Dragon Goggles: They’ve Got Lumalens

by The Editors on October 25, 2016

Dragon has a cool new marketable goggle technology (and registered trademark) called Lumalens which reportedly offers “ultra high-definition optics across the entire spectrum of light conditions.”

Engineered to optimize and improve visibility in all environments, Dragon’s exclusive LUMALENS® Technology delivers enhanced color vividness, increased contrast and precise depth perception. By filtering out light attributed to haze and glare while letting in light that intensifies clarity and contrast, LUMALENS® achieves a new standard in lens performance.

Does it make you want to buy it? Dragon believes it will and we’ll be honest, it looks pretty good to us.
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C.R. Stecyk + Arbor = Zygote Twin

by The Editors on October 24, 2016

We like everything Craig Stecyk has ever done. So guess we like the Arbor Zygote Twin. Funny how collabs work that way, isn’t it?


Frederik Kalbermatten Joins Holden

by The Editors on October 5, 2016

Holden is proud to announce the addition of Frederik Kalbermatten to the Holden Explorers team. Known for his clean style and all-mountain riding skills, Fredi is a living snowboard legend and a resident local at the SAAS Fe resort in the Swiss Alps.

“There are just a few snowboarders that combine amazing style, power and finesse in the history of snowboarding, and Fredi is one of them.” said Holden co-founder Mikey LeBlanc. “I have been watching Fredi ride for years, and he’s always been on my short list of all-time favorite riders.”

For even more of the official word from Holden, please follow the jump.
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Hey, Anyone Want To Buy K2 Sports?

by The Editors on October 4, 2016

newellbrands_ex_090816In an announcement today (October 4, 2016)  Newell Brands stated that as part of their plans to reportedly “sharpen strategic focus for accelerated growth” they are putting their winter sports businesses up for sale. What are these winter sports businesses? Well, K2 Sports is one of them. You know, K2 Snowboards, Ride Snowboards, Morrow Snowboards, and 5150.

The businesses held for sale represent about 10 percent of the portfolio and include the vast majority of the Tools Segment, the Winter Sports businesses within the Outdoor Solutions Segment, the Heaters, Humidifiers, and Fans businesses within the Consumer Solutions Segment, and the Consumer Storage Container business within the Home Solutions Segment.

Newell hopes to have them all sold by early 2017. Anyone? Maybe they’d make a deal for someone who wants to grab humidifiers, fans, and a few snowboard brands? For the complete press release, please follow the jump.

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Bonfire Goes Free Range

by The Editors on September 28, 2016

Bonfire Snowboarding is going free range. What’s that you say? Here let them explain.

Free Range represents Bonfire’s commitment to snowboarding. It’s our journey about living with no rules, about going the places we want to go, avoiding the ones we could care less about and sticking around a certain spot because we don’t have a schedule and the place is FIRING.

We know the feeling. For the official word from Bonfire, please follow the link.

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Adidas + Capita = Kazu Collection

by The Editors on September 26, 2016


Capita Snowboards and adidas Snowboarding share a rider. His name is Kazu Kokubo. So why not share some branded product as well? No reason, really. So here it is — a Adi-Trek Capita shoe and Coaches Jacket — inspired by Kazu’s board graphics which were created by world renowned tattoo artist Gangi of Three Tides Tattoo.

The Adi-Trek Capita shoe is a winterized skate shoe that features a cozy fleece lining and a grippy vulcanized outsole for precise board feel. The shoe’s gusseted tongue is water resistant to withstand harsh weather conditions and the EVA sockliner with customized warrior graphic provides additional cushioning and support. The Capita Coaches Jacket is a lightweight, water-resistant jacket featuring monochromatic detailing complete with Kazu’s signature bird logo on the jacket’s back.

This smashing combo goes on sale October 1 at specialty retailers in the US and on the adidas snowboarding website: $90 for the shoes, $95 for the jacket. Go Capita!

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Vans’ Customizable Pat Moore Infuse

by The Editors on September 19, 2016


Lately, we’ve been on the “more Boa, less laces” program when it comes to snowboard boots, yet Vans’ Pat Moore Infuse boot appears to have the best of both retention systems: Boa and lace. And that’s only the beginning of the adjustments that are possible with this boot.

“I use all of the customizable features of the Infuse as my season evolves,” Moore says. “This last season, I set up a new pair by heat molding the liners and using the Boa and lace system to wear the boots at a medium flex to ride park and street. Switching to backcountry, I put in the tongue stiffeners and crank the Boa down to add support for powder riding. Then, when it’s time for spring slush conditions, I take the tongue stiffeners out for a loose boot to just mess around and have fun in.”

And really, who doesn’t need a good tongue stiffener every now and again. For the official word from Vans, please follow the jump.

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Jamie Lynn’s Bent Metal Transfer

by The Editors on September 14, 2016

Speaking of OG. Jamie Lynn has been working on a binding for Mervin Manufacturing’s Bent Metal Binding Works.

Working closely with the BMBW engineering and design team headed up by long time Mervin employee and on snow ripper Paul Ferrel, Jamie’s art, design and performance input on the Transfer model was instrumental. The all terrain Transfer features a medium flex high back with an asymmetrical wing for full support, light form ankle and toe straps, forged aluminum buckles, the revolutionary Cube forward lean adjuster and of course our signature Flex Control Drive Plate ablaze with Jamie art.

For the official word from Bent Metal, please follow the jump.

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Sessions Is Back: Always Have Always Will

by The Editors on September 14, 2016


Don’t think you can keep an OG snowboard brand down. After taking a few seasons off, Sessions (yeah, the first snowboard shop in North America) is back with their first full line of outerwear since 2012 thanks to the work of Pretty Great LLC.

Joel Gomez, Sessions MFG founder, says the new line is “contemporary, relevant and outright rad. We have always existed to innovate outerwear that mirrors the needs of the current customer while presenting technologies and evolutions that create new standards of excellence – this line does this.”

It good to see them back. For the official word from Nick Visconti and Sessions team, please follow the jump.
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Scotty Lago Suing Keir Dillon For $50k

by The Editors on September 9, 2016

lago_olySnowboarder Scotty Lago (winner of an Olympic Bronze medal) reportedly “loaned” Keir Dillon $50,000 back in 2011 (the year Dillon and crew founded the Frends brand). Now he wants it back, according to a story on Sea Coast Online.

Lago filed the suit in Rockingham Superior Court Aug. 9 against Keir Dillon, a resident of Carlsbad, California, and who has worked as a television host and sideline reporter for ESPN and FUEL TV. The lawsuit states Dillon and his headphone company Republic of Frends, of which Dillon is CEO, was loaned $50,000 in August 2011 by Lago with the expectation Lago be paid back the following year with 7 percent interest.

As we know from his appearance on Shark Tank, Dillion has spent far more than $50,000 chasing his Frends dreams. Hopefully they can work this out without going to court, because, you know, there is no “i” in friendship.

[Link: Sea Coast Online]

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