ISA World Surfing Games in Huntington Beach

by The Editors on September 17, 2022

The 2022 International Surfing Association World Surfing Games presented by Visit Huntington Beach were officially declared open by ISA President Fernando Aguerre at Pier Plaza on Friday, September 16, 2022.

Kicking off the festivities with the Parade of Nations, 246 of the world’s best surfers, representing 51 countries, marched down Main Street. Led by the Huntington Beach High School marching band, the teams sang out cheers and chants in celebration to the joy of the hundreds of spectators lining the street. . . Joining for the first time, teams from the nations of Algeria, Lithuania and Saudi Arabia drew extra support. . . The large crowd at Pier Plaza was treated to the ISA’s signature Sands of the World ceremony, with a member from each nation pouring sand from their local beach into a single container symbolizing the peaceful gathering of nations of the world through surfing. The audience rose for a tearful standing ovation as Team Ukraine joined the stage.

Nice to see an international surf contest of this size that is not privately owned. For the official word from the ISA please follow the jump.

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Patagonia Gives It Away Now

by The Editors on September 15, 2022

Patagonia founder Yvon Chouinard (and his family) have decided to do an end around on the normal life cycle of a clothing brand in the action sports space. They’re not going public, they’re not selling out to private equity, and they’re not just shutting it down ala Grubby Clark. Instead, they’re splitting up the $3 billion company into two different entities: first, the Patagonia Purpose Trust, which owns two percent of the companies shares and ALL the voting rights, and second, 98 percent of the shares (and no voting rights) is going to the Holdfast Collective. The “collective” is a non-profit organization that will distribute Patagonia’s future profits to combat climate change, according to a story in The New York Times.

“Hopefully this will influence a new form of capitalism that doesn’t end up with a few rich people and a bunch of poor people,” Mr. Chouinard, 83, said in an exclusive interview. “We are going to give away the maximum amount of money to people who are actively working on saving this planet.” . . . By giving away the bulk of their assets during their lifetime, the Chouinards — Yvon, his wife Malinda, and their two children, Fletcher and Claire, who are both in their 40s — have established themselves as among the most charitable families in the country.

They’ve also saved themselves a boat load of taxes, but who’s counting. It’s a wonderful thing to do. And they still get to run the company as controllers of the Patagonia Purpose Trust. Win win. For all the details, click the link.

[Link: The New York Times]


Olympic Surfing Officials Visit Teahupo’o

by The Editors on August 21, 2022

When France hosts the Olympic Games in 2024 their surfing venue is going to be a short 22 hour plane ride away in French Polynesia a.k.a. Tahiti, home to the monster wave Teahupo’o. Of course you already know this and we just watched the mostly boring contest from there last week. That said, the leaders from the International Surfing Association (ISA) and the Paris 2024 Olympic Games Organizing Committee (including Owen Wright, Stephanie Gilmore, Tony Estanguet, Italo Ferreira and Jean-Philippe Gatien, pictured above) visited Tahiti during the contest to officially check things out.  According to the ISA:

The ISA and Paris teams held productive discussions on key elements of the surfing competition in Tahiti and toured core elements of the planned Olympic surfing location. Agenda items for the meetings covered major topics such as the 2024 event format, competition schedule, infrastructure, sustainability, athlete accommodation and broadcast services.

Nice work if you can get it. For the rest of the official details, please follow the jump.
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Otis Eyewear + Imogen Caldwell

by The Editors on August 12, 2022

Surfer Imogen Caldwell just dropped her latest capsule collection of sunglasses in collaboration with OTIS Eyewear. Made from certified biodegradable Eco-Acetate frames, the Decades Collection pays tribute to the iconic looks of the 70s, 80s and 90s.

“In this collection we bring you my three favourite frames to date,” says Caldwell about the release. “The Vera, Goldie and Felix represent bold colourways, flattering shapes and a nod to classic style.”

For all the official details, follow the jump.
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Sky Brown Signs Upper Deck Deal

by The Editors on July 26, 2022

Sky Brown, the 13-year-old board sports wunder kinder has signed a memorabilia deal with sports collectibles company Upper Deck, apparently.

Along with a diverse assortment of autographed skateboards and helmets, Brown’s portfolio includes a plethora of authentic autographed prints. “Empowered” is a 16″x20″ piece that illustrates Brown in a close-up action shot intertwined with her personal mantra, “Be Brave, Have Fun, and Do It Cause You Love It!”. The piece celebrates her passion for skateboarding and the driving force behind her success within the world of action sports.

Who will buy these authentic action sports collectables? We’ve no idea. Sadly, the collection does not include any good, old-fashion trading cards that smell of stale bubble gum. For the official details or the deal, please follow the jump.
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SeaNSoul Goes Brick & Mortar In West Malibu

by Sir Ben Marcus on June 10, 2022

A different surf shop experience is now open for business in West Malibu, close to Westward and Zuma Beach. SeaNSoul Surf Shop is an extension of the SeaNSoul website, which is fast becoming the place for surfers, bikers, skiers and outdoor people to buy and sell used equipment: Surfboards, wetsuits, snowboards, skateboards – everything.

SeaNSoul founder John Kozlowski is originally from Missouri and Texas, growing up playing football in rural towns far from the ocean. Living and working in New York City for many decades as an executive for Ralph Lauren, Kozlowski fell in love with all things surfing and ocean: “We had a weekend house in the Springs, the bohemian part of East Hampton and close to Montauk where I would surf literally every weeknd year round.”

After 20 years of bright lights, big city, Kozlowski and his wife Erica heard the call of the surf and sun and moved with their two children to Malibu. (Please follow the jump for the rest of the story.)

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World Junior Surfing Returns To El Slavador

by The Editors on May 27, 2022

World Junior Surfing returns La Bocana & El Sunzal, El Salvador for the ISA World Junior Surfing Championship May 27 to June 5, 2022.

A record-breaking 419 surfers, representing 45 teams are prepared to perform on their quest for gold, starting on Friday May 27th with the Opening Ceremony.. . With 233 boys and 186 girls competing, the championship takes a big step closer to the ISA’s goal of full gender equality at 55 percent male to 45 percent female.

Gabriel Medina, Stephanie Gilmore, Tom Curren and many others have been ISA World Junior champions,” said ISA President Fernando Aguerre. “What you do here as athletes will have a great impact on all of your careers.” To watch live click the link. For all the details, please follow the jump.

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SurfAid’s Destination Rote Needs You

by The Editors on May 26, 2022

After more than two decades of providing a hand up to families in remote surf communities, SurfAid is proud to launch a new three-year program to improve the nutrition status of children living on the remote surf island of Rote. The project, Destination Rote, is a three year plan that aims to improve the nutrition status of these children.

Sadly, in some villages on Rote island, half of the children are stunted from malnutrition, a lack of food security and a nutritious diet. . . Not only do children who experience stunting face ongoing hunger, but they also have an increased risk of mortality, disease, developmental delays, diminished ability to learn, lower school achievement, and reduced lifelong productivity. We know addressing infant stunting is critical to ensuring children get the best possible start in life.

Destination Rote will cover 12 villages in three key vulnerable sub-districts of Rote, East Nusa Tenggara, Indonesia. More than 1,500 children under the age of five will be reached with improved nutrition, healthcare, and clean water. And this can’t happen without your help. So, please click the link to make a donation or click the link below for more information.

[Link: SurfAid]


William Finnegan Pumps Kai Lenny Up

by The Editors on May 24, 2022

In these days of “influencers” and “getting paid” and “content as commerce” it’s difficult to look at a personality profile in a national magazine (like The New Yorker) as anything more than a puff piece designed to increase revenue for the person being featured.

How can a writer, in this case surfer and Pulitzer Prize winner William Finnegan, feel like anything more than a small cog in Kai Lenny’s PR machine? Does it even matter if the story is good? Or well written? Or insightful? It’s Kai Lenny in The New Yorker, getting more views and more attention so he can get more cash from more sponsors. And maybe that’s how it’s always been, but lately, it seems just a little blown out. Then again, we’re likely part of the problem as we’ve written and posted this before even reading the story, because, why?

[Link: The New Yorker]


Jamie O’Brien Makes Waves In SoCal

by The Editors on May 24, 2022

Jamie O’Brien and the Stay Psyched crew make two, two, two waves at once. Hard to believe that anyone has ever moved more sand with one shovel. Or, that such ecological shenanigans can go unpunished in Southern California. Crazy.