Elm Company co-founder Brett Wiley and Hello Distribution have signed up Jackson Hole, Wyoming pro snowboarders Mark Carter and Bryan Iguchi to collaborate on the brands new direction.
Wiley will oversee design and marketing, working closely with Iguchi, Carter, Elm’s updated athlete roster which includes Justin Fronius, Blake Paul, Nils Mindnich, Hans Mindnich, Dillon Ojo, Taku Hiraoka, and the brand’s sales reps and distributors. “Our goal and number one priority with Elm’s design is to create a functional and quality product,” explained Wiley. “As far as aesthetics go, we will be creating a more streamlined and focused collection that will be wearable for years to come.”
Sounds like a solid crew. For the official word from Elm, follow the jump. [click to continue…]
Nixon today (October 28, 2014) launched a new bright pink color way for their The Small Time Teller in collaboration with Boarding for Breast Cancer.
A longtime partner of Nixon, B4BC is a non-profit dedicated to providing breast cancer education and support programs for young people and the action sports community at large. Through grassroots events and the Survivorship Fund, B4BC is able to further its mission of promoting early detection and a healthy, active lifestyle as the best means of breast cancer prevention. . . . A cause close to Nixon, B4BC was co-founded by Nixon original snow team riders Shannon Dunn and Tina Basich. Current Nixon team riders, including Elena Hight, Hana Beaman, Mimi Knoop and others, continue to advocate on behalf of B4BC.
The watch features a Miyota quarts 3 hand movement and a tapered 5 link stainless steel bracelet with locking clasp. It retails for $95 with a percentage of the sales going to benefit B4BC/s education outreach and prevention programs. For the official word from Nixon, please follow the jump. [click to continue…]
686 has lined up a limited run collab with dirty denim designers 55DSL. If you want to look like you know what’s up, click the link for all the infos.
Finally, a surf watch that actually does something. If the Rip Curl Search GPS watch works as well as this edit suggests, this could be the best surf watch ever (even if it is a little bulky). We’re hoping to get a review unit in the near future. We’ll let you know.
[Link: Rip Curl]
Burton Snowboards has collaborated with sexy boot maker Frye on a new saucy women’s all-mountain snowboarding boot that has all the function plus the fashion.
By far the most fashion-forward women’s snowboard boot ever made, the Burton x Frye boot stays true to the long revered design of The Frye Company’s treasured Harness boot. Like its iconic footwear counterpart, the Burton x Frye snowboarding boot features the distinctive Harness ring, straps and studs that has made the boot a favorite for generations. Crafted with authentic USA-made Horween premium leather and boasting Burton’s top-shelf technologies, the boot looks as good as it performs.
So get your tongues ready, bootlickers. These things are hot, hot, hot. . . Hmmm, wonder when these are going to come in XXXL sizes? For the official word from Burton, follow the jump. [click to continue…]
Spy brings the happy, happy, joy joy to snow goggles with the Bravo.
. . . the Bravo boasts a quick-change lens system and a mid-sized frame for a more universal fit without compromised function, acting as your first line of defense against the ever-changing elements of Mother Nature. Available with the first Lens with Benefits in snow, SPY’s Happy Lens™ helps riders Feel Better by letting in the “good” rays that studies suggest create an uplift in mood and alertness, while still blocking all of the “bad” rays.
For the official word from Spy, please follow the jump.
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In a world where contaminated energy drinks have turned the world’s population into “toxic mutants” (sound familiar) you’re the only one who can help save humanity. Armed with Vans shoes, a slew of cool weapons, and your wits you’ll set out to dominate in Microsoft’s new first person shooter Sunset Overdrive. . . or something like that. Just one more example of our old adage about wearing Vans all the time: it’s not that we’re going to skate, it’s that we can if we want to. Sunset Overdrive drops on October 28, 2014 exclusively for Xbox One. For the official word from Vans, please follow the jump.
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Hey kids, ready to make party in Anglet, France October 10 – 12, 2014? Then the SVRF PVNK MINI FEST is likely what you’re looking for. It’s got: one surf spot, six live rock garage bands, two DJs, a tattoo gang bang, two night spots, Satan, and it’s all free thanks to Rhythm. Follow the link for all the details. [click to continue…]
Eswic President Jimmy Arrighi is happy to announces that Eswic has signed a Canadian distribution agreement with Ultimate Distribution for exclusive representation in the Great White North.
“We are excited about our new relationship with Ultimate Distribution. It’s a great opportunity to expand Eswic in the Canadian market,” said Jimmy Arrighi, Eswic President. “Ultimate Distribution has strong relationships with key retailers which has given them a track record of success in Canada. They are going to be a great sales and distribution partner in that region and valued member of our team.”
For the official word from Eswic, follow the jump. [click to continue…]
Matix, makers of quality action clothing, is always doing their part to give back. This time they did it by taking the Compton Boys & Girls Clubs to El Porto Beach for the inaugural Compton Surf Club.
“We wanted to share the stoke of surfing with kids that live so close, but never get a chance to enjoy the beach and a chance to surf,” explained Matix Marketing Manager Gabe Clement. “Every kid stood up on a wave. That feeling of conquering something new and foreign is something these kids will take with them into the new school year and is something that can’t be measured.”
But Matix didn’t do it alone. They had help rom Wahoo’s Fish Tacos, team riders Turkey Stopnik, Chase Stopnik, and J.J. Wessel along with special industry guests Luke Egan and Bruce Beach. For the official word from Matix, follow the jump.
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