up with this idea a raise! We’re still not fans of giving resorts money now for services we may or may not use for two years but if you are, click the link for all the details (and there are loads of them).

[Link: IKON Adventure Assurance]

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Alterra Wants Your 20/21 Pass Money Now!

by The Editors on April 14, 2020

Last spring when we warned snowboarders that by purchasing a super-mega pass they were assuming all risk for the coming season (The Sinister Plot Behind The Super-Mega Pass) we never could have imagined that all the resorts would close in March and that pass holders would be left holding the empty bag. What was even funnier is how quickly the super-mega pass sellers were to point out to their customers that they had no obligations related to refunds because the passes were “non-refundable and not transferable to another season.” 

Now, Alterra (the uber resort conglomerate that owns Mammoth Mountain et. al.) is pressing snowboarders to buy IKON passes for the 20-21 season even though most of North America is in COVID-19 lockdown and no one knows when or if ski resorts will be able to open next year. In fact, they want your “non-refundable” money so badly that they are extending their early purchase discounts. Isn’t that kind of them?

As we look ahead, we invite you to join the Ikon Pass community for next season. For winter 20/21, we are giving you more time to take advantage of spring discounts and consider your purchase until May 27, 2020.

But what happens if you buy a 20/21 Ikon pass and the resorts don’t open for the 20/21 season? Here’s their answer:

At this time, all Ikon Pass destinations plan to be open for the 20/21 winter season. All Ikon Pass, Ikon Base Pass, and Ikon Base Plus Pass purchases paid-in-full are non-refundable.

Ha, that’s right. They keep your money and you get nothing. How you feeling about that deal now? For answers to all your IKON pass questions and to see just how tightly Alterra holds on to your money click the link.

[Link: IKON COVID-19 Update]

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Tony Hawk Gets In The Vans

by The Editors on April 13, 2020

It’s one of those partnerships that should have happened long ago. Why wouldn’t the world’s most recognizable skateboarder wear the world’s most authentic skateboarding shoe? Duh! So today, it’s official. Tony Hawk is a global brand ambassador for Vans.

“Vans has supported skateboarding since the very beginning, and never wavered in its commitment, even with massive mainstream success,” said Tony Hawk. “I have always respected their integrity, so it is an honor to officially join forces and help continue to grow skateboarding culture in the most authentic way possible.”

It’s weird, but we’re oddly stoked that Tony is back in the Vans family. Aren’t you? For the official word from Vans, please follow the jump.

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Monday News From Before The Now

by The Editors on April 13, 2020

We’ve collected a monster page full of all the news that is news. We’d like to apologize in advance for all the COVID-19 stories. Personally, we been skipping the news lately as an act of self preservation, but please feel free to dive in. Hope you’re all safe and well. Really.

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