Remember this Lily video? It was a drone that magically followed you wherever you went and shot epic follow cam footage without anyone at the controls. Yeah, we do, too. And when we first saw it we thought it was a bit of a dream product — great in the promo video, but never something that would actually work. In fact, we never even posted anything about it.
Apparently, many others believed the hype and threw down big money on pre-orders. Unfortunately, things didn’t go well during production of the drone and the company has now closed up shop and is trying to return money to those who pre-ordered. Meanwhile, the San Francisco District Attorney’s office has filed a civil consumer protection suit “alleging the company had intentionally lied to potential customers with its launch video” according to as story in Forbes.
An interesting side note is that legendary snowboard filmer Brad Kremer has been sucked into the story as he was the recipient of emails that are being used as evidence in the case against Lily.
In an email cited by the lawsuit, Lily CEO Balaresque wrote to Brad Kremer, a video producer who specialized in snowboarding shoots, that shots from the Lily Drone will be using a “Gopro mounted to a Lily prototype. . . . However, we do not feel comfortable telling people that we shot [view from Lily] scenes with a Gopro (because the whole thesis of our product is that you do not need a Gopro),” he continued. “Can you modify a Gopro image in post-processing so that people cannot tell that it was taken from a Gopro…”
According to the story, Kremer declined to discuss the case with Forbes.
As if Oakley’s corporate parent Luxottica couldn’t get any larger, the company today announced that it has merged with French optics giant Essilor in a deal reportedly worth $49 billion, according to a story in the Orange County Business Journal.
The $49 billion deal, expected to close in the second half of the year, will create “EssilorLuxottica,” with total revenue of about $16 billion and more than 140,000 employees. Luxottica’s Executive Chairman Leonardo Del Vecchio will serve as executive chairman and chief executive, while Essilor Chairman and Chief Executive Hubert Sagnières will be appointed executive vice-chairman and deputy chief executive of the new entity.
Thanks to the new deal, Oakley is now siblings with Foster Grantas well as nearly every other eyewear brand and retail outlet on the planet. Guess they’ve got the entire spectrum covered now.
Meow. . . Brian Anderson talks with FourTwoNine about what it means to be a gay skater who comes out at the ripe old age of 40. The interview mostly goes over everything he’s already gone over in other interviews (and videos), but Brian’s answers to questions regarding sexual preference and skateboarding are always enlightening and entertaining, and the fact is with each interview he’s getting better at communicating his thoughts. For instance:
I’ve never been tempted to throw a purse over my shoulder, but that doesn’t mean I am not really gay, nor does it mean that people who chose to do so are more so. I think we are all just one varied community, and we all have to respect our different understandings of what being gay is. It’s such a difficult thing to not be informed, especially when you’re brought up in a town away from the two coasts. When you’re brought up in the middle of the country, you’re not exposed to as much, and that can lead your parents to be really closed minded and make it more difficult for you as a child growing up.
The CEO of a privately owned entertainment company specializing in event and online streamed content production (mostly surfing sport) announced yesterday (Wednesday, January 11, 2017) that he is leaving the company that he helped create.
“It has always been my intention to pass the baton to someone at the right time to lead the next phase of what we have all created,” he said. “I believe that time is now. With the acquisition of the Kelly Slater Wave Company, we are at a remarkable inflection point in the League’s history and we are ready for a new leader who can guide the organization to even greater accomplishments.”
We did not have high hopes for the organization when it began, however, it has done an amazing job of packaging and presenting pro surfing to the global audience. We still believe the global audience which they are selling sponsorship against is much smaller than their business (and their high production values) can viably support, but they have survived for five years and likely will keep going as long as their current interim CEO wants to.
As we have mentioned before, this CEO appears to have a knack for leaving companies just before they implode. This could be because he’s such a great leader that the companies are unable to survive without him, or maybe it’s a sixth sense for getting out just in time. Either way, it will be sad to see him go — especially for those who enjoyed making fun of him.
For the official exit message from the CEO, please follow the jump.
Vans kicks off 2017 with the return of the Vans Hi-Standard Series, an international all-ages contest inviting snowboarders to showcase true style and expression in an exciting open-jam format. With a new stop in Switzerland and a grand finale in California, the Vans Hi-Standard global series will be touring across the US, Canada, Switzerland, Korea, and France. The inclusive snowboard jam will feature an original big air jam format where riders are judged by individual style only, with no rotations over 720 permitted. For the grand finale, Vans will bring a new, non-traditional feature into the fold by creating a unique custom-spec course, where riders are encouraged to push the boundaries of their creative expression.
Philosophical powboarding in the freshest from Wolle Nyvelt and friends. “Surfing changed my approach and how I look at snowboarding a lot.” What is the meaning of all these levels of paradise? Of a cameo from Hydrodynamica surfboard shaper Richard Kenvin. We don’t know. It goes way, way too deeply into the glide.