Volcom + Hot Wheels = Radness

by The Editors on November 14, 2018

Sadly, nothing in this Volcom + Hot Wheels collab comes in adult sizes. Guess we’ll all be forced into vicarious buying sprees. Come on now, V-Co.

[Link: Volcom]

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Tony Hawk Launches Branding Agency

by The Editors on November 14, 2018

Tony Hawk announced today (November 14, 2018) that he is dropping in on the “agency” business model with D/CAL a “hybrid brand consultancy and creative agency based in Detroit and California, get it? Hawk is co-founding the business with partners Adam Wilson (Carhartt, McGarryBowen), Jared Prindle (Tony Hawk Inc., 900 Films), and Ryan Maconochie (Arc, Leo Burnett, Trisect). Katherine Huber is director of client services.

“I’ve worked with many brands and their agencies over the years and even as a relative outsider looking in, I understand the challenges between clients and agencies. Our approach is unique, with an emphasis on authenticity,” added Hawk.

D/CAL says current clients include: Michigan-based DROUGHT,  and HoMedics, San Diego-based Tony Hawk Foundation, and Chicago-based CityBase. For the official word from D/CAL please follow the jump.

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John John Florence Sues Monster

by The Editors on November 14, 2018

Can you think of anything worse than selling your soul and then not getting paid? That’s the position 2John Florence has put himself in according to a lawsuit he filed against Monster Energy in May of 2018, according to a story in the New York Post.

According to the 26-year-old Florence. . . he and Monster cut a three-year marketing deal beginning in January 2017. . . Under the deal, Florence . . . agreed to promote Monster drinks for $350,000 a year plus $150,000 toward a marketing production that recounted his pursuit of his world surfing title, court records show. . . Nevertheless, Monster “has refused to pay any amount whatsoever under the 2017 agreement,” according to the suit, which has managed to stay under the media radar despite getting filed in California state court in May.

Monster claims that Florence hid “material facts” from the company during those contract negotiations. Florence says his dealings with Monster have been a series of broken promises and last minute changes to his contract. And, yeah, $350,000 in missing money is a pretty big deal. We hope 2John has learned his lesson when it comes to energy drinks–especially a brand with copious lawsuit experience.

Sidetone: if you’re in the Inland Empire today (November 14, 2018) you can stop by the Riverside, California superior courthouse and drop in on a conference hearing between the lawyers.

[Link: NY Post]

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Airwalk Gasps For One More Breath

by The Editors on November 13, 2018

Zombie brand extraordinaire, Airwalk, is hoping to ride the 90s wave of nostalgia right back to the top of the footwear game with the launch their latest “global ad campaign,” according to current owner Authentic Brands Group (Jamie Salter is the CEO, remember him?) The new campaign is titled Teen Spirit. Can you smell it? Here’s how they pitch it.

Returning to the brand’s roots, the 2018 campaign embraces the spirit of the Southern California teen that established Airwalk’s place in 90s culture. It gives consumers a candid look into the individuality, self-expression, and free-spirit that has shaped Airwalk’s identity for more than 30 years. . . .The campaign features The One, the Bloc, the Random, the Jim Lo, the Vic, and the Prototype. This assortment highlights Airwalk’s best sellers and a peek into what’s to come for the brand.

This just makes us miss footwear marketing/design genius Sinisa Egelja all the more. Hard to believe it has been nine years since his death on October 26, 2009. For the official word from Authentic Brand Group (which also owns Vision Street Wear), please follow the jump.

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Team Japan Wins Gold At Junior Worlds

by The Editors on November 5, 2018

Team Japan made junior surfing history and earned their first-ever Team Gold Medal at the 2018 VISSLA ISA World Junior Surfing Championship presented by Visit Huntington Beach.

Led by the individual Gold Medal performance by Boys U-18 competitor Keanu Kamiyama and four additional individual medals, Team Japan pushed ahead of Silver Medal Team USA to take the Junior Team World Title by a margin of 132 points.

Japan’s first-ever Junior Gold Medal performance comes shortly after an historic first Gold Medal for Team Japan in the World Surfing Games that took place in September in Tahara, Japan. It would appear the host country is getting ready for the Olympic debut of surfing. For the official word from the ISA, please follow the jump.

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Beastie Boys Book & Snowboarding

by The Editors on November 2, 2018

When Beastie Boy Adam Yauch got into snowboarding it was a big deal to a lot of people. Not that we needed validation from the cool kids, but where he went the hoards followed. Here, in a clip from their new Beastie Boys Book is a little back story on the boys, MCA, and his obsession with snowboarding among other things. Click play for five minutes of Beastie Boys flavor via Soundcloud.

[Link: Beastie Boys Book]

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Jonah Hill and The mid90s Crew

by The Editors on October 30, 2018

Jonah Hill’s mid90s is a great start of a movie. It is real, and moving, and serious and perfectly captures a slice of life for those coming of age in mid 90s skateboarding. The performances are solid, the characters mostly well developed, and the story hooked us right in, however, it’s missing a third act. Yeah, the “story” doesn’t wrap. Guess that’s better than going on too long, right? Here Jonah Hill, Sunny SuljicNa-Kel Smith, Olan Prenatt, Gio Galicia and Ryder McLaughlin speak with Hypebeast about how it was to make a film with first-time actors and skateboarders.

[Link: Hypebeast]

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Zeuner, Sorgente: Vans Park Series Champs

by The Editors on October 27, 2018

The 2018 Vans Park Series Pro Tour closed out a ripper of a year in Suzhou, China with Brighton Zeuner and Alex Sorgente both taking their second championship titles.

Zeuner stunned the crowds with her effortless style, landing her signature backside 360 in every run and topping it off with a kickflip indy, one of the few flip tricks of the women’s event. . . It was an extemely close call in the Men’s final round, seeing Brazil favorite Pedro Barros and USA’s Alex Sorgente challenge each other’s scores until the bitter end, when Sorgente laid down a crowd pleasing, trick-heavy run to yield the highest score of the day.

For the official report and complete results, please follow the jump.

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Circe Wallace: Hot Nife Weed Queen

by The Editors on October 24, 2018

Super action agent and former professional snowboarder Circe Wallace is reportedly blazing new business terrain in the cannabis industry with her latest venture, Hot Nife, according to a profile on Leafly.com.

“I see cannabis as an area of immense and incredible opportunity for women,” Wallace said. “I have to believe that shop owners and consumers will want to do business with operators who are honest and see the big picture. This business really is about relationships.” . . . Wallace is also channeling her experience from the snowboarding industry’s early days as she navigates the rapidly expanding cannabis sphere. “I think I understand how to ride the wave of taking a nascent industry into the mainstream,” she said.

No doubt. Plus weed is the new craft beer. Party on, Wayne. 

[Link: Leafly.com]

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Neal Hendrix Investigated For Sexual Assault

by The Editors on October 24, 2018

USA Skateboarding’s Neal Hendrix has been suspended from the organization while being investigated for “allegations of improper sexual contact” after being accused by skateboarder Julz Lynn (aka Julie Lynn Kindstrand Nelson) in a six page letter to the Costa Mesa, California Police Department, according to a story in the Washington Post. The contact allegedly occurred in 2007.

In the letter, which was also provided to ESPN’s Alyssa Roenigk, Kindstrand Nelson alleged that, when she was between the ages of 14 and 15 and Hendrix was in his early 30s, she performed sex acts on him at his request. Kindstrand Nelson also alleged in the letter that Hendrix masturbated in front of her, photographed and took videos of her while she was naked and showed her pornography involving underage girls. Hendrix, who was her mentor, brought her to his apartment for what he called “sex lessons” after meeting her at a California skatepark in 2006, she wrote in the letter.

In an email to the Washington Post, quoted by ESPN, Hendrix said “the claims are 100% false.” So far no charges have been filed.

[Link: Washington Post & ESPN]

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