Fashion

Marc Johnson & Adidas Matchcourts

by The Editors on March 22, 2017

They are called Matchcourt Mid’s (guess they’re repurposed old Adidas tennis shoes or something). But they’re skate shoes now, thanks to Marc Johnson and his funny, funny ways.

Pantone 542, the official school color of the University of North Carolina, known as “Carolina Blue”, serves as the inspiration for the signature colorway of the Matchcourt Mid x MJ. The blue pays homage to Johnson’s home state and skateboarding roots. 

Need we say more?

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Dakine + Furrow Surf Craft

by The Editors on March 20, 2017

Dakine partnered with Furrow Surf Craft creator and shaper Christine Brailsford Caro on a collection of products that they say blends Christine’s wood-carved artwork and her board designs that are progressive, yet simple in shape and form.

The Furrow x Dakine Collection is inspired by the fun of riding waves, creativity, and a dedication to craftsmanship.

For more info, click the line.

[Link: Dakine]

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Greg Dacyshyn Jumps Ship At Burton

by The Editors on March 17, 2017

Burton Snowboards has reportedly decided to outsource their creative direction to their former creative director Greg Dacyshyn. Confused? Don’t be. It’s what corporations, city governments, and nations have been doing for awhile now. Here’s how Jake Burton explains it:

“Greg has been with me and Burton for over 20 years. In that time, he worked his way up from an entry-level position to Chief Creative Officer. He ultimately assumed responsibility for the look and feel of every product and marketing piece in our line,” Burton says. “He has always delivered a creative look that I have been comfortable with and (more importantly) that has been well received in the market. Under this new structure, Greg will continue to have the impact that he has had in the past while giving our VP of Product, Chris Cunningham and our Chief Marketing Officer, Anne-Marie Dacyshyn, the opportunity to execute and assume direct and complete responsibility for our product and marketing.”

Sounds like a perfect gig. Do all the fun stuff, while letting your wife take responsibility. Yessssss. For the official word from Burton, please follow the jump. 

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Quiksilver Now Owned By Boardriders, Inc.

by The Editors on March 8, 2017

Today (March 8, 2017) the corporation formerly known as Quiksilver has officially changed its name to Boardriders, Inc. 

“The renaming of our company signifies the beginning of a new day at Boardriders. Our teams around the world have been building our resurgence brick-by-brick. Their passion and tireless execution, along with the loyalty of our customers, suppliers, and partners, has allowed us to complete the restructuring phase of our turnaround and to begin shifting our focus to growth,” said Pierre Agnes, Chief Executive Officer of Boardriders.

So, Quiksilver, Roxy, and DC Shoes are now owned by Boardriders, Inc. What a wonderful way to separate their businesses from the struggling brand (and a not-so-pretty recent financial fiasco). To read the official release, please follow the jump.

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Patagonia Gets Down With Sleeping Bags

by The Editors on March 3, 2017

We know what you’re thinking: hasn’t Patagonia been made sleeping bags for years? We thought that too, but in fact they haven’t. . . until now with the  800 Down Sleeping Bag. 

“After years and years of making one-off sleeping bags for ourselves and people heading out on select trips, we wanted to share what we’ve learned with the greater outdoor community,” said Jenna Johnson, Patagonia’s sr. director, technical outdoor. “Our team built on a deep knowledge of insulation design and thought through every aspect of these sleeping bags, offering our customers a highly crafted, super functional bag option. Sleeping bags are such a crux part of our kit, and they become like a partner as we go out to explore and see new places. I’m very proud of our work and excited to offer these products to our customers.”

Nothing makes sleeping in your car more comfortable than a good mummy bag. For all the official details, please follow the jump.

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Billabong Does A Business Thing

by The Editors on February 23, 2017

So, today Billabong announces they’re selling the Tigerlilly fashion brand. And while we couldn’t care less about the news, what we always find comical in these transactions is what the company says about the transaction and how it fits right in with the company’s fiscal plans (plans that are always in direct opposition to the reasons the company bought the brand in the first place).

For example, in December of 2007 when Billabong bought Tigerlilly then CEO Derek O’Niell said: ”We have been seeking to expand our girls business and Tigerlily, with its accent on swim, is very complementary to our Billabong Girls brand.”

Now, seven years later, while selling the brand Billabong says: “The transaction is in line with Billabong’s strategy to simplify its brand portfolio.”

See what they did there? In an odd twist (at least for Billabong) this sale will reportedly generate more revenue than the company originally paid for the brand. The sale will reportedly generate $60 million and they only paid $5.8 million for seven years ago. Usually, it’s the other way around. Follow the jump for the official release.

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Plate Lunch + Dakine

by The Editors on February 23, 2017

Collabs are cool because they let a little brand give guidance to a big brand for a while withouthaving to deal with any much big brand drama. And then, after it’s over, the little brand can just go back to doing what they do. Like this deal between Maui’s Plate Lunch brothers Gregg and Cory Kaplan and Dakine.

[Link: Plate Lunch @ Dakine]

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adidas + Ari Marcopoulos = Aight’

by The Editors on February 21, 2017

It’s good to see downtown photographer Ari Marcopoulos still hangin’ with the action crowd. His current incarnation features a collab with adidas skateboarding

Central to the collection is a specially made zine “AIGHT’.” Masterminded by Marcopoulos, the zine is 26 pages capturing a winter day of skateboarding in New York City’s Lower East Side neighborhood and features an amalgamation of mixed media, vibrant color pops and signature aesthetic made consistent throughout the entire collection. Capturing select members of the adidas Skateboarding team, “AIGHT'” is a modern take on Marcopoulos’ early and now iconic work capturing the unique styles and personalities of New York skateboarders during the 1990s Golden Era of skate.

Ari’s photos are always good to see, especially when he’s in charge of their presentation. Watch for more details on the actual product drop on February 27, 2017.

[Link: adidas Skateboarding]

 

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Outdoor Retailer Responds To Boycott

by The Editors on February 14, 2017

In the last week the Outdoor Retailer Show has seen several companies state their opposition to the policies of Utah’s Governor Gary Herbert by announcing that they will not be attending this summer’s Outdoor Retailer Show in Salt Lake City, Utah — Patagonia, Arc’teryx, and Polartech just to name a few. With all these announcements the group that stands to lose the most is the Outdoor Retailer Show itself. And we wondered what their response would be.

In a open letter to the outdoor industry titled Our Goal is Not Just to Speak. Our Goal is to be Heard, OR Show Director Marisa Nicholson said today (Tuesday, February 14, 2017) that while several companies have announced they are leaving, other have showed their support.

“We respect that brands have to make decisions that reflect their values,” Nicholson says. “However, in the last week, the heart-felt expressions of support for the show from exhibitors of all sizes have far outweighed those choosing not to participate. Iconic brands such as adidas Outdoor, Ibex, The Conservation Alliance, The North Face, REI and Wolverine Worldwide, among many others have not only reinforced their intent to come to SLC this summer, but also, will make their voices louder than ever before. (Please look at unity.outdoorretailer.com for specific expressions of support.)

While Nicholson says OR respects the larger company’s decisions, the people she says the boycott hurts most are the smaller brands.

But the boycott of Outdoor Retailer levies the most significant negative impact on those medium and small-sized companies that count on the show to conduct business,” Nicholson says. “We have a unique, maybe even singular, opportunity to coalesce, organize, speak and lay plans to make a difference around public land awareness in such a way that it is not only heard but that it can make a positive difference.

Yes, trade show directors still believe that trade shows are important, and so do some brands, but Utah’s governor certainly isn’t helping anyone out by being staunchly against the protection of wilderness lands.

Nicholson says Outdoor Retailer is “as swiftly as humanly possible” looking for alternative locations to hold the show. So there’s that. For Nicholson’s entire letter, please follow the jump.

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Brandon Cocard For Shred and Slytech

by The Editors on February 14, 2017

Truckee, California’s Capita Snowboards rider Brandon Cocard is the newest member of the Shred and Slytech upper face coverage team where he will be sporting the company’s collection of goggles, sunglasses, and protective equipment along with the rest of the team which currently includes standouts like: Kevin Backstrom, Tadashi Fuse, Jake Welch, Severin van der Meer, Antti Autti, Shin Biyajima, Romain De Marchi, Nicholas Wolken, and Wolle Nyvelt.

“I’m really excited to join the Shred and Slytech family,” Cocard notes. “They have great products and an amazing snowboard team. So many of my favorite riders represent Shred and Slytech–and I feel very lucky to join them and back the brands.”

Looks good for everyone. For the official word from Shred and Slytech please follow the jump.

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