Fashion

Bonfire Goes Free Range

by The Editors on September 28, 2016

Bonfire Snowboarding is going free range. What’s that you say? Here let them explain.

Free Range represents Bonfire’s commitment to snowboarding. It’s our journey about living with no rules, about going the places we want to go, avoiding the ones we could care less about and sticking around a certain spot because we don’t have a schedule and the place is FIRING.

We know the feeling. For the official word from Bonfire, please follow the link.

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NikeSB App Rolls Into Retirement

by The Editors on September 28, 2016

nikesb_appscrnIn an “service update” email sent today (September 28, 2016) to users of the NikeSB skateboarding app the company says they will be retiring the iOS social sharing skateboarding app on November 1, 2016 to “make way for their newest services.” They offered the following advice for users who would still like to get up with NikeSB.

In place of using the SB App to upload your clips, now you can get your clips spotted on Instagram.
1. Upload your videos to Instagram
2. Tag @nikesb and use the hashtag #CheckMeSB
3. Have a chance to be featured on our Nike SB channelsIn addition, we will continue to serve you with first access to SB product, videos and events through the Nike+ App.

We haven’t used the app in a while, but remember it being pretty solid when it launched in 2013. Guess we’ll have to wait and see if  they’ve got something better coming up. Seems it’s still open season in the hunt for a “Strava for skateboarding” app. Better get on it.

 

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Adidas + Capita = Kazu Collection

by The Editors on September 26, 2016

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Capita Snowboards and adidas Snowboarding share a rider. His name is Kazu Kokubo. So why not share some branded product as well? No reason, really. So here it is — a Adi-Trek Capita shoe and Coaches Jacket — inspired by Kazu’s board graphics which were created by world renowned tattoo artist Gangi of Three Tides Tattoo.

The Adi-Trek Capita shoe is a winterized skate shoe that features a cozy fleece lining and a grippy vulcanized outsole for precise board feel. The shoe’s gusseted tongue is water resistant to withstand harsh weather conditions and the EVA sockliner with customized warrior graphic provides additional cushioning and support. The Capita Coaches Jacket is a lightweight, water-resistant jacket featuring monochromatic detailing complete with Kazu’s signature bird logo on the jacket’s back.

This smashing combo goes on sale October 1 at specialty retailers in the US and on the adidas snowboarding website: $90 for the shoes, $95 for the jacket. Go Capita!

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Sessions Is Back: Always Have Always Will

by The Editors on September 14, 2016

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Don’t think you can keep an OG snowboard brand down. After taking a few seasons off, Sessions (yeah, the first snowboard shop in North America) is back with their first full line of outerwear since 2012 thanks to the work of Pretty Great LLC.

Joel Gomez, Sessions MFG founder, says the new line is “contemporary, relevant and outright rad. We have always existed to innovate outerwear that mirrors the needs of the current customer while presenting technologies and evolutions that create new standards of excellence – this line does this.”

It good to see them back. For the official word from Nick Visconti and Sessions team, please follow the jump.
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Adidas New Soccer Shoe For Skateboarding

by The Editors on September 12, 2016

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When a footwear company is known for making sports shoes there’s no reason for them to leave their heritage behind just because they’re also into skateboarding, right? Well, that’s apparently what adidas believes. And that’s why their new Adi-Ease Premiere Universal skate shoes look so much like their soccer shoes.

Inspired by the iconic soccer shoe “Universal,” the shoe bridges rich adidas heritage with modern street skating. The Adi-Ease Premiere Universal takes detailed design cues from the Universal yet maintains the silhouette and board control of the popular Adi-Ease Premiere skate shoe. The updated Adi-Ease features a premium full grain leather, deco stitch toe and a PU Molded sockliner.

The Adi-Ease Premiere Universal comes in two colorways of White/Scarlet (above) and Core Black/White and is available for purchase through specialty retailers and the adidas Skateboarding website for $90.

[Link: adidas Skateboarding]

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Scotty Lago Suing Keir Dillon For $50k

by The Editors on September 9, 2016

lago_olySnowboarder Scotty Lago (winner of an Olympic Bronze medal) reportedly “loaned” Keir Dillon $50,000 back in 2011 (the year Dillon and crew founded the Frends brand). Now he wants it back, according to a story on Sea Coast Online.

Lago filed the suit in Rockingham Superior Court Aug. 9 against Keir Dillon, a resident of Carlsbad, California, and who has worked as a television host and sideline reporter for ESPN and FUEL TV. The lawsuit states Dillon and his headphone company Republic of Frends, of which Dillon is CEO, was loaned $50,000 in August 2011 by Lago with the expectation Lago be paid back the following year with 7 percent interest.

As we know from his appearance on Shark Tank, Dillion has spent far more than $50,000 chasing his Frends dreams. Hopefully they can work this out without going to court, because, you know, there is no “i” in friendship.

[Link: Sea Coast Online]

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PacSun Exits Bankruptcy Alive & Kickin’

by The Editors on September 7, 2016

pacsun_logo-tm.jpgIt appears that PacSun will live to sell another Volcom T-shirt after a court ruling approved its reorganization plan, according to a story in the Orange County Register.

Under the reorganization plan approved Tuesday by U.S. Bankruptcy Judge Laurie Selber Silverstein in Delaware, PacSun will give all its stock to affiliates of private equity firm Golden Gate Capital, its senior lender. . . In exchange, Golden Gate will reduce the amount it’s owed by PacSun to about $30 million initially from $88 million, Gary Schoenfeld, the retailer’s chief executive officer, said in an interview. Golden Gate has also agreed to invest $20 million in the company, most likely in form of new debt, he said.

And presto, $58 million in debt is gone. Wonder how long it will take Mr. Schoenfeld to blow through this new $20 million? We’re guessing not long. PacSun may have worked wonders on their business, but we doubt any of that is going to bring the kids back to their mall stores (even though some research suggests teen mall traffic is actually increasing).

[Link: OC Register]

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QSTN For SLVDR Craftsman Guild

by The Editors on September 7, 2016

SLVDR is proud to do some work with their old friend QSTN on a SLVDR Craftsman Guild project

QSTN (pronounced “QUESTION”) has been spinning hiphop, funk, soul and jazz breaks for over a decade. His natural progression to beat making can be attributed to collecting records from an early age. His production style is a mixture of obscure samples, heavy beats, and live orchestration. . . His music has since garnered the attention of global music sites like OkayPlayer, Giant Step Records, and Noisey by Vice. QSTN is also a part of Philadelphia based collective Hot Peas & Butta founded by Skeme Richards of the world-famous Rock Steady Crew and continues to release exclusive tracks & mixes under Mellow Orange Label.

Sounds good to us.

[Link: SLVDR]

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Zumiez Manager Shot, Killed In Store

by The Editors on September 1, 2016

thewalk_shootingChristopher Romero, 26, a manager at the Zumiez store in Atlantic City, New Jersey’s The Walk mall, was shot and killed by an acquaintance in his store Thursday, September 1, 2016, according to a story in the Press of Atlantic City.

The Atlantic County Prosecutor’s Office said Lewis Maisonet, 55, of Somers Point, fatally shot Christopher Romero, 26, of Absecon, at the store where Romero worked and later shot himself at White House Black Market, officials said. . . . “This was an unfortunate domestic violence … two individuals were involved … I think since this is an active investigation it would be inappropriate for me to release any additional information,” Guardian said.

The shooter has reportedly survived his self-inflicted gunshot wound. Our thoughts are with Romero’s friends and family.

[Link: Press of Atlantic City]

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Things Aren’t So Swell At SurfStitch

by The Editors on September 1, 2016

surfstitch_logoSurfStitch the Australian online surf retailer who was formerly owned (partially) by Billabong (and then took over Billabong’s North American online business including Swell.com) had a pretty rough go in fiscal 2016. According to a story on the Orange County Business Journal, the company (which went public in 2014) lost $116.4 million on $176.9 million in revenue for 2016.

The loss accounts for “strategic review adjustments,” including impairment, administrative, selling and distribution expenses. Its revenue total includes $157.5 million in retail revenue, $16.82 million from Surf Hardware, and $2.55 million from its media properties (Stab Magazine and Magicseaweed.com).

They were reportedly planning on “rebranding” the entire business under the Swell.com name, but things at Swell.com didn’t go much better in 2016 so they’re going to put those changes off for a bit.

Swell in Irvine, which will shrink to 14 employees after 65% staff reduction is complete in October, contributed $18.92 million to retail total. That’s down 12 % from $21.6 million the brand posted in fiscal 2015. Swell’s gross earnings were down 44% to $5.4 million.

Apparently, the kids just aren’t blowing all their money on expensive, branded, logo’d surf togs anymore. What a surprise.

Oh, and if you know anyone who wants to buy San Diego, California’s Surf Hardware International (parent company of FCS Fins), please let SurfStitch know. They bought the company in November 2015 for $16.6 million, but have now decided that it’s not such a good fit.

[Link: OCBJ]

 

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