Jake Burton Carpenter’s final personal project was called Mine 77. With it he reportedly got to build, design, and create products for himself without thinking about the market, or Burton’s customers, or anything else that gets in the way of personal creativity. At least that’s the brand story.
Burton just dropped the latest collection (in commemoration of Jake) and it includes this rocket Gore-Tex 11-Pocket Coverall. Here’s what Timi Carpenter says about it:
We pulled out all the stops – Gore-Tex fabric, strategic durability patches, and a long list of features. Every detail has a purpose — that was always a big thing with my dad. He also loved pockets and this one has a shitload of them. 11 to be exact including one that’s insulated to protect you phone. Some pockets have magnetic closures for easy access while others are zipped for locking down your valuables.
Pull this on over a base layer and you’re good to go for all day powder blasting. No snow down the butt, no belly gap. Just all over function, warmth, and steez. Click the link to buy one before they’re gone (smalls and mediums are already sold out).
You have to be happy for James Jabbia, right? He borrows a logo, opens a shop, puts the logo on a bunch of stuff and builds a multi-billion dollar fashion house out of it. Pure marketing at its most fluid, frictionless, and fun. Amazing.
The question, however, is what is VF Corp getting for all this money? A large collection of often red and white collabs, a formerly rabid fan base, and the elimination of a minor competitor? Yes, but they’re also getting Jabbia who will reportedly stay on with the brand as it continues to be headquartered in NYC.
VF Corp CEO Steve Rendle has. . .
. . .described the acquisition of Supreme as validation of the company’s strategy to evolve VF Corp’s brand portfolio in line with the market opportunities driving the apparel and footwear sector. At the same time the company can leverage its scale to sustain Supreme’s long-term growth and expand its global footprint. This will open up revenue growth of 8-10% over the coming five years believes Roe.
So there’s that, plus close to $500 million to add to annual VF sales. VF has been a good steward for Vans, so it’s very possible they will do the same with Supreme. The biggest question of all is will Supreme’s loyal fan base go along with artificially constrained product drops from a mega-corp that could just as easily make an unlimited supply of each item. Only time will tell.
Do we need to say more? Thought not. Get them while they’re hot. Aaron Draplin designed Smith goggles for the new season. We love Aaron, you love Aaron. Check ’em out. Very Orange and Thick Lines up for your consumption. They are in limited supply, so you might want to order them now. (Don’t worry about taking ours, we already bought ’em. . . big brain!)
Oh, and if you want to know what Aaron has learned since March 15, 2020 (and it is a stunning amount of good shit), pop on over to Adobe for his most recent video missive.
Vans is promoting creativity as mental health during the pandemic with their second annual Vans Checkerboard Day on November 19, 2020. Join in and Vans will donate $1 million to 10 charities.
“We’ve spent much of the year apart. And it’s been tough. But despite the isolation, both physically and psychologically, we are and always will be a Vans Family, forever connected by creativity,” says Doug Palladini, Vans Global Brand President. “A recent study by Complex showed that in the U.S. alone, half of today’s youth are more stressed and anxious now than before COVID-19 started. Through the power of creativity, our mission for Vans Checkerboard Day 2020 will be to show that smaller acts of expression can make a big impact on our personal and collective well-being.”
For all the official details on exactly how you can get involved, please follow the jump.
Patagonia has a new CEO. His name is Ryan Gellert and he was the former business director of Patagonia’s Europe, Middle East, and Africa divisions. Jenna Johnson will now lead Patagonia, Inc (which is the clothing side of the business) We’re have no idea what this means for the company, or for us. But Gellert is obviously happy about his promotion.
“I am honored and humbled by the opportunity and keenly aware of the responsibility to lead this company in this critical time,” stated Gellert. “No one’s expectations of Patagonia are higher than our own. Everything we do needs to ladder back to our mission of being in business to save our home planet, and we need to do that in a way that is just, equitable and inclusive of all people. Ambitions don’t get much bigger than that. And while there will be more tough days ahead as we challenge norms, I am excited to do the work alongside Patagonia’s talented and passionate professionals. And, I am certain we will also have some fun along the way.”
There were some other changes at the company as well. For all those details, please follow the jump.
Airblaster is welcoming Ricky Hower to the snowboarder-owned and operated brand as Marketing Manager. Hower worked for Timberline Lodge and Ski Resort of the last 20 years, most recently as marketing manager. Ricky will oversee all aspects of marketing, including team management, and will report to Co-Founder/Brand Director/Designer, Jesse Grandkoski.
“It feels kinda like Charlie getting the keys to Willy Wonka’s Chocolate Factory, except nobody had to be turned into a giant blueberry or almost drown in liquid chocolate. My wife has described it as Cinderella finding her glass slipper. I think both of those sentiments hit pretty close to home for me. Airblaster has had a special place in my heart for well over a decade; the products, the people, and the message are things I back heavily. I am thankful for the opportunity, excited for the future, and stoked to share how fun snowboarding is with the world,” said Hower.
For all the official details, please follow the jump.
Good morning. Welcome to the new week, in the new-new, of the new now, with our same old list of stories. It may seems like each day is the same as the last, but this list of stories will prove that is not the case. Things are happening in the world outside. Some of them are good, many bad, but all of them peaked at least a small slice of our interest. Maybe your’s as well. Follow the jump for all the headlines.
We drove past the VansWorld HQ in Costa Mesa, California last week on another of our NorCal-to-SoCal journeys. We saw empty parking lots, a large construction project in their backyard, and thought to ourselves–we should check in with Doug Palladini to see how Vans is handling the current situation. Few in action sports are dealing with more of the new now than the global president of Vans.
As many would point out, that would require us to do a little more work than we’re used to doing. Luckily, GroupY (which is turning 14 this year) got the old CrossRocket band back together and interviewed Doug for us– on video. Please, sit back and enjoy this interview conducted by former TransWorld Media Publisher, Snowboarder Magazine Editor, Swell.com Editor, content programming strategist, and media executive Rob Campbell.
They lasted longer in Oregon than most anyone thought, but the COVID crisis is forcing everyone to make the hard decisions. Dakine is no different. They are reportedly closing their Hood River offices, laying off 39 people and leaving their roots behind, according to a story in the Bellingham Herald.
“The current health crisis, and the corresponding Oregon stay at home order were unforeseen business circumstances, and have made it financially unfeasible for the company to continue operating,” Dakine human resources director Raeanne Norberg wrote in a letter to state workforce officials.
Dakine says they are moving a couple people to their SoCal offices. Sad news for sure.
Vans is promoting creativity as mental health during the pandemic with their second annual 
Patagonia has a new CEO. His name is Ryan Gellert and he was the former business director of Patagonia’s Europe, Middle East, and Africa divisions. Jenna Johnson will now lead Patagonia, Inc (which is the clothing side of the business) We’re have no idea what this means for the company, or for us. But Gellert is obviously happy about his promotion.
Airblaster is welcoming Ricky Hower to the snowboarder-owned and operated brand as Marketing Manager. Hower worked for Timberline Lodge and Ski Resort of the last 20 years, most recently as marketing manager. Ricky will oversee all aspects of marketing, including team management, and will report to Co-Founder/Brand Director/Designer, Jesse Grandkoski.
They lasted longer in Oregon than most anyone thought, but the COVID crisis is forcing everyone to make the hard decisions. Dakine is no different. They are reportedly closing their Hood River offices, laying off 39 people and leaving their roots behind, according to a story in the 
