Hookit Lands $16 Million Capital Infusion

by The Editors on August 29, 2017

One thing the crew at Hookit/Sponsorhouse have done well for nearly two decades is pivot.  Each time the digital winds have shifted, they’ve steered their technology into position to make the most of those changes. It’s uncanny, really. And according to today’s news they’re gaining even more traction.

Hookit announced today it has raised $16M in growth capital (led by Santa Monica, CA-based growth equity firm Arrowroot Capital) to continue fueling its meteoric growth in the new media, data-driven and insight focused sports sponsorship analytics space – an industry and approach the company pioneered nearly five years ago.

What is it they do? Well, in the current iteration Hookit measures “sponsorship value” in social media so brands can check their ROI on money they spend on athletes, teams, leagues, venues and events. It’s all about the metrics, man. For the official word from Hookit, please follow the jump.
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Finally A Hermès Skateboard

by The Editors on August 17, 2017

. . . you know, to go with your Hermès Apple Watch.

As befitting a brand that specialises in discreet, exceptionally expensive subversion, French fashion house Hermès has unveiled a collection of skateboards and longboards. In the same vein as Chanel’s snowboard and Saint Laurent’s stiletto-roller skates (although, admittedly, the latter are just for show), the Hermès skateboard takes an item straight from the street and gives it a luxury makeover.

And it only costs $3,000. Thanks we’d rather roll a Penny.

[Link: Time]

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Agenda Adds Live Music To The Mix

by The Editors on July 18, 2017

We didn’t attend Agenda. In fact, we haven’t been to one of the shows for what seems like years now (2014 it seems), but truth up, no one called to say they missed us so guess we’re all good. Luckily, LA Weekly went this year so we got the word on this year’s summer Agenda show from an outside source. Which is a good thing every once in a while.

Here’s a sample of what LA Weekly’s Ivan Fernandez had to share:

The layout was such that everyone had to walk through the pop-up shops area first before arriving to either music stage. That’s probably why most of the people arriving to watch the Beat Junkies were dressed in new shirts branded with cartoon characters, or sporting new pairs of limited-edition kicks imported from Japan, or strapped with giant novelty backpacks large enough to carry three average-sized toddlers.

Kind of bummed we missed Tyler. . . again, but don’t think we missed much else. Click the link for the rest. 

[Link: LA Weekly]

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Kelly Slater: Ouch, My Foot Is Broken

by The Editors on July 16, 2017

Man down, man down! Seems things aren’t all grand at the piss beer open in South Africa.
We were sad to see that the Great One had a little trouble in the barrel. Apparently,
these things happen to the best of them.

 

You ever folded your entire foot backwards? If you try it sometime, this is what it might look like. I pulled into a barrel this morning and the whitewash bounced the board back into my foot as I hit the closeout, taking all the pressure into the metatarsals. Kinda like smashing my foot with a big hammer as hard as I can. Sorta feels like I’m giving birth out of my foot right now! I’m guessing surgery and 6 week holiday is in order. Not looking forward to 30 hour flight home before surgery though. Ouch! It sucks but so many people deal with such horrible things around this world everyday that a broken foot is pretty minor in the scheme of things. Sometimes a bad thing is a good thing. I’ll make the best of my time off. #ThatsGonnaLeaveAMark #INeedElephantTranquilizers

A post shared by Kelly Slater (@kellyslater) on

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Marzo’s Bookkeeper Lands In Jail

by The Editors on July 13, 2017

Felicidad Alcon Rivera, a bookkeeper convicted of embezzling more than $373,000 from Clay Marzo and his mother has been sentenced to two years and 11 months in prison and must make restitution to the Marzos, according to story on Maui Now.

Rivera was indicted on 13 counts of wire fraud in October of 2016 in connection with her work as a bookkeeper for Marzo and his mother.  That complaint alleged that Rivera wrote herself 193 checks over six-and-a-half years from the accounts of Marzo and his mother.

It will probably take a while for Clay and his mom to get their money back, but it’s good to see justice served.

[Link: Maui Now]

 

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SFPD Loves Some Dolores Hill Bomb

by The Editors on July 13, 2017

When you think of all the crime going down in the city of San Francisco on July 11, 2017 it’s good to know that the San Francisco Police Department would allow so many of their officers to hang out a catch all the action at Dolores Park.

[Link: SFist]

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Two Farmtables and a Microphone Oceanside

by The Editors on July 12, 2017

The Two Farmtables and a Microphone crew is headed to Oceanside, California on Sunday July 23, 2017 with The Clymb EVP Luis Vargas on the mic and the legendary DJ Greyboy on the turntables. It all goes down at Cyclops Farms.

Two Farmtables and a Microphone is a dinner party experience at an ever-changing list of pop-up venues that uniquely combines varying culinary concepts with colorful conversation moderated by venerable celebrities in the Youth Culture space. These experiences offer organic, farm-fresh, four-course meals paired with the perfect libations and delightful discourses curated to leave guests inspired and sated at the same time. The experience takes place in, on and around two long, festive farm tables…

What else do you need on a Sunday night in July? For all the details, please click the link.

[Link: Two Farmtables & A Microphone]

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Ed Templeton’s Home Tour With TG

by The Editors on July 12, 2017

It’s home tour time with Ed Templeton, but please don’t go to his house and steal any of his stuff now that you know exactly where it is because that would be so not nice. Ya dig?

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Protec At Born Free 2017 Vert Demo

by The Editors on July 12, 2017

Yeah, there’s some retro motorcycles up in this piece, but it’s also got Steve Cabellero and Christian Hosoi so we’re willing to sit through the vroom vroom nonsense for a little bit of vert.

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Tommy Guerrero & Ed Templeton Part 3

by The Editors on July 12, 2017

We lagged pretty hard on this one, but just so we have it up for posterity here is part three of Tommy Guerrero’s interview with amazingly talented Huntington Beach Pier walker Ed Templeton.

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