Roark’s Aussie Flood Relief T-shirt

by The Editors on March 24, 2022

In an effort to help out the people whose lives have been devastated by the historic flooding on the East Coast of Australia, Roark has designed their “Help a Mate” T-shirt (graphic above) that you can purchase. The profits from the shirt will go to help those who were affected. Here’s what Roark says:

In recent weeks, our friends down under have experienced devastation floods that have left the East Coast of Astralia virtually unrecognizable, forcing thousands to evacuate and sadly claiming over 20 lives so far. It’s been called a once-in-a-lifetime event, and comes right on the heels of the deadly wildfires they experienced not too long ago. With so many of our friends, families and coworkers rooted in the affected areas, we’ve come together to offer up this Relief Fund Tee, donation all profits to GIVIT, an Australia-based non-profit that is providing an immense amount of support to the flood victims in both QLD and NSW zones.

To pre-order the shirt, please click the link and help the cause and get a rad shirt all at once.

[Link: Roark]

 

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Doug Palladini Has Left The Vans Building

by The Editors on March 22, 2022

We’ve got no backstory on this one. We left the controls for a few days to catch the tail end of the winter that wasn’t and celebrate Holi while avoiding the St. Pats day madness only to return to news that VF Corp chose March 17, 2022 to announce that the company had named long-time Vans (and former Vans president) Kevin Bailey as the new global brand president for Vans. 

This appointment marks Bailey’s return to the Vans brand after holding several enterprise leadership roles at VF. Bailey was Vice President of Retail for Vans when the brand was acquired by VF in 2004. He was later appointed as President of Vans, a role he held from 2009 to 2016. Under Bailey’s leadership, revenue for the brand more than doubled to $2.2 billion.

As for Vans comment on former president Doug Palladini (pictured right)? Well, they thanked him for his dedication and passionate service for the past 18 years and wished him “all the best” in his next chapter. Wish we had more info. If you see something, say something. Please. For the official word from VF click the link.

[Link: Business Wire]

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Tony Alva’s New Merge4 Socks

by The Editors on February 24, 2022

Merge4 has released a rad new collection of three crew socks from skateboarding legend Tony Alva.

Along with the classic Alva logo, each pair of Tony Alva socks is constructed with textile technology that supports an action based lifestyle, including moisture wicking soles, light compression to encourage circulation, and elastic arch support to cushion every movement. “Tony Alva gives us old men hope,” joked Santa Cruz Bicycles Founder and MERGE4 Board Member since the sock brand’s inception, Rob Roskopp.

The MERGE4 X Tony Alva collection socks are available to purchase at www.MERGE4.com and through select retailers. For all the details, please follow the jump.

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Jamie Thomas + OTIS = Overkill

by The Editors on February 16, 2022

We all need some good sunnies, and who better to drive your style than Jamie Thomas. That’s why OTIS has signed him up with a “multi-year partnership.”

“My idea of a perfect collaboration is two forces coming together to create a delicate mixture of quality, style, purpose and passion,” continues Jamie. “I feel that we accomplished that with Overkill and I’m pleased to present the first of hopefully many collections to come.”

And yes, they look good, and will be available at retail March 1, 2022. Please follow the jump for the new collection and the official word from OTIS.

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Post Olympic News Lister Time

by The Editors on February 14, 2022

It’s newsies time. Obviously, this list is overloaded with Olympic content since that’s what snowboarding is up to right now. And Shaun White is the biggest news from Chinaland. Shaun, and the terrible judging. But, oddly, few outlets wrote about that. Censorship? Probably not, but you know the journalists who are visiting China and hope to stay and/or return to the country don’t want to upset the PRC media watchers. Click the link for the list. And get going. This is enough to make it look like you’re working for the rest of the afternoon!

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Vans Tired of Walmart’s Copy Crap

by The Editors on February 9, 2022

Vans is not letting Walmart off the hook in their blatant copying of Vans shoes (see the images above), according to a story on The Fashion Law. Vans filed a suit last year against Walmart’s rather obvious design borrowing, however, Walmart apparently complained that Vans “waited too long” to file suit. Vans believes “a preliminary injunction to block Walmart from continuing to sell “copycat” versions of “virtually all of [its] bestselling shoes” is necessary.” Can’t really blame them.

Vans has since lodged its reply to Walmart’s memo in opposition, taking issue with Walmart’s arguments, including the retailer’s claims that Vans lacks robust trademark rights, primarily for its OLD SKOOL sneaker. Looking specifically to the OLD SKOOL mark, Vans states that “based on longstanding use dating back more than 40 years, substantial sales and advertising, unsolicited media references, popular culture usage, and intentional copying by Walmart, Vans is likely to succeed in demonstrating that the OLD SKOOL trade dress has acquired secondary meaning.” In terms of sales, Vans says that it has generated “$10 billion in lifetime sales and current revenue of over $1 billion each year in U.S. sales of shoes bearing the OLD SKOOL trade dress.” 

This entire case is just another example of how suspect Walmart’s entire business model really is. And we’re stoked that Vans is taking it to them full press. Click the link for the rest of the story.

[Link: The Fashion Law]

 

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Selema Talks Afro Surf & Mami Wata

by The Editors on February 9, 2022

Selema Masekela tells the story behind the Afrosurf book project and work on the afrocentric surf brand Mami Wata with Danny Agnew at Inside Hook.

It’s interesting to have a passion for a thing like surfing or snowboarding that affects you, and it’s your place to express yourself and to find peace, and also have to constantly be dealing with people looking at you strangely or wanting to comment that you’re even there in the room. Or dealing with the micro and less micro aggressions towards you even being there in the first place. And then nothing to back up your presence in any of the storytelling around the thing that you love the most. So I always dreamt of being able to build a brand that story told it from another perspective.

 It’s a great look into the interface between action sports, culture, and following your heart. Click the link for the rest of the interview.

[Link: Inside Hook]

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Atiba & Ty Evans Go Wild In The Streets

by The Editors on February 1, 2022

Circle Jerks are back with a whole new video for Wild In The Streets directed by Atiba Jefferson and filmed by Ty Evans (who were 5 and 8 years old in 1982 when the album came out). Chomp on that while you count the cameos!

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Stoked Mentoring Names New President

by The Editors on February 1, 2022

After 18 years and introducing over 6,000 kids from historically forgotten communities to action sports STOKED founder Steve Larosiliere is stepping down as president and moving to a new role on the organization’s board of directors. The new president is Dr. Patricia Charlemagne.

[Charlemagne] is a seasoned nonprofit executive with an amazing track record. She’s also an attorney and just received her doctorate in education and organization leadership from the University of Pennsylvania.

For more info, please click the link.

[Link: STOKED]

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Burton Questioned On Human Rights In China

by The Editors on January 22, 2022

The BBC questioned Burton Snowboards China CEO Craig Smith on why the company continues doing business in Xinjiang, China in spite of reports of human rights violations a.k.a. genocide in the region.

Human rights groups believe China has detained more than one million members of the Uyghur minority community against their will over the past few years in a large network of what the state calls “re-education camps”, and sentenced hundreds of thousands to prison terms.

Obviously, China is big business and that is the reason Burton, Tesla, and Intel and many other global brands are there. For his part Smith said that human rights are not his area of “expertise.” A nervous, stumbling interview for Smith and a serious problem for Burton and many other companies as well. But profits do come first. It’s only business afterall.

[Link: BBC via VTDigger]

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