Big mountain dominator Jeremy Jones has added another logo to his helmet in the form of former Japanese electronics giant Sony. Yes, they still exist and are apparently making products. Remember the Walkman? Same company. Guess they even make some kind of video game playing device for people who don’t have iPhones.
What Jones will be promoting is a small POV camera that is apparently the company’s glacially slow response to the GoPro. Footage looks pretty good, too.
ActiveReplay, the action tracking company behind the Trace. Has reportedly landed $2.1 million in seed funding, according to a story on SoCalTech.com.
Details on the funding have not yet been announced. According to the filing, part of the funding came from Allegro Venture Partners, and also included a number of other investors. Active Replay’s CEO is Dr. Anatole Lokshin, a pioneer in developing GPS devices, who was the CTO of Magellan Navigation.
Sounds like perfect timing as they’ve been promising to release the Trace in March 2014. $2.1 million should get a few devices out into the wild, and it would be nice to see one of these “Strava for action sports” devices make it past the vaporware phase.
It sounds like a match made in heaven. The favorite selfie camera of surfers everywhere (GoPro) is now an official sponsor of the favorite surf tour (ASP WCT) of surfers everywhere.
“The core of our brand is rooted in surf, and for many of us here at GoPro, this is a dream realized to be a part of the ASP Tour,” said GoPro Founder and CEO, Nicholas Woodman. “We are stoked to be part of this next evolution in professional surfing and hope that GoPro can help attract new fans to the sport and give lifelong fans new ways to enjoy the coverage of the tour.”
And we’re guessing Woodman and his private-jet-flying party crew will get along quite nicely with the new ASP. Follow the jump for the official word. [click to continue…]
Garmin, makers of some of the finest GPS devices known to man, has partnered with Burton Snowboards to be the official action camera sponsor of the 32nd Annual US Open of Snowboarding Championships (sorry GoPro).
“We are extremely excited to announce this partnership with Burton and be a part of such a prestigious snowboarding event,” said Jon Cassat, Garmin vice president of communications. “With the rugged housing, extended battery life, and the ability of VIRB Elite to capture GPS data like elevation, speed and G-force on the mountain, Garmin VIRB and VIRB Elite are the perfect HD action cameras for any snowboarder, and we’re eager to showcase them at the event.”
Not only that, thanks to the GPS the camera will automatically shut off while you’re riding up the lift and pop back on while you’re sliding down. How’s that for auto pilot? We haven’t tested the Virb cameras yet, but we’re looking forward to it. For the official word from Garmin, follow the jump. [click to continue…]
Have to say we cannot disagree with Whitelines when they said:
Jamie, Jamie, Jamie, what were you thinking? All we can say is we hope the money was decent, because this has to be the most cringe worthy advert involving snowboarding we’ve ever seen.
Sometimes it’s just better to keep total and complete control over your brand than to cash the check, then again, cashing checks is what the Olympics are all about. Cha-cha-cha-ching.
According to financials released for the quarter ending September 30, 2013, Skullcandy’s sales are down. Could it be their badvertising? Here’s what Jeff Harbaugh thinks.
[Link: Market Watch]
Thinking about venturing out-of-bounds or into the backcountry this winter? It’s never too early to being thinking about doing it all as safely as possible. The new Jones R.A.S. 30L backpack fits right in there with it’s Snowpulse Removable Airbag System.
“The 30L R.A.S. Ready is the ultimate split board pack for all day missions,” states Jones Snowboards founder Jeremy Jones. “When out for a day it is common to have 30 or 40 pounds on your back. This is where the pack really shines. The harness/carrying system handles weight extremely well and fits everything you need in the backcountry perfectly.”
The pack retails for $299.00 (the Mammut R.A.S. airbag is extra). For the official word from Jones, follow the jump. [click to continue…]
The earnest, talented, fashionable skateboarding surfers at The Pratley Co. are so passionate about their 3-D True-View box for smartphones that it almost makes us want one. If they have the same hipster-notic effect on you, click here to send them some money via kickstarter. Come on, they even have an anchor for a logo.
[Link: The Pratley Co. via Stab Mag]
Today, October 2, 2013, Oakley is launching the latest update to their Bluetooth connected, heads-up display goggle, the Airwave 1.5. The goggle (which is now for sale in Oakley and Apple.com stores) features a Recon heads-up display allowing users view data as if it were on a 14 inch monitor located about five feet away. What data can viewed on that screen? Pretty much everything you’d need to know while riding, including: current temperature, speed, location, and music control. But the Airwave 1.5, has built in GPS so it will also keep track of vertical feet and where your friends are using Buddy Tracking (if they’re using the Oakley app for iPhone of Android). The display can also notify you to incoming phone calls and texts.
We’re still not sure people need this much data distracting them while they’re plowing their way down the hill, but from what we’ve seen, it works pretty well. The downside: the goggle retails for $649. For the official word from Oakley (and more photos), follow the jump. [click to continue…]
Until the release of the GoPro app (iPhone, Android, and Windows) we’d pretty much thrown in the towel on ever figuring out how to use the overly complicated little action POV cameras. With no easy way to review footage or be certain the camera was even on or pointed in the right direction, we left the GoPros to the professional video guys (and the genius kids). The free GoPro app, however, has changed all that.
Now, with the iPhone app connected to the camera, reviewing shots, grabbing photos and video for Instagram, or setting the cameras functions is as easy as flipping a few sliders on our phone. The GoPro camera is now simply an amazing image gathering extension to our iPhone. Today, as GoPro has announced that the Hero3 has been upgraded to the Hero3+, we’ve become even bigger fans.
So what’s the word on the new rig? The Hero3+ camera is the same size as the Hero3, but features a 30 percent increase in battery life, faster WIFI (four times faster) and a new lens for sharper video and stills. They’ve also added a new “SuperView” video mode that is even wider that before. And when the Hero3+ is used with the new GoPro waterproof housing the total rig is reportedly 20 percent lighter. If you’ve put off buying a GoPro because you didn’t want to deal with the details, worry no more. With the free GoPro Studio 2.0 editing app for Mac and Windows grabbing great video and mashing it down into a quality edit has never been easier.
For the official word from GoPro follow the jump. [click to continue…]