Kering Selling Puma? What About V-co?

by The Editors on November 1, 2017

If Kering, the parent company of Gucci and Volcom, believes that Puma is a “noncore asset” and is looking to sell the German footwear company for $7 Billion (according to Challenges via Hypebeast) so it can focus more on “luxury,” what does this mean for VeeCo? Seeing as Kering’s Sport & Lifestyle division is made up of Puma, Volcom, and Cobra Golf who knows what’s ahead.

The big question: how long will it be before Kering sells Volcom back to Wooly at a hugely discounted price? Will it be soon? We hope so.

[Link: Hypebeast]

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Bunker77: Bunker Spreckels Bio Trailer

by The Editors on October 31, 2017

We’ve been waiting for this Takuji Masuda film for a while now and it looks like we’re getting pretty close.

BUNKER77 is the wild true story of a young American rebel seeking freedom, love, and authenticity in a chaotic world. The film chronicles Clark Gable’s step son and heir to a sugar fortune, Bunker Spreckels. A controversial surf star from the late 60s into the 70s who pushed the limits of riding very short boards in the most critical waves of Hawaii, mentored skateboard legend Tony Alva to his world championship, and collaborated with film auteur Kenneth Anger right before his dynamic life was cut short at 27 in 1977. Opens in NYC on 10/27 & LA on 11/3!

For all the details, click the link.

[Link: Bunker77]


Billabong Looking To Buy Rip Curl

by The Editors on October 30, 2017

Maybe someone who understands how business works can explain why Billabong, the company that ran itself onto the rocks after paying way to much for way too many smaller companies would now, after beginning to claw their way back to open ocean, look at picking up Rip Curl, and an online retailer (Surfstitch) which they have already bought and sold once, according to a story in The Australian.

Anyone have any theories? Increased sales? Independent online retail looking up? Eliminate a competitor? Give money to their friends and former business associates?

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Ziff’s Next Surf Pond: Palm Beach

by The Editors on October 30, 2017

Billionaire Dirk Ziff, who left his position on the board of The Weinstein Company earlier this month, appears to be planning a second of his wave ponds in Florida, according to a story in the Palm Beach Post

Palm Beach County commissioners on Thursday unanimously approved zoning for a wave park planned by . . .  billionaire Dirk Ziff.

Ziff, the co-owner of a certain privately owned entertainment company specializing in event and online streamed content production (mostly surfing sport), already owns one surf pond in Lemoore, California. Ziff was at the commissioners meeting, however he reportedly didn’t comment on the pond, the construction plans, or anything else.

[Link: Palm Beach Post]


RIP: Snowboard Builder Chris Prior

by The Editors on October 29, 2017

In the 1990s when most of the major snowboard companies quit making Alpine race snowboards, one person stepped in and made boards for nearly everyone who still ran gates. His name was Chris Prior and the boards were Prior Snowboards. In later years, his namesake company came to make much more than race boards. Sadly, the Whistler, Canada based snowboard craftsman and innovator died suddenly at home on October 15, 2017, according to a story in Pique.

Prior passed away suddenly in an accident at his Whistler home. He was 51 years old (the family has requested an autopsy). . . He was a son, a brother, a boyfriend, a fearless creator, an adventurer, an innovative businessman, a quiet soul, a down-to-earth pioneer with his own vision, a local legend. . . “Every single day started with a full-on huge, happy attitude,” said girlfriend Lauren Bramley, who met Prior in 2010.

Our thoughts are with Prior’s family and friends.

[Link: Pique]



The Outdoor Industry’s Letter To Trump

by The Editors on October 25, 2017

The Outdoor Industry Association has sent a letter to our short-fingered vulgarian President Donald Trump asking him to keep his Twitter twiddling hands off protected public land. They asked a little nicer:

As leaders of more than 350 American companies, we ask you to embrace the conservation ethic of your predecessors and keep current protections in place for our public lands and waters, ensuring these places live on for the benefit of every American today and for generations to come.

That’s a pretty big ask, and it won’t do a thing to change our current situation, but it’s a nice try. 

[Link: Outdoor Industry Association]


Tahoe Lab: DIY NorCal Style

by The Editors on October 25, 2017

Five years ago Tahoe snowboarders Abe Greenspan and Lee Collins decided they wanted to make their own boards. So they did. They started Tahoe Lab. And in this profile from The Tahoe Daily Tribune they explain the whole idea behind their craft snowboard brand.

The duo never intended to grow TahoeLab as big as Burton, K2, Lib Tech or others. They mostly just wanted to be able to pay rent for their 600-square-foot shop. . . “We’re big into snowboarding, we’re big into the backcountry and we were dissatisfied with what was out there so we started making our own,” said Collins, a 40-year-old Yale University graduate, Tahoe resident since 2000 and president of TahoeLab.

It’s always good to see people doing things outside the fray and enjoying it. For the rest of the Tahoe Lab story, click the link.

[Link: TahoeDaily]


Jose Cuervo: Corpo Surfing’s New Best Friend

by The Editors on October 25, 2017

Nothing puts the stamp of quality on a sporting entertainment property like a good old hard alcohol sponsorship. And that’s what a certain privately owned entertainment company specializing in event and online streamed content production (mostly surfing sport) is doing with Jose Cuervo, according to a story on SportsProMedia.

Under the deal, which covers the remainder of this year, Jose Cuervo’s Tradicional brand will be aligned with two upcoming contests: next month’s season-ending Maui Women’s Pro, and the Billabong Pipe Masters, the final stop on the men’s Championship Tour, in December. . . “The partnership between the WSL and Jose Cuervo Tradicional is a great fit culturally,” said Beth Greve, the WSL’s chief commercial officer. “The WSL is thrilled to work with such a prestigious and famous brand, and one that has been endemic to beach culture for almost 40 years.”

Epidemic to beach culture indeed. 

[Link: SportsProMedia]


Volcom Is The Anchor

by The Editors on October 25, 2017

Sometimes it’s hard to be a punk rock fashion line in the grand house of Gucci. Try though they might it seems that Volcom just can’t live up to the expectations of its parent Kering, according to a story on SBGmedia.

Kering reported revenues in its Sport & Lifestyle segment grew 15.9 percent on a currency-neutral basis as a 17.3 percent jump at Puma offset a decline at Volcom. . . Volcom’s performance continued to be hampered by the challenges faced by specialist distributors in the US.”

Yes, blame it on the “specialist distributors.”

[Link: SBGmedia]


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Academy Graduate Series Is USA Made

by The Editors on October 24, 2017

Academy Snowboards would like you to consider their new “Made in the USA” Graduate Series of classic, directional, cambered snowboards that reportedly work like a snowboard should.

Transworld Rider of the Year, X Games athlete, and snowboarding legend Chad Otterstrom designed the Graduate Series, to go everywhere, and do everything. This board is made in the U.S.A. at the Never Summer Factory in Colorado. It is a directional camber. The camber ensures maximum stability, and ability to hold an edge no matter how steep the terrain.

“Oh no, Mrs. Robinson. I think these are the most attractive boards of all the Academy boards. I mean that.” For the official word from Academy, follow the jump.

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