Authentic Brands Group has officially completed its purchase of Boardriders (parent company to most every action sports brand you remember from your youth) for the alleged sale price of $1.25 billion and added a reported $1.4 billion to its annual sales totals, according to a blurb in Women’s Wear Daily.
In March, the brand development, marketing and entertainment firm inked a deal to acquire Boardriders, the parent of Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, VonZipper, Honolua and Boardriders, for a reported $1.25 billion. At the time, Authentic had sales of $27.6 billion. . . The company said it would shortly begin to orchestrate its plan to “announce a roster of best-in-class partners around the world to help drive the brands in their next stage of growth.”
And to think, it all started for Jamie Salter with a little company called Kemper Snowboards. Ah, those were the days, weren’t they?
[Link: WWD]
