Surfing

Billabong Pays For “Sex Wax” Smell In Stores

by The Editors on April 26, 2016

billabong_corp-tm.jpgBillabong’s retails stores have apparently gotten so far removed from being actual surf shops that they’ve been forced to hire a company called Mood Media (formerly known as Musak) to “develop a sound and scent” strategy to help their retails stores smell more authentic, according to a story on SportsOneSource.

The Mood team, in partnership with ScentAir, created a tailored scent solution for the Billabong stores as part of the new strategy. A fragrance called “Sex Wax,” based on the well-known surfboard wax brand, was developed to help customers experience the essence of the Billabong brand. . . “We are delighted to help Billabong create a bespoke in-store experience for its customers. By developing a new sound design and fragrance with Mood, Billabong can now plunge guests into an immersive experience based on our unique technology and creative solutions,” said Linda Ralph, International VP of Business Development at Mood.

It should be mentioned that this is a story we would have made up for April Fools Day had we cared enough about Billabong retail stores to make fun of them. Seriously, can action retail get any sadder than this?

[Link: SportsOneSource]

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Bend, Oregon River Surfing With Mr. Pipeline

by The Editors on April 21, 2016

As if Southern California needed one more reason to sell off, pack up, and move to Central Oregon, the city of Bend, (or as we call it “Encinitas Norte”) now has a working, surfable wave in their new Deschutes River Park. Gerry Lopez, Josh Dirksen, GoPro Jaymo, and Kea Eubank were putting a few good lines down last week, but just think how long that line is going to get in the middle of July.

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Great White Gets Air In SoCal

by The Editors on April 21, 2016

What is cooler than recording surfing on a GoPro using your “3d printed mouth mount”? Well, for SoCal surfer Drew Palumbo it’s catching footage of a great white shark blasting into the air just off Sunset Beach, California on April 18, 2016.

I was out surfing with my friend Ben Slaybeck. After taking some drone footage of him, I put my GoPro onto my 3d printed mouthmount and went out to catch some waves for myself. Shortly after, I paddled out toward a wave, pressed record, and caught a great white shark breaching from about a 100ft away or so.

They are out there and now we know for sure. We also know how grunty it sounds when you surf with a camera in your mouth. Thanks, Drew!

[Link: LA Times]

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Vans Keeps US Open of Surfing Through 2018

by The Editors on April 21, 2016

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Vans has decided to keep their sponsorship of the annual US Open of Surfing in Huntington Beach, California running through the summer 2018 event.

“As Vans celebrates 50 ‘Off The Wall’ years of enabling creative expression, it’s important for our brand to continue to support the next generation of talented individuals through progressive platforms like the Vans US Open,” said Doug Palladini, Vans’ vice president/general manager for North America. “Vans is honored to carry on the legacy of the world-class events alongside IMG and WSL, while introducing the latest innovations in action sports, art and product design.

There really is no sponsor better suited for this cavalcade of Southern Californians. For the official word please follow the jump.
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Sebastian Zietz Wins Margaret River Surf Event

by The Editors on April 16, 2016

Sebastian Zietz being charied up after winning the final.

A surfing event held at Margaret River in Western Australia on Saturday April 16, 2016 was won by Sebastian Zietz. He seemed very happy about his win.

“I am stoked,” Zietz said. “The pressure was on and I pulled that last maneuver in the white-water and made it. To win was definitely the goal I’d set for a long time. It is epic to win a CT event being against all the top guys and come out on top. I just want to dedicate this win to my family and everyone at home. Thank you everyone who has pushed me and helped me along the way.”

You’re welcome, Mr. Zietz. For the official word from the producers of the content generating even, please follow the jump.

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Lib Tech + Lost = The Short Round

by The Editors on April 11, 2016

Here’s the latest from our favorite surfboard manu and shaper. It’s the Lib Tech . . . Lost Short Round from Mike Olson and Matt Biolos:

The Short Round bridges the gap between easy riding “cheater” surfboards and the high performance shortboard. The speed comes from a low entry rocker and wide-ish nose, with a forward wide point and generous concave throughout. The performance comes from a moderate, but not flipped up, tail rocker, a double concave through the fins and the same sort of modern bump squash tail you would find on a typical contest style, small wave HP shortboard. All combined, it doesn’t look like anything fancy and there are no gimmicks, but sometimes less is more, and there’s a lot packed into this little surfboard.

Want one? Click the link.

[Link: Lib Tech]

 

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Shark Shield Scares ‘Em Away

by The Editors on April 11, 2016

Shark Shield is a traction pad that creates an electric field around your surfboard when you’re in the water. According to the company this field is annoying to sharks and “nine times out of ten” it will scare a shark away.

Shark Shield’s innovative tail pad and adhesive decal electrode design is 100 percent user installable on any surfboard, new or old, providing a cost effective and immediate solution for protecting surfers across the globe. When surfers select to install an Ocean & Earth Shark Shield tail pad, they can install the electronics module at any time in the future, turning the board into a shark deterrent. The miniaturized electronic module is completely removable and thus transferable between surfboards.

The shield is currently available for purchase for about $600. Not a bad investment if you enjoy surfing in particularly sharky surf. For the official word from Shark Shield, please follow the jump.

 

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ISA Celebrates International Day Of Sport

by The Editors on April 8, 2016

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On Wednesday, April 6, the International Surfing Association (ISA) united its 98 Member Nations to celebrate the United Nation’s International Day of Sport for Development and Peace. This unique day encourages wider access to sport and underlines the power of sport as a universal tool for social change, development and peace.

ISA Member Nations contributed on International Day of Sport for Development and Peace by participating in the White Card Campaign, a symbolic movement where athletes post photos with white cards to represent peace and the positive impacts that sport has had in their lives. Surfers from the ISA Member Nations of Chile, Panama, Costa Rica, Haiti, Sierra Leone and India took part in the celebration, underlining how Surfing has uniquely created positive social impact in their countries.

For the rest of the story, please follow the jump.

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Smith’s life Beyond Walls: Galapagos

by The Editors on April 1, 2016

Smith’s web series Life Beyond Walls continues as surfers Dillon Perillo, Brett Barley, and Mike Gleason followed the footsteps of Charles Darwin, enduring 16 hours of travel to reach the little known surf destination of San Cristóbal in the Galapagos. The island, with a population under 6000, is home to the oldest permanent settlement of the archipelago and where Darwin first went ashore in 1835.

They say that misfortune is the test of true friendship. Through lost surfboards, missed waves, encounters with black lizards, tortoises, and sharks, the crew set out using one of only ten boats allowed into the waters along the northern coast to get an El Niño swell that was due to hit the island. . . This is the story of their pursuit of a new kind of adventure and finding the unique. Bonds were built experiencing the new, charting the uncharted, discovering, exploring and pursuing the thrill.

Sounds like a good trip to be on.

[Link: Smith]

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The Lunada Bay Boys Dragged Into Court

by The Editors on March 30, 2016

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The Palos Verdes Estates, California men (known as the “Bay Boys“), who have been “protecting” their Lunada Bay surf spot for years by harassing outsiders, vandalizing cars, and threatening violence, are in the process of getting sued. The plaintiffs have even included Palos Verdes Estates Police Chief Jeff Kepley in the lawsuit, according to a post on CurbedLA.

In spite of new Palos Verdes Estates Police Chief Jeff Kepley’s promises to crack down on the Bay Boys, the suit alleges that the harassment of outsiders has continued under Kepley’s watch and names him as a defendant, along with the city of Palos Verdes Estates. “Defendant Kepley has failed to enforce the State’s laws when it comes to crimes committed… against visiting beachgoers,” the suit claims. . . The suit goes on to accuse the city of Palos Verdes Estates of tolerating and even indirectly encouraging the Bay Boys’ exclusive practices. It states that the city “considers non-residents ‘riffraff'” and that through “complicit approval and deliberate indifference” to the behavior of the surfers, the city denies visitors access to publicly owned land.

Will be interesting to see how this one goes in court. As they say, “There’s no law against being an asshole.”

[Link: CurbedLA]

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