Super action agent and former professional snowboarder Circe Wallace is reportedly blazing new business terrain in the cannabis industry with her latest venture, Hot Nife, according to a profile on Leafly.com.
“I see cannabis as an area of immense and incredible opportunity for women,” Wallace said. “I have to believe that shop owners and consumers will want to do business with operators who are honest and see the big picture. This business really is about relationships.” . . . Wallace is also channeling her experience from the snowboarding industry’s early days as she navigates the rapidly expanding cannabis sphere. “I think I understand how to ride the wave of taking a nascent industry into the mainstream,” she said.
No doubt. Plus weed is the new craft beer. Party on, Wayne.
[Link: Leafly.com]
