Just take the whole thing as a cautionary tale. Right? Viva la Bam indeed.
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World Industries, the skate brand the keeps on keeping on, is diving in on a new apparel partnership deal with action mall monster Zumiez.
“World Industries shaped skate culture, graphics, and style in a way few brands ever have,” said John Dickinson, CEO SeaJack llc., owner of World Industries. “Partnering with Zumiez allows us to share that legacy with today’s skaters while building the next chapter of our story. It’s an exciting moment for everyone who remembers Flame Boy and Wet Willy, has ever pushed a board, or simply loves authentic skate culture.”
Love us some Wet Willy and Flame Boy. Thanks, Marc! For the official word from Zumiez, please follow the jump.
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Another example of over-engineering a simple binding/board interface to add more slop to your snowboarding experience. The ShredLORD by Fusion Ride.
The fact that Fusion Ride’s founder claims this is the “world’s first snowboard suspension system” shows how little research they’ve actually done. Binding suspension and quick pivot “inventions” seem to pop up continually.
But hey, if you want to help Fusion Ride bring their product to market, by all means, support their Kickstarter.
[Link: ShredLORD]
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It can be argued that Justin Hostynek brought the art to snowboard films. Yes, snowboarding was caught on film and video before JAH arrived on the scene, but few have captured all the feels on film more deeply than the Absinthe Films crew. If you know, you know. If you don’t, then be sure to watch this all the way through.
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We’d like to apologize. Kevin Wilkins didn’t like this photo from Huntington Beach summer of 2009. He said his Smith wasn’t locked in. But blame us for the bad photo because more often than not, Kevin was locked in. He was locked in to whatever he was doing. And it was a lot.
From the ‘zine days in Lincoln, Nebraska, to moving to SoCal the first time circa 1987 as editor of Wizard Publications’ short-lived Homeboy Magazine with the Master Cluster of Andy Jenkins, Mark Lewman, and Spike Jonze, to the TransWorld Skateboarding Magazine days, and being an original member of The Skateboard Mag team with Grant Brittain, Dave Swift, and Mike Mihaly, Kevin was in it for real.
Sadly, Kevin’s five-year dance with prostate cancer ramped up at the end of October. He moved home on hospice and died on November 4, 2025. He was 58.
Grant Britain summed up all our feelings on Instagram when he said:
“We will miss you Kevin Wilkins, thank you for your friendship, your humor, your dedication, your laughter, your creative spark, and your incredible spirit. You will always be in my memories, I love you, thank you for the 40 years of being friends. ♥️ to the Wilkins family.”
Our thoughts go out to Kevin’s wife Cheryl and the entire Wilkins Clan. If you’d like to help the family, please click here for their GoFundMe.
Kevin Wilkins and Brad Staba.
Kevin Wilkins with Zumiez’s Karyn Lewandowski.
Paul Schmitt and The Skateboard Mag’s Kevin Wilkins backstage at Grant Brittian’s Look Show at Subtext.
Kevin from Mark Lewman’s Homeboy story “A Dork In The Yard.”
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And yes, Travis Rice’s new boot looks good. Then again, we’re always suckers for the double BOA.
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People with skateboards vs. a lowly self-driving taxi. Guess this is where we’re headed.
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OG pro snowboarders Tricia Byrnes and Jennifer Sherowski are going deep into the history of snowboarding with their new podcast Going Off.
As the early days of snowboarding begin to slide into the long past, Going Off documents its oral history. We trace back what made it so strange and explosive, why it changed all those lives and still bonds people for life. From the history of snowboard fashion to how halfpipes were born, from the birth of jibbing to pivotal movies, music and magazines, each episode drops in on a new topic.
Check out their first episode on The Birth, Glory and Decline of Halfpipe Snowboarding right here.
[Link: Going Off]
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Jim Jannard, action sporting’s first billionaire founder of Oakley and Red, recently sold his last piece of Hanalei Bay for $32.25 million, according to a story in Pacific Business News.
An entity owned by James Jannard, the founder of Oakley Inc. eyewear, sold the last of his four beachfront homes on Kauai’s North Shore last week for $32.25 million, which was just under the combined sale price of the other three properties which was $36.75 million, according to public records.
According to the story, the buyer of the property is “Extra Time LLC, according to public records, but the listed San Francisco address is linked to Iconiq Capital, a global investment firm whose clients reportedly include Mark Zuckerberg, Sheryl Sandberg, Dustin Moskovitz, Reid Hoffman, Tom Hanks, Rita Wilson, Justin Timberlake, Ryan Reynolds” et al.
Jannard appears to be one billionaire who needs less ocean front property. It was only 10 years ago that he began buying houses on Kauai’s north shore. Wonder what he sees coming?
[Link via Beachgrit]
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Been wondering what they keeds been up to lately? Looks like a bit of this and that.
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