Tech

Mammoth Mountain Builds A Work Fort

by The Editors on August 30, 2017

Have trouble separating work from pleasure? Then Mammoth Mountain has created just the place for you in their Main Lodge. It’s called Fort and it’s a co-working location (they’re so hot right now) that features all the amenities of a real office, but on the mountain just steps from the lifts. There’s gigabit internet, private desks and lounge seating, lockers and storage, and free parking all for $25 a day or $200 a month. In fact they’ve got another location in the Sierra Center Mall in town that features 3,700 square feet of work space and 24 hour access.

Having an office in Mammoth has never been easier. Then again, neither has ruining a perfectly good day on the snow with a bunch of work. For all the details, click the link.

[Link: Mammoth Mountain Fort]

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Hookit Lands $16 Million Capital Infusion

by The Editors on August 29, 2017

One thing the crew at Hookit/Sponsorhouse have done well for nearly two decades is pivot.  Each time the digital winds have shifted, they’ve steered their technology into position to make the most of those changes. It’s uncanny, really. And according to today’s news they’re gaining even more traction.

Hookit announced today it has raised $16M in growth capital (led by Santa Monica, CA-based growth equity firm Arrowroot Capital) to continue fueling its meteoric growth in the new media, data-driven and insight focused sports sponsorship analytics space – an industry and approach the company pioneered nearly five years ago.

What is it they do? Well, in the current iteration Hookit measures “sponsorship value” in social media so brands can check their ROI on money they spend on athletes, teams, leagues, venues and events. It’s all about the metrics, man. For the official word from Hookit, please follow the jump.
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Nixon’s Mission To Android Wear 2.0

by The Editors on April 5, 2017

Nixon’s GPS smartwatch The Mission is now updated to Android Wear 2.0 (for the handful of you who don’t have an iPhone). The new update provides a slew of new functionality to the shred watch including:

The ability to download apps straight to The Mission from the on-watch Google Play(TM) store
Enhanced messaging and fitness apps, including Google Fit
The Google Assistant built-in. Just hold the power button.
Customizable watch faces with information pulled from favorite apps and adjustable sub-dial icons
Ambient mode for chronograph and timer functions
New color combinations of Nixon’s Sentry, Unit and Ranger watch faces

Even better news is that Nixon will soon be releasing their Mission app for iOS that will finally allow iPhone users to get much of the cool shred alert functionality that Android users have had since launch. For all the official details follow the jump.

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The Tony Hawk Video Game Doco

by The Editors on March 28, 2017

Looks like we’re all going to get a chance to check out the behind the scenes story of the Tony Hawk Pro Skater video game franchise with an upcoming documentary titled Pretending I’m A Superman. Looks like it could be good.

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Patagonia’s PSI Vest Out This Spring

by The Editors on February 24, 2017

Patagonia has announced that they will be releasing their Personal Surf Inflation (PSI) Vest sometime this spring to big wave surfers, however, only those who go through the BWRAG Big Wave Safety Course will be able to purchase one. The company will also license their patented designs to other manufacturers and donate the proceeds to help save Punta de Lobos, an iconic and endangered Chilean surf break.

“The PSI Vest has already played a huge role in giving surfers the confidence to take the sport of big wave surfing to the next level.” said Jason McCaffrey, Patagonia’s Director of Surf. “We invested heavily in testing and refining the PSI Vest, and sought feedback from hundreds of the best surfers in the world, in order to bring to market the best product possible. The PSI Vest will help reduce the risks involved in riding the world’s biggest waves, and I’m excited that licensing fees from our extensive R&D work will be another tool we can use to help protect coastal ecosystems.”

For the official word from Patagonia, please follow the jump.

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Tech Nerd Tony Hawk’s Favorite Gear

by The Editors on October 12, 2016

The fact that Tony Hawk was and is a nerd has long been an industry secret that no one really talked about, but now he’s sharing it with the world. Witness this. . .

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NikeSB App Rolls Into Retirement

by The Editors on September 28, 2016

nikesb_appscrnIn an “service update” email sent today (September 28, 2016) to users of the NikeSB skateboarding app the company says they will be retiring the iOS social sharing skateboarding app on November 1, 2016 to “make way for their newest services.” They offered the following advice for users who would still like to get up with NikeSB.

In place of using the SB App to upload your clips, now you can get your clips spotted on Instagram.
1. Upload your videos to Instagram
2. Tag @nikesb and use the hashtag #CheckMeSB
3. Have a chance to be featured on our Nike SB channelsIn addition, we will continue to serve you with first access to SB product, videos and events through the Nike+ App.

We haven’t used the app in a while, but remember it being pretty solid when it launched in 2013. Guess we’ll have to wait and see if  they’ve got something better coming up. Seems it’s still open season in the hunt for a “Strava for skateboarding” app. Better get on it.

 

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The Apple iPhone 7 Surf Test

by The Editors on September 22, 2016

NorCal surfer Kai Lenny puts a series of iPhones through a “surf test” to see just how well they hold up. The iPhone 7’s new water capabilities seem to win the day. Maybe it’s finally time to upgrade. . .”Sorry bro, I’m not talking to you, I’m on a call.”

[Link: 9 to 5 Mac]

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GoPro Drones The Cloud With New Hero5

by The Editors on September 19, 2016

GoPro founder Nick Woodman unpacked a drone load of product today (including the company’s long-awaited financial hail mary, the Karma drone) during a press conference at Squaw Valley Resort, California. In addition to the drone, the list includes a new line of Hero5 cameras, and a cloud-based software package designed to make accessing GoPro’s huge files much easier.

“With these new products, we’re delivering on our promise to make it easy to capture and share engaging stories,” said Woodman. “HERO5’s ability to auto-upload photos and videos to a GoPro Plus account dramatically simplifies mobile, on-the-go editing, sharing and enjoyment. This is a game-changing experience that we will continue to build upon.” Woodman adds, “We’re stoked to launch Karma and show how much more it is than a drone. Karma packs Hollywood-caliber aerial, handheld and gear-mounted image stabilization into a backpack for $799. It’s so easy to use, a beginner can have fun straight away.”

While we’re personally sick and tired of our neighbors continually flying their drones over our house (net gun?), this GoPro Karma will certainly integrate well with GoPro’s line of cameras and looks to be great for RC hobbiests.  The move to the cloud is a step in the right direction as GoPro looks to move their business past hardware an into digital services. For the official word from GoPro, please follow the jump.

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Absinthe Films: The App

by The Editors on August 31, 2016

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Absinthe Films is putting their entire 16 film library in the palm of your hand with their new app for iOS and Android. In addition to all the completely remastered films the app also includes /fterForever Premier tour dates, rider segments, rider bios, flipside episodes, wallpaper, and more.

“The timing is good to release the new app, the new website and the first of two /fterForever trailers” said Justin Hostynek, director of Absinthe Films, “This app also shows our commitment to staving off perceived Technophobia for the foreseeable future and modernizing Absinthe Films through progression and mobile technology.”

Yep. Guess this means it’s time to toss out that storage box fill with Absinthe VHS tapes. . . To download the app for iOS click here (the Android app is coming soon). For the official word from Absinthe and app developer Black Sun Productions, follow the jump.

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