Surf appears to be taking another turn on the catwalk as Louie Vuitton creative director Pharrell decides it’s time to head back to the beach, according to a story on Luxury Launches.
After nailing the luxury segment for luggage, handbags, apparel, and accessories, Louis Vuitton is now giving the world a teaser of surf gear. There is no official launch or over-the-top declaration yet, but the 150-year-old maison may already be the reason your surf fins suddenly look sassy. The glorification of the surf kit continues with a wetsuit that features LV embroidery.
Two words come to mind in no particular order: shark and jump. Then again, that Louie fin would be fire on the Catch Surf. . . .
Sean Mortimer and Tony Hawk will discuss and sign Sean’s new book “Misfit: A Survival Guide” in Del Mar, CA tonight (January 20, 2026) sponsored by Camino Books. Craig Stecyk says this about the book:
“Misfit is loaded with unconventional wisdom rendered from genuine societal outsiders. Mortimer delivers a tome that is a highly motivational must read. Herein are revealed the specifications for unbounded revolution.”
Matt George, a guy who some will remember as an Action Now cover model with his brother Sam, is reportedly in the works to create a surf film (Bali Hai) financed in part by Blink 182’s Tom DeLonge, according to story on Deadline.
Set to shoot in Bali in Q4 2026, the film follows two estranged brothers who travel to Bali for an international surf competition, confronting long-buried wounds while immersed in one of the world’s most iconic surf destinations.
You may remember Matt from his previous surf film In God’s Hands. We’ll watch anything surf related, but it seems the whole “surf competition” thing has been done, redone, and undone. For all the details, please click the link.
Grok, the AI agent created by one of Elon Musk’s companies has been getting a lot of heat lately for creating inappropriate images. Women have complained their likenesses are being used to create explicit images that they did not consent to. Turns out, Grok can do the work of the Lord as well.
The above photo is a great example of how Grok can take images from the Roxy site (that some might find in objectionable) and, without permission from the models, transform them into quality images perfect for viewing in even the most conservative enclaves of America.
The photo on the left is the original. The photo on the right is a more proper version of young women in appropriate dress having a joyful celebration on the beach, all thanks to Grok.
If you haven’t had the chance to view Thomas Campbell’s mind-bending, dream state-inducing, knowledge transference of a film Yi-Wo, then you need to stream it during the Yi-Wo online world premiere October 10-12, 2025. We recommend it.
For all the details on how to register please and view the film click here.
Matt Barr’sLooking Sideways podcast goes deep with artist Thomas Campbell and his latest surf film Yi-Wo. If you haven’t seen this mind-bending, dream state inducing, knowledge transference tablet of a film, then maybe don’t listen to the podcast until you have. If you experienced Yi-Wo in a group setting (that is best), then by all means click the link for a peak inside one of skateboarding and surfing’s most intensely creative and prolific minds.
Our favorite line from Thomas was when Matt asked him how he knew the film was finished. “Just when it worked,” Thomas said, “Just when I could watch it from beginning to end and I didn’t want to change anything.” That’s only one of the reasons it took more than 10 years to complete.
This great clip should answer most of your questions about what Ed Templeton is up to lately. Wires Crossed, right? And if not, then this interview with Jamie Thomas definitely will.
Pin-up Magazine sits down with pro skater Alexis Sablone to discuss the intersection of skateboarding and architecture and life.
A competitor in the 2020 Tokyo Olympics, Sablone knows better than anyone the skater’s intimate relationship with the built environment, which results in a more finely-tuned understanding of the small details of certain buildings or streets than even the architects or planners who designed them could claim. Like all skateboarders, Sablone — who once rode the Guggenheim’s iconic spiral, a challenge in itself given the slope and run of the unending ramp — values those smaller, “unassuming blips in the everyday landscape,” like “a street median, a gap in the sidewalk, a fire hydrant on top of a hill.”
We asked Apple’s Image PlaygroundAI to create a “skateboard” for us. It delivered something straight out of a PacSun catalog circa 2009. Our AI future certainly looks bright, doesn’t it?
No, we haven’t talked to Matt Biolos. Nor have we tried. It’s quicker to just post a link to TMZ and call it a day.
Lost International is suing Lady Gaga for trademark infringement for her “Mayhem” album … claiming they own the rights to the term as used in the surf company’s distinctive logo and that Lady Gaga’s use is basically identical. . . In the lawsuit, obtained by TMZ, Lost says they’ve been slapping a stylized version of “Mayhem” on their surfboards and merch for over a decade … and Gaga ripped off the design for her latest album.
Matt George, a guy who some will remember as an Action Now cover model with his brother Sam, is reportedly in the works to create a surf film (Bali Hai) financed in part by Blink 182’s Tom DeLonge, according to story on 
