by The Editors on August 17, 2018
The Hundreds in collaboration with Los Angeles Mayor Eric Garcetti have created an LA original collection.
LA Original is a program developed by the Mayor’s Fund for Los Angeles to cultivate the growing talent and entrepreneurship that calls LA home. With the aim to show that Los Angeles is a place where creativity thrives, LA Original has collaborated with artists and creators from Jen Stark to Anwar Carrots and Geoff McFetridge. All proceeds from the project received by the Fund supports the Downtown Women’s Center’s “Made by DWC” program, which teaches job training and maker skills to LA women transitioning out of homelessness.
The Hundreds capsule collection includes a T-shirt and pullover hoodie with a hand-drawn design by Bobby Hundreds himself. The collection drops on August 20, 2018 at at The Hundreds Los Angeles, LA Original’s MOCA pop-up, laoriginal.com, and thehundreds.com. For more info follow the jump.
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by The Editors on August 15, 2018
Bonfire has a new website for the new season and the guy responsible would like you to check it out. Here’s what Tim Swart has to say about it:
“an exciting moment today launching the winter 18/19 Bonfire website! I have been a big fan and user of Bonfire consistently since the brand’s inception. Re-igniting Bonfire in the market and being able to roll out a fresh, new and exciting site for the brand, products and riders is a treat. Check it out here: https://bonfireouterwear.com
Click the
link to check out just how this zombie brand in being re-animated. . . er, re-ignited.
by The Editors on June 6, 2018
The Patagonia Worn Wear Wagon is hitting the road again this summer, only this time, they’re bringing the gear to repair wetsuits as well (any brand of wetsuit).
Patagonia’s Worn Wear program was created in 2013 to encourage people to change their relationship with stuff. The program provides significant resources for responsible care, repair, reuse, resale and recycling at the end of a garment’s life. Known for building highly durable products, Patagonia strongly believes in the intangible value of things that accumulate meaning over time. The memories contained in patches, stitches and scars can’t be replaced with something new – and Worn Wear aims to help customers celebrate those stories.
If you wetsuit (or any of your Patagonia gear) is in need of a fix, bring it in. One item per person. For all the details, follow the jump.
[Link: Patagonia Worn Wear]
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by The Editors on June 1, 2018
Volcom has named long-time V-Co designer Jeffery James “JJ” Gonzales as their new global men’s design director.
“JJ has been a core member of the design team for years, developing and growing our bottoms business to be the industry leader, by far,” says Volcom CEO Todd Hymel. “He is a living and breathing embodiment of Volcom’s passion and dedication and I am excited for him to drive and elevate all of our efforts to bring a new level of creativity to our brand and product.”
For the official word from V-Co, please follow the jump.
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by The Editors on May 8, 2018
Globe has appointed Eric Tomlinson as director of their North American Marketing team.
“We’re very excited to welcome Eric back,” said Gary Valentine, Chief Operating Officer, and President of Globe North America. “Eric is a multi-dimensional talent, that brings years of industry experience back to Globe and we’re stoked to have him driving our marketing efforts here in North America.”
Tomlinson was previously executive producer of content partnerships at Surline/Wavetrak, and before that served as Globe’s surf marketing manager. For the official word from Globe, please follow the jump.
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by The Editors on April 30, 2018
More evidence that some brands never say die comes from a new collab between Maui & Sons and mall denim company American Eagle according to a story in Apparel News.
On June 1, the denim-focused American Eagle will debut a collaboration line, called American Eagle x Maui and Sons, with the heritage surf brand, said Blake Harrington, executive vice president of licensing and business development at Maui and Sons, headquartered in Los Angeles’ Pacific Palisades neighborhood. . . The collaboration line will be available exclusively at all American Eagle doors, which number more than 1,000 stores in North America, China and Hong Kong.
Seems like a really cheap way for American Eagle to get some quality retro, surf T-shirt graphics. Good on ya, zombies.
[Link: Apparel News]
by The Editors on April 26, 2018
by The Editors on April 24, 2018
Still go to trade shows? Then you should probably click the red rectangle and get yerself set up for Agenda Long Beach June 28 -30, 2018. We hear Brockhampton and Lil Yachty will be there along with our new favorite musicians Activations, Pop-Up Shops, and Panels. Oh, wait, those last three aren’t musicians they’re the other stuff going on at the Agenda Festival. Our bad. Wonder if Aaron Levant will be there? Thinking that last thought was the only reason we posted this in the first place. Follow the jump for all the official details from Reed Exhibitions.
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by The Editors on April 24, 2018
Tuesday April 24, 2018 is the day that Boardriders, Inc. (Oaktree Capital’s action fashion brand holding company) officially takes the reigns at Billabong. The company has wasted no time waving bye-bye to Billabong’s board of directors and others including Neil Fiske, Peter Myers, Tracey Wood, Jim Howell, Mara Pagotto, and Paul Burdekin. But that list is sure to get much longer of the next few weeks. And presented their list of new “appointments.”
“Today marks the beginning of what will be a turning point for our industry,” said Dave Tanner, Chief Executive Officer of Boardriders Inc. “With the combination of Boardriders and Billabong, we bring together the best of both companies, creating a dynamic enterprise under the Boardriders umbrella.”
At least we can agree with Dave on the whole “turning point for our industry” thing. Which way its turning will be up for discussion for years. We are happy to say that we still know two people at the new mega corp. If you’d like to check the list for your friends, please follow the jump.
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by The Editors on April 24, 2018
We all love a good zombie story, so how’s this? Men’s fashion label Perry Ellis has just signed a deal with Kennek FZE in North Africa to “source and distribute a full range of products from surf boards and wetsuits to casual wear and footwear under the Gotcha brand.”
“We at Kennek are very proud and excited to join the Gotcha family and showcase the Gotcha brand’s action sports legacy. We look forward to expanding the Gotcha brand with franchises throughout Africa and seeing the success of the Gotcha brand in North Africa in the years ahead,” said Mamoun Tadili, CEO of Kennek FZE.
It’s not dead yet, in fact, they’re still using all the old photos because, you know, it’s retro now.
[Link: GlobalNewWire]
