Rocco Back In Skateboarding For 90s Redo

by The Editors on March 26, 2024

So the 90s really are back. Are we sure we want to do this all over again?

According to a post to Venice, California based Sidewalk Skateboard Distribution’s Instagram, Steve Rocco, founder of World Industries, Big Brother Magazine, et. al. is officially back in skateboarding. (Click the image for all the details.)

Here’s how he explains it:

After flooding the market with worthless cartoon characters, I sold the company and walked away, believing my mission was accomplished. It has, however, come to my attention that skateboarding is still alive. But Barely. . . Therefore, I would like to announce that I am joining Sidewalk Distribution to finish off skateboarding once and for all. Then everyone can rest and enjoy their lives once again.

Is it the return of big pants that got him re-interested? Or does he just have money to burn. On that note: Mr. Rocco if you’d like to pay way too much for a pristine set of years 1-4 of Big Brother, please hit us up. We’d like to buy a new Duffy Boat.

[Link: Sidewalk Skateboard Distribution]

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