Elm Company co-founder Brett Wiley and Hello Distribution have signed up Jackson Hole, Wyoming pro snowboarders Mark Carter and Bryan Iguchi to collaborate on the brands new direction.
Wiley will oversee design and marketing, working closely with Iguchi, Carter, Elm’s updated athlete roster which includes Justin Fronius, Blake Paul, Nils Mindnich, Hans Mindnich, Dillon Ojo, Taku Hiraoka, and the brand’s sales reps and distributors. “Our goal and number one priority with Elm’s design is to create a functional and quality product,” explained Wiley. “As far as aesthetics go, we will be creating a more streamlined and focused collection that will be wearable for years to come.”
Sounds like a solid crew. For the official word from Elm, follow the jump. [click to continue…]
TED talks are a lot like the food served in high school cafeterias: it looks interesting at first, but after a while it all begins taste the same. It could be someone talking about teaching crows to buy food, or how skateboarding can build an adult man, but the pacing, verbal styling, and Powerpoints make it look and sound the same.
In this TEDx Orange Coast, Element founder Johnny Schillereff attempts to explains his views on leadership through innocent passion. It definitely doesn’t taste the same as all the other TED talks. In fact, we’re still trying to figure out what the hell Johnny was talking about with his “no tipping points” and “upside down tipping points.” And what about the drum thing? If you know, please share the info.
Primitive Skateboardings‘ Paul Rodriguez just launched a new official collaboration deck with the one and only Tupac Shakur.
“Working with friends on insanely fun projects is seriously the best feeling,” says Primitive Skateboards co-founder and pro, Paul Rodriguez. “I can’t believe that we’ve had the opportunity to collaborate with the late, great Tupac Shakur! I hope Pac is up there with that big smile of his digging this board as much as I do. I feel blessed!”
Not exactly sure how P-Rod got to “work with” 2Pac, but the package certainly looks good. The deck comes in 8 and 8.25 widths and includes a hologram 2Pac sticker, or course.
[Link: Primitive Skateboarding]
Nixon today (October 28, 2014) launched a new bright pink color way for their The Small Time Teller in collaboration with Boarding for Breast Cancer.
A longtime partner of Nixon, B4BC is a non-profit dedicated to providing breast cancer education and support programs for young people and the action sports community at large. Through grassroots events and the Survivorship Fund, B4BC is able to further its mission of promoting early detection and a healthy, active lifestyle as the best means of breast cancer prevention. . . . A cause close to Nixon, B4BC was co-founded by Nixon original snow team riders Shannon Dunn and Tina Basich. Current Nixon team riders, including Elena Hight, Hana Beaman, Mimi Knoop and others, continue to advocate on behalf of B4BC.
The watch features a Miyota quarts 3 hand movement and a tapered 5 link stainless steel bracelet with locking clasp. It retails for $95 with a percentage of the sales going to benefit B4BC/s education outreach and prevention programs. For the official word from Nixon, please follow the jump. [click to continue…]
We posted this Salomon Snowboards edit for one reason: the sound track. Sure it features the shred stylings of Jed Anderson, Louif Paradis, Chris Grenier, Harrison Gordon, Nils Mindnich, Kohei Kudou, Teddy Koo, and Chris Carr, but most importantly it kicks off with a “>Devo song. Yes, it’s that easy to own us.
686 has lined up a limited run collab with dirty denim designers 55DSL. If you want to look like you know what’s up, click the link for all the infos.
It’s basically Torstein Horgmo, Andreas Wiig, Craig McMorris, Anto Chamberland, Stale Sandbech, and friends doing what they do on the snow stuff. Made us smile. Probably you, too. Oh, and if you want to watch the entire movie it’s up on Vimeo On Demand right now. Click here if you want to buy it. It will cost you $12.99.
New York Times technology writer Conor Dougherty hung out with Greg and Jill Henderson, creators of the Hendo Hoverboard. It’s not exactly ready for the Street League, but it does hover and it is a board.
It hovers about an inch above the ground. But when the 190-pound visitor stood atop the 100-pound board, one gentle push was enough to send him spinning across the room over a cushion of air.
Nice to see that is possible. Now, we’ll have to wait until they figure out how to make them turn.
[Link: New York Times]
With his win over Jordy Smith in the 2014 Moche Rip Curl Pro Portugal on Monday, October 20, 2014, Mick Fanning has moved right into the number two spot behind Gabriel Medina in the ASP World Rankings. As we all know, Mick is not someone to mess with at Pipeline. He is a ruthless and constant competitor. Let’s just say he was very happy with his win.
“I am just so stoked,” said Fanning. “I didn’t really think about a win to tell you the truth, it just happened. Jordy (Smith) surfed amazing, John John (Florence) surfed amazing, Kai (Otton) too. Everyone has been ripping this whole Euro leg and I’m just stoked I got to get a result out of it. It feels so good to get a win, it’s been five years since I won here, so I am very stoked. Going into Hawaii with a title on the line is so stressful, but I guess I will just deal with that when I get there. For now I’ll just enjoy the win here.”
For the official word from the ASP, please follow the jump. [click to continue…]
Finally, a surf watch that actually does something. If the Rip Curl Search GPS watch works as well as this edit suggests, this could be the best surf watch ever (even if it is a little bulky). We’re hoping to get a review unit in the near future. We’ll let you know.
[Link: Rip Curl]