Jenkem Tracked Down Street Plant Man

by The Editors on June 5, 2017


A post shared by @cas_primos on

We all saw it on Instagram. We all loved it. And now, Jenkem Mag has tracked down the man to get the word straight from his perspective. Sadly, it’s not as happy a story as you might imagine from joy of the clip. Click the link to read an interview with Oakland, California’s Avery Baxter. And if you want to help him out, he signed up for PayPal and you can send him something at AveBax [@]

[Link: Jenkem Mag via Chris Cote]


Nixon’s Greek Surf Mission

by The Editors on June 5, 2017

To anyone who’s spent a day staring out the window of a Minoan Line ferry looking for surf in the Agean Sea this vid will seem like fiction. Yes, we spotted wave with potential off the coast of Delos, one fall during a storm, but nothing like what Nixon surfers Marlon Lipke, Yannick De Jager and Gony Zubizarreta found on this trip.

Chances to score are always very low considering the consistency of swells and the difficulty to predict conditions. Timing is key, local connexions are priceless. All they needed was a call: a friend and local shaper guaranteed them that the conditions displayed on the weather forecast would turn the coast into an idyllic playground, and it did.

Guess so. This whole edit was snagged in one day, and when the day was done, so was the surf.


Josh Friedberg’s Tre-A-Day Ender

by The Editors on June 1, 2017


A post shared by Josh Friedberg (@joshfriedberg) on

On New Year’s Day 2017 Josh Friedberg, the executive director of the International Skateboarding Federation started a quest. He announced on Instagram that he would be doing a Tre Flip a day, every day for of the entire year. Having once surfed every day for 96 days straight we know the mental havoc commitments like this can induce, not to mention how they can get in the way of normal life.

For the first week we could tell Josh was having some trouble, but after that, he was popping Tres day and night all around the world. Soon we found ourselves looking forward to Josh’s latest updates from somewhere cool doing a trick we’ve never learned.

Sadly, this all came to an horrific end in Malmö, Sweden after 147 straight days for Tre Flipping . Friedberg explains it like this on Instagram:

I’d been excited to hit up @pontus_alv‘s TBS spot in Malmö and on my last day there two days ago, @chrispastras hit me up to let me know he was going to skate there with @chriscote. I was hyped, we taxied over and ran into @brycekanights on a solo mission rolling and shooting some photos. Changed out a broken bearing thanks to @vernlaird‘s generosity. I had a great time skating with him, @rothdigga @kyleberard and @meronek for the past couple of days and was ready to roll at one of the coolest looking DIY skate spots on the planet. Started messing around and the place was much tougher to skate than it seemed on videos. Much respect to Pontus and everyone that has put it down at TBS. Ended up focused on this little launch to wallride spot. Started getting into a few and BK started filming with his GoPro. Finally committed to one and in a second it was all over. Huge thanks to Bryce, Dune, Chris and the skaters from the Czech Republic that got the ambulance called and kept me company while I couldn’t move. The Malmö emergency room was great and they took good care of me. The bad news – I have a Maisonneuve fracture. The force of dislocating my ankle twisted my leg and spiral-fractured the top of my fibula, tore the ligament between my tibia and fibula and broke a little bone in my ankle. The good news is they determined I could wait and have surgery after I flew home the next day. That’s a whole other story, to be continued … #ohno #hallofmeat

We’re sad to see it end and wish Josh the quickest recovery ever.


Billabong Looks To Nordies For CFO

by The Editors on June 1, 2017

Over the past decade Billabong has had nothing but trouble running their own retail stores. Not to rehash it all, but they’ve bought retailers and online retailers and partnered with other retailers all without ever gaining traction or experiencing any real success. But they’re planning to fix all that with the hire of Jim Howell as chief financial officer of the company.

Mr Howell has spent the last 10 years leading the finance and treasury division at Nordstrom, one of the largest retailers in the United States, where he oversaw significant cost management improvements, capital management and growth initiatives. . . He played a key role in the implementation of Nordstrom’s highly successful omni- channel retailing strategy, which has demonstrated consistent best in class financial performance.

Sounds like they have the right guy for the job. We hope Mr. Howell is up for a challenge. He starts at the Bong on June 12, 2017, and will be based in California. For the official word from Billabong, please follow the jump.

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What Selling The Show Means For SIA

by The Editors on June 1, 2017

On May 25, 2017 Snow Industries of America sold the annual SIA trade show to Outdoor Retailer, Interbike, and Surf Expo owner Emerald Expositions for a reported $16.7 million. SGB Media has a great overview of the details along with a full rationalization by SIA President Nick Sargent. Here’s how he spins it:

“The sale of the SIA Snow Show to Emerald ensures the best path forward for a vibrant and successful trade show and it expands SIA’s ability to help support our members and drive the winter sporting industry forward,” Sargent says. “That’s been the goal for me in this organization from day one and I’m proud to report that we’ve accomplished that goal and are setting ourselves up forward on a new mission.”

It’s a nice way to explain it, but in reality this is simply consolidation in a down market for trade shows. The name of the new show says it best: Outdoor Retailer + Snow Show. It’s a rough time for trade shows and for SIA to get any cash out of the show is nice work by the team, but don’t be surprised if “snow show” is dropped from the official name of the show in 2019 and everyone goes back to calling it OR Summer and OR Winter.

The biggest question for us is what is SIA without a trade show? Well, according to Sargent it’s SIA 2.0. He says the organization will now have more time, resources, and funding to focus on things like retail support, education, participation, industry gatherings (but not trade shows), research, and consumer outreach. In other words, all that stuff that we get press releases for, but never pay much attention to. 

The best news for us, however, is that Emerald is still hunting for a new show location after pulling out of Salt Lake City and currently Denver, Minneapolis, Las Vegas, Chicago, Indianapolis and Portland are in the mix. The possibility that the show could end up back in Las Vegas (where it should be) as soon as 2019 is filling us with joy. If Las Vegas is all we get out of this deal, we’ll be happy.

[Link: SGB Media]


Alex Sorgente Wins Vans Park Series Malmö

by The Editors on May 30, 2017

Alex Sorgente nailed down a win at the 2017 Vans Park Series in Malmö, Sweden on May 27, 2017 edging Tom Schaar who finished in second.

Demonstrating incredible accuracy and lightning speed throughout his runs, Sorgente remarks, “I’m ecstatic. I can’t believe I won here again. There’s really no limitations at this park, you can go big, long grinds, big airs, everything mixed together makes it really great.”

For the official word from Vans, including the full results, please follow the jump.

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France Wins ISA Team World Championships

by The Editors on May 30, 2017

Heading into the final day of the 2017 ISA World Surfing Games in Biarritz, France, the ISA has announced that the host country Team France has made history and won their first-ever Team World Championship in the competition.

Team France got off to a spectacular start with Pauline Ado and Johanne Defay finishing with Gold and Silver in the Women’s Division earlier this week, and now Jeremy Flores and Joan Duru have advanced to the Men’s Semifinals on Sunday. With these results, no other team is in a position to reach France’s point totals.

Viva la France. Click here for the full results. For the official word from the ISA please follow the jump.

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RIP: Surfer Magazine Founder John Severson

by The Editors on May 29, 2017

We were saddened to learn this weekend that John Severson, the founder of Surfer Magazine, Wind Surf Magazine, and inventor of so much that we now take for granted in action sports died peacefully in his sleep at home on Maui on Friday May 26, 2017, according to a Drew Kampion story on He was 83.

Before John Severson, there was really no surf art, no surf magazines, no real surf films, no surfwear industry, no pro surfing, no Surfrider Foundation, no surf culture as we know it. In a very large sense, he made it all happen by synthesizing the sport of surfing into various expressions of his art. “I always daydreamed real big,” Severson admits. “I was the guy who stood up there and just nailed them over the fence and pitched no-hitters and ran for touchdowns — I could just daydream the biggest dreams.”  

We have Severson to personally thank for creating the style of photo driven magazines that made us love media in the first place. He will be missed. Our thoughts are with his family and friends.



Bot Blocking At Supreme

by The Editors on May 27, 2017

We’ve never understood the East Coast streetwear fashion thing. Growing up in the infinite expanse of the West, we never felt the crush of tight urban spaces or came face to face with the idea that anything was in scarce supply. East Coast kids don’t have that luxury. Many things are scarce in New York City and that may be why brands like Supreme are able to monopolize style and make kids believe that a product is worth hundreds of dollars more than another simply because it is difficult to get.

As Supreme met the Internet it became more important for them to make their highly coveted, limited supply fashion items available online when their product drops. Which is nice because not everyone can camp out on Lafayette St. each week to grab the latest before it’s gone. Problem is, it’s just as tough to get an order in as it is to get in line. Two Florida computer kids noticed how hard this was and they created a bot (The Supreme Saint) that (for a price) will dive in on the Supreme website and buy up product for customers in a matter of seconds, according to a story in Wired Magazine

The breakthrough came within a couple of months, when Supreme released a version of Nike’s Air Jordan 5 sneakers. The shoes were offered in three color options, what sneaker fans call colorways: white, black, and desert camo. That day Matt and Chris charged $100 for each pair a customer wanted to buy. One of the colors received around 200 orders, making the duo roughly $20,000 in five seconds. Chris and Matt won’t say how much they make from their bot, the Supreme Saint, but they’ve formed an LLC.

Nice to know it’s still possible to jump in on street fashion and siphon off a little cash on the side. Then again, how exclusive is this stuff if anyone willing to spend a little extra can get it whenever they want? And what will the future hold now that Supreme is clamping down on bots in general? Click the link for the rest of the story.

[Link: Wired Magazine]


K2 & Ride Have Another New Owner

by The Editors on May 26, 2017

K2 Snowboards, Ride Snowboards, and the rest of the Newell Brands winter sports businesses have a new owner. This time they’ve been snagged by New York based private equity firm Kohlberg & Company for a reported $240 million. From the press release:

Net sales for the divested business were approximately $330 million during 2016 and annual adjusted EBITDA for the divested business is approximately $25 million. The transaction is expected to close late in the second quarter or early in the third quarter of 2017, subject to customary closing conditions, including regulatory approval.

Not much to see here. Kohlberg is just another multi-billion dollar PE group that buys relatively boring companies and creates a quality return for their investors. We can’t even make any Rubbermaid jokes this time around. Other brands sold include Volkl, Marker, Dalbello, Madshus, Line, Full Tilt, Atlas, Tubbs, and BCA. For the official release, please follow the jump.

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