ASP To Become World Surf League

by The Editors on September 12, 2014

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ZoSea Media’s entertainment property currently operating under the moniker Association of Surfing Professionals will get a new name come January 2015 it was announced today (Friday, September 12, 2014). Next year the new name will be World Surf League.

In a letter to the surfing community, CEO Paul Speaker explains that the change is happening because the new name will help bring the sport of professional surfing to more fans, athletes and partners worldwide. The ASP will continue to operate under the existing name until the end of 2014 and in January 2015, will begin the season as the World Surf League.

Hey, they’re the marketing professionals. Plus, to most of the ball handling world “league” means sports. And it will go quite nicely with Street League and maybe Snow League. Right? We’re talking expansion here. But please, whatever you do don’t think bowling when you hear the new name. This is not a bowling league. It’s a surf league. To read the entire letter from Mr. Speaker, please follow the jump. [click to continue…]

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Volcom’s Mr. Plant Hits The Road

by The Editors on September 12, 2014

Volcom’s latest snowboarding marketing and promotional video is called Mr. Plant. It features:

Pat Moore, Curtis Ciszek, Scott Blum, Bryan Iguchi, Seth Huot, Jamie Lynn, Zach Normandin, Elena Hight, Hunter Wood, Mike Rav, Terje Haakonsen, Arthur Longo, Jake Welch, and friends.

It’s raw and fast and tasty as usual. For a complete premiere tour listing and more horticultural information regarding Mr. Plant, please click the link.

[Link: Volcom]

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Vail Resorts Buys Park City For $183 Million

by The Editors on September 11, 2014

0911-Park-City-Mountain-Resort-970-630X420Powdr Corp. appears to have thrown in the towel in its long running legal battle with Talisker and Vail Resorts by finally deciding to sell Park City Mountain Resort to Vail for $183 million according to a story in Bloomberg Businessweek.

Vail will get the terrain owned by PCMR along with the base facilities—the parking, lift ticket offices, and other parts required for a functioning ski resort. The base also has zoning approval for almost 700,000 square feet of residential and commercial development.

Not only that, but Vail is planning to hook Park City up with Canyons to make the “largest single ski resort in the U.S., with 7,000 skiable acres.” But don’t worry for Powdr Corp just yet. They still own Copper, Killington, Mt. Bachelor, Boreal, Pico, Las Vegas Ski & Snowboard Resort, Gorgoza Park, Soda Springs, and of course, Woodward Camps. It will likely be a little while longer before Vail gets there hands on all those.

Oh, and the good news for Vail Epic pass holders is that Park City is now included on your long list of resort options. For the official word from Vail, follow the jump. [click to continue…]

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World Industries Sold To Golden Viking

by The Editors on September 10, 2014

WorldindustriesWorld Industries continues its zombie brand march through the industry with the announcement today (September 10, 2014) that all its assets and trademarks have been purchased from Seven Wells LLC by the Kent, Washington based Golden Viking Sports for an undisclosed amount.

For those not familiar with Golden Viking, the company currently markets and distributes footwear brands like Diadora and Hot Wheels, among others. They also own Capix helmets and zombie snowboard brand M3. Remember them?

Going forward, Golden Viking Sports will continue to aggressively build on the business that World Industries created, and will re-launch the World and Flameboy vs. Wet Willy brands in the core footwear category in Spring 2015. Other products will follow soon thereafter. U.S. distribution for the World Industries labels will include the family footwear channel as well as select sports specialty stores and online retailers.

For the official word from Golden Viking, follow the jump. [click to continue…]

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Park City Told To Ante Up $17.5 Million

by The Editors on September 8, 2014

Our friends at Yobeat.com (who apparently still follow the snowboarding resort business world) pointed out this morning that a judge in the Park City vs. Talisker legal battle has decided that Park City must post a bond of $17.5 million by September 12, 2014 if it expects to operate the lifts on Talisker’s land this winter. Will they pay? A $17.5 million bond is chump change compared to how far the real estate value on all those slope side condos will fall when there are no slopes (or lifts) to be on the side of.

[Link: Yobeat.com and Salt Lake City Tribune]

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Slater Launches Into Outerknown Space

by The Editors on September 8, 2014

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After leaving the floundering mess that has become Andy Mooney’s Quiksilver (where sales dropped 19 percent last quarter and the stock is down 75 percent year to date), Kelly Slater mentioned that he had some ideas about something new. Today (September 8, 2014) we all know where those ideas are headed with the launch of Mr. Slater’s new clothing line backed by Gucci, Puma, and Volcom parent corporation The Kering Group. It’s called Outerknown. And this is what Kelly had to say about it on Instagram this morning:

It’s been a long time coming and I’m proud to let you know that the clothing brand I’ve been working on has launched our ‘Handshake Website” at Outerknown.com this morning. Our team, lead by designer John Moore and supported by our strategic partner, The Kering Group, are tirelessly working on a brand that blends the relationship between style, sustainability, and travel. I believe we have an obligation to build better products and understand the way our consumption impacts the world around us. In saying that, the focus of our brand is to make a product that has a positive effect on every possible level. I look forward to telling you more as the brand develops.

From the cool stuff they’re doing on their Insta feed, and our trust in Slater’s instincts we’d have to say we’re looking forward to seeing where this Outerknown things leads. . . even if it is being funded by one of the largest fashion megacorps in the world. The bummer is we won’t see any product on the streets until Fall 2015.

[Link: Outerknown]

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A Blizzard Of Winter Product Print Guides

by The Editors on September 8, 2014

We won’t really mention much more than to say it’s been really, really hot lately. So hot that we’re forced to spend most of our afternoons in search of air-conditioned and/or shady wet spaces.

Yesterday, our hunt took us to a Barnes & Noble where, to our surprise, they still have a very large and seemingly vibrant newsstand filled with magazines. As we brought our core temps down out of the fever range, we had the chance to check out how the three majors (Snowboard, Snowboarder, and Snowboarding) handled their annual product previews. Firstly, we were astounded by how much time, energy, and creativity the went into reproducing all the manufacturer’s websites in print. Don’t think that anyone is coasting in the print biz these days. They’re all working their asses off.

After cruising through the issues we decided that our favorite was Snowboard Mag’s “The Product Collection” issue. Editor Susie Floros and her team got the product mix just right. They had to most visually compelling product shots and action images, but more importantly they got the story telling side of the product down. And that’s not easy when everyone just wants their new graphics to get some play. Our favorite features were the interviews and profiles on people who make the snowboard industry work. Sure, no one went off message, but it was nice to see what some snow heads are up to, where they came from, and where they think snowboarding is headed.

We’d have more to say, but the air con in B&N was so frosty that we nearly froze and had to put the magazine back and go outside to warm up. Mission accomplished.

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The ASP’s Big Show Comes To SoCal

by The Editors on September 5, 2014

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Oh yes, fall has returned to Southern California and with it comes the ASP World Championship Tour. Not the sort-of-world tour US Open of Surfing, but the bonafide 2014 Hurley Pro At Trestles (and Swatch Women’s Pro Trestles). Here’s what Kieren Perrow has to say about it.

“Trestles is a very consistent wave, and for high-performance surfing there’s no better wave in the world, especially when conditions are good, so it’s great to have a longer waiting period this year so we can take advantage of the best waves,” said ASP Commissioner, Kieren Perrow. . . In order to do well at Lower Trestles surfers will need to show a variety of maneuvers and really push the boundaries and I can’t wait to see what the ASP Top 34 and Top 17 have in store. On the men’s side Gabriel Medina will be one to watch but, when the waves are big enough, Jordy Smith can be devastating. I’m really looking forward to having the women at the competition this year and I’m excited to watch Carissa Moore and Tyler Wright compete because of their power turns.”

It all starts on September 9, 2014. Follow the jump for the official word from the ASP. [click to continue…]

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The Leines Brothers Have Nothing To Prove

by The Editors on September 5, 2014

When Celtek founders Bjorn and Erik Leines decided to make a snowboard movie they wanted to do something different.

Instead of rider parts you’ll uncover what riding is like in two distinctive locations; Minnesota / The Midwest and UT / The Rocky Mountains. Nothing to Prove will show you what it’s like to ride with your friends and support them whether they are doing a mellow powder turn or airing over a 5 story roof-to-roof gap. Hi-Fives, hangouts, hospital visits and sessions all have one thing in common..community. It was only natural that Erik and Bjorn called on the CELTEK team to ride with and be featured throughout this movie.

The movie will be released online in pieces during September, but will also be on tour compete. For all the details, follow the jump. [click to continue…]

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B4BC’s New Mobile App Is Tits

by The Editors on September 4, 2014

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Boarding for Breast Cancer has a new mobile app for iPhone and Android that helps women help themselves when it comes to health.

Boarding for Breast Cancer (B4BC) wants you to be your own biggest health advocate by downloading the free B4BC App for Apple and Android devices today. The recently released mobile app allows you to set a personalized automatic reminder to help you maintain your monthly Breast Self-Exam (BSE), one of the most effective means for early detection of breast cancer. And for those who aren’t sure of the proper technique, the Check One, Two® guide provides a step-by-step tutorial on how to perform your own BSE. . . For the active girl on the go, the app has the latest B4BC info with updates on B4BC programs and events, plus tons of health and wellness content by B4BC’s contributors and team riders including pro snowboarders Elena Hight, Jamie Anderson, Kimmy Fasani, Megan Pischke; pro surfers Sage Erickson, Malia Manuel, Courtney Conlogue and more.

What’s good for breasts is always good for us. For the official word from B4BC, follow the jump. [click to continue…]

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