Tommy Guerrero stRolls Forever

by The Editors on April 2, 2015

Tommy Guerrero gets off the walker and back to the streets (sort of) for the re-issue of his Real regular and TG shape. As they say:

Progression never stops, it just requires more ice packs. Street Chicken’s always got a new trick up his sleeve….Tommy Guerrero – stRoll Forever.

Both boards will be available in select shops. Click the link for even more info.

[Link: Real]

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Check Out Vans New UC1 Flippy Floppies

by The Editors on April 2, 2015

Uc1 Collection Line[1]

Vans has a whole new line of go-aheads aka shower slippers aka flip flops, aka slaps, aka sandals developed in conjunction with the Vans Surf Team. They’re called the UC1.

. . . the UC1 is built with comfort and function as its number one priority. The UC1 starts with a molded Ultracush sole, creating a comfortable, functionally-driven foundation. Next, specifically engineered flex grooves are designed to allow the sandal to move with your foot, allowing moisture to drain away while maintaining the perfect fit, wet or dry. Finally, the UC1 utilizes a three-point upper with a foam-backed, mesh-lined strap and reflective details to create a sandal the truly embodies “classic style” with “modern comfort”.

The UC1 Sandal is available this spring in three classic color ways. Click the link for more info.

[Link: Vans]

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Tom Jones: Nixon’s New VP Global Marketing

by The Editors on April 2, 2015

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Nixon today (April 2, 2015) announced the promotion of Tom Jones as the new Vice President, Global Marketing and Creative. Previously he was creative director.

“We’ve been investing in our brand and expanding our marketing efforts over the past year, and Tom’s new role is part of creating greater capacity to support that” said Nick Stowe, Nixon’s CEO. “Tom has played a key role in elevating Nixon’s marketing and creative since he joined, and has the team’s confidence and support to take it to the next level.” Added DiNenna, “Partnering with Tom since he joined has been a great experience. As Nixon’s momentum builds we’re taking on a lot of new projects, and bringing together marketing and creative under Tom’s leadership allows me to focus on our expanding brand partnerships around the world. As a brand we’ve always strived to do what’s never been done before, and I’m looking forward to doing more together with the team.”

Prior to working at Nixon Jones held creative position at DC Shoes, Plan B Skateboards, and Dyrdek Enterprises. For the official word from Nixon, please follow the jump. [click to continue…]

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Apparel Sponsored Event Begins At Bells

by The Editors on April 1, 2015

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So earlier today a privately owned entertainment company specializing in event and online streamed content production kicked off another surfboard riding production in Australia. This time at Bells Beach. The timeline for their production runs April 1 through 12, 2015. During that time they hope to generate massive amounts of quality, sellable content. So far they’ve been able to shoot seven scenes which were, of course, streamed live online.

Here’s the odd part. In order to participate in one of these productions, or to have a brand featured in the produced content one must make large payments to the privately owned entertainment company. Yet, while charging everyone to be involved, the privately owned entertainment company is at the same time expecting other professional content production companies to distribute this content to their audiences without being compensated at all. They’d also like these other companies to help them legitimize their privately owned entertainment productions as “events” by having their productions featured on websites and in print and presented as authentic, genuine sports news. In other words, while they’re charging everyone for all the work they do, they’d like everyone else to help promote their productions for free. What kind of sense does that make?

No sense, that’s what.

If you’d like to know how the scenes they shot earlier today turned out, please follow the jump because today we’re throwing in our copying and pasting services for free. You’re welcome. [click to continue…]

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Patagonia’s Worn Wear Fixes Your Stuff

by The Editors on April 1, 2015

Here’s some decidedly not April Fools news. Patagonia is kicking off their Worn Wear Mobile Tour tomorrow April 2, 2015 in Ventura, California. They’re taking members of their Reno, Nevada warehouse repair staff on the road to fix your stuff for you for FREE.

The Worn Wear Wagon is a one-of-a-kind custom vehicle, created by artist/surfer Jay Nelson. The solar-powered camper shell is made from redwood salvaged from giant wine barrels and mounted on a ’91 Dodge Cummins fueled by biodiesel. The mobile repair shop, complete with an Industrial Juki sewing machine, will be open to anyone who brings in a garment, regardless of brand. The tour will aim to educate visitors about the philosophy behind Patagonia’s Worn Wear program, in addition to offering up some fun with food, drinks and live music.

If you have some gear that needs repairing follow the jump for a complete schedule of where the Worn Wear Wagon will be, and when. [click to continue…]

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Corey Glick Jumps In The ESWIC Van

by The Editors on April 1, 2015

Corey Glick rips and ESWIC says they “couldn’t be happier to have him in the van with the likes of Leo, Cairo, James, Dakota & David.” Sounds like the perfect addition to the team. They’re calling it the “Year of the Glick.”

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Smith’s Life Beyond Walls Panama

by The Editors on April 1, 2015

After a grueling year on the WSL World Tour in 2014, Smith International team rider CJ Hobgood wanted to get away and press the reset button before another big year in 2015. Together, with fellow Smith Team Riders Brett Barley and Alex Smith, the three made an impromptu mid-winter strike mission to the Caribbean side of Panama for some of the punchy, tropical beach breaks.

Life Beyond Walls: Panama is a behind-the-scenes style edit that follows the three surfers from three diverse areas as they enjoy the simple life of surfing, eating, surfing, and sleeping for five days. The clip was filmed and edited by Jon Hetchkopf with accompanying photos by Mark Welsh.

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Factory Media Officially Stops The Presses

by The Editors on March 30, 2015

Factory MediaWe tweeted it the other day (after reading about it on Yobeat.com). Everyone has been posting about it. But for your pleasure, the official explanation of why Factory Media has finally decided to go digital with most of its titles and stop wasting everyone’s time, money, and coffee table space with printed issues.

Darryl Newton, CEO of Factory Media, said: “The prospect of focusing wholly on the areas of our business that are experiencing unprecedented demand is both logical and incredibly exciting. Last year saw a leap of over 200% in our branded-­content production activities, with digital ad revenues up by 25%. Although moving on from our heritage as a magazine publisher is an emotional shift, it also represents a significant opportunity to create even more content for a significantly larger online audience without the barriers of accessibility and affordability.”

As we said in our tweet, the only reason they went as long as they did with print is because many misguided marketing people still have massive chubbers for paper and ink. Not sure why, but they do. Unfortunately for those who print magazine, those marketing people are slowly being phased out. And because of that many media companies are no longer interested in printing magazines that no one is reading. For the official word from Factory, please follow the jump. [click to continue…]

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Vail Resorts Buys Australia’s Perisher

by The Editors on March 30, 2015

vailresortsNot content to own nearly every major winter resort in North America, Vail Resorts announced today that it is adding Australia’s Perisher Resort to their portfolio at a cost of approximately $136 million in cash.

“The acquisition of our first international mountain resort is a significant milestone for our Company. We’re thrilled to welcome the guests and employees of Perisher, Australia’s largest and most iconic resort, into the Vail Resorts family and deepen ties with one of our most important international markets,” said Rob Katz, chairman and chief executive officer of Vail Resorts. “This acquisition is part of Vail Resorts’ continued strategy to drive season pass sales and build loyalty with guests from around the world. Australia is one of the most important international markets for ski resorts across the Northern Hemisphere, generating an estimated more than 1 million skier visits annually to resorts in North America, Japan and Europe.”

And yes, if you’re wondering, next year’s Vail Epic Pass will now include unlimited access to: Perisher, Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, Northstar, Kirkwood, Canyons, and Park City. If you’re going to take a year off to shred the world, this might be the year to do it . . . all year long. For the official word from Vail Resorts, please follow the jump.
[click to continue…]

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Baby Scumbag Shuts Down A Mall

by The Editors on March 30, 2015

Zumiez decided it would be a good idea to have a “celebrity appearance” by Steven Fernandez and Keelan Dadd at the Stonewood Center Mall in Downey, California on Saturday March 28, 2015, but when more than “2,000 screaming girls and adoring fans” showed up the police shut it all down, according to a story on ABC 7.

“The clothing store and event staff were overwhelmed with the large crowd inside the mall, which caused the business to close their doors and cancel the event,” Downey police released in a statement. . . Authorities could be seen in riot gear and stores had their security gates closed as crowds were dispersed. The mall was temporarily closed, but reopened by 4:30 p.m.

Ah, the cult of personality powered by social media.

[Link: ABC 7]

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