Oakley, the company that basically created action eyewear, continues to see its staff size shrink as parent company Luxottica marches on wto maximize efficiencies at Oakley’s Orange County, California headquarters. According to a story in the Orange County Regitster about 20 percent of their workers will be cut leaving the company with around 2,000 employees.
“Last year, we announced the further integration of Oakley into Luxottica, allowing the brand to better leverage Luxottica’s resources, distribution channels, and manufacturing and market power,” a Luxottica spokesperson said in a statement. “This final stage of the integration will line Oakley up with the rest of Luxottica in terms of channels, functions and geographies, simplifying everything from decision-making to execution.”
Downsizing always seems so logical and wise, doesn’t it? Especially after one company is consumed by another.
The International Surfing Association will host 2016 Stance ISA World Adaptive Surfing Championship in La Jolla, California, for the second consecutive year, December 8-11, 2016. The confirmation of the second edition of the event highlights the ISA’s commitment to the development of Adaptive Surfing worldwide.
Byrd, makers of quality hair products for board sporting heads, has just launched a new shampoo and conditioner set that promises to keep your hair looking healthy and sleek in and out of the water.
Chances are your hair is weather-beaten and dull after a summer of surf, sand and salt. Don’t worry, BYRD had you in mind when they developed their new purifying shampoo (MSRP $22) and lightweight conditioner (MSRP $24). The shampoo gently cleanses while the conditioner adds strength, shine and beachy volume. The pair features a blend of sea kelp, green tea and aloe vera extracts to regulate moisture and protect against UV/environmental damage. Daily use keeps your hair healthy, hydrated and tangle-free. Made in California with BYRD’s vacation-inspired salty coconut scent. 16 oz. 100% recyclable aluminum bottle. Sulfate-free, Paraben-free.
Pretend you care about your hair and do this up proper. For more info and to buy some, click the link.
Peter Ramondetta, Jake Donnelly, Chima Ferguson, and Zion Wright at the 3rd Roll For Rob event in Providence, RI. help support Rob and his family through his treatment for ALS, available now in select shops and ActionsREALized.com
Big mountain snowboarding legend Jussi Oksanen’s water bottle company Mizu has teamed up with our favorite action wedding ring company Qalo to create new custom bottles that show your commitment to anything or one you’re committed too. The insulated stainless steel bottles come in three colors and two sizes (20 and 27 ounce).
The bottles come with the words “I am committed to” and you fill in the rest up to 12 characters. They are available starting at $37.95 and will arrive in about seven days. Pretty cool deal, for real. And, if you wear a wedding ring pick up a couple rings while you’re at it. They are that rad.
The biggest beach party in the world is kicking off this week at the Huntington Beach Pier with stop six of the women’s championship tour with with Round 1 of the Vans US Open of Surfing.
“The men’s QS Round 1 will run at 7:30 a.m. this morning and then we will run the women’s Round 1 at 11:30 a.m.,” said WSL Deputy Commissioner Jessi Miley-Dyer. “It is a beautiful day in Huntington Beach and the waves are looking fun. We are excited to see the opening rounds kick off. Best of luck to all the competitors.”
If you’re interested in watching the guys and girls surf live, please click here. For the official word from the Vans US Open of Surfing including all the details, please follow the jump.
Coco Ho blasted past Malia Manuel in the finals of the 2016 Paul Mitchell Supergirl Pro at the Ocenside Pier on Sunday, July 24, 2016 to claim her third Supergirl title.
“It’s all a whirlwind!” said Ho, whose win earned her a third iconic Supergirl cape, and her first since the contest became a QS6000. “I’ve never really been labeled as consistent and to be able to prove that wrong with a third win is my biggest milestone.”
Laura Enever finished in third. For the official word from the Paul Mitchell Supergirl Pro, please follow the jump.
The Artists Republic in Laguna Beach, California is pleased to showcase a solo exhibit by surf artist Andy Davis on Saturday evening July 23, 2016.
Andy Davis has made a successful career through his highly recognizable surf inspired art for over twenty years now. His work has been shown in galleries all over the world as well as translating over to clothing design. His trademark surf art has had a cult following since the 90’s and he continues to produce new works out of his studio in Encinitas, CA. Andy says of his work; “[it has] evolved by years and years of being influenced and inspired by things that make me happy. A big part of that is the lifestyle revolving around the ocean.”
The opening party begins at 6 PM. Artists Republic is located at 1175 S. Coast Hwy
in Laguna Beach, CA. If yo missed the opening, please stop by and check out his show during gallery hours, Thurs-Sat 12-6, Sunday 11-5. For more info on Andy, please follow the jump. [click to continue…]