We continue to be entertained by the ironies of Patagonia’s drive to sell us all more clothing we don’t need ($35 “Live Simply” T-shirts) as well as their commitment to using the environmental movement to market their brand. Occasionally, however, it all comes together into something interesting, and maybe even good.
Sweetgrass Productions‘ Jumbo Wild appears to be one of them. The film, funded by Patagonia, covers the “decade’s long fight over a proposed ski area” in the Jumbo Valley backcountry, part of British Columbia’s Purcell Range. Be warned, there is far too much skiing in this clip. For more on the story (and the film), please follow the jump.
Today, the Surfrider Foundation turns 30 years old and to celebrate they have launched a website that chronicles the last three decades of the organization’s history. Here’s a little piece of it
Thirty years ago a group of surfers from Malibu, California, were concerned about the health risks associated with environmental threats posed by escalating coastal development at their favorite surf spot. They took action. Not even they could have envisioned the history they were making when they succeeded in protecting their beloved surf spot. . . .Since its inception in 1984, the Surfrider Foundation has evolved into one of the largest non-profit grassroots organizations with a volunteer-activist network dedicated to its mission to protect and enjoy the world’s oceans, waves and beaches. . . . Today, the Surfrider Foundation is measurably stronger, with more force and movement than ever before. It has 84 chapters, including 30 high school and college clubs, 50,000-plus members and more than 250,000 supporters and volunteers, fighting 90 active campaigns around the country. Armed with a model to defend the coast the organization has a record of 271 victories (and counting) since 2006.
Happy Birthday, Surfrider. You are living proof that good people can do great things when they work together. For the rest of the timeline, click the link.
Jon Rose and friends are making valiant efforts to get clean water to people who need it through his Waves For Water initiative. Now, Nike is taking this opportunity to upgrade their social conscience (and their Hurleysurf division) by participating in World Water Day 2014.
Five groups of Clean Water Couriers will lead missions to five different parts of the globe: Brazil, Haiti, Indonesia, Liberia and Nicaragua. Each team of key advocates will include Hurley Surfers and ambassadors to participate in the distribution of water filtration units. The teams will be bringing with them 1,000 water filters for a single-day activation (March 22, 2014), with capacity to provide clean-water access for 100,000 people. . . “We typically work in a very lean and covert fashion to maximize our efficiency on the ground, but since this specific project is just as much about awareness as it is action,” says Waves For Water Founder Jon Rose. “I’m thrilled to have the opportunity to bring some of our longtime friends and advocates – Carissa Moore, Rosario Dawson, Rob Machado, Alex Atala, and more – along for the ride.”
Project WOO (Wave of Optimism), a 7-year-old non-profit founded by ex-Peace Corp volunteers, is currently working in Playa Gigante, Nicaragua to create a sustainable community based partially on surf tourism. They’re doing well with the program, however, they’ve turned to Indiegogo.com to help raise funds to do more.
The non-profit has already started a surf-mentorship program where kids can earn donated boards through community service, initiated a waste management program, and procured a school bus that facilitates education. Our next project is a health center and we’re using the crowd-funding site indiegogo.com (link to our page) to help raise money from surfers who have been touched by this beautiful paradise.
The organization is run in Nicaragua by Palos Verdes, California bred surfer Bo Fox, and the Executive Director stateside is Trent Gordon. Watch the edit, click the link to the Project WOO website for more info and then made a donation if you feel compelled. They’d like to raise $15,000 for this project and with 38 days left, they’re already halfway there. It’s hard not to feel good about what Fox and Gordon are doing. Especially when you see the smiles on the kids’ faces.
ASP World Champ Joel Parkinson is hitting up school kids with the Surfaid message as the organizations newest schools program ambassador.
Parkinson, 32, addressed an assembly of enthralled students [at Sydney’s Barrenjoey High] before joining a classroom group for a SurfAid lesson on geography. ‘Parko’ was the first at his table to find Bali on the map. “I used to love geography – it was my favorite subject,” he said. . . Parkinson said he was stoked when SurfAid asked him to be an ambassador. “It’s a huge honor, especially for something that does so much good. It was a no-brainer for me to jump on board. I want to raise awareness around the world as much as I can and show the world what SurfAid do.”
It’s April 22nd and “everybody knows today is Earth Day, Merry Christmas, Happy Birthday to whoever’s being born,” and to celebrate the day, Burton Snowboards has announced that they have “stepped-up efforts” to support Protect Our Winters.
“Burton has a deep responsibility to the sport we helped pioneer and to the people and environment that sustain it,” said Burton President Donna Carpenter. “We are riders, and we take climate change personally because snowboarding is our life, our livelihood and our passion. By working more closely with POW, our hope is to encourage snowboarders to get involved with the very important work the organization is doing. Together, we can protect our winters.”
Burton is also working to “encourage more riders to join POW’s efforts.” Today they’re launching an “awareness campaign on Instagram. . . To get involved, riders simply upload a photo and caption that shows how they protect our winters to @burtonsnowboard on Instagram and tag #HowYouPOW.” For the official details, follow the jump. [click to continue…]
There are many ways to help those whose lives have been impacted by Superstorm Sandy and ERGO Clothing has chosen to channel their help through their own Restore The Shore Projects.
Restore The Shore Projects was started by ERGO intern, Derek Koch, who is a 2nd year graphic design student at Rowen University in Glassboro, NJ. Koch and friend, Travis LeBar, started a Facebook page with Koch’s design, and it went viral overnight. “Derek was an amazing intern for us this past summer,” stated ERGO Co-Founder, Pete DiSpirito. “When he came to me with the initial design, we hit the ground running.” Product will be shipping within 7-10 days and 100% of the profits will be donated to various charities and organizations.
Protect Our Winters Riders Alliance member Forrest Shearer has written an editorial appearing The Daily News regarding California’s shrinking snow pack. Here’s a little of what he has to say:
In my native state of California, boarders and skiers are bracing for the effects of a warmer world. Scientists are predicting the Sierra snowpack will decline by 25 percent by 2050. We caught a preview this past ski season, when Lake Tahoe and Squaw Valley had to make their own snow well into February. It’s no wonder the California Ski Industry Association is a big supporter of AB 32, the state’s landmark clean energy and climate law.
When Mick Fanning mentioned (on Twitter) that he thought a new cruise ship terminal on the Goldie would cause “mass impact to the marine life, waves and lifestyle on the Gold Coast” mayor Tom Tate said he would “listen to the people that matter,” according to a story on Goldcoast.com.au.
But obviously, Mayor Tom didn’t know he was messing with the whole tribe.
Gold Coast surfing champions Mark Richardson and Andrew McKinnon have lashed out. . . Mr Richardson, a former Australian champion, scoffed at Cr Tate’s claims that he would find other high-profile surfers to back plans for a Gold Coast terminal. . . “I don’t think you’ll find any surfers that will be on Tom Tate’s side about that,” he said. . . “Every surfer will be standing behind Mick Fanning, you can pretty much guarantee that. I can’t believe those comments. It’s absolutely ludicrous.” . . . Mr Richardson said his brother-in-law and fellow champion surfer Joel Parkinson would back Fanning. . . “We think it’s a joke. Mr Tate is underestimating surfers’ value.”
Looks like this discussion is going to be rolling on for a while.