Hey Kids, Puffy Shoes Are Back

by The Editors on September 19, 2018

You know it’s hitting critical mass when Osiris and Under Armour are fighting about who designed the original ugly puffer D3 (was it Brian Reid or Dave Mayhew), because, you know, Under Armor’s new A$AP Rocky sneaker is a direct design knock off. Meanwhile Vans is dipping their toes into the puffy pool with their new Varix WC. Guess those of us who like the sleek, classic stylings of the Vans Old Skool are going to just have to hang in for a minutes until they come back around. Fashion!

[Link: Vans & Footwear News]

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Gnu Embraces Asymmetry

by The Editors on September 19, 2018

. . . and we believe it when Forest Bailey, Blake Paul, Max and Gus Warbington, Alex Lopez, Jacob Krugmire and Max Tokunaga explain it like that.

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Burton Hires Former REI, Vans Marketeer

by The Editors on September 17, 2018

Burton has reportedly borrowed an employee from one of their largest dealers, REI Co-op. Sarah Crockett, the former VP of Integrated Marketing & Community Engagement at REI is now Burton’s chief marketing officer, according to a press release widely available on the Internet.

“I’m thrilled to be joining such a passionate community at Burton,” said Sarah Crockett, CMO of Burton. “There’s a vibrancy here at Burton that Jake and Donna have built, and you can feel it the second you walk in the door. There is such an incredible foundation to build off of, from the talent and inspiration that our athletes emulate to leading with our values, including furthering our impact in sustainability. It’s a true pleasure to be able to join a team that is poised to drive this iconic brand into the next era, and I’m simply overjoyed to be a part of this next chapter.”

Sounds like Crockett is well suited for the delivery of stunning decks, reams of customer journey whitepaper, and digital directives on the propagation of Burton’s narratives. For the official word on the new hire, please follow the jump.

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Bodyboarder Dies In Cape Cod Shark Attack

by The Editors on September 17, 2018

On Saturday September 15, 2018 bodyboarder Arthur Medici, 26, of Revere, Massachusetts, was attacked by a shark at Newcomb Hollow Beach at Cape Cod, according to the National Park Service. He was pulled out of the water and taken to Cape Cod Hospital, where he was pronounced dead, according to a story in the New York Times.

Medici was attacked around noon as he and a friend were boogie boarding. The friend dragged him ashore, and people on the beach attempted life-saving measures including CPR and applying tourniquets. He was taken to Cape Cod Hospital in Hyannis, where he was pronounced dead.

This is the first shark attack death in the area since 1936, however, it is the second attack in over a month, according to the story. The beach remains closed.

[Link: New York Times]

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Ray Barbee’s Brand New Vans

by The Editors on September 17, 2018

Vans has partnered with long-time global skate team legend and musician Ray Barbee on some new colorways of the Half Cab Pro and Old Skool Pro.

These Barbee-inspired Half Cab Pro and Old Skool Pros are dressed in deluxe emerald and burgundy suede uppers with white cotton laces and contrast stitching. Showcasing never before seen Vans graphics from the early 90’s, these functional Pro Classics highlight an elephant motif liner as an homage to Barbee’s friend and fellow Vans family member, Salman Agah, whose original pro board featured the graphic.

Vans really are the only skate shoes you’ll even need, but new colors are always good. For the official word from Vans, please follow the jump.

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Aguerre Re-elected President of ISA

by The Editors on September 17, 2018

Fernando Aguerre was re-elected unopposed yesterday (September 16, 2018) as President of the International Surfing Association (ISA) at the ISA Annual General Meeting (AGM) during the 2018 UR ISA World Surfing Games in Tahara, Japan.

Aguerre, whose tenure at the ISA is highlighted by Surfing’s inclusion in the Tokyo 2020 Olympic Games, will commence his 9th term as President since being first elected in 1994.

“My first words are ones of gratitude to the ISA Members for the continued confidence and support of me on this amazing ride,” said President Aguerre. “I am as passionate for Surfing and the ISA as I was when I first started. I am honored to be able to continue to lead this organization and to dedicate my time and efforts to this worthy cause as we look ahead to a bright future.

Occasionally no term limits is a good thing, right? Follow the jump for the rest of the story.

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Vans Plans $5 Billion in Revenue By 2023

by The Editors on September 13, 2018

See all those Vans Old Skools on nearly everyone on the street under 60? Well, get ready to see a lot more as VF Corp rolls out plans to nearly double Vans’ annual revenue by 2023 to $5 billion.

“Since VF’s acquisition in 2004, the Vans brand has grown at a 17 percent compounded annual rate and transformed into a $3 billion global lifestyle brand,” said Steve Rendle, VF Corporation Chairman, President and Chief Executive Officer. “I am confident in the Vans team’s ability to deliver on a bold $5 billion revenue target which will be a key driver of VF’s plan to deliver superior total return to shareholders over the next five years.”

For exactly how Vans plans on doing this, please follow the jump. (Hint, it has something to do with that Internet thingy.)

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2John Florence Needs A Little Space

by The Editors on September 13, 2018

2John Florence and Blake Vincent Kueny are back at it again with a little film called Space. Lots of preaching from pastor T.D. Jakes in this one. Surfing starts at the two-minute mark, but it is worth the wait. More evidence that 2John is a solid wave rider.

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Nidecker Buys Rome SDS, Low Pressure Studio

by The Editors on September 10, 2018

Cédric, Xavier and Henry Nidecker are the proud new owners of Rome SDS along with Low Pressure Studio (owners of Bataleon, Lobster and Switchback), according to a story on ISPO.com. That’s taking a pretty big munch out of the market for sure.

According to Low Pressure director Dennis Dusseldorp Rome SDS will join Bataleon, Lobster and Switchback as part of Low Pressure Studio which will continue to be run from Amsterdam while Rome SDS creative, R&D and design will stay in Waterbury, Vermont, USA.

“Actually there are not too many changes,” Dusseldorp says. “The way we are set up is that in Vermont we keep the Rome SDS office for branding, product, marketing and sales. Rome SDS founders Josh Reid and Paul Maravetz will drive the Design Syndicate from their home turf. Operations for North America will move to Low Pressure Studio office in Seattle. I’ll be heading Low Pressure Studio’s HQ from Amsterdam and our current Low Pressure Studio team welcomes several of the key Rome Europe crew to our office in Amsterdam.”

So for those keeping track, Nidecker now owns Yes, Jones, Now, Nidecker, Flow, Rome, Bataleon, Lobster, and Switchback. Soon everything will be owned by one company. And that will suck.

[Link: ISPO.com]

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Tilly’s Stock Dropping On Founder Sell-off

by The Editors on September 6, 2018

Tilly’s stock has dropped nearly 18 percent in the last two days thanks to news of some stock sales from the founders, according to a story in the Orange County Business Journal.

Tilly’s Inc. (NYSE: TLYS) dropped 6% to $20.64 and now has a $591 million market cap. Shares of the Irvine-based company fell 12% yesterday after the company announced that some shareholders, including chain co-founders Hezy Shaked and Tilly Levine, plans to sell 8.1 million common shares and possibly an extra 1.2 million more.

Thanks, guys. Then again, guess they have to get their money out sometime.

[Link: OCBJ]

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