Michael Jager (pictured right) the creative design mind behind Burton Snowboards, and the legendary design firm JDK is now turning his considerable marketing muscle toward the business of legal weed in the State of Vermont.
A dream team of six seasoned CEOs — almost all of them old enough to join AARP — is trying to figure out how their alternative business philosophy could be applied to commercial cannabis. Vermont lawmakers appear poised to legalize recreational use as soon as next year, in which case there will be plenty of money to be made. The RAND Corporation estimated earlier this year that Vermonters bought between $125 million and $225 million in marijuana on the black market in 2014.
That’s right. They’re hoping to cash in on Vermont’s newest legalized vice. But, you know, do it the “Vermont way.” Which reminds us: pot smokers always have made us laugh.
Yobeat put this up three days ago, but we just can’t stop watching those carves. And yeah, we have a couple Burton Factory Primes rusting away in the garage, but as Neil Young once said, “Rust never sleeps.”
PowderJet Snowboards is going to cut down on production labor costs by offering weekend “build your own” classes in their York, Maine factory. Here’s their pitch:
Join us for the weekend at our shop in beautiful York, Maine, and build your own PowderJet Snowboard. We’ve expanded your options this year so that you can build exactly the board you’ve been dreaming of: custom nose and tail shapes, edges or no edges, p-tex base, custom graphics, powder or kick tail profile, even a split board! You design it, and together we’ll make it happen.
The classes run one weekend a month from May to December 2015 and cost $695. There are only six spots each weekend so sign up early. For all the details, click the link.
Eternal Board Shop owner Mike Dunn announced today (April 3, 2015) that after 21 years in business in Sparks, Nevada he’s shutting down, according to a story on KOLOtv.
It used to be pretty popular spot. One of the few locally owned places to get outfitted for winter. . . “The small snow and skateboard shop is maybe a things of the past, maybe a dying breed,” said Mike Dunn, Owner of Eternal Board Shop. “It’s just the lack of snow, mostly on the whole west coast is the biggest reason this year.”
Sad to see another great shop go. It will be greatly missed! Reno shreds can help out by going in and buying something while the shop is still open. For the rest of the story, click the link.
This VonZipper edit almost makes us bummed that winter is starting to shutting down. . . Almost.
The Support Wildlife Tour hopped in the van and put the rubber to the road again. In this edit, Matt Edgers, Gray Thompson and Matt Wainhouse headed north to Big Sky Country and scored more than powder lines.. Season edit coming soon.
We tweeted it the other day (after reading about it on Yobeat.com). Everyone has been postingabout it. But for your pleasure, the official explanation of why Factory Media has finally decided to go digital with most of its titles and stop wasting everyone’s time, money, and coffee table space with printed issues.
Darryl Newton, CEO of Factory Media, said: “The prospect of focusing wholly on the areas of our business that are experiencing unprecedented demand is both logical and incredibly exciting. Last year saw a leap of over 200% in our branded-content production activities, with digital ad revenues up by 25%. Although moving on from our heritage as a magazine publisher is an emotional shift, it also represents a significant opportunity to create even more content for a significantly larger online audience without the barriers of accessibility and affordability.”
As we said in our tweet, the only reason they went as long as they did with print is because many misguided marketing people still have massive chubbers for paper and ink. Not sure why, but they do. Unfortunately for those who print magazine, those marketing people are slowly being phased out. And because of that many media companies are no longer interested in printing magazines that no one is reading. For the official word from Factory, please follow the jump. [click to continue…]
Not content to own nearly every major winter resort in North America, Vail Resorts announced today that it is adding Australia’s Perisher Resort to their portfolio at a cost of approximately $136 million in cash.
“The acquisition of our first international mountain resort is a significant milestone for our Company. We’re thrilled to welcome the guests and employees of Perisher, Australia’s largest and most iconic resort, into the Vail Resorts family and deepen ties with one of our most important international markets,” said Rob Katz, chairman and chief executive officer of Vail Resorts. “This acquisition is part of Vail Resorts’ continued strategy to drive season pass sales and build loyalty with guests from around the world. Australia is one of the most important international markets for ski resorts across the Northern Hemisphere, generating an estimated more than 1 million skier visits annually to resorts in North America, Japan and Europe.”
And yes, if you’re wondering, next year’s Vail Epic Pass will now include unlimited access to: Perisher, Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, Northstar, Kirkwood, Canyons, and Park City. If you’re going to take a year off to shred the world, this might be the year to do it . . . all year long. For the official word from Vail Resorts, please follow the jump. [click to continue…]
We’ve all seen his work on Vans shoes, Burton Snowboards, and Flip Skateboards, but Laguna Beach, California’s AR4T Gallery is giving us all a chance to get a much closer look at Taka Hayashi’s incredible work in a solo show titled Portraits of Nature.
Central in Hayashi’s works are landscapes, birds, symbols and cultural signatures that refer to tribes worlds apart: Native American craft, ‘80s skate culture, North African tribal art, and ‘60s psychedelia, to name a few. The mystery is in how Hayashi traps, and then connects, quick flashes and deep feelings of these worlds on canvas. . . Working in charcoal, ink, gouache, watercolor, acrylic, and spray paint, this new series by Hayashi is presented in a range of earthy tones, vibrant hues, and black-and-white, and range in size from 24”x36” to 51”x51”.
X Games Boardercross ruler Lindsey Jacobelis has joined action photog/filmer Sky Rondenet (and others) on the Soxxy compression socks team, according to Soxxy founder and NYC PR maven Sarah Stabile.
“Lindsey caught my attention when she won the silver medal at the 2006, Winter Olympics. I felt an immediate bond, as a woman who also grew up in Connecticut, ski racing in New England,” said Soxxy CEO, Sarah Stabile. “I admire her dedication, it requires a true inner and outer strength to compete at Lindsey’s level.”
Few things hold it all together better than a good pair of compression socks. Seriously. For the official word from Soxxy, please follow the jump. [click to continue…]
A 30-year-old snowboarder who was riding off-piste with his 31-year-old brother has died after being caught in an avalanche in the Valaisarea (Southwestern Switzerland), according to a story in The Independent.
The pair are thought to have been travelling down the so-called ‘Hannibal corridor’ of Mont Vélan, in the Valais area, when the younger was caught in the slide. . . The accident occurred at an altitude of 3,600 metres and while rescuers were able to reach him quickly, he died at the scene.
He is reportedly the 28th person killed by avalanche in Switzerland this winter. Our thoughts are with his family and friends.