Last Minute Gifts: Mission Belt Co

by The Editors on December 18, 2014

Mission Belts

It is getting down to the wire. If you weren’t paying attention when we listed out our 12 Days Of Gifts and you didn’t take action on any of those ideas, not to worry. We’re still rocking this gift game and the good news is you still have time to help the one you love hold their pants up with a rockin’, totally adjustable belt from Mission Belt Co.

Mission belts don’t have holes. They have a ratchet systems that allows for a perfect fit each and every time they go on. And better yet, you’re not just getting high tech leather belt, you’re also helping to end world hunger. Mission Belt Co. gives one dollar from the sale of each belt to the micro lending site

For each Mission Belt sold we contribute a dollar into a Kiva fund that then gets lent out to borrowers in developing countries who are seeking money to support their small business operations. We’re not talking about expensive factory equipment or a new tractor, but rather what we might consider a relatively cheap income producing asset, like a cow that produces milk, or a few hundred dollars worth of supplies that can be resold for a profit. In this way, our Mission isn’t just satisfying people’s immediate needs, but giving them the means for an improved standard of living that will last the rest of their life.

So with this gift, you’re holding up someone’s pants and helping to change the world through local economics all at the same time. And, if you order a belt by noon mountain time on December 19, 2014 (that’s tomorrow), you’ll get the belt by Christmas and everyone’s happy.

[Link: Mission Belt Co.]


Roxy + Sony = SmartBand With Roxy

by The Editors on December 15, 2014

Quiksilver isn’t completely stuck trying to figure out which direction they’re headed . Their Roxy brand just partnered with Sony on a nice looking SmartBand fitness tracker and as we all know, wearables are the future.

The wearable technology in SmartBand with ROXY talks to the Lifelog app and your Android smartphone via Bluetooth® and NFC. If you receive any calls, messages, likes or tweets while away from your phone, SmartBand with Roxy will vibrate to notify you. SmartBand with ROXY can also measure your sleep cycle and wake you up at the optimum time. . . A perfect solution for a girl who is always on the go and ready for an adventure, SmartBand with ROXY merges fashion with technology in a unique way. Our favorite feature: it’s waterproof! So no need to take off SmartBand with ROXY when you go stand-up paddle boarding!

If we were teenage girls (who had Android phones) we’d buy one right now, even for $99.

[Link: Roxy]

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Supra Adds Mexico City To The Mix

by The Editors on December 10, 2014


Supra Footwear has opened a flagship retail store in the heart of Mexico City’s historic Colonia Juarez neighborhood. This new store joins other flagship locations in Paris, NYC, Santa Monica, and Tokyo.

“As Mexico’s capital city, opening a store here makes perfect sense in securing a longtime home for SUPRA,” said SUPRA co-founder Scott Bailey. “Since we started this company some of our most ardent fans have been from Mexico, so we look forward to nurturing that relationship as the brand continues to grow globally.”

For the official word from Supra (including comments from Chad Muska) follow the jump. [click to continue…]

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Design Shirts On Your iPhone With #Yoshirt!

by The Editors on November 20, 2014


Now you can say goodbye to all the branded logo shirts that the rest of the mall shoppers are wearing this winter with a brand new iOS app from #YoShirt (not to be confused with leading online snowboarding site Yobeat).

With #YoShirt you can create your own shirt  (or tank, or sweatshirt, or socks) with your own photos, graphics, designs, text, or whatever and have it shipped directly to your house.

Yoshirt was founded, designed and developed by artist, CEO of mobile app firm 99centbrains, and former UI designer at Zynga, Franky Aguilar. Franky designed and built Catwang, Snoopify, and nearly 40 other apps accounting for over 10 million downloads and billions of images created to date.  The co-founding team is rounded out by CTO Ben Williamson, former Senior Software Engineer at Apple, Inc, responsible for administrating $15 billion in retail transactions and CEO Brian Garofalow, a branding, apparel and supply chain expert who served as former Global Marketing Director of DC Shoes and apparel brand RVCA.

#YoShirt! has also just signed a deal with Neff that allows the kids to create their own Neff products right on the phone and get them shipped directly back. This is some proper street fashion disruption right here. DIY, dog. DIY. For the official word from #YoShirt!, please follow the jump,.

[click to continue…]

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Oakley Relives The Past In A New Book

by The Editors on November 19, 2014

Oakley Slipcase-3DWhile we’re all waiting for something (anything, really) new from the disruptive by designers at Oakley, they’d like to distract us all from the present for a few minutes with a little ramble through their storied past. You know, when they designed amazingly cutting edge objects of sport that changed the world.

The new book, cleverly called The Oakley Book, will only cost you $195 (which is probably cheaper than anything else they sell these days).

The 220 page premium coffee table hard cover book is housed in a black rubber slipcase with metal ellipse Oakley logo and features 200 inspiring images throughout the brand’s history including early advertisements, world-renown athlete ambassadors and product design sketches – some of which have never before been revealed to the public. It’s a story of disruption by design, futurism mixed with heritage and vision without limit. This is the world according to Oakley.

So, if you’re a collector of all things Oakley, then please, by all means, ante up. For the official word from Oakley, follow the jump. [click to continue…]


Nearly Naked Hot Teen Reef Girls’ Asses

by The Editors on November 4, 2014

Ah, fall. The time of year when we suit up, watch the leaves change color, and dream of Miss Reef 2015. . . Well, okay. Not the last one. But since pointed it out, we couldn’t help but post it up as well (with as SEO friendly a headline as we could get). This definitely puts the “ass” in Just Passing Through.

Now, we’ll just sit back and see if this knocks Reef’s Over-Touched Assets off the top of our “most visited stories” list.

[Link: Stabmag]


Vans Expands Mountain Edition Footwear

by The Editors on November 4, 2014

Vans-Classics Mte Banner

Our choice for winter shoes just got a whole lot bigger as Vans announces an expanded Mountain Edition footwear collection which now include shoes from the Classics, California, and Surf collections.

Vans Classics returns with eight weatherized color ways including the Era MTE, Sk8-Hi MTE and introducing the Old Skool MTE. The Era MTE surfaces in two earth-toned variations – Castlerock/Tobacco Brown and Forest Night/Tobacco Brown – outfitted in pig suede, leather and wool. The Old Skool MTE and Sk8-Hi MTE exhibit the same material mix across Black/Tobacco and Decadent Chocolate/Tobacco Brown color-ups. Additionally, the Sk8-Hi MTE rounds out the Classics collection with two women-specific styles in Black and Tan featuring knitted geometric trim accents.

So much to choose from. And to think we were happy with our Jamie Lynn Old Skools. For the official word from Vans including prices [click to continue…]


Carter, Iguchi Join Elm Company

by The Editors on October 28, 2014

Mcartbiguchi Elm

Elm Company co-founder Brett Wiley and Hello Distribution have signed up Jackson Hole, Wyoming pro snowboarders Mark Carter and Bryan Iguchi to collaborate on the brands new direction.

Wiley will oversee design and marketing, working closely with Iguchi, Carter, Elm’s updated athlete roster which includes Justin Fronius, Blake Paul, Nils Mindnich, Hans Mindnich, Dillon Ojo, Taku Hiraoka, and the brand’s sales reps and distributors. “Our goal and number one priority with Elm’s design is to create a functional and quality product,” explained Wiley. “As far as aesthetics go, we will be creating a more streamlined and focused collection that will be wearable for years to come.”

Sounds like a solid crew. For the official word from Elm, follow the jump. [click to continue…]

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Nixon + Boarding For Breast Cancer

by The Editors on October 28, 2014

90A1Afa2-Eebe-4D06-8B0C-96Ff290Bdb37Nixon today (October 28, 2014) launched a new bright pink color way for their The Small Time Teller in collaboration with Boarding for Breast Cancer.

A longtime partner of Nixon, B4BC is a non-profit dedicated to providing breast cancer education and support programs for young people and the action sports community at large. Through grassroots events and the Survivorship Fund, B4BC is able to further its mission of promoting early detection and a healthy, active lifestyle as the best means of breast cancer prevention. . . . A cause close to Nixon, B4BC was co-founded by Nixon original snow team riders Shannon Dunn and Tina Basich. Current Nixon team riders, including Elena Hight, Hana Beaman, Mimi Knoop and others, continue to advocate on behalf of B4BC.

The watch features a Miyota quarts 3 hand movement and a tapered 5 link stainless steel bracelet with locking clasp. It retails for $95 with a percentage of the sales going to benefit B4BC/s education outreach and prevention programs. For the official word from Nixon, please follow the jump. [click to continue…]


686 + 55DSL = Denim Snow Heaven

by The Editors on October 21, 2014

686 has lined up a limited run collab with dirty denim designers 55DSL. If you want to look like you know what’s up, click the link for all the infos.

[Link: 686]