Burton Expanding Into Live Entertainment

by The Editors on January 17, 2019

Following on the heels of House of Vans and Apple’s “Town Squares” concept comes Burton Snowboards hopes to create an entertainment hub in a new space that has become available at its global headquarters in Burtonton, Vermont, according to a story in Seven Days Vermont.

Burton Snowboards wants to repurpose warehouse space at its global headquarters in Burlington for an entertainment hub anchored by an 8,000-square-foot concert venue. . . Justin Worthley, the company’s senior vice president of human resources, envisions food and beer options that would complement the band space and turn the South End campus into a destination for visitors.

Beer is always important. Lots and lots of beer. Because drunk people are the best. Sadly, Burton will first have to get the zoning changed, as music venues are only allowed on Burlington’s Pine Street and must be under 5,000 square feet. Party on, Burlington.

[Link: Seven Days VT]

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Justin Worthley January 18, 2019 at 9:01 am

Thanks for covering this! Burton is invested in our Burlington, Vermont neighborhood and stoked about potentially expanding our campus to include a new indoor skate park, music venue, eatery and taproom – yes confirming we are thinking beer, and not sure we agree with the drunk people comment 🙂 Right now we’re working with the City and our neighbors on the project. It’s gonna be amazing but a lot left to figure out are at best we are 1-2 years away from anything coming on line. One of the coolest things is that we have a line-up of potential project partners that are all long-standing Vermont brands owned/run by incredible local people who are equally invested in creating a long-term asset for Burlington. This multi-purpose hub would complement what is already happening in Burlington’s SouthEnd — so many great art and cultural venues, retailers and a long list of restaurants and breweries that have moved in. And it will bring more people to see what Burton is up to – and we’re proud to show that off anytime!

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