Vans Throws A Huge Open House Party

by The Editors on October 13, 2017

On Thursday, October 12, 2017 Vans invited a large crew of skateboarders, surfers, snowboarders, BMXers, artists, musicians, and street culture and action sports industry heads to the grand opening (aka Homecoming) of their new World Headquarters in Costa Mesa, California.

In his welcome to the gathered masses Vans Global Brand President Doug Palladini said this building is more than an office. It is a new home. It is also a step into the future for the iconic footwear brand.

“We’ve had a lot of interesting offices,” Palladini says. “They’ve always been in factories, parts of distribution centers, or leased tiltup buildings, but we’ve never had a place that we could call our own. It is such and honor to have you here to help us celebrate what is really the first truly Vans building we’ve ever had.

“There are 525 people who work in this building,” he continued. “But as our global headquarters we represent more than 10,000 Vans employees who work on our brand all over the world. We have stores and offices in 85 countries around the world and they can all look at this place and consider it their home.

“But it’s not just our employees who are family here. We’re also proud to welcome those who represent the thousands of athletes, the artists, the musicians, and the street culture leaders who make up our extended family. Those who inspire us by bringing their own form of creative expression to life every day with everything they do. So thank you to everyone from our extended family who is here today as well.

“The final thing I want to say before I introduce the person you’re all here to see is that while this building and it’s surrounding space may represent the incredible success that our brand has enjoyed to date, it by no means means that we’re done. In fact, we’re just getting started.  We’re just starting to understand everything that Vans can be. No matter what we are we are going to remain committed to being a family business.

Word. For a photo gallery of a few of the people and places we saw (but didn’t have time to write up), please click the link.



Taylor Steele’s Proximity On Outside TV

by The Editors on October 10, 2017

Surf filmmaking legend Taylor Steele has a new TV show streaming on Outside TV. The eight episode show A Life In Proximity features the stories behind the creation of his latest film Proximity. Nice tie-in, right?

“With talent so stacked on a project like Proximity, and so many intense locations explored, it’s almost impossible to showcase every highlight in the confines of one film. With the ‘A Life in Proximity’ series, we can take viewers further into these incredible trips and show meaningful moments that we just didn’t have room for with the original release,” says producer Taylor Steele.

For details on all the technological hoops you’ll have to jump through to watch this series please follow the jump.

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Surf Industry Raises Funds For Puerto Rico

by The Editors on October 3, 2017

Led by the SIMA Humanitarian Fund, the surf industry is coming together to help the victims of both Hurricane Irma and Maria in Puerto Rico. All funds will be routed to Waves For Water, who is on the ground in Puerto Rico working to secure access to clean drinking water in the most impacted and neglected areas of the U.S. Territory.

“Surf culture and the surf industry have a long history with Puerto Rico, starting with the fourth World Surfing Championships held there in 1968,” said Dylan Slater, President of the SIMA Humanitarian Fund. “The people, the surfing community and the surfing industry has been significantly impacted by these storms, and we feel an obligation to do what we can to help them get back on their feet.”

If you’d like to help, click here. For all the details, please follow the jump.

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Juice Magazine #75 Out Now

by The Editors on September 28, 2017

Lately, we’ve been right on the verge of loving print again. It’s been a while. We’re waiting for the last two three corporate action sports magazines to either shut down or get sold off and then it will be time to fire up the newsprint romance once again. Until then, check out the latest issue of Juice.

Juice Magazine’s Surf Skate Style 75th Edition is rolling out worldwide at 148 pages deep with 100+ interviews, and features Dogtown skate legend and style master, Scott Oster, on the cover, captured by internationally celebrated photographer, Arto Saari, in tribute to the timeless tradition of Surf Skate Style.

These pages might even get your fingers dirty. Remember that? For the official word from Juice, please follow the jump. And if you’d like to subscribe, click here.

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Andreini To Be Honored At Boardroom Show

by The Editors on September 20, 2017

Longtime Santa Barbara and north coast shaper Marc Andreini will be honored during the Icons of Foam Tribute to the Masters Shape-off presented by US Blanks at the 2018 Boardroom International Surfboard Show at the Del Mar, California Fairgrounds May 5 & 6, 2018.

“We are delighted to honor Marc Andreini,” said Scott Bass Boardroom Show Executive Director. “The Boardroom prides itself on acknowledging the best of the best. Andreini enjoys a fervent loyal following of surfers, and he is an underground legend. The shapers selected to compete in the shape-off will have their work cut out for them, as Marc’s designs contain subtle flowing curves and rockers.”

For the official word from the Boardroom Show (including a Andreini surfboards timeline), please follow the jump.

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Tuesday’s Secret Pond Surfing Test Run

by The Editors on September 19, 2017

Today (Tuesday September 19, 2017), an elite group of billionaires will spend a few hours in California’s Central Valley at a privately owned pond testing an entirely new form of surfing content production.

The work will be performed on a specially designed “set” where every “variable” can be accounted for and controlled. The actors will be hand picked by talent professionals, the live audience selected based on their visual marketability, and the content created will be perfectly packaged to provide the highest ROI. Yes, it looks like fun.


Michael Marckx New VonZipper Global GM

by The Editors on September 19, 2017

Billabong International has named Michael Marckx, the former CEO of Spy, as their new global general manager for the VonZipper brand.

“Michael brings a unique combination of left- and right-brained freakiness that is the kind of disciplined yet spontaneous energy the VZ brand will thrives with,” said VonZipper founder Greg “GT” Tomlinson. “Not only are we going to expand the VZ product offering, our brand is going to stand out in fun ways just as it did originally, as we have done since rocking the category in 2000.”

Seems like a great fit for everyone. For the official word from VonZipper, please follow the jump.

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Scene From Surf Expo 2017

by The Editors on September 8, 2017

Okay, not really.


Jeep Apparently Still Follows Pro Surfing

by The Editors on September 8, 2017

Seems that the marketing people from Jeep are still paying attention to events produced by a certain privately owned entertainment company specializing in event and online streamed content production even if the rest of us have given up. Jeep has reportedly signed “a long-term renewal and expansion of their global partnership” with said privately owned entertainment company. This is a good reminder that these deals have less to do with real audience than with how well event sales people are at mirage marketing. (Side note: today is a lay day for the Trestles surf content production event.)

For the official word from the privately owned entertainment company behind the Jeep deal, please follow the jump.

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Junior Pro Surfer Dies In Barbados

by The Editors on September 6, 2017

Zander Venezia, a 16-year-old junior pro surfer from Bridgetown, Barbados died while surfing on Tuesday, September 5, 2017 in some “heavy waves” on the east coast of Barbados, according to a story on

“After getting his fair share of big barrels all morning, the 16-year-old got caught by a closeout set, which drove him into the shallow, rocky bottom. Bleeding and unresponsive, he was pulled out of the water by Nathan Florence, who was among a cadre of pros who flew over to Barbados to catch the mega-swell currently being generated by Hurricane Irma.

According to the story Venezia may have broken his neck. Our thoughts are with his family and friends.

[Link: Surfline]