Surf appears to be taking another turn on the catwalk as Louie Vuitton creative director Pharrell decides it’s time to head back to the beach, according to a story on Luxury Launches.
After nailing the luxury segment for luggage, handbags, apparel, and accessories, Louis Vuitton is now giving the world a teaser of surf gear. There is no official launch or over-the-top declaration yet, but the 150-year-old maison may already be the reason your surf fins suddenly look sassy. The glorification of the surf kit continues with a wetsuit that features LV embroidery.
Two words come to mind in no particular order: shark and jump. Then again, that Louie fin would be fire on the Catch Surf. . . .
If you haven’t been paying attention, 2026 is a Winter Olympics year. Not really sure where, but we’re sure GROK knows (ah ha, turns out they are in Cortina, Italy, February 6-22, 2026).
Yesterday, US Ski and Snowboard announced their snowboard team and, not to brag, but we’ve heard of exactly six of the 25 blessed shreds listed. The crazy part is that the US is sending two Parallel Giant Slalom racers. . . finally. Oh, and Jamie Anderson is sadly not on the list.
For the entire athlete list please follow the jump.
Sean Mortimer and Tony Hawk will discuss and sign Sean’s new book “Misfit: A Survival Guide” in Del Mar, CA tonight (January 20, 2026) sponsored by Camino Books. Craig Stecyk says this about the book:
“Misfit is loaded with unconventional wisdom rendered from genuine societal outsiders. Mortimer delivers a tome that is a highly motivational must read. Herein are revealed the specifications for unbounded revolution.”
Matt George, a guy who some will remember as an Action Now cover model with his brother Sam, is reportedly in the works to create a surf film (Bali Hai) financed in part by Blink 182’s Tom DeLonge, according to story on Deadline.
Set to shoot in Bali in Q4 2026, the film follows two estranged brothers who travel to Bali for an international surf competition, confronting long-buried wounds while immersed in one of the world’s most iconic surf destinations.
You may remember Matt from his previous surf film In God’s Hands. We’ll watch anything surf related, but it seems the whole “surf competition” thing has been done, redone, and undone. For all the details, please click the link.
Grok, the AI agent created by one of Elon Musk’s companies has been getting a lot of heat lately for creating inappropriate images. Women have complained their likenesses are being used to create explicit images that they did not consent to. Turns out, Grok can do the work of the Lord as well.
The above photo is a great example of how Grok can take images from the Roxy site (that some might find in objectionable) and, without permission from the models, transform them into quality images perfect for viewing in even the most conservative enclaves of America.
The photo on the left is the original. The photo on the right is a more proper version of young women in appropriate dress having a joyful celebration on the beach, all thanks to Grok.
Pro skater Terry Kenneday, who was convicted of “aggravated battery” in the death of 23-year-old skateboarder Josiah Kassahunhas done his time and was reportedly released on December 31, 2025 after spending three years in prison, according to a story on TMZ.
Kennedy — who competed in the X Games and Maloof Money Cup — isn’t totally free and clear … he’s still on parole until June 30, which was initially set to be his release date.
When the editors of The Snowboarder’s Journal decided to go with a pure stoke photo for the cover of their print magazine, they never imagined how far the story of Mike Yoshida’s photo would carry. . . or, maybe they did.
Editors Note: The following story was written and illustrated entirely by Elon Musk’s alter ego Grok. We may get paid if you buy something, though that is unlikely at best. We are doomed.
As we wrap up 2025, the action sports world is buzzing with innovative gear that blends performance, sustainability, and style. Whether your loved one is chasing waves, carving powder, or grinding rails, these gifts stand out as the most popular and practical picks this holiday season. From game-changing accessories to must-have essentials, here’s our curated top 10—balanced across surf, snow, and skate.
The Vermont Ski and Snowboard Museum has two new shows running concurrently that would be worth checking out if you happen to be near Stowe, Vermont, any time soon.
Beginnings: Snurfing to Snowboarding (featuring the work of the guys in the photo: Jake Carpenter, Sherman Poppen, and Tom Sims) and From the Alps to Vermont: The Photography of Hubert Schriebl, according to a story in Vermont’s Seven Days.
Dave Schmidt, a museum board member who worked for Burton Snowboards from 1986 to 2003, curated both exhibits. To chronicle the evolution of snowboarding, he assembled Burton boards, Snurfers and other sliding devices as well as patents, photos, videos, firsthand accounts and memorabilia, much of it from the collection of Paul Graves, snowboarding’s first sponsored rider and a former Vermonter who worked to legitimize the sport.
The wave of nostalgia is definitely a closeout, but if you’re in the mood, check it out. Mr. Schriebl is one of the nicest photogs ever to point a camera at a snowboarder. And it’s great to see that he’s still around. Click here for all the details.
If you haven’t been paying attention, 2026 is a Winter Olympics year. Not really sure where, but we’re sure 
Matt George, a guy who some will remember as an Action Now cover model with his brother Sam, is reportedly in the works to create a surf film (Bali Hai) financed in part by Blink 182’s Tom DeLonge, according to story on 
