Snowboarding

Tim Swart Named Pretty Great Marketing Director

by The Editors on June 24, 2016

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Neither of the guys in the photo above are Tim Swart, but that doesn’t mean we aren’t stoked to pass on the news that Pretty Great Company (the parent of SLVDR, Bonfire, Sessions, and Nikita) has just named the founder and former creative director of UNIV as their new marketing director.

“Based off the fact that Tim was SLVDR’s first dealer, he has a deep history with the brand. With his decades of snowboarding he has lived all facets of the snow industry. Also with his marketing and creative experience from start-ups to bigger brands, Tim is a solid asset to lead our marketing efforts for the brands,” says Rob Myers, Pretty Great President.

Good news for Pretty Great Company. For the official word, please follow the jump.

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Signal Takes A Shot Of Jack Daniel’s

by The Editors on June 16, 2016

Jack Daniel’s barrels are made out of wood. Snowboards have wood cores. Signal Snowboards puts the two together with this month’s Every Third Thursday — and “gets barreled” with the whiskey barrel snowboard.

[Link: Signal Snowboards]

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Aaron Draplin Designs The Truth

by The Editors on June 14, 2016

draplin_cbEveryone’s favorite graphic designer, Aaron Draplin, the big man who turns Photoshop layers into music and clean logos into lead guitar sits down with Creative Boom for and interview. DDC fans have heard this all before, but it never really gets old to hear Aaron lay down the truth.

When I started snowboarding, it was daring, and a climate where skiers ruled the hill. And we got messed with. But we made our way, gear, tricks and, my favourite, our own attitude. And all these years later? Those turd skiers have finally caught on to what we showed them. Ha! This has worked its way into my work in many ways. It taught me to be fearless, dumb and to go for it, if it felt right.”

Good advice for any endeavor. If you’d like more of that then you really should buy his book Pretty Much Everything or click the link for the rest of the interview.

[Link: Creative Boom]

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Snowboarder Sentenced In Aussie Drug Bust

by The Editors on June 14, 2016

snowboard_bustBenjamin Adam Miles, 25, the founder of Australian clothing brand Snowbones has been sentenced to 8 years in jail, after he was found guilty of dealing “large quantities of ecstasy, cocaine and ice in the New South Wales Snowy Mountains,” according to a story on ABC.News.Au.

The New South Wales District Court heard Miles sold large commercial quantities of ecstasy, cocaine and ice, which he told customers to refer to as “cheeseburgers”, “drinks” and “fries” when they placed their orders. . . “He joked that if all three were ordered, it would be a meal deal,” Judge Phillip Mahony said in sentencing on Friday. . . His friend, Julian Edward Abraham, pleaded guilty to three counts of supplying ecstasy, cocaine and ice in August 2015.

Yes, funding a fashion brand can be tough in these economic times.

[Link: ABC. News]

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Oakley Get’s All Over Sage Kotsenburg

by The Editors on June 14, 2016

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Oakley has landed slopestyle gold medalist Sage Kotsenburg in a “multi-year partnership.” Sage will be wearing everything Oakley including goggles, outerwear, eyewear, helmets, and most likely some stuff they haven’t even invented yet.

“We are thrilled to welcome Sage to the Oakley family. Sage embodies the Oakley brand as an athlete looking to push the limits of what is possible,” said Cuan Petersen, Oakley’s Vice President of Sports Marketing. “For decades, we have created industry leading eyewear, goggles, outerwear, and most recently helmets, for some of the most recognized snow athletes in the world. We look forward to pushing our innovations and technologies forward in partnership with Sage.”

Maybe Oakley will even pay him enough so he can drop one of his others sponsors. For the official word from Oakley, please follow the jump.

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SIA HQ Moves To Park City, Utah

by The Editors on June 9, 2016

SIA_logo-tm.jpgThe SnowSports Industries of America today announced that they are packing up their offices in McLean, Virginia and heading west to shack up near the USSA in Park City, Utah.

“This relocation is a necessary step to keep SIA at the core of our industry and is a strong indicator of the direction we are taking with the organization’s future,” said SIA President Nick Sargent. “This move allows us the ability to be closer to our members and other industry stakeholders, while leveraging the synergies found in a snow sports community to develop new programs and strategies for positive industry growth. In addition to these significant business benefits, having the opportunity to ski and ride the Greatest Snow On Earth is a nice perk.”

Anything that makes anyone’s travel time shorter is a great thing. And having a snow industry association near such amazing snow is even better. Now, if they’d just move the SIA Trade Show with them we’d be even happier. The move will be made in August 2016. For the official word from the SIA, please follow the jump.
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686’s Holy Moley Bowly Video

by The Editors on May 26, 2016

Take a journey if you will. A journey of sight and sound. A Journey with the 686 team as they find their lines through dreamscape of the Holy Bowly at Mammoth Mountain. See exactly how Ryan Tarbell, Riley Nickerson, Shuhei Sato, Matt Wainhouse, Drayden Gardner and others found their flow on this one-of-a-kind course.

[Link: 686]

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Frequency’s Mt. Baker Season Recap

by The Editors on May 25, 2016

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Mt. Baker fans can find all kinds of great content to pour over and over in Frequency The Snowboarders’ Journal That’s Baker For You: 2015-2016 Season Recap.

We’ve gathered the best photos, videos and more from a deep year and laid them out for you in this season recap from our exalted home mountain, Mt Baker Ski Area.

Photos, videos, stories. What? It’s like a whole magazine digitized and dedicated to Mt. Baker. Click the link to dive in.

[Link: Frequency]

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Signal Pours A Urethane Snowboard

by The Editors on May 20, 2016

Hey, look what urethane did for skateboarding. It created the modern era. Somehow we don’t think it’s going to do the same for snowboarding, but we can’t fault Signal Snowboards from trying. Check it out in the latest episode of Every Third Thursday: Pour It On.

[Link: Signal Snowboards]

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Shaun White Sued By Former Band Member

by The Editors on May 11, 2016

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TMZ.com says that Bad Things drummer Lena Zawaideh is suing bandmate Shaun White for among other things “inappropriate and sexually harassing and suggestive comments.”

Zawaideh also claims White forced her to rehearse while sick, demanded she cut her hair before a show in France … and ultimately stopped paying her because he felt she didn’t need the money. . . Zawaideh says White owes her more than $42k in back payments — but she wants A LOT more than that now … because she’s suing for punitive damages.

So far “White’s people” have not gotten back to TMZ. Reminds us of that line about every dollar being a problem.

[Link: TMZ.com]

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