For the past three years San Diego, California based eyewear company Knockaround Sunglasses has enlisted the talents of elementary school students to design a pair of glasses in a program called Class Acts. Knockaround provides the art materials and the kids bring the creativity. This year winner was Evan Bui, a fourth graders from Foster Elementary School.
Evan’s inspiration was lightning bolts, as he wanted people to “feel shocked when they saw them.” . . . The Striker sunglasses feature a glossy Sky Blue front, Mint Green interiors and Bright Orange arms with Electric Yellow lightning bolts running down each side. Each pair comes with a lightning bolt protective pouch, a hand-numbered edition card, and a 2015 Class Acts ‘zine that will not only feature original artwork by Evan himself, but also Knockaround’s favorite runner up designs.
Sounds like a great way to move some units. For the official word from Knockaround, follow the jump. [click to continue…]
Undecided on where to take a spring trip this year, Yadin Nicol and Dillon Perillo looked at the reports, packed their bags, and bought one-way tickets to Smith’s new home in Portland, Oregon. From there, the two embarked on a 1,600-mile journey down the pacific northwest coast searching for waves and avoiding sharks. Titled “Highway 101,” the second surf installment of Life Beyond Walls shares a glimpse into their journey as they weave down the coastal route drinking coffee and looking for hidden gems along the way.
Byrd, the men’s grooming product company founded by Chase “Big Bird” Wilson has decided to jump in on the sex sells game with a stunning little 16mm featurette staring Kayslee Collins. The question is, does it make you feel like buying pomade?
Footwear News has an interview with Supra founder Angel Cabada in which he talks about why he wants his $100 million shoe company to get into running and do battle with the big boys. Here’s why:
There’s nothing out there in the running market for me. I’m a monochromatic kind of person: I wear black, I wear white, I wear gray. I don’t wear color. I keep it simple, without crazy graphics and colors. I feel like every trainer out there looks like a NASCAR race car. That’s all you can buy if you want that comfort or that look or that profile of shoe. I’m not promoting the Olympics, I’m not starting a race team tomorrow — I just want our shoes to look good, be light, comfortable and provide the same experience you’d have in any other running shoe — without looking like a Christmas tree.
For the rest the interview with the mind behind Supra, click the link.
Ryan Drexler, the president of Consac LLC, sent a letter to Quiksilver begging the company to put itself up for sale, according to a story on Bloomberg.com.
. . . the company should find a buyer “in order to preserve diminishing shareholder value before Quiksilver’s conditions get even worse.”
Quiksilver has lost nearly 75 percent of its value in the last year and Consac owns 3.5 million shares. So anything that would bump the price up would
be great for them. Then again, who would listen to a company that owns 3.5 million shares of Quiksilver.
This VonZipper edit almost makes us bummed that winter is starting to shutting down. . . Almost.
The Support Wildlife Tour hopped in the van and put the rubber to the road again. In this edit, Matt Edgers, Gray Thompson and Matt Wainhouse headed north to Big Sky Country and scored more than powder lines.. Season edit coming soon.
Vans has a whole new line of go-aheads aka shower slippers aka flip flops, aka slaps, aka sandals developed in conjunction with the Vans Surf Team. They’re called the UC1.
. . . the UC1 is built with comfort and function as its number one priority. The UC1 starts with a molded Ultracush sole, creating a comfortable, functionally-driven foundation. Next, specifically engineered flex grooves are designed to allow the sandal to move with your foot, allowing moisture to drain away while maintaining the perfect fit, wet or dry. Finally, the UC1 utilizes a three-point upper with a foam-backed, mesh-lined strap and reflective details to create a sandal the truly embodies “classic style” with “modern comfort”.
The UC1 Sandal is available this spring in three classic color ways. Click the link for more info.
Nixon today (April 2, 2015) announced the promotion of Tom Jones as the new Vice President, Global Marketing and Creative. Previously he was creative director.
“We’ve been investing in our brand and expanding our marketing efforts over the past year, and Tom’s new role is part of creating greater capacity to support that” said Nick Stowe, Nixon’s CEO. “Tom has played a key role in elevating Nixon’s marketing and creative since he joined, and has the team’s confidence and support to take it to the next level.” Added DiNenna, “Partnering with Tom since he joined has been a great experience. As Nixon’s momentum builds we’re taking on a lot of new projects, and bringing together marketing and creative under Tom’s leadership allows me to focus on our expanding brand partnerships around the world. As a brand we’ve always strived to do what’s never been done before, and I’m looking forward to doing more together with the team.”
Prior to working at Nixon Jones held creative position at DC Shoes, Plan B Skateboards, and Dyrdek Enterprises. For the official word from Nixon, please follow the jump. [click to continue…]
Corey Glick rips and ESWIC says they “couldn’t be happier to have him in the van with the likes of Leo, Cairo, James, Dakota & David.” Sounds like the perfect addition to the team. They’re calling it the “Year of the Glick.”