Snowboarding

Volcom’s Mr. Plant Hits The Road

by The Editors on September 12, 2014

Volcom’s latest snowboarding marketing and promotional video is called Mr. Plant. It features:

Pat Moore, Curtis Ciszek, Scott Blum, Bryan Iguchi, Seth Huot, Jamie Lynn, Zach Normandin, Elena Hight, Hunter Wood, Mike Rav, Terje Haakonsen, Arthur Longo, Jake Welch, and friends.

It’s raw and fast and tasty as usual. For a complete premiere tour listing and more horticultural information regarding Mr. Plant, please click the link.

[Link: Volcom]

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Vail Resorts Buys Park City For $183 Million

by The Editors on September 11, 2014

0911-Park-City-Mountain-Resort-970-630X420Powdr Corp. appears to have thrown in the towel in its long running legal battle with Talisker and Vail Resorts by finally deciding to sell Park City Mountain Resort to Vail for $183 million according to a story in Bloomberg Businessweek.

Vail will get the terrain owned by PCMR along with the base facilities—the parking, lift ticket offices, and other parts required for a functioning ski resort. The base also has zoning approval for almost 700,000 square feet of residential and commercial development.

Not only that, but Vail is planning to hook Park City up with Canyons to make the “largest single ski resort in the U.S., with 7,000 skiable acres.” But don’t worry for Powdr Corp just yet. They still own Copper, Killington, Mt. Bachelor, Boreal, Pico, Las Vegas Ski & Snowboard Resort, Gorgoza Park, Soda Springs, and of course, Woodward Camps. It will likely be a little while longer before Vail gets there hands on all those.

Oh, and the good news for Vail Epic pass holders is that Park City is now included on your long list of resort options. For the official word from Vail, follow the jump. [click to continue…]

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World Industries Sold To Golden Viking

by The Editors on September 10, 2014

WorldindustriesWorld Industries continues its zombie brand march through the industry with the announcement today (September 10, 2014) that all its assets and trademarks have been purchased from Seven Wells LLC by the Kent, Washington based Golden Viking Sports for an undisclosed amount.

For those not familiar with Golden Viking, the company currently markets and distributes footwear brands like Diadora and Hot Wheels, among others. They also own Capix helmets and zombie snowboard brand M3. Remember them?

Going forward, Golden Viking Sports will continue to aggressively build on the business that World Industries created, and will re-launch the World and Flameboy vs. Wet Willy brands in the core footwear category in Spring 2015. Other products will follow soon thereafter. U.S. distribution for the World Industries labels will include the family footwear channel as well as select sports specialty stores and online retailers.

For the official word from Golden Viking, follow the jump. [click to continue…]

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Park City Told To Ante Up $17.5 Million

by The Editors on September 8, 2014

Our friends at Yobeat.com (who apparently still follow the snowboarding resort business world) pointed out this morning that a judge in the Park City vs. Talisker legal battle has decided that Park City must post a bond of $17.5 million by September 12, 2014 if it expects to operate the lifts on Talisker’s land this winter. Will they pay? A $17.5 million bond is chump change compared to how far the real estate value on all those slope side condos will fall when there are no slopes (or lifts) to be on the side of.

[Link: Yobeat.com and Salt Lake City Tribune]

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A Blizzard Of Winter Product Print Guides

by The Editors on September 8, 2014

We won’t really mention much more than to say it’s been really, really hot lately. So hot that we’re forced to spend most of our afternoons in search of air-conditioned and/or shady wet spaces.

Yesterday, our hunt took us to a Barnes & Noble where, to our surprise, they still have a very large and seemingly vibrant newsstand filled with magazines. As we brought our core temps down out of the fever range, we had the chance to check out how the three majors (Snowboard, Snowboarder, and Snowboarding) handled their annual product previews. Firstly, we were astounded by how much time, energy, and creativity the went into reproducing all the manufacturer’s websites in print. Don’t think that anyone is coasting in the print biz these days. They’re all working their asses off.

After cruising through the issues we decided that our favorite was Snowboard Mag’s “The Product Collection” issue. Editor Susie Floros and her team got the product mix just right. They had to most visually compelling product shots and action images, but more importantly they got the story telling side of the product down. And that’s not easy when everyone just wants their new graphics to get some play. Our favorite features were the interviews and profiles on people who make the snowboard industry work. Sure, no one went off message, but it was nice to see what some snow heads are up to, where they came from, and where they think snowboarding is headed.

We’d have more to say, but the air con in B&N was so frosty that we nearly froze and had to put the magazine back and go outside to warm up. Mission accomplished.

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The Leines Brothers Have Nothing To Prove

by The Editors on September 5, 2014

When Celtek founders Bjorn and Erik Leines decided to make a snowboard movie they wanted to do something different.

Instead of rider parts you’ll uncover what riding is like in two distinctive locations; Minnesota / The Midwest and UT / The Rocky Mountains. Nothing to Prove will show you what it’s like to ride with your friends and support them whether they are doing a mellow powder turn or airing over a 5 story roof-to-roof gap. Hi-Fives, hangouts, hospital visits and sessions all have one thing in common..community. It was only natural that Erik and Bjorn called on the CELTEK team to ride with and be featured throughout this movie.

The movie will be released online in pieces during September, but will also be on tour compete. For all the details, follow the jump. [click to continue…]

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B4BC’s New Mobile App Is Tits

by The Editors on September 4, 2014

B4Bc Bse
Boarding for Breast Cancer has a new mobile app for iPhone and Android that helps women help themselves when it comes to health.

Boarding for Breast Cancer (B4BC) wants you to be your own biggest health advocate by downloading the free B4BC App for Apple and Android devices today. The recently released mobile app allows you to set a personalized automatic reminder to help you maintain your monthly Breast Self-Exam (BSE), one of the most effective means for early detection of breast cancer. And for those who aren’t sure of the proper technique, the Check One, Two® guide provides a step-by-step tutorial on how to perform your own BSE. . . For the active girl on the go, the app has the latest B4BC info with updates on B4BC programs and events, plus tons of health and wellness content by B4BC’s contributors and team riders including pro snowboarders Elena Hight, Jamie Anderson, Kimmy Fasani, Megan Pischke; pro surfers Sage Erickson, Malia Manuel, Courtney Conlogue and more.

What’s good for breasts is always good for us. For the official word from B4BC, follow the jump. [click to continue…]

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Vans Apré Shred Mountain Edition

by The Editors on September 4, 2014

Vans-Mountain-Edition Hero Banner
Vans have always been our number one choice for after riding activities, but we can’t say our feet always stayed warm and dry. In fact, we’ve frozen our feet for fashion many times. That’s why it’s nice to see this new line of Vans Mountain Edition Sk8-His and Eras that have been winterized for our protection.

Designed for the elements, the Era MTE and Sk8-Hi MTE are re-engineered Classic silhouettes with weather-resistant builds. Premium Scotchgard™ protected uppers, fleece linings and a heat retention layer between sock liner and outsole keep the feet warm and dry. The original vulcanized waffle mold is reversed and extended to form a lug outsole that provides upgraded traction on wet surfaces and in snow.

Warm, cozy, dry and good looking. That’s about all we could ask for. Follow the jump for the official word from Vans. [click to continue…]

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Take A Ride On Heavy Mental

by The Editors on September 4, 2014

Absinthe Films is hitting the Euro road with their new film Heavymental. During September and October they’ll be in 20 countries. Click the link for all the dates and times. In the meantime here a little clip featuring Victor de le Rue, Bode Merrill, Mat Schaer and Ozzy Henning mixed in with some party party action action.

[Link: Absinthe Films]

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Crowd Funding Not Stepping In For Strewth

by The Editors on August 29, 2014

Back in January of 2013 Paul Flannery of Australia based Strewth Snowboards pitched his step-in snowboard binding on indigogo. He hoped to raise $100,000, but when the funding drive ended two months later only $5,295 had been raised.

Now, Flannery is back and on the beg for funding once again. This time on Kickstarter. Flannery has apparently lowered his sights in his second go round and is only asking for $50,000 in Australian dollars. With 22 days to go Strewth has raised $7,865. Sadly, for most snowboarders it seems getting into their bindings isn’t that big of a problem. If you’d someone who has a rough time with binding straps (or with bending over) step up and provide funding, why don’t you?

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