Dave Lee and the crew at Signal Snowboards have figured out a way to let people pay for a snowboard in monthly installments (you know, just like the iPhone Upgrade Program) in what what Lee is calling “the world’s first snowboard subscription.”
“We love snowboarding and want to see the sport continue to grow and flourish with the changing retail landscape. We have created a direct online platform that allows snowboarders — both new and old — to easily buy a quality USA-made snowboard for the cost of a dinner out or a few beers a month,” said Signal Founder Dave Lee. “It also gives subscribers a direct line to us and our brand. We want them to feel totally taken care of. In addition to providing the best boards at the best price, we are building an online community of snowboarders.”
Which is a great way of saying, ride now, pay later. Sounds pretty good, huh? Click the link for all the details.
Takuji Masuda’s Bunker77, a Super X Media produced documentary on the life and times of 70s surf star Bunker Spreckels is premiering in NYC on Wednesday, November 16, 2016 at the IFC Center.
With a name and biography so outrageous they sound fictional, Bunker Spreckels is the perfect candidate for a documentary portrait. Born the heir to a sugar fortune, Spreckels became Hollywood royalty as a young boy when his mother married Clark Gable. In the 1960s, he defied family expectations by embracing the emerging surf culture, becoming a pioneering, if controversial, star of the sport. But after he came into his inheritance, Spreckels indulged in the excesses of the life of an international playboy.
Seems we never can get enough stories of charismatic, talented, rich kids partying themselves into early death. For all the details, click the link.
Sure, on the surface this is just another phoned in press release post getting blasted out our news streamers, but deep down inside we care what Temple Cummins is up to. Always have. So the fact that he’s on the Bent Metal Binding Works program (which is a surprise to no one) is news we’d just as soon pass on as relegate to our deleted email folder. You know?
Adidas Skateboarding has pulled together Snoop Dogg and Mark Gonzales together for a new limited edition collection called LA Stories. The collection includes “a limited edition sneaker, hoodie, long-sleeve shirt and t-shirt accented with nostalgic Southern California iconography.”
The collection is inspired by the the duo’s deep connection to Los Angeles style beginning with a customized Matchcourt Mid. Constructed with a full-grain, buttery cream leather upper, the shoe features the iconic three stripes in a blue hue, custom sockliner, gold eyelets and is detailed with signature artwork by Gonz on the outsole. In the 90s, plaid flannels were wardrobe staples for Snoop and Gonz and the digitized plaid tongue and heel overlay designed straight from Gonz’s iPad was its inspiration. Gonz’ custom artwork also appears on the limited edition hoodie, long sleeve shirt and t-shirt featuring lowriders and graffiti lettering.
The shoes retail for $85 and the clothing pieces start at $30 and will be available at Adidas.com and a select specialty skate retailers. In other words, you can get these at the outlet mall.
The hype surrounding The Bones Brigade will likely continue well past the time they all become bones, but that’s okay because we never get tired of hearing the old stories of the crew that changed skateboarding forever. Here’s this story:
In 1987, Powell Peralta released The Search for Animal Chin, its third video. In it, the Bones Brigade—Tony Hawk, Lance Mountain, Steve Caballero, Tommy Guerrero, and Mike McGill—embarked on a journey to find Won Ton “Animal” Chin, a mythical skater who had gone missing. The film concluded with the Bones Brigade skating what became known as the Chin ramp—a vert spine outfitted with an escalator, extensions, channels, a mini ramp on one of its decks, and a hidden tunnel. While it was said to be south of Guadalupe, in Mexico, between two junkyards, it was actually built in a field in Oceanside, California. The Bones Brigade skated it for a matter of days, in 1986, before it was torn down.
This past September, Tim Payne, who built the structure, quietly made his way to Woodward West, where he created a near-identical Chin ramp 30 years later. The original members of the Bones Brigade reunited at the camp for a series of sessions on perhaps the most famous vert ramp in skateboarding’s history.
With commentary from Payne and the skaters, the video above shows how it went down. This is 30 Years of Animal Chin.
Dragon has a cool new marketable goggle technology (and registered trademark) called Lumalens which reportedly offers “ultra high-definition optics across the entire spectrum of light conditions.”
Engineered to optimize and improve visibility in all environments, Dragon’s exclusive LUMALENS® Technology delivers enhanced color vividness, increased contrast and precise depth perception. By filtering out light attributed to haze and glare while letting in light that intensifies clarity and contrast, LUMALENS® achieves a new standard in lens performance.
Does it make you want to buy it? Dragon believes it will and we’ll be honest, it looks pretty good to us. [click to continue…]
It took him six years, but 2 John Florence has finally won his first world surfing title.
His placing into the final at the MEO Rip Curl Pro (and ultimately winning the event) has earned him an excess of points that puts him above the rest of the field of his peers, claiming the world title. This sweet victory sends him into his favorite stop on the World Tour, and into his own backyard, the infamous Pipeline. A win there would surely be the cherry on top of an incredible season.
For the official word from Florence’s wrist-based time keeping device sponsor and more words from the privately owned entertainment company responsible for producing these surfing events, please follow the jump. [click to continue…]