Long List of Headlines From The Now

by The Editors on April 28, 2020

A long list of stories for our time this week. Some don’t even mention COVID-19. We can say that when everyone is locked up in their own homes they just don’t generate as much news. Duh! So here you go.

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Grosso Forever Virtual Gathering April 28

by The Editors on April 27, 2020

At Noon PST on April 28, 2020 Vans is hosting a virtual gathering to celebrate and remember the live of beloved Vans family member and skateboarding icon Jeff Grosso.

Grosso leaves behind a prolific legacy of skateboarding history, having touched the lives of skaters—and skate nerds—of all ages and backgrounds with his cunning commentary, tenacious attitude, and enduring activism for preserving the core. The special ceremony will showcase never-before-seen-footage of Jeff doing what he does best, along with personal video dedications from friends and family. Moderated by Chris Nieratko, the event will close with an intimate memorial gathering with respected skate names such as Steve Van Doren, Loveletters to Skateboarding co-creators Rick Charnoski and Buddy Coan, John Lucero, Steve Olson, Steve Alba and Lizzie Armanto.

The memorial livestreaming on Grosso’s birthday will be hosted on Vans YouTube and Vans Facebook at 12pmPST / 3PM EST. For all the details, please follow the jump.

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Vans + Tony Hawk + Grant Brittain + Witts

by The Editors on April 23, 2020

Click here to buy a pair while they last. . . 

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Super-Mega Pass Buyers Sue Resort Corps.

by The Editors on April 22, 2020

Several skiers who bought super-mega passes from North America’s two major ski resort operators (without apparently reading the fine print which we warned our readers about last spring) are now suing these same companies for not offering refunds when the resorts closed early due to COVID-19, according to a story in the Summit Daily.

A class-action lawsuit was filed against Vail Resorts on April 10 claiming false advertising, fraud and negligent misrepresentation, among other counts, due to lost mountain resort access without pass refunds. Four days later on April 14, a similar lawsuit was filed against Alterra Mountain Co., citing that by retaining revenue generated from Ikon Pass sales, the company holds tens of millions in unjust profits as the ski areas and resorts were closed prematurely. 

Obviously, ski resorts are not the only businesses currently facing lawsuits over COVID-19 shutdowns. Nearly every business that sells passes, like theme parks, gyms, and sports courts, are feeling similar pressure.

Seeing as we are not fans of the super-mega passes in the first place (unless you’re riding over 20 days a year at the same resorts) part of us feels the pass buyers got exactly what they had coming by agreeing to assume all risk for the upcoming season. Then again, the way resorts sell these passes is a classic example of corporations taking advantage of their customers by offering something for sale that the buyers obviously don’t understand. Guess we’ll have to see whose lawyers are better. We’re betting on the resorts’. 

[Link: Summit Daily]

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Vans President Sends COVID-19 Letter

by The Editors on April 22, 2020

Vans Global Brand President Doug Palladini sent a letter to Vans employee world wide outlining the work that Vans is currently doing to support those in need. He included the Vans ‘Foot The Bill’ initiative, product donations and partnership with Hedley & Bennett to use Vans’ shoe canvas to make and donate more than 250,000 reusable facial masks.

As a brand engrained in the belief that we aren’t a shoe and apparel company but a people company that makes shoes and apparel, looking after our people has always been and will remain our top priority. This commitment rang true in March as we made the decision to shift corporate offices to remote working and temporarily closed our stores in the U.S. and Canada to prioritize the safety and health of you and all of our store associates. I am especially humbled by the fact that in partnership with VF Corp., we’ve been able to ensure that our store associates have continued to receive full pay and benefits during closures. Additionally, I want to express my personal appreciation for our distribution center associates who continue to facilitate consumer purchases from Vans.com. Their dedication to our brand is truly inspiring and together with VF Corp., we continue to implement proactive steps to uphold the well-being of our associates.

During these rough times it’s great to see good people (and brands) rising to the challenge in such positive ways. So stoked that Vans is able to do the right thing for their employees and for people around the world. For the entire letter, please follow the jump.

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Credits World Premiere April 21, 2020

by The Editors on April 21, 2020

Vans new skateboarding film Credits premieres live today (April 21, 2020) on Vans Youtube channel. The film, directed by skateboarder and filmmaker Shari White features an all-women cast including Una Farrar, Breana Geering, and Fabiana Delfino.

Credits marks an important milestone for the women’s skateboarding community, exposing a title that in jest challenges the idea that women have often only been showcased in the “credits” section of skate videos. Here, in stark contrast to the former status quo, Una, Breana and Fabiana emerge, gracing the screen with full, complete parts in their own major video. . . “Everyone had the opportunity to film their best skating over the past year, with their homies cheering them on,” film director White said of the project. “That is what skateboarding is all about! The laughter and friendship, along with the battles—I hope viewers get a sense of that feeling.”

To watch live, please click the link. For more info, follow the jump.

[Link: Vans on Youtube]

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Alterra Mountain Co. Rights The IKON

by The Editors on April 17, 2020

Don’t say Alterra Mountain Company doesn’t listen to their customers. After sending out a completely tone-deaf email announcing the extension of their 20/21 season pass sale (and failing to mention that the IKON passes were non-refundable if the resorts didn’t open next year) they have come correct (on April 17, 2020) with an option they are calling the Adventure Assurance.

Adventure Assurance was designed to alleviate uncertainty and provide flexibility to 20/21 Ikon Pass holders by offering the choice to defer adventure to the following season for any reason with no fee. Regardless of 20/21 Ikon Pass purchase date, between September 10 and December 10, 2020, Ikon Pass holders can choose to defer the value of their 20/21 Ikon Pass toward any single Ikon Pass product available for the 21/22 winter season. For more details, please visit the Adventure Assurance page.

Which is good, because their deal as announced three days ago bordered on criminal. Nice PR pivot, Alterra. Give whoever came up with this idea a raise! We’re still not fans of giving resorts money now for services we may or may not use for two years but if you are, click the link for all the details (and there are loads of them).

[Link: IKON Adventure Assurance]

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A Skatepark Sand Packing Revolution Is Born

by The Editors on April 17, 2020

Oh, the sand spreading continues. This time in Venice, California where the sand is much closer. And, hey, no one is using it on the beach anyway. You’d think city governments would see the difference between keeping citizens safe and working to drive them crazy. Guess not.

[Link: ShackedMag]

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San Clemente Tells Skaters To Pack Sand

by The Editors on April 17, 2020

The City of San Clemente, California has raised the absurdity bar to record heights with their latest “solution” to skateboarders continuing to exercise their right to exercise in the Ralphs Skate Court, according to a story in the San Clemente Times. They poured 37 tons of sand all over it.

“We did consider fencing. Fencing is really difficult to get right now, and we know we’ve done fencing at the skate park before, and it just gets hopped over,” Wylie said, later adding: “We also considered security, but there’s a cost to that. The sand, it cost us nothing to put it in, (and) it’ll cost us nothing to remove it. So that’s why we went with that decision.”

Problem solved. But now it looks like a really cool place to take your off-road RC cars, right?

[Link: SC Times]

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Alterra Wants Your 20/21 Pass Money Now!

by The Editors on April 14, 2020

Last spring when we warned snowboarders that by purchasing a super-mega pass they were assuming all risk for the coming season (The Sinister Plot Behind The Super-Mega Pass) we never could have imagined that all the resorts would close in March and that pass holders would be left holding the empty bag. What was even funnier is how quickly the super-mega pass sellers were to point out to their customers that they had no obligations related to refunds because the passes were “non-refundable and not transferable to another season.” 

Now, Alterra (the uber resort conglomerate that owns Mammoth Mountain et. al.) is pressing snowboarders to buy IKON passes for the 20-21 season even though most of North America is in COVID-19 lockdown and no one knows when or if ski resorts will be able to open next year. In fact, they want your “non-refundable” money so badly that they are extending their early purchase discounts. Isn’t that kind of them?

As we look ahead, we invite you to join the Ikon Pass community for next season. For winter 20/21, we are giving you more time to take advantage of spring discounts and consider your purchase until May 27, 2020.

But what happens if you buy a 20/21 Ikon pass and the resorts don’t open for the 20/21 season? Here’s their answer:

At this time, all Ikon Pass destinations plan to be open for the 20/21 winter season. All Ikon Pass, Ikon Base Pass, and Ikon Base Plus Pass purchases paid-in-full are non-refundable.

Ha, that’s right. They keep your money and you get nothing. How you feeling about that deal now? For answers to all your IKON pass questions and to see just how tightly Alterra holds on to your money click the link.

[Link: IKON COVID-19 Update]

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