Cédric, Xavier and Henry Nidecker are the proud new owners of Rome SDS along with Low Pressure Studio (owners of Bataleon, Lobster and Switchback), according to a story on ISPO.com. That’s taking a pretty big munch out of the market for sure.
According to Low Pressure director Dennis Dusseldorp Rome SDS will join Bataleon, Lobster and Switchback as part of Low Pressure Studio which will continue to be run from Amsterdam while Rome SDS creative, R&D and design will stay in Waterbury, Vermont, USA.
“Actually there are not too many changes,” Dusseldorp says. “The way we are set up is that in Vermont we keep the Rome SDS office for branding, product, marketing and sales. Rome SDS founders Josh Reid and Paul Maravetz will drive the Design Syndicate from their home turf. Operations for North America will move to Low Pressure Studio office in Seattle. I’ll be heading Low Pressure Studio’s HQ from Amsterdam and our current Low Pressure Studio team welcomes several of the key Rome Europe crew to our office in Amsterdam.”
So for those keeping track, Nidecker now owns Yes, Jones, Now, Nidecker, Flow, Rome, Bataleon, Lobster, and Switchback. Soon everything will be owned by one company. And that will suck.
Tilly’s stock has dropped nearly 18 percent in the last two days thanks to news of some stock sales from the founders, according to a story in the Orange County Business Journal.
Tilly’s Inc. (NYSE: TLYS) dropped 6% to $20.64 and now has a $591 million market cap. Shares of the Irvine-based company fell 12% yesterday after the company announced that some shareholders, including chain co-founders Hezy Shaked and Tilly Levine, plans to sell 8.1 million common shares and possibly an extra 1.2 million more.
Thanks, guys. Then again, guess they have to get their money out sometime.
A privately owned entertainment company specializing in event and online streamed content production (mostly surfing sport) announced today that they will be equalizing prize money for men and women who perform in their content productions during the 2019 season.
The CEO of said company (who identifies as female) thinks this is a pretty big deal:
“This is a huge step forward in our long-planned strategy to elevate women’s surfing and we are thrilled to make this commitment as we reveal our new 2019 schedule,” she says. “This is the latest in a series of actions the League has undertaken to showcase our female athletes, from competing on the same quality waves as the men, to better locations, and increased investment and support.”
Good on ya girls. Just what those prize purses will be has apparently not been announced. Either way, it’s time to get out there and snag some of this money while the content production company still has some.
VonZipper is welcoming Josh Hartley to their team where he will be the brands global design director and chief officer of “product badassery,” according to a release from the company.
“I have admired Josh’s creativity for quite some time, and truth be told, we’ve been talking about teaming up for what seems like ages”, grinned VZ Founder/President GT. “The fact that Josh shares similar interests and aesthetics as the brand, as well as close relationships with our factories, I feel he is a perfect complement to forward and achieve VZ’s design aspiration.”
For the official word from VonZipper please follow the jump. [click to continue…]
Meanwhile, in surf footwear news, Jeff Booth has been appointed the director of sales for Flojos footwear. The former top 5 pro surfer has made a career in the action sports industry working for former surf giants like Billabong, Quiksilver, and Oakley.
“I am very excited to have Jeff join the team at Flojos,” says Flojos CEO John Dickinson. “Jeff’s Surfing background and extensive sales experience bring us a strong skill set with his understanding of footwear and apparel along with instant credibility in the specialty market. He really understands the business and we feel he will be a great asset to Flojos.”
For the official word from Flojos, please follow the jump.
Admittedly, we haven’t been paying much attention to anything that doesn’t fall pre-packaged into our email boxes, but we did want to take a moment to remember all the good times we’ve had with Yobeat.com over the past 21 years. There are far too many to mention, but let’s just say that we were there at the beginning, we’re thankful for everything the site helped create, and we’re glad to still be here waving goodbye to the last great independent snowboarding website.
Here’s what Yobeat’s founder Brooke Geery had to say about the site’s demise:
Dear Dedicated Readership,
Twenty-one years. When I began this website on my AOL account, I never imagined it would last this long or take me to the places it has. But they say all good things must come to an end, and my friends, that day is today. The website you love to hate will not see any futher updates. It will remain online for the time being, but may be deleted at any time. I recommend you print out your favorite articles now or forever live in regret when they are gone.
This was not an easy decision to come to, and it was aided in large part by a legal battle with my former partner. As a result, the name Yobeat no longer belongs to me. For the record, the instagram @yobeat is no longer affiliated with this website and any merchandise you may encounter is not either. The media juggernaut and the T-shirt company have parted ways and I do not want to do anything to inadvertently promote the latter.
Instead, I aim to continue my efforts on a new platform under the name Blower Media. As of right now, it’s just a logo and some stickers, but it could be something amazing some day. Stay tuned.
Longtime snowboard industry head Randy Torcom is the latest (of a growing list) to join the legal weed movement by taking a job at C21 Investments, as Vice President of Marketing. The company is focused on “building and acquiring market leading marijuana brands,” according to a press release.
“Brand integrity and authenticity are critical for success in the cannabis industry,” said Torcom. “C21 Investments is committed to a strong national and international brand strategy that delivers a compelling proposition of high-quality products, with life-style and value delivery that consumers can have a deep and meaningful connection with that will stand the test of time.”
Like, uh? Whoa! Sorry, just spilled our Cheetos. For the official word from . . . like, wait, what were we just saying? Oh, ha, whatever. (We apologize for resorting to old, cliche stoner jokes in spite of the fact that marijuana is now a respected, mostly legal, and sometimes elegant form of adult relaxation.)
Element Skateboards has added Jon Sinko to the company as VP, Global Merchandising and Design, overseeing the brand’s product function globally. If you don’t know Jon, here’s his background:
Jon comes to Element after a 20-year tenure with adidas where he was most recently global head of product for Skateboarding and Snowboarding. Having been with the brand since their entry into the skateboarding industry, Jon has had several roles and led various businesses that broadened his experiences in both product and Go-To-Market planning and execution. Along the way, he helped craft strategy, lead both the apparel and footwear merchandising teams, worked across the business with design, sales, marketing and skate and snow teams to help bring the right concepts to market.
Congrats all around. For the official word from Element and exactly how Johnny Schillereff feels about this new hire, please follow the jump.
The Vail Resorts borg is apparently not satiated just yet as it “entered into a purchase agreement” with Triple Peaks, LLC the owners of Okemo Mountain, in Ludlow, Vt., Mount Sunapee, in Newbury, N.H., and Crested Butte Mountain Resort in Mt. Crested Butte, Colorado.
The sale includes the three ski resort operations, as well as Okemo Valley Golf Club in Ludlow, Vt., and Tater Hill Golf Club in Windham, Vt. As part of the transaction, Vail Resorts will also own the leasehold assets presently owned by Och-Ziff Real Estate. . . “Diane and I are incredibly proud of what we have accomplished at the three resorts for the last 36 years,” remarked Tim Mueller, co-owner and president of Triple Peaks, LLC. “We have had the great privilege of working with a lot of smart, hardworking, dedicated team members, as well as many other people in the local communities and the states where the resorts are located.”
Yes, young slider, soon you’ll only need one pass to ride them all. For the official word from Triple Peaks, please follow the jump.
Cédric, Xavier and Henry Nidecker are the proud new owners of Rome SDS along with Low Pressure Studio (owners of Bataleon, Lobster and Switchback), according to a story on ISPO.com. That’s taking a pretty big munch out of the market for sure.
Tilly’s stock has dropped nearly 18 percent in the last two days thanks to news of some stock sales from the founders, according to a story in the 
VonZipper is welcoming Josh Hartley to their team where he will be the brands global design director and chief officer of “product badassery,” according to a release from the company.
Meanwhile, in surf footwear news, Jeff Booth has been appointed the director of sales for Flojos footwear. The former top 5 pro surfer has made a career in the action sports industry working for former surf giants like Billabong, Quiksilver, and Oakley.
Element Skateboards has added Jon Sinko to the company as VP, Global Merchandising and Design, overseeing the brand’s product function globally. If you don’t know Jon, here’s his background:
The Vail Resorts borg is apparently not satiated just yet as it “entered into a purchase agreement” with Triple Peaks, LLC the owners of Okemo Mountain, in Ludlow, Vt., Mount Sunapee, in Newbury, N.H., and Crested Butte Mountain Resort in Mt. Crested Butte, Colorado.
