It’s Mervin Made In The USA

by The Editors on October 5, 2017

The minds at Mervin have done more to advance boards sports innovation than any one else. We’d list all of Mervin’s firsts and how Mike Olson and Pete Saari were behind all of them but it would take to long. Instead, just kick back and watch the video. Here’s their description.

Welcome to the world of Mervin Manufacturing! Snowboards, surfboards, skis and skateboards made with ZERO HAZARDOUS WASTE in the USA. Mervin is a dream factory in a dream location producing dream boards with dream materials and process. When you ride one there’s more than just the board under your feet; there’s passion, technology, art, history, community and vision. It’s not just made it’s Mervin Made!

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Burton Steps In It All Over Again

by The Editors on October 5, 2017

The dream of the step in is alive at Burton. Not to let that old idea die, Burton is now taking pre-orders for their latest version of the easy-in easy-out binding the “Step On.” Here’s what Jake has to say about it:

“Over five years ago, I challenged our hardgoods team to evolve the way snowboarders get in and out of bindings,” said Jake Burton, Founder & Chairman of Burton Snowboards. “Personally, I was sick of sitting down to strap in and knew we needed more convenience, which is one area where skiing has been ahead of us. I had very high expectations and didn’t want to compromise at all on performance or the ride feel. After hundreds of prototypes and thousands of hours of testing, Step On™ has exceeded everything I thought it would be. The convenience, comfort and feel is next level. Step On™ is the only thing I rode last season, and you won’t see me sitting down to strap in again.”

But will we see Jake sitting in the snow on a cold powder day using a borrowed ski pole to scrape all the snow and ice off the bottom of his boot before he steps on the new binding? That is the question. We haven’t ridden step-ins for a decade so we have no idea how they’re going to work. Hopefully, they’ve improved since the last time this technology was going to revolutionize snowboarding. For the official word from the Burton Corp, please follow the jump.

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Nixon + Santa Cruz = Skate Graphic Watches

by The Editors on October 5, 2017

Nixon and Santa Cruz Skateboards have partnered to create a limited-edition collection of watches with classic Santa Cruz board graphics right on the face.

Nixon’s classic Time Teller is reimagined through the Santa Cruz lens, culminating in designs that are true to each brand. The iconic graphics featured within the collection include: the ‘Screaming Hand,’ the Rob Roskopp Arm, Jason Jessee Lady of Guadalupe and the Santa Cruz logo.

The watches are designed with an all stainless steel build and feature custom casebacks, co-branding, and exclusive packaging. You can pick one up beginning October 9, 2017 for $125 at Nixon retail stores, select retailers and, of course, online. If forced to choose, we’d grab the Roskopp. . . just saying’.

[Link: Nixon]

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16-year-Old Dies Skateboard Towing

by The Editors on October 4, 2017

On Friday, September 29, 2017 Dallas Swogger, 16, of Canton, Ohio grabbed on to the side of a moving car while on his skateboard and unfortunately it ended as it so often does with skateboard towing, according to a story the Akron Beacon Journal.

Dallas, a freshman at the McKinley High School Downtown Campus, was trying to hold onto a car when he lost control of his skateboard and hit his head on the pavement.

He was taken to the hospital and four days later he died. Our thoughts are with Swogger’s family and friends.

[Link: Akron Beacon Journal]

 

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Right To Roam With Patagonia

by The Editors on October 4, 2017

Jump in the van with Marie-France Roy and Alex Yoder as they weave their way through Scotland, exploring how personal accountability allows for universal land access and old farm shelters enable mountain folks to rove freely. They even find a little snow scattered here and there between the rocks. The film is on tour this fall (starting October 10, 2017) and if you’d like to see it free (at a Patagonia retailer near you), then please follow the jump for details.

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Jim Jannard’s Beverly Hills Bombshelter

by The Editors on October 4, 2017

Billionaire Oakley and Red Camera founder Jim Jannard has always had a fetishist’s attention to architectural detail (and design in general) and that’s why it is so entertaining to check out his concrete and metal Beverly Hills, California home featured in Wallpaper Magazine.

Though it took five years to complete the house, the outline of the project was sketched out in just a few bold strokes: it would have a high-tech feel, bringing in some of Jannard’s product designers for the all-metal fixtures; it would take advantage of its singular locale, with multiple vantage points looking out to the sprawling urban vista; and, of course, it would be monumental, recalling a certain prehistoric rock formation in southern England.

Looks like the perfect place to wait out the days of tribulation.

[Link: Wallpaper Magazine]

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Andy Jenkins Braves The Element

by The Editors on October 3, 2017

Former Master Cluster member Andy Jenkins has been named Global Art Director of Element Skateboards. In otherwords, he just got a great new job at Billabong.

Global General Manager, David Brooks says “Andy is another fantastic addition to the Element family who delivers on our strategy to elevate art and our creative output, while attracting and managing relationships with some of the world’s best artists.”

We’re happy if Andy is happy because really, Mel Bend can do no wrong. For the official word from Element (and a quote from Andy), please follow the jump.

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GoPro’s QuikStories, not Quiksilver

by The Editors on October 3, 2017

Did you think GoPro’s new QuikStories auto-editing app was a partnership with Quiksilver? So did we. Maybe it was the missing “c,” or the scribble type. Though on reflection we realized that who ever designed the QuikStories logo was probably still in middle school when Natas Kapas created his Ralph Steadmanesque blown ink “impaired” logo work for Quiksilver. Maybe it’s a tribute. . . 

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Surf Industry Raises Funds For Puerto Rico

by The Editors on October 3, 2017

Led by the SIMA Humanitarian Fund, the surf industry is coming together to help the victims of both Hurricane Irma and Maria in Puerto Rico. All funds will be routed to Waves For Water, who is on the ground in Puerto Rico working to secure access to clean drinking water in the most impacted and neglected areas of the U.S. Territory.

“Surf culture and the surf industry have a long history with Puerto Rico, starting with the fourth World Surfing Championships held there in 1968,” said Dylan Slater, President of the SIMA Humanitarian Fund. “The people, the surfing community and the surfing industry has been significantly impacted by these storms, and we feel an obligation to do what we can to help them get back on their feet.”

If you’d like to help, click here. For all the details, please follow the jump.

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Nick & Laura Launch Geography Creative

by The Editors on October 3, 2017

The husband-and-wife team of Nick and Laura Visconti are proud to announce the launch of Geography Creative, based in Truckee, California.

Geography Creative is the culmination of over a decade’s worth of experience in digital marketing and visual storytelling, in both outdoor and travel industries. Services include Campaign Development, Social Strategy, Content Production, and Influencer Marketing.

If you’re looking for some marketing direction in these word-of-mouth fueled digital times, make contact with Geography. We know from experience that Mr. Visconti knows how to start a ruckus online and Laura is a gifted image capturer. What more do you need? For the official word from Geography, please follow the jump.

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