Hypebeast Buys Out The Berrics

by The Editors on February 22, 2018

Urban sneaker streetwear music fashion website Hypebeast has reportedly purchased a majority stake in what remains of Steve Berra and Eric Koston’s The Berrics business, according to a story on Techcrunch.com

Now, The Berrics is being acquired by Hypebeast and they’re forming a new company “The Berrics Company”, with the express mission of making sure the particular spirit that it was founded to foster in skating never dies. Hypebeast is putting in $750k and ending up with 51% of The Berrics and a majority of board seats. The Berrics will contribute its approximate $2.5M in assets, $1M in liabilities and a board seat. Hypebeast has been on a bit of a tear on the markets, with genuinely solid increases in revenue and profits over the past year, so this seems like a smart small acquisition for the company.

We haven’t paid that much attention to The Berrics since they killed off The Skateboard Mag, but this sounds like one more circuit in their downward spiral. Obviously, Hypebeast founder Kevin Ma (above center) does not agree.

[Link: TechCrunch via SkateDaily]

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2018 Vans Park Series Pro Tour Dates

by The Editors on February 22, 2018

The 2018 Vans Park Series Pro Tour will kick off in São Paulo, Brazil on June 2, with the inauguration of South America’s first-and-only VPS-certified park terrain course, built and donated by Vans. The completely free and public São Paulo course will be only the second built-to-spec permanent public park terrain skateboarding course in the world, following the initial Malmö, Sweden park location. Consisting of four men’s global qualifiers and three women’s global qualifiers, the VPS Pro Tour spans across five countries on five continents over six months and culminates with the official Vans Park Series World Championships, sanctioned by the World Skate Federation to be held later this year in China.

For the official word from Vans including all event dates, please follow the jump.

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The Original Skateboarder Documentary

by The Editors on February 16, 2018

To anyone who started skateboarding in the 1970s (all old now) Skateboarder Magazine was the bible. In fact, in some fundamentalist Christian homes young skateboarders often heard their parents saying, “If only you spent as much time with the Bible as you do with that magazine.” Skateboarder was the single best communicator of skateboarding to the world. Each month it arrived and was studied in detail like the sacred text that it was. We know people who subscribed twice so they’d have a back up copy when the first one wore out.  Now, Six Stair Productions and Transworld have produced a film on the founding of the magazine. Here’s how they pitch it:

Skateboarder Magazine chronicled the birth of skateboarding during the sport’s late 1970’s boom. From shoeless surfers riding the concrete waves and the vast blacktop of Southern California, to fully padded sessions at skateparks, Skateboarder Magazine exposed the sport to kids around the world. The story of the magazine is told by the photographers and skaters who lived through the birth of skateboarding.

The film features interviews and comments from all the heads like Brad Bowman, Chris Strople, Christian Hosoi, Craig Stecyk, D. David Morin, Doug Saladino, Eddie Elguera, Eric Dressen, Glen E. Friedman, Jeff Grosso, Ian MacKaye, Jaime Owens, James Cassimus, Jeff Ament, Jim Muir, Jim Goodrich, John Lucero, Lance Mountain, Mark Richards, Richard Novak, Steve ‘Salba’ Alba, Steve Cathey, Steve Olson, Tony Hawk, Vicki Vickers, and Wynn Miller.

To view the entire film on iTunes (for $9.99) click here. There goes our morning. . . 

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USA On Way To Olympic Gold Sweep?

by The Editors on February 13, 2018

The 2018 Winter Olympic Games in Pyeongchang officially opened four days ago and already American’s have taken gold in every snowboard competition so far.

Red Gerard and Jamie Anderson took gold in Slopestyle and last night (February 12, 2018) Chloe Kim monster stomped her way to gold in the women’s halfpipe. Not to put a jinx on it, but we’re pretty certain an American will win tonight in the mens’ halfpipe as well, but we’re going to have to wait for the judges to weigh in on that one when the action kicks off this afternoon at 5:30 PM PST.

For a collection of official press releases (to which we added absolutely nothing) please follow the jump.

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I-Pod’s New Leica Snow White

by The Editors on February 12, 2018

Iouri Podladtchikov may not be in the Olympics this year, but that hasn’t slowed the launch of his limited edition Leica Q “Snow” any according to a story on The Verge.

Dubbed the Leica Q “Snow,” the camera is decked out in silver anodized aluminum for the top deck, baseplate, and controls. The body of the camera is wrapped in pure white leather that will probably get dirty in the first five seconds after you take it out of the box. The camera also features an aluminum accessory shoe cover, which is apparently a first for a Leica camera. And to round out the color scheme, the Leica Q Snow also comes with a white leather carrying case and strap. . . ‘White – for me, that also means ‘carte blanche’ – it’s up to you. It’s time to get creative’, says Iouri Podladtchikov, who has already published two books of his photography and will soon be opening his own studio.

The camera apparently drops in March for only $5,395. It looks amazing but sadly, is a little out of our price range.

[Link: The Verge]

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Olympic Snowboarding Schedule

by The Editors on February 12, 2018

 

The courses are looking amazing here. So many options for these champs.

A post shared by Todd Richards (@btoddrichards) on

Olympic fever and the #ShaunWhiteHype are about to blow up around the world and we want you to be ready so you won’t miss a thing. This year NBC is running the feed live and on-demand replay for all the events on the NBCOlympics.com website and their smartphone app.

Slopestyle kicks off the events for snowboarding followed by halfpipe, snowboard cross, big air, and parallel giant slalom (yes, they still do this).

For all the times follow the jump.

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I-Pod Out of Pyeongchang With Brain Injury

by The Editors on February 9, 2018

 

🇰🇷🏂✌🏻

A post shared by Iouri Podladtchikov (@iouripodladtchikov) on

Iouri Podladtchikov, the defending Olympic halfpipe champ has decided that he will not be competing in the 2018 Olympics in Pyeongchang due to a traumatic brain injury he suffered while competing in the 2018 X Games, according to a Reuters story.

When I received this diagnosis, it was clear to me that I had sustained a serious and dangerous injury and that participating in the Olympic Games would pose a great risk to my health,” the 29-year-old said in a statement released by the Swiss ski federation. . . “After all the tests that I have had on the way to the present day in the last two weeks – including my first practice this Friday – I can say for sure that starting and participating in the Olympic Games is in no way safe and responsible.”

The world is going to miss him, but there’s no doubt that he made the right decision, even if the media are already reporting that Shaun White’s hunt for gold just got easier. As someone close to I-Pod said, “We must honor this and all athletes who choose to make good choices for their futures even if it is at the expense of momentary fame.”

[Link: Reuters]

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Tom Schaar: Element’s Newest Pro

by The Editors on February 9, 2018

Tom Schaar has a pro model and it’s an Element Skateboard. It’s about time and it looks good. Welcome to the world of getting a slice, Tom. We hope it sells like . . . well, we hope it sells better than most.

Element Founder, Johnny Schillereff says “Tom is a gentleman, ripper, friend, family and officially a professional skateboarder! Congratulations and thank you Tom for ten years of dedication to Element. It is an honor to have been with you and your amazing family since the get. We love you Tom!”

For photos from what appears to have been a great “surprise” night, follow the jump.

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35th North Settles With City Of Seattle

by The Editors on February 9, 2018

Seattle’s 35th North Skate Shop has reportedly settled with the City of Seattle after the city sued them for a DIY bowl that was built on an island in Green Lake as part of a Nike SB promotion, according to a story in the Seattle Times.

No criminal charges were filed; however, the city filed a lawsuit against 35th North and the unnamed creators of the bowl, seeking to recoup the amount of money spent removing the bowl and restoring what the city called an “environmentally critical area.”. . Tony Croghan, the owner of 35th North, said that while his shop had not had any role in the construction of the bowl, he felt that settling with the city was the “right thing to do for the city and the skating community.”

It’s an outrageous amount to pay, but seems to be a relatively inexpensive compared to a long legal battle. Maybe Nike SB will help them out a little. That would seem like the right thing to do, too.

[Link: Seattle Times]

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Mammoth CEO Becomes Alterra CEO

by The Editors on February 9, 2018

In what would seem to be good news for fans of Mammoth Mountain, former CEO and partial owner Rusty Gregory has been named chief executive officer of Alterra Mountain Company, the parent company of most of the resorts formerly known as Mammoth, Intrawest, and Aspen Skiing Company.

Mr. Gregory will focus on establishing the newly-formed Alterra Mountain Company’s culture and developing the growth, operating and guest service strategies for its platform of mountain destinations across North America, while leading its more than 20,000 employees. . . “I’m thrilled to be leading the Alterra Mountain Company team in its formative years at such a pivotal time in the mountain destination industry. This is truly the opportunity of a lifetime: to work with so many highly respected industry leaders and some of the most iconic mountain destinations in North America,” said Rusty Gregory, Chief Executive Officer of Alterra Mountain Company. “Together we will create a high performing enterprise by focusing on what’s important – our guests, our employees, and our mountain communities. We will build our business by enhancing and enriching the lives and experiences of each.”

At least Aspen and the Colorado crew aren’t taking things over just yet. Viva California. For the official word from Alterra, please follow the jump.

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