Roark Jumps On Dead Artist Bandwagon

by The Editors on March 26, 2024

We’ve said it before, but when it comes to doing contracts with artists, and designing products with them, it seems many brands find it’s easier to get deals done when the artist is dead. Roark seems to agree as they’ve launched a new collection of clothing featuring the art of Jean-Michel Basquiat, who sadly died at 27 (he’s in the club) from a heroin overdose on August 12, 1988.

“It’s beyond special to present this collection inspired by the art of Jean-Michel Basquiat and share it with Roark fans,” said Roark Founder Ryan Hitzel, “We explore the merger of rhythm and flow with his iconic symbolism, raw creativity and challenging of the status quo. We find the best version of ourselves in that state of mind, whether we’re surfing, running or adventuring through the world.”

Obviously the collection looks great. As it did when Billabong did the same thing in 2018. For a complete overview, please visit Roark’s website . . . which we’re assuming is on the Internet somewhere.

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