Fashion

Patagonia’s Worn Wear Wagon Wetsuit Repairs

by The Editors on June 6, 2018

The Patagonia Worn Wear Wagon is hitting the road again this summer, only this time, they’re bringing the gear to repair wetsuits as well (any brand of wetsuit).

Patagonia’s Worn Wear program was created in 2013 to encourage people to change their relationship with stuff. The program provides significant resources for responsible care, repair, reuse, resale and recycling at the end of a garment’s life. Known for building highly durable products, Patagonia strongly believes in the intangible value of things that accumulate meaning over time. The memories contained in patches, stitches and scars can’t be replaced with something new – and Worn Wear aims to help customers celebrate those stories.

If you wetsuit (or any of your Patagonia gear) is in need of a fix, bring it in. One item per person. For all the details, follow the jump.

[Link: Patagonia Worn Wear]

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JJ Gonzales Named Volcom Design Director

by The Editors on June 1, 2018

Volcom has named long-time V-Co designer Jeffery James “JJ” Gonzales as their new global men’s design director.

“JJ has been a core member of the design team for years, developing and growing our bottoms business to be the industry leader, by far,” says Volcom CEO Todd Hymel. “He is a living and breathing embodiment of Volcom’s passion and dedication and I am excited for him to drive and elevate all of our efforts to bring a new level of creativity to our brand and product.”

For the official word from V-Co, please follow the jump.

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Eric Tomlinson: Globe Marketing Director

by The Editors on May 8, 2018

Globe has appointed Eric Tomlinson as director of their North American Marketing team.

“We’re very excited to welcome Eric back,” said Gary Valentine, Chief Operating Officer, and President of Globe North America. “Eric is a multi-dimensional talent, that brings years of industry experience back to Globe and we’re stoked to have him driving our marketing efforts here in North America.”

Tomlinson was previously executive producer of content partnerships at Surline/Wavetrak, and before that served as Globe’s surf marketing manager. For the official word from Globe, please follow the jump.

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Mall Zombie Collabs Rule

by The Editors on April 30, 2018

More evidence that some brands never say die comes from a new collab between Maui & Sons and mall denim company American Eagle according to a story in Apparel News.

On June 1, the denim-focused American Eagle will debut a collaboration line, called American Eagle x Maui and Sons, with the heritage surf brand, said Blake Harrington, executive vice president of licensing and business development at Maui and Sons, headquartered in Los Angeles’ Pacific Palisades neighborhood. . . The collaboration line will be available exclusively at all American Eagle doors, which number more than 1,000 stores in North America, China and Hong Kong.

Seems like a really cheap way for American Eagle to get some quality retro, surf T-shirt graphics. Good on ya, zombies.

[Link: Apparel News]

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Stance + Modernica = Mid-century Stoke

by The Editors on April 26, 2018

Stance has teamed up with LA based furniture makers Modernica on a Stance branded Case Study Rocker. The chair (originally designed by Charles and Ray Eames in 1948)  has been called “the most important chair you’ll ever sit on” and is one of the finest examples of mid-century modern design. Unfortunately, all 50 of this limited edition collab have already been sold so all we can do is hope for a second run.

[Link: Modernica]

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Agenda Show Registration Is Now Open

by The Editors on April 24, 2018

Still go to trade shows? Then you should probably click the red rectangle and get yerself set up for Agenda Long Beach June 28 -30, 2018. We hear Brockhampton and Lil Yachty will be there along with our new favorite musicians Activations, Pop-Up Shops, and Panels. Oh, wait, those last three aren’t musicians they’re the other stuff going on at the Agenda Festival. Our bad. Wonder if Aaron Levant will be there? Thinking that last thought was the only reason we posted this in the first place. Follow the jump for all the official details from Reed Exhibitions.

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Billabong Is All Boardriders’ Now

by The Editors on April 24, 2018

Tuesday April 24, 2018 is the day that Boardriders, Inc. (Oaktree Capital’s action fashion brand holding company) officially takes the reigns at Billabong. The company has wasted no time waving bye-bye to Billabong’s board of directors and others including Neil Fiske, Peter Myers, Tracey Wood, Jim Howell, Mara Pagotto, and Paul Burdekin. But that list is sure to get much longer of the next few weeks. And presented their list of new “appointments.”

“Today marks the beginning of what will be a turning point for our industry,” said Dave Tanner, Chief Executive Officer of Boardriders Inc. “With the combination of Boardriders and Billabong, we bring together the best of both companies, creating a dynamic enterprise under the Boardriders umbrella.”

At least we can agree with Dave on the whole “turning point for our industry” thing. Which way its turning will be up for discussion for years. We are happy to say that we still know two people at the new mega corp. If you’d like to check the list for your friends, please follow the jump.
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Zombie Gotcha Goes Big In North Africa

by The Editors on April 24, 2018

We all love a good zombie story, so how’s this? Men’s fashion label Perry Ellis has just signed a deal with Kennek FZE in North Africa to “source and distribute a full range of products from surf boards and wetsuits to casual wear and footwear under the Gotcha brand.”

“We at Kennek are very proud and excited to join the Gotcha family and showcase the Gotcha brand’s action sports legacy.  We look forward to expanding the Gotcha brand with franchises throughout Africa and seeing the success of the Gotcha brand in North Africa in the years ahead,” said Mamoun Tadili, CEO of Kennek FZE.  

It’s not dead yet, in fact, they’re still using all the old photos because, you know, it’s retro now.

[Link: GlobalNewWire]

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Roark’s New Angle On Trunks Seams

by The Editors on April 23, 2018

At this point in the private equity take over of the surf trunk industry it’s nice to see anyone trying something new. Roark has taken the side seams on their 19 inch Savage board shorts and angled them forward 33 degrees. They say it offers “reduced friction & seam obstruction.”

As anyone who’s spent a week or two near the equator in never-quite-dry trunks can tell you, reduced friction could be huge. We haven’t tried these yet, but we’re stoked to see a sellable feature that just might work.

[Link: Roark Revival]

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Kering Starts Volcom “Disposal Process”

by The Editors on April 12, 2018

We talked about this a while ago (November 1, 2017 to be exact), but it appears that the day of Kering’s off-loading of Volcom has officially arrived, according to a story on SGB Media.

“In accordance with Kering’s strategy to fully dedicate itself to the development of its luxury houses, Volcom no longer constitutes a core asset and Kering has initiated a disposal process,” the group said in a statement.

Disposal process? Wow. Kering bought Volcom in 2011 for $608 million will Wooly buy it back for $200 million? Could this happen, (please)? We’ll all just have to wait and see.

[Link: SGB Media]

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