Kelly Slater Joins Burton At Pottery Barn

by The Editors on January 30, 2015

Pbteen-Kelly-Slater-LineBurton Snowboards employee Kelly Slater has decided that he’d like to get in on a little interior design money from Pottery Barn Teen just like Burton has for the past few years. Here’s what he’s doing, according to Furniture Today.

The line of furniture, bedding, lighting, wall art, and “decorative accessories” will be reportedly made with sustainable materials and recycles fabrics like Forest Stewardship Council certified wood and rugs made with recycled fabrics and bedding using 100% organic cotton.

“I’m really excited to be working with PBteen on this project,” said Slater. “While they’re not part of the endemic surf market, I’m honored that PBteen has seen me as someone who can help a broader audience understand the need to use recycled, repurposed and organic materials. . . “Global conservation is a focal point of the capsule collection and it falls right in line with the change and direction I’m working towards, on a professional and personal basis. In collaborating with PBteen, we are creating a subtle and natural feel with this collection — something that has an authentic appeal for teens and their parents alike.”

As we’ve said before if your mom’s going kit out your room to impress her friends it might as well be cool stuff. And if the Kelly Slater product is as nice as the Burton stuff is it’s going to be nice for your room. Now go clean up and make space for Kelly’s stuff.

[Link: Furniture Today]


Halldor Helgason Joins VonZipper

by The Editors on January 30, 2015

Watch out jocks! Halldor Helgason will apparently steal your girlfriend then wet you own pants for you now that he’s rocking the VonZipper goggles.

For the official word from VZ please follow the jump. [click to continue…]


Spy Now Official Eyewear Of Powdr Resorts

by The Editors on January 30, 2015

Spy LogoSpy announced today that they will be the official eyewear sponsor of all eight Powdr-owned and operated resorts and Snowbird Ski and Summer Resorts. That means the you can look for Spy eyewear on employees at Copper Mountain, Mt. Bachelor, Boreal, Ski & Snowboard Las Vegas, Soda Springs, Killington, Pico and Gorgoza Park (looks like that last one’s a sledding hill).

“We’re very happy to enter into an exciting union with Powdr,” says Michael Marckx, SPY president and CEO. “Bolstering our commitment to snow, this opportunity will allow us to spread the cheeks of Powdr resort visitors each season through our happy presence. It will also allow us to gain vital feedback from retail employees and resort staff regarding our sunglass and goggle offerings, most notably our Happy Lens and Lock Steady™ quick change goggle technology. This is our largest partnership with a mountain resort in the history of SPY, and we’re looking forward to expanding SPY’s presence on-hill and in the market.”

For the official word from Spy, please follow the jump. [click to continue…]


Oakley Sues Dang Shades

by The Editors on January 28, 2015


Eyewear giant Luxottica’s little action sports brand Oakley has apparently not taken kindly to the humor of Dang Shades line of Oakleyesque sunglasses (cleverly named the SH80) so they’ve sued Dang in the Southern District of California, according to a story on Association of Corporate Counsel.

In the Dang Shades complaint, Oakley asserts design patent infringement of U.S. D692,047, as noted above, in addition to trade dress infringement, federal and state unfair competition, and federal false designation of origin in association with its RAZOR BLADES Trade Dress. In particular, the complaint asserts that at least Dang Shades’ DANG SH80 and Sleeper sunglasses infringe Oakley’s patent and trade dress rights.

What does Oakley want? They want it all, of course.

Among other things, Oakley seeks a finding of willful infringement, a preliminary and permanent injunction enjoining Dang Shades from directly or indirectly infringing U.S. D692,047, payment by Dang Shades of all damages suffered by Oakley and/or Dang Shades’ total profit from infringement, an order for treble damages and/or exemplary damages, an order adjudging the case as an exceptional case, an award of attorney fees, expenses and costs, and an award of pre-judgment and post-judgment interest and costs, as well as remedies specific to trade dress and unfair competition and false designation of origin.

Dang may find this lawsuit rather disruptive by design. Maybe Dang can convince the judge that these sunnies are simply a “parody” of the original.

[Link: ACC]


Byrd + Future Fins Pocket Comb

by The Editors on January 12, 2015

Byrdxfuturesfinspocketcombwithbox Zpsda1848D0

It’s a wax comb for your hair, from Byrd and Future Fins. How cool is that? For the official word on this $10 grooming product, please follow the jump. [click to continue…]


Tony Trujillo’s New Vans TNT SG

by The Editors on January 5, 2015

Tnt Sg Black
Tony Trujillo’s sixth gen TNT SG shoe by Vans just launched and it looks like the perfect continuation of old school flavor and performance construction.

The TNT SG connects Tony’s on-board performance with Vans Pro Skate product performance, offering unrivaled control in Vans’ legendary Original Waffle Outsole, superior board feel in Vans’ Pro Vulc Construction and light, predictable cushioning in Vans Ortholite sockliners.

The new TNT SG​ goes live on January 10, 2015 in black, scarlet red and navy, plus there’s also a Vans x Antihero edition to celebrate the 20th anniversary of Antihero Skateboards. Follow the jump for a closer look at all the shoes. [click to continue…]


Night Nymphs: Sahara Ray & Mara Teigen

by The Editors on January 5, 2015

Well, it is supposed to be a swimwear look book or something, but really it’s just naughty night nymphs Sahara Ray and Mara Teigen running wild in Venice Beach and continually cranking it up. Thanks, Runamuk!

[Link: Runamuk Visuals]


Smith Turns 50, Gets New Logo

by The Editors on January 5, 2015

Smith New Logo Black-1Smith, the company that invented the modern goggle era turns 50 this year and to celebrate they’ve given themselves a whole new logo.

As a declaration to our future progress, we are proud to announce the new visual identity of SMITH. Following a refined brand platform that modernizes our beliefs, values, and who we stand for, SMITH will re-launch our entire product range in January 2015 with a new logo and brand presentation. With clean, modern and refined letterforms, the updated logo hearkens back to our original identity and speaks to the fundamental tenets of our brand: performance, movement, and essential design.

For the official word from Smith, please follow the jump. [click to continue…]


The Doors Of Agenda Swing Wide Open

by The Editors on January 5, 2015


What better way to kick off the new year that by diving deep into the action apparel-poloza that is the Agenda Show. It opens its two day run at the Long Beach Convention Center in Long Beach, California today at 9 AM. Over 500 brands are represented at the show. So don’t think you’re not going to find what you’re looking for.

And while you’re there you might want to try to snag one of these limited edition Agenda collab FlexFits designed by Eric Haze, Herschel Supply, Deathwish, and Master P. They will undoubtedly be in short supply. To check all the brands, follow the jump. [click to continue…]


Last Minute Gifts: Mission Belt Co

by The Editors on December 18, 2014

Mission Belts

It is getting down to the wire. If you weren’t paying attention when we listed out our 12 Days Of Gifts and you didn’t take action on any of those ideas, not to worry. We’re still rocking this gift game and the good news is you still have time to help the one you love hold their pants up with a rockin’, totally adjustable belt from Mission Belt Co.

Mission belts don’t have holes. They have a ratchet systems that allows for a perfect fit each and every time they go on. And better yet, you’re not just getting high tech leather belt, you’re also helping to end world hunger. Mission Belt Co. gives one dollar from the sale of each belt to the micro lending site

For each Mission Belt sold we contribute a dollar into a Kiva fund that then gets lent out to borrowers in developing countries who are seeking money to support their small business operations. We’re not talking about expensive factory equipment or a new tractor, but rather what we might consider a relatively cheap income producing asset, like a cow that produces milk, or a few hundred dollars worth of supplies that can be resold for a profit. In this way, our Mission isn’t just satisfying people’s immediate needs, but giving them the means for an improved standard of living that will last the rest of their life.

So with this gift, you’re holding up someone’s pants and helping to change the world through local economics all at the same time. And, if you order a belt by noon mountain time on December 19, 2014 (that’s tomorrow), you’ll get the belt by Christmas and everyone’s happy.

[Link: Mission Belt Co.]