Nothing puts the stamp of quality on a sporting entertainment property like a good old hard alcohol sponsorship. And that’s what a certain privately owned entertainment company specializing in event and online streamed content production (mostly surfing sport) is doing with Jose Cuervo, according to a story on SportsProMedia.
Under the deal, which covers the remainder of this year, Jose Cuervo’s Tradicional brand will be aligned with two upcoming contests: next month’s season-ending Maui Women’s Pro, and the Billabong Pipe Masters, the final stop on the men’s Championship Tour, in December. . . “The partnership between the WSL and Jose Cuervo Tradicional is a great fit culturally,” said Beth Greve, the WSL’s chief commercial officer. “The WSL is thrilled to work with such a prestigious and famous brand, and one that has been endemic to beach culture for almost 40 years.”
Epidemic to beach culture indeed.
[Link: SportsProMedia]
