Burton Snowboards has reportedly decided to outsource their creative direction to their former creative director Greg Dacyshyn. Confused? Don’t be. It’s what corporations, city governments, and nations have been doing for awhile now. Here’s how Jake Burton explains it:
“Greg has been with me and Burton for over 20 years. In that time, he worked his way up from an entry-level position to Chief Creative Officer. He ultimately assumed responsibility for the look and feel of every product and marketing piece in our line,” Burton says. “He has always delivered a creative look that I have been comfortable with and (more importantly) that has been well received in the market. Under this new structure, Greg will continue to have the impact that he has had in the past while giving our VP of Product, Chris Cunningham and our Chief Marketing Officer, Anne-Marie Dacyshyn, the opportunity to execute and assume direct and complete responsibility for our product and marketing.”
Sounds like a perfect gig. Do all the fun stuff, while letting your wife take responsibility. Yessssss. For the official word from Burton, please follow the jump.
Today (March 8, 2017) the corporation formerly known as Quiksilver has officially changed its name to Boardriders, Inc.
“The renaming of our company signifies the beginning of a new day at Boardriders. Our teams around the world have been building our resurgence brick-by-brick. Their passion and tireless execution, along with the loyalty of our customers, suppliers, and partners, has allowed us to complete the restructuring phase of our turnaround and to begin shifting our focus to growth,” said Pierre Agnes, Chief Executive Officer of Boardriders.
So, Quiksilver, Roxy, and DC Shoes are now owned by Boardriders, Inc. What a wonderful way to separate their businesses from the struggling brand (and a not-so-pretty recent financial fiasco). To read the official release, please follow the jump.
It’s still going. Large crowds still show up at the bottom of the halfpipe and Chloe Kim and Shaun White are still winning the US Open of Snowboarding. In other words, not much has changed at Burton’s long running snowboard activation at Vail, Colorado.
Shaun White came ready with an arsenal of tricks to defend his title against a packed field of contenders. White says, “I wanted to come out of the gate swinging. I knew everyone was going to be going for their hardest runs. I had to step it up.” And step it up he did, White put down his most progressive run ever posting a score of 92.74, winning with a nearly 10-point lead. His run started off with a lofty backside air, into a frontside double cork 1080 stalefish, upping the ante with a Cab double cork 1440 mute, into a frontside 540 stalefish, a backside double McTwist, and ending with a frontside 900 tail. This is the first time in competition that White has landed his Cab double cork 1440 followed by a double McTwist 1260 in what was a history-making halfpipe run at the final event of the 35th annual Burton U.S. Open.
Yeah, dog. For the official word from Burton Snowboards, please follow the jump.
We know what you’re thinking: hasn’t Patagonia been made sleeping bags for years? We thought that too, but in fact they haven’t. . . until now with the 800 Down Sleeping Bag.
“After years and years of making one-off sleeping bags for ourselves and people heading out on select trips, we wanted to share what we’ve learned with the greater outdoor community,” said Jenna Johnson, Patagonia’s sr. director, technical outdoor. “Our team built on a deep knowledge of insulation design and thought through every aspect of these sleeping bags, offering our customers a highly crafted, super functional bag option. Sleeping bags are such a crux part of our kit, and they become like a partner as we go out to explore and see new places. I’m very proud of our work and excited to offer these products to our customers.”
Nothing makes sleeping in your car more comfortable than a good mummy bag. For all the official details, please follow the jump.
It’s getting harder and harder to spend a dollar at a snowboard resort without that dollar going to Vail Resorts, Incorporated. And today, it just became even more difficult as Vail took its first bite out East with the purchase of Stowe Mountain Resort from the Mr. Mansfield Company, Inc. for $50 million.
“We’re thrilled to add Stowe Mountain Resort to our family of world-class mountain resorts. With the investments in both mountain infrastructure and base area facilities that AIG has made over the years, Stowe Mountain Resort has become the premier, high-end resort for East Coast skiers and snowboarders. We look forward to working with AIG to continue enhancing the guest experience and to ensure the resort’s long-term success,” said Rob Katz, chairman and chief executive officer of Vail Resorts.
In the deal Vail Resorts is acquiring “all of the assets related to the mountain operations of the resort, including base area skier services (food and beverage, retail and rental, lift ticket offices and ski and snowboard school facilities) at Mount Mansfield and Spruce Peak.” Mt. Mansfield Company is keeping the Stowe Mountain Lodge, Stowe Mountain Club, Stowe Country Club, and a couple other pieces of land they’re hoping to develop in the future.
Vail’s quiver of resorts now includes, Stowe, Vail, Beaver Creek, Breckenridge, Keystone, Park City, Heavenly, Northstar, Kirkwood, Whistler Blackcomb, Perisher in Australia; and little resorts like Wilmot Mountain in Wisconsin, Afton Alps in Minnesota, and Mt. Brighton in Michigan. Boom. For the official word from Vail, please follow the jump.
Today (Thursday, February 16, 2017) Emerald Expositions, the parent company of Outdoor Retailer and Interbike, announced that after holding a teleconference with Utah Governor Herbert that they will no longer be considering Utah as a potential location for future trade shows.
The shows reportedly bring nearly $45 million to the Salt Lake City economy each year, according to a story in the Salt Lake City Tribune and that money will be going elsewhere. . . Hells yeah, OR. For the official word, please follow the jump.
Truckee, California’s Capita Snowboards rider Brandon Cocard is the newest member of the Shred and Slytech upper face coverage team where he will be sporting the company’s collection of goggles, sunglasses, and protective equipment along with the rest of the team which currently includes standouts like: Kevin Backstrom, Tadashi Fuse, Jake Welch, Severin van der Meer, Antti Autti, Shin Biyajima, Romain De Marchi, Nicholas Wolken, and Wolle Nyvelt.
“I’m really excited to join the Shred and Slytech family,” Cocard notes. “They have great products and an amazing snowboard team. So many of my favorite riders represent Shred and Slytech–and I feel very lucky to join them and back the brands.”
Looks good for everyone. For the official word from Shred and Slytech please follow the jump.
Signal Snowboards isn’t waiting until next season to kick down some brands new boards, they’re doing it right now while the winter snow is still piling in. During January, February, and March they’re launching five more reasons to get on their snowboard subscription service: The Menu Shiv, Disruptor 2, Sk8 Park Limited Edition, Yep, and Split.
The Signal Subscription Service does just that by offering snowboarders an online platform at signalnowboards.com to purchase a board for as little as $35 a month along with extras like warranty and demo programs and strong customer service that gives subscribers a direct line to the brand. Subscriptions at SignalSnowboards.com start at just $35 a month. Members will receive their first board within a week of placing an order, and a new snowboard annually to add to their collection at the beginning of each winter season.