As if Oakley’s corporate parent Luxottica couldn’t get any larger, the company today announced that it has merged with French optics giant Essilor in a deal reportedly worth $49 billion, according to a story in the Orange County Business Journal.
The $49 billion deal, expected to close in the second half of the year, will create “EssilorLuxottica,” with total revenue of about $16 billion and more than 140,000 employees. Luxottica’s Executive Chairman Leonardo Del Vecchio will serve as executive chairman and chief executive, while Essilor Chairman and Chief Executive Hubert Sagnières will be appointed executive vice-chairman and deputy chief executive of the new entity.
Thanks to the new deal, Oakley is now siblings with Foster Grant as well as nearly every other eyewear brand and retail outlet on the planet. Guess they’ve got the entire spectrum covered now.
Adidas Skateboarding celebrated the launch of their Snoop Dogg and Mark ‘Gonz’ Gonzales’ limited edition LA Stories footwear and apparel collection at Randy’s Donuts on Monday, December 5, 2016, with a “lowrider show paying homage to Snoop and Gonz’s deep Los Angeles connection and history.”
adidas Skateboarding hosted an old school West Coast day party that included a special DJ performance by Snoop Dogg, the ‘LA Stories’ collection on display, and a lowrider show that also featured Snoop’s custom lowrider that was painted by Gonz, whose art is featured throughout the ‘LA Stories’ capsule collection. adidas Pro team riders Daewon Song, Na-Kel Smith, Tyshawn Jones, and Jack Fardell alongside influential tastemakers, industry executives, prominent media, and ecstatic fans, also enjoyed specially prepared Snoop x Gonz donuts fresh from the oven compliments of Randy’s Donuts.
Doesn’t seem possible to manufacture a better event, right? Atiba Jefferson and Skin Phillips were even there. We just wonder how Snoop really feels about his new Gonz paint job?
The guys in the suits (SurfStitch’s new CEO Mike Sonand and chairman Sam Weiss) are running Australian retailer Surfstitch and they’re cleaning up the board of directors including kicking off executive directors (and company founders) Lex Pedersen and Justin Stone, according to a story in the Sydney Morning Herald.
None of the board members who signed off on last year’s acquisition binge, which has since been written off, survived the blood-letting announced on Tuesday by new chairman Sam Weiss. . . To help make up the numbers, Weiss has had to collar Quiksilver veteran Harry Hodge, who joins the board this week. . . Surfstitch’s new boss Michael Sonand scored the remaining board seat.
Will be interesting to see if these changes make any kind of difference when it comes to the company’s performance.
[Link: Sydney Morning Herald]
Vans is honoring their longtime, legendary team rider Jamie Lynn with a signature colorway of the V-66 snowboard boot.
The Vans V-66 in Jamie Lynn’s signature colorway sees an elevated aesthetic this season, boasting premium material and function while highlighting Jamie’s own vibrant Pacific Northwest-inspired artwork. The V-66’s traditional lace-up boot construction is packed with features carefully engineered to form an all-terrain boot with freestyle inclinations. The Tongue Lock Down System helps pull down the tongue as you tighten the boot at the instep to eliminate heel lift, and the Reach Around cuff strap attached to the inside shell of the boot allows snowboarders the choice of wrapping the strap around the internal liner or the exterior tongue, providing a custom fit.
Vans is also kicking down a SK8-Hi Mountain Edition and Vans Slip-Er with the same color ways to round out Jamie’s off-snow Vans kit. For the official word from Vans, please follow the jump.
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Merge4 brings together four boardsports heavies in the pursuit of quality socks. Founded by former Sessions co-owner Cindi Ferreira Busenhart, skater/artist Keith Meek, Las Vegas restauranteur Gigli Locatelli, and legendary skater and Santa Cruz Bicycles founder Rob Roskopp, Merge4 is delivering a slew of art socks featuring the works of artists and athletes including: Mofo, Ed Colver, Dave “Nelly” Nelson, Bad Otis Link, Dirk Vermin, Scott Greathouse, Timmy Reyes, Koa Rothman, Matt Rockhold, Steve Caballero, Wee Man, and Mike Basich.
How’s that for a deep crew? For all the details (and to order some sock for your drawer) click the link.
What has Troy Eckart been up to since peacing out from Volcom after the big sale? It appears that he’s been doing what a lot of people with the time to do what they want do — he’s been flexing around on padded mats striking poses. So much time, in fact, that he decided he needed some clothes to wear “in his practice.” That is apparently why he and Derek Sabori founded a new yoga clothing company for men called Kozm, according to a story on Observer.com.
“When I decided to shop around, on a search for products that might be better suited for my practice, I realized I didn’t personally connect with much; from aesthetic to business ethics. I kept looking and came up short. That’s what really sparked the idea to do something on my own,” he [Eckart] told the Observer.
Seems like reason enough, right? Can’t keep Eckart and Sabori out of the garment game for long.
Vans continues their 50th Anniversary celebration with the rerelease of Salman Agah’s first pro skate shoe.
Built with Vans’ proven ULTRACUSH HD sockliners for resilient cushioning and advanced comfort, the Salman Agah Reissue Pro combines Vans’ original waffle outsole with DURACAP reinforced underlays for premium durability. The legendary silhouette features contrast stitching across suede uppers, the original woven elephant tongue label, and the shoe’s defining rubber toe cap, deeply cherished by skateboarders today.
The Aaah reissue arrives in stores all around the world on November 19, 2016. For the official word from Vans, please follow the jump.
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Adidas Skateboarding has pulled together Snoop Dogg and Mark Gonzales together for a new limited edition collection called LA Stories. The collection includes “a limited edition sneaker, hoodie, long-sleeve shirt and t-shirt accented with nostalgic Southern California iconography.”
The collection is inspired by the the duo’s deep connection to Los Angeles style beginning with a customized Matchcourt Mid. Constructed with a full-grain, buttery cream leather upper, the shoe features the iconic three stripes in a blue hue, custom sockliner, gold eyelets and is detailed with signature artwork by Gonz on the outsole. In the 90s, plaid flannels were wardrobe staples for Snoop and Gonz and the digitized plaid tongue and heel overlay designed straight from Gonz’s iPad was its inspiration. Gonz’ custom artwork also appears on the limited edition hoodie, long sleeve shirt and t-shirt featuring lowriders and graffiti lettering.
The shoes retail for $85 and the clothing pieces start at $30 and will be available at Adidas.com and a select specialty skate retailers. In other words, you can get these at the outlet mall.
Dragon has a cool new marketable goggle technology (and registered trademark) called Lumalens which reportedly offers “ultra high-definition optics across the entire spectrum of light conditions.”
Engineered to optimize and improve visibility in all environments, Dragon’s exclusive LUMALENS® Technology delivers enhanced color vividness, increased contrast and precise depth perception. By filtering out light attributed to haze and glare while letting in light that intensifies clarity and contrast, LUMALENS® achieves a new standard in lens performance.
Does it make you want to buy it? Dragon believes it will and we’ll be honest, it looks pretty good to us.
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Vans has expanded their Geoff Rowley Signature footwear and apparel collection to include his first signature denim pant.
The V56 Standard / Rowley is equipped with Vans’ Sturdy Stretch engineered fiber to achieve enhanced comfort with exceptional shape and stretch retention. The new denim silhouette features a reinforced crotch gusset to allow for increased range of movement and durability while also utilizing Silvadur™ anti-microbial protection to preserve garment freshness. Rowley’s V56 Standard denim is accompanied by his original GR Chino II pant style, available this season in four traditional colorways.
Sounds nice, but that’s not all. Follow the jump for all the official details.
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