Friday Pep Talk With Timbaland

by The Editors on February 5, 2016

Timbaland breaks down the world of pop cultural business success like no one else in this interview with Ebro and Rosenberg from Hot97. We don’t pretend to know a thing about the music, or the beats, or the scene, but the wisdom he conveys on what hits are, how they come about, and how to play the hit business game — especially his theories on the rise of “programmers over producers” and his own six-year cycle (26:40) — apply to every angle of action sports business.

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Kelly Slater Wins 2016 Volcom Pipe Pro

by The Editors on February 3, 2016

We didn’t watch much of the 2016 Volcom Pipe Pro held January 27 – February 2, 2016, but we were lucky enough to catch the most stacked finals we think we’ve ever seen at Pipeline yesterday (February 2, 2016): Kelly Slater, JOB, Bruce Irons, and Makai McNamara.

At first we were wondering why 2 John Florence wasn’t in the mix, too, but Makai’s first wave (and his complete commitment to the task) made us realize we could get by without Mr. Blue Moon in a Pipeline final. Oh, and Kelly Slater’s surfing was pretty near perfect, which is always good to see.

For the official word from Volcom (including results) please follow the jump.

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Tony Hawk Tries Defying Labels With Mini

by The Editors on February 1, 2016

Funny thing is, while this commercial is trying to be sarcastic, we find it hard to argue with most of the comments being made about the Mini. Then again, we’re probably not in Mini’s target market.

The best part of the ad series is when Tony Hawk talks about being an outcast (below). And maybe we’ll see him putting around in a Mini soon. Yeah, Harvey, we said “putting around in a Mini.”

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Vans Goes 50 For 50 With Sk8-Hi

by The Editors on February 1, 2016

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As part of their 50th Anniversary celebration Vans is kicking down 50 different colorways on the Sk8-Hi (our favorite shoe of all time).

The Sk8-Hi serves as a canvas for new color offerings, vibrant prints and premium material upgrades, while its timeless form provides a framework for design enhancements including deconstructed uppers, zip back detailing and slim sole construction. Each new enhancement stands alongside the original Sk8-Hi colorways that were first introduced almost 40 years ago.

What a great way to celebrate. For the official word from Vans, please follow the jump.

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Shaun White Buys In To Mammoth Resorts

by The Editors on January 28, 2016

Looks like Shaun White has actually “joined the Mammoth Resorts’ ownership team” by plunking down a pretty large pile of cash (reportedly seven figures), even though making money by running ski lifts technically ended somewhere in the 90s. That said, he certainly seems stoked on his latest brand affiliation.

“It’s amazing that I’m now an owner of the mountain where I grew up riding,” said White. “As an owner I’ll be able to make changes and shape the future of the mountain and how people enjoy it–whether they’re beginners or professionals.”

Mr. White’s influence on Mammoth’s Big Bear Resorts will certainly help (White House Slopeside Condominiums, Summer Action Sports Complex, and dryslope maybe), and hey, if it sells a few more Air & Style tickets in the process, even better.

For the official word from Mammoth, please follow the jump.
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Oaktree Taking Quiksilver Private

by The Editors on January 27, 2016

Quikbong-logoOaktree Capital Management, the deep pockets that saved Billabong, is hoping to take Quiksilver private when it emerges from bankruptcy, according to a story in the Sydney Morning Herald.

 Oaktree Capital Management will own more than 90 per cent of the shares in Quiksilver and will take the company private if a US court approves a $US600 million ($853 million) refinancing proposal, new details of which emerged this week. . . The US-based private equity firm owns 18.7 per cent of Billabong International following a similar $350 million refinancing of the Gold Coast-based company two years ago.

It’s all good. Logos are logos. Clothes are clothes.

[Link: Sydney Morning Herald]

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Lance Mountain BSes With Tommy Guerrero

by The Editors on January 27, 2016

Seriously, is there anyone better to listen to talk skateboarding on a Wednesday afternoon than Lance Mountain and Tommy Guerrero? No. We don’t care how hold you are, it doesn’t get much better than this.

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High Fructose Corn Syrup Tour Not Dead Yet

by The Editors on January 27, 2016

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The mouse dissolving, caffeinated, carbonated high fructose corn syrup tour is getting a jolt of authenticity with today’s announcement that Snowboarder, Surfer, and TransWorld Media’s parent TEN: The Enthusiast Network is stepping in to take the flagging tour in a much needed new direction (while still reportedly keeping their broadcast deal with NBC alive). The best news is that this will give TEN one more thing to sell that doesn’t involve pieces of paper with pretty pictures printed on them.

“Partnering with Mountain Dew and the Dew Tour property showcases exactly what TEN has been designed to do for brands – provide authentic, credible, full-service media capabilities to reach, engage and excite a large audience,” commented Norb Garrett, Executive Vice President / General Manager of TEN, Sports & Entertainment. “The Dew Tour has been around for over a decade, and by leveraging our position as the world’s leading action/adventure sports media company, TEN is dedicated to contributing to its ongoing success so that it will continue on for another decade and beyond, providing a truly one-of-a-kind experience for the action sports community.”

This certainly makes for a good press release if nothing else. Now, if they could just find a new title sponsor. . . For the official word from TEN, please follow the jump.

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Elm Company’s Lost & Found In Denver

by The Editors on January 25, 2016

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Elm Company is taking over the Denver, Colorado’s Black Book Gallery on January 27, 2016 for their Lost & Found – The Story of Adventure photo exhibition.

Join Elm Company as we explore a cultural mix of photographers from around the world in a one night how. The photographers document the lifestyle that we live and breathe, brining together the effort, action and environment to one location where the viewer can too participate in the simplicity of being outside. In this collection we bring together outdoors, snow, and adventure.

The show features the works of Tim Peare, Shaun Daley, Pascale Shirley, Ben Gaveled, Sean Kerrick Sullivan, Mike Yoshida, Ryan Hughes, Chris Wellhausen, Andrew Miller, and Frode Sandbeck. The show begins at 7 PM January 27, 2016. The Black Book Gallery is located at 304 Elati St., in Denver, Colorado.

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Lib Tech Signs Rice For 5 More Years

by The Editors on January 22, 2016

travis_riceBig Mountain snowboarder Travis Rice has extended his endorsement deal with Lib Tech snowboards for five more years, according to Lib Tech.

“I am so proud to announce that I have signed on for another 5 years with Lib Tech and Mervin Manufacturing,” Rice said. “From an early Jamie Lynn that was the first board I spent money on at age 15, to the Last 10 years of R&D on my incredible pro-model board line culminating with the upcoming Climax model which I believe to be the best board on the planet made with Non-Toxic, Eco friendly materials, built by snowboarders here in the USA. Mervin is a family that I am overjoyed to be a part of and has been putting Snowboarding first since it’s inception over 25 years ago. From the water-boards I surf to the skateboards I roll, this company is based on fun with friends, creative freedom and the expression which makes the world a brighter place. Many companies try to replicate what Mervin is doing but there is only one magical Mervin! Thank you Mike, Pete and everyone else that empowers and supports me, can’t wait to share what is in the works for tomorrow!”

For the official word from Lib, follow the jump.

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