Kelly Slater Joins Burton At Pottery Barn

by The Editors on January 30, 2015

Pbteen-Kelly-Slater-LineBurton Snowboards employee Kelly Slater has decided that he’d like to get in on a little interior design money from Pottery Barn Teen just like Burton has for the past few years. Here’s what he’s doing, according to Furniture Today.

The line of furniture, bedding, lighting, wall art, and “decorative accessories” will be reportedly made with sustainable materials and recycles fabrics like Forest Stewardship Council certified wood and rugs made with recycled fabrics and bedding using 100% organic cotton.

“I’m really excited to be working with PBteen on this project,” said Slater. “While they’re not part of the endemic surf market, I’m honored that PBteen has seen me as someone who can help a broader audience understand the need to use recycled, repurposed and organic materials. . . “Global conservation is a focal point of the capsule collection and it falls right in line with the change and direction I’m working towards, on a professional and personal basis. In collaborating with PBteen, we are creating a subtle and natural feel with this collection — something that has an authentic appeal for teens and their parents alike.”

As we’ve said before if your mom’s going kit out your room to impress her friends it might as well be cool stuff. And if the Kelly Slater product is as nice as the Burton stuff is it’s going to be nice for your room. Now go clean up and make space for Kelly’s stuff.

[Link: Furniture Today]


Cluster’s First Stand

by The Editors on January 30, 2015

We don’t know surf filmmaker Kai Neville. In fact, we’ve never sat through one of his movies from beginning to end (that we know of). Yes, that’s probably a shame, but we’re likely not alone. That doesn’t keep us from laughing a little when we see how much of a hoopla Mr. Neville can create with his collections of surf clothing marketing material.

Here are a few of the reviews from the January 28, 2015 premiere of his latest film Cluster at The Ace Hotel Los Angeles:

Todd Prodanovich on Surfermag.comAfter Cluster”:

The problem with Cluster is actually more of a problem with expectations. Kai Neville’s movies are known for perpetually raising the bar, and that’s what we’ve come to expect, but this time the bar stayed firmly in its place. . . In a world where we can pull up free web clips on our phones featuring surfing and editing on par with anything in Cluster, you have to wonder: if it isn’t the very best, then what’s the point?

Brendan Buckley on “Should We Talk About Cluster”:

In my post-film bro-brah-beer mingling, I spoke with a few people who questioned what Cluster did that a five-minute edit couldn’t. You end up with the same dopamine rush. The same value of entertainment. The same excitement for surfing when it’s over. One just takes longer. But do people still appreciate the idea of full-length, in all of its unconventional glory, the same way they appreciate a good old fashioned tree-and-chemical-ink magazine? Possibly.


Surfers, skaters, musicians, artists, models, writers, drinkers, singers, actors, movers and shakers all came out and had a really damn fine time together. And to think we all gathered to watch surfing — of all the silly things! And God dammit it was beautiful. From the night’s MC (and your photo gallery captioner) Austyn Gillette and his constant reminders that we’re still allowed to be fun and make fun of ourselves and say fuck off and not have to say sorry because this isn’t a country club, to all the surfers involved for dedicating so much time to tearing all over the globe it was a rad night to remember that we can still bring everyone into a ridiculously nice theatre and yell at the the screen together. My dad even said, “That shit was like the ’70s!”

It must be nice for Mr. Neville to see that anything and everything he creates is referred to as the death of one thing or the birth of another. So kudos to Kai and all his corporate sponsors. And as soon as Cluster goes up online (for free) we’ll try and get through it, not that it matters.


Juno Brings It To Montauk

by The Editors on January 30, 2015

Image chaser James Katsipis brings home some amazing Juno blizzard footage of perfect waves and perfectly committed NY surfers.

Nick Joeckel, Grant Monahan, Charlie Weimar, Travis Beckmann, and more diehard Montauk locals as they take all that Winter Storm Juno has to offer.

From where we sit it looks pretty cold.

[Link: ESM]


Shaun White Out Peddling Air & Style Tickets

by The Editors on January 30, 2015

Looks like X Games 4th place finisher Shaun White is having a little trouble drumming up sales for his upcoming Air & Style event in the Rose Bowl parking lot (not the bowl) in Pasadena, California in February (you know, “Coachella meets X Games”). Either that, or he just likes having local news crews (San Diego CBS 8) follow him around to his favorite Mexi joints.

The famous Snowboarder was at one of his favorite taco shops this morning – Ricos Taco Shop in Encinitas to surprise fans and promote Air + Style. . . The event features a combination of the world’s greatest snowboarders, skiers and skateboarders, as well as live performances from some of the top music acts.

With Mr. Blanco it seems the hustle never stops. Truth is, with a music line up featuring the Lips (both Black and Flaming), Sleigh Bells, Surfer Blood, Steve Aoki, Edward Sharpe & The Magnetic Zeros, and more it’s going to be a great show regardless of the hucking going on the crushed ice tower. Click here for all the info.

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Halldor Helgason Joins VonZipper

by The Editors on January 30, 2015

Watch out jocks! Halldor Helgason will apparently steal your girlfriend then wet you own pants for you now that he’s rocking the VonZipper goggles.

For the official word from VZ please follow the jump. [click to continue…]


Spy Now Official Eyewear Of Powdr Resorts

by The Editors on January 30, 2015

Spy LogoSpy announced today that they will be the official eyewear sponsor of all eight Powdr-owned and operated resorts and Snowbird Ski and Summer Resorts. That means the you can look for Spy eyewear on employees at Copper Mountain, Mt. Bachelor, Boreal, Ski & Snowboard Las Vegas, Soda Springs, Killington, Pico and Gorgoza Park (looks like that last one’s a sledding hill).

“We’re very happy to enter into an exciting union with Powdr,” says Michael Marckx, SPY president and CEO. “Bolstering our commitment to snow, this opportunity will allow us to spread the cheeks of Powdr resort visitors each season through our happy presence. It will also allow us to gain vital feedback from retail employees and resort staff regarding our sunglass and goggle offerings, most notably our Happy Lens and Lock Steady™ quick change goggle technology. This is our largest partnership with a mountain resort in the history of SPY, and we’re looking forward to expanding SPY’s presence on-hill and in the market.”

For the official word from Spy, please follow the jump. [click to continue…]


Massive Photo Look-back At Denver SIA Show

by The Editors on January 29, 2015

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We’re not in Denver, Colorado this week for the 2015 Snow Industries of America Show. In fact, we haven’t attended the Denver show since January 2013. Why? The most simple reason is that it’s easier not to go, but the truth may be that like many other companies who are skipping this year (Burton, Mervin, etc. . . ) our SIA cost-to-benefit ratio had been sliding for years.

Seeing as this is SIA Season (not to mention Throw-back-Thursday), join us as we look back on all the people, parties, products, and booths that we’ve covered over the past few years. Here’s the breakdown:

2013: People, Products, Booths
2012: People, Parties, Products, Booths
People, Products, Booths
2010: People, Parties, Products, Booths
2009: Day 1, 2009 TWS Rider’s Poll

Now that we’re all teary eyed, lets ask one question: has anything changed, progressed, or improved? If so, please let us know.


Rodney Mullen Gets Wired Profile

by The Editors on January 29, 2015

Ff Mullen 1 Sittingportrait

Aside from creating nearly everything to do with modern street skating (before it was called that) Rodney Mullen has also become a hot-ticket public speaker on the Silicon Valley lecture circuit speaking to groups about dedication and remaining true to your passions. But there’s more, as Wired Magazine writer Brendan I. Koerner found out in his profile on Mr. Mullen in the February issue of the tech culture magazine.

More than 30 years after he invented most of the gravity-defying maneuvers that still form skateboarding’s basic vocabulary, Mullen is enjoying a strange sort of second act. He has become a sought-after speaker on the Silicon Valley conference circuit, making the rounds at PopTech, Foo Camp, TEDx, and myriad of other events where technology bigwigs gather to feast on ideas. . . As his speaking career has flourished, Mullen also has landed an array of choice consulting gigs: advising the head of a USC research lab that develops virtual reality systems, shooting a short film about creativity for Adobe, collaborating with the Smithsonian to launch a project about skateboarding, history, and innovation.

For the rest of the profile, please click the link.

[Link: Wired Magazine]


SIMA Honors 20 Legendary Surf Shops

by The Editors on January 29, 2015

Valsurf 62

On February 12, 2015 the Surf Industry Manufacturers Association will honor a group of 20 legendary surf shops with the 2015 SIMA Surf Shop Gold Wave Award presented by Shaun Tomson at the annual SIMA Image Awards at the City National Grove in Anaheim, California. These shops have all been around for 50 years or more, which says a lot these days.

“To honor surfing’s rich heritage in this way is exciting and important to the industry,” said Doug Palladini, SIMA President and Vans’ VP/GM North America. “These surf shops are instrumental in building the beach culture we love so much, the foundation of surf lifestyle since the 1950s and 60s. A surf shop is very influential to its local surf community – the hub of the local surf community in most cases – and these shops are legendary.”

For the complete list of shops and more info on how you can attend the surf industry party of the winter season, please follow the jump. [click to continue…]


Oakley Sues Dang Shades

by The Editors on January 28, 2015


Eyewear giant Luxottica’s little action sports brand Oakley has apparently not taken kindly to the humor of Dang Shades line of Oakleyesque sunglasses (cleverly named the SH80) so they’ve sued Dang in the Southern District of California, according to a story on Association of Corporate Counsel.

In the Dang Shades complaint, Oakley asserts design patent infringement of U.S. D692,047, as noted above, in addition to trade dress infringement, federal and state unfair competition, and federal false designation of origin in association with its RAZOR BLADES Trade Dress. In particular, the complaint asserts that at least Dang Shades’ DANG SH80 and Sleeper sunglasses infringe Oakley’s patent and trade dress rights.

What does Oakley want? They want it all, of course.

Among other things, Oakley seeks a finding of willful infringement, a preliminary and permanent injunction enjoining Dang Shades from directly or indirectly infringing U.S. D692,047, payment by Dang Shades of all damages suffered by Oakley and/or Dang Shades’ total profit from infringement, an order for treble damages and/or exemplary damages, an order adjudging the case as an exceptional case, an award of attorney fees, expenses and costs, and an award of pre-judgment and post-judgment interest and costs, as well as remedies specific to trade dress and unfair competition and false designation of origin.

Dang may find this lawsuit rather disruptive by design. Maybe Dang can convince the judge that these sunnies are simply a “parody” of the original.

[Link: ACC]