Tech

Ian Cairns is a Clever Buoy

by The Editors on February 27, 2018

Hall of Fame surfer Ian Cairns is working as a brand ambassador for Clever Buoy, an ocean monitoring platform that detects large marin life (a.k.a. sharks) using sonar and acts as an early warning system for surf safety. Might not be a bad idea to have a couple of the water near our favorite beaches. For more info and how you can help make this happen, please follow the jump.

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I-Pod’s New Leica Snow White

by The Editors on February 12, 2018

Iouri Podladtchikov may not be in the Olympics this year, but that hasn’t slowed the launch of his limited edition Leica Q “Snow” any according to a story on The Verge.

Dubbed the Leica Q “Snow,” the camera is decked out in silver anodized aluminum for the top deck, baseplate, and controls. The body of the camera is wrapped in pure white leather that will probably get dirty in the first five seconds after you take it out of the box. The camera also features an aluminum accessory shoe cover, which is apparently a first for a Leica camera. And to round out the color scheme, the Leica Q Snow also comes with a white leather carrying case and strap. . . ‘White – for me, that also means ‘carte blanche’ – it’s up to you. It’s time to get creative’, says Iouri Podladtchikov, who has already published two books of his photography and will soon be opening his own studio.

The camera apparently drops in March for only $5,395. It looks amazing but sadly, is a little out of our price range.

[Link: The Verge]

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Nick Woodman’s Wonderful Horrible Life

by The Editors on December 15, 2017

Inc. Magazine lays out the story of GoPro’s wild successes and failures in a rather sympathetic profile of founder Nick Woodman which begins with this sentence: Nick Woodman is crying.

After a decade of breakneck growth, GoPro held one of the most successful tech IPOs of 2014, which earned Woodman comparisons to Steve Jobs. But the past two years have been a cautionary tale: botched product rollouts, sweeping layoffs, a giant new initiative shuttered. The company was profitable each year following its bootstrapped launch, but it has lost money every quarter from the end of 2015 until the third quarter of 2017.

Though we’ve always appreciated Mr. Woodman’s ability to recklessly enjoy his successes, we’re not sure there are any major lesson’s to be learned here, however, that didn’t stop him from lining up some life tips. Jump to the end of the story if you don’t have time for the rest.

[Link: Inc.]

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Jim Jannard’s Beverly Hills Bombshelter

by The Editors on October 4, 2017

Billionaire Oakley and Red Camera founder Jim Jannard has always had a fetishist’s attention to architectural detail (and design in general) and that’s why it is so entertaining to check out his concrete and metal Beverly Hills, California home featured in Wallpaper Magazine.

Though it took five years to complete the house, the outline of the project was sketched out in just a few bold strokes: it would have a high-tech feel, bringing in some of Jannard’s product designers for the all-metal fixtures; it would take advantage of its singular locale, with multiple vantage points looking out to the sprawling urban vista; and, of course, it would be monumental, recalling a certain prehistoric rock formation in southern England.

Looks like the perfect place to wait out the days of tribulation.

[Link: Wallpaper Magazine]

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GoPro’s QuikStories, not Quiksilver

by The Editors on October 3, 2017

Did you think GoPro’s new QuikStories auto-editing app was a partnership with Quiksilver? So did we. Maybe it was the missing “c,” or the scribble type. Though on reflection we realized that who ever designed the QuikStories logo was probably still in middle school when Natas Kapas created his Ralph Steadmanesque blown ink “impaired” logo work for Quiksilver. Maybe it’s a tribute. . . 

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Bob McKnight Buys A Camera

by The Editors on October 2, 2017

Okay, former Quiksilver CEO Bob McKnight didn’t exactly buy one camera, but he is one of an impressive list of investors helping to fund a new tiny POV camera from a Costa Mesa, California based company called Opkix, according to a story in the Orange County Business Journal.

“The Opkix team is on the cutting edge of new technology and they’ve created a revolutionary suite of products that hits squarely on the needs of millennials,” McKnight said in a statement. “I’m confident that Opkix will change the way we create visual stories for social sharing.”

Lingo bingo: “team,” check; “technology”, check; “millennials,” check; “stories,” check; “social,” check. Sounds like this will be a winner on all fronts. 

[Link: OCBJ]

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GoPro Updates Specs With Hero6 Camera

by The Editors on September 28, 2017

Camera nerds rejoice. The new GoPro Hero6 Black features 4K60 and 1080p240 packed into the same body that the Hero5 Black came in. If those numbers mean anything to you then you’re probably as excited as GoPro CEO Nick Woodman is.

“HERO6’s next-level image quality, video stabilization and three times faster QuikStories performance makes it a powerful storytelling extension of your smartphone,” said Woodman. “It’s never been easier to live it, then share it…using a GoPro.”

They also launched an “immersive 5.2K spherical content” camera that will easily make those surround videos that are so annoying to pan around in. To buy one click here, for the official word from GoPro, please follow the jump.

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Mammoth Mountain Builds A Work Fort

by The Editors on August 30, 2017

Have trouble separating work from pleasure? Then Mammoth Mountain has created just the place for you in their Main Lodge. It’s called Fort and it’s a co-working location (they’re so hot right now) that features all the amenities of a real office, but on the mountain just steps from the lifts. There’s gigabit internet, private desks and lounge seating, lockers and storage, and free parking all for $25 a day or $200 a month. In fact they’ve got another location in the Sierra Center Mall in town that features 3,700 square feet of work space and 24 hour access.

Having an office in Mammoth has never been easier. Then again, neither has ruining a perfectly good day on the snow with a bunch of work. For all the details, click the link.

[Link: Mammoth Mountain Fort]

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Hookit Lands $16 Million Capital Infusion

by The Editors on August 29, 2017

One thing the crew at Hookit/Sponsorhouse have done well for nearly two decades is pivot.  Each time the digital winds have shifted, they’ve steered their technology into position to make the most of those changes. It’s uncanny, really. And according to today’s news they’re gaining even more traction.

Hookit announced today it has raised $16M in growth capital (led by Santa Monica, CA-based growth equity firm Arrowroot Capital) to continue fueling its meteoric growth in the new media, data-driven and insight focused sports sponsorship analytics space – an industry and approach the company pioneered nearly five years ago.

What is it they do? Well, in the current iteration Hookit measures “sponsorship value” in social media so brands can check their ROI on money they spend on athletes, teams, leagues, venues and events. It’s all about the metrics, man. For the official word from Hookit, please follow the jump.
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Nixon’s Mission To Android Wear 2.0

by The Editors on April 5, 2017

Nixon’s GPS smartwatch The Mission is now updated to Android Wear 2.0 (for the handful of you who don’t have an iPhone). The new update provides a slew of new functionality to the shred watch including:

The ability to download apps straight to The Mission from the on-watch Google Play(TM) store
Enhanced messaging and fitness apps, including Google Fit
The Google Assistant built-in. Just hold the power button.
Customizable watch faces with information pulled from favorite apps and adjustable sub-dial icons
Ambient mode for chronograph and timer functions
New color combinations of Nixon’s Sentry, Unit and Ranger watch faces

Even better news is that Nixon will soon be releasing their Mission app for iOS that will finally allow iPhone users to get much of the cool shred alert functionality that Android users have had since launch. For all the official details follow the jump.

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