Search: element skateboards

Element Skateboards Cuts Work Force

by The Editors on June 21, 2009

ElementlogosmallApparently, Element is taking Go Skateboarding Day pretty literally. On June 19, 2009 Billabong’s skateboarding brand Element made some “cuts” to their work force and gave a few people a little more go skateboarding time.

We’ll have more information as it becomes available.

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Toms Shoes x Element Skateboards

by The Editors on February 1, 2009

1Mens Element Print 2While the idea behind Toms Shoes is pretty cool (for every shoe they sell, they give one away) it seems like an odd thing for Element Skateboards to partner up with them because, we’ll you can’t skate in Tom’s shoes. Can you?

The Toms and Element Skateboards line launches today with a collection of five styles of shoes –three for women and two for men. Also, Element has designed a Toms branded skateboard to push around on while wearing what else? Toms shoes. . . .Element will follow the Toms “one for one” rule — for every skate deck or board bought, Element will give a board away to a child in need of some wheels. . . . The shoes are all $46. Skateboards retail for $150 for a complete long board and $50 for the smaller deck.

Guess you can longboard in pretty much anything.

[Link: LA Times via Blackbook]

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Andy Jenkins Braves The Element

by The Editors on October 3, 2017

Former Master Cluster member Andy Jenkins has been named Global Art Director of Element Skateboards. In otherwords, he just got a great new job at Billabong.

Global General Manager, David Brooks says “Andy is another fantastic addition to the Element family who delivers on our strategy to elevate art and our creative output, while attracting and managing relationships with some of the world’s best artists.”

We’re happy if Andy is happy because really, Mel Bend can do no wrong. For the official word from Element (and a quote from Andy), please follow the jump.

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Element’s Julian Davidson Goes Pro

by The Editors on September 9, 2013

What does “going pro” even mean in skateboarding these days? Does it mean the skater is finally getting paid? No. Does it mean they guy is competing in “pro contests”? No. After years of asking everyone we know what “going pro” means and getting a different answer each time we’ve finally figured it out. If you get a “pro model” anything and someone promotes you as having gone pro, then you’re pro. Take Julian Davidson for instance. Element just bumped him up to the “pro team” and gave him a “pro model” so the dude is pro. Period. Congrats, Julian.

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Mike Kershnar’s Element Field Notes

by The Editors on September 4, 2013

Mike Kershnar makes art wherever he goes. For real. Here’s just a little taste from the Element presentation of Field Notes (not to be confused with Field Notes). The guy pulls things together and it looks good. Guess that’s what artists do.

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Element + Kelty = Campy Camp

by The Editors on January 21, 2013

01.18 Sp13 Newsletter 700X373

Not wanting to be left out when it comes to authentic camp vibes, Element has partnered up with outdoor/camping company Kelty for a couple T-shirts and a pair of trunks.

The Element Kelty collection was created to enjoy the peaks and valleys, and roads in between. It’s been an honor for us to join Kelty on this adventure, creating new product on both our ends. From Kelty on board and in the streets, to Element in the field and camping out, the collaboration has reminded us all to keep discovering.

Follow the jump for a look at the gear. [click to continue…]

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Element Gets To Know Skateboarding

by The Editors on October 3, 2011

Know Skateboarding

IASC Executive Director Josh Friedberg is “proud” that a new iPhone app that he developed with Element and Medl Mobile is finally out in the wild. And we don’t blame him. The app is called Know Skateboarding and it features a quick and easy way to help new skateboarders learn the fundamental skills they’ll need to become great skateboarders.

Included in the how-to mix are 22 tricks tips (step-by-step video tutorials) with Element pros Mark Appleyard, Levi Brown, Darrell Stanton, and Chad Tim Tim

The app costs $4.99 and is available in the iTunes app store. Click here to check it out.

[Link: Know Skateboarding via @Joshfriedberg]

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Flipping Off Billabong & Element

by The Editors on October 9, 2010

Notforsale-650Final

A subtle yet effective response from Flip Skateboards regarding Mark Appleyard’s move to Element. . . we assume.

Ironically, it appears that both Geoff Rowley and David Gonzalez forgot (at least for a moment) that they are both sponsored by the same publicly traded clothing company (Volcom) that Apples rides for? Maybe that’s why this post is no longer on the Flip site. Or maybe it was all one big joke.

[Link via The Skateboard Mag]

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Mike Vallely Explains His Element Exit

by The Editors on July 15, 2010

Laybackgrind

On Wednesday (July 14, 2010), when news began arriving that Mike Vallely was leaving Element Skateboards (and becoming one of the few objects to escape Billabong’s gravitational pull in recent weeks) we were too caught up in agreeing with Boil The Ocean’s take on the new company to get the official word from the man himself. And what a disservice that was. Here’s what Mike said on his blog:

You see, I still love Element and the people who I worked closely with there but unfortunately those people are ultimately powerless to steer the ship that is the conglomerate that owns Element. And it has become clearer and clearer to me that the parent company of Element is only looking to build their business and improve their bottom line on the backs of people like me. They can buy admiration but they can’t buy achievement. They can own skateboard companies but they’ll never be skaters. And this really bothers me. It bothers me so much that I can no longer give one ounce of my energy or another second of my time to their cause. Thus, I’ve started my own thing because I simply can’t and won’t be apart of their thing anymore.”

No one ever questioned Mike Vallely’s commitment, nor his ability to march directly into battle. We just hope he can live By the Sword, and not the other way around.

[Link: Mike Vallely via The Skateboard Mag]

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Plan Billabong Skateboards

by The Editors on March 5, 2010

Branch LogoToday Element’s Johnny Schillereff announced that Billabong has reeled Plan B Skateboards into an “exclusive 10-year agreement” and that Plan B will be operating out of the Element headquarters in Irvine, California.

“The Billabong group’s unwavering support has helped Element blaze the trails we’ve always dreamed of,” Schillereff said. “Plan B is iconic and deep within the fabric of skateboarding and we couldn’t be happier to unite with them.”

Colin McKay agrees.

“Billabong and Element clearly understand brand building,” he said. “Danny, the team and I couldn’t be happier with the opportunity to leverage their strengths and help Plan B reach its full potential.”

Billabong knows better than most that skateboard hardgoods are a great loss leader for selling logo T’s, denim, and even shoes. Plus, we’re sure it’s going to help add a little more diversity to the Billabong mall stores that have been popping up here and there lately. Chalk up another win for Paul Naude.

[Link: Branch Distribution]
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