Search: burton

Burton Makes The Best Travel Bags

by The Editors on April 17, 2019

We don’t have much more to say about it than that (but watch us). In the world of travel bags (and we mean the world) no one makes better bags than Burton. In fact, we believe that of all the things Burton designs and has manufactured nothing comes close to their luggage. Not their snowboards, boots, goggles, helmets, wovens, outerwear, nothing. In our opinion Burton’s bags stand above any other luggage manufacturer in the world. If you don’t trust us, trust Coachella 2019 performers RÜFÜS DU SOL. They travel all the time and what bags do they prefer? Burton. To check out Burton’s complete line of bags, click the link.

[Link: Burton]

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More Dead Artist Gear From Burton

by The Editors on February 7, 2019

Burton Snowboards continues with their work supporting dead artists with a new capsule featuring the artistry of trail blazing NYC graffiti artist Keith Haring who died February 16, 1990.

Featuring the iconic style of American artist Keith Haring whose pop art and graffiti-like work grew out of NYC street culture of the 1980s. © Keith Haring Foundation, www.haring.com. Licensed by Artestar, New York.

The collection includes a Keith Haring Deep Thinker snowboard, a Keith Haring Anorak jacket, and a Keith Haring tech T-shirt. Would Keith have loved this collab? Unfortunately, we’ll never know.

[Link: Burton Snowboards]

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The Burton US Open Turns 37

by The Editors on January 31, 2019

Even though we said the US Open of Snowboarding would never be the same after leaving Stratton Mountain (it wasn’t always at Vail) the event Jake Burton Carpenter created and continues to underwrite remains “the longest-running event in competitive snowboarding.” For 2019 it runs from February 25 through March 2, 2019 and will feature $373,000 in prize money? Which is a pretty nice cash inflow for snowboarders when you think about it.

As part of the world’s greatest snowboard event, the Burton U·S·OPEN features the Burton Concert Series, including four nights of FREE musical performances by breakout artists and DJs. . . .The five-day event is also a hub for fun FREE events, demos, and activities for the entire family, including the addition of a new Banked Slalom race open to the public February 28th through March 2nd.

And that’s not even counting the snowboarding competition. For the long list of acts who will be playing free shows at Vail during the Open click here (Sidenote: don’t miss Khruangbin). For all the official details about this Colorado snowboard-polooza please follow the jump.

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DC Has Boot For Burton’s Step-on

by The Editors on January 30, 2019

Burton has licensed a bit of its “Step On” binding technology to DC so they can build a boot that fits. We were going to say this was the first time Burton has licensed their tech to another company, but we were reminded that they may have done some licensing with their 3-D binding hole pattern at one point, and there may be some others that we’re forgetting. Anyone? Either way, it’s a nice thing to do for people who want DC boots, but want to use them with the Burton Step On binding. Here’s what Chris Cunningham, SVP of Product at Burton had to say about it:

Ultimately, we’d like to see Step On become the standard platform that all non-strap-based boot/binding interfaces are based on, regardless of brand. And we’re really happy that DC will become the first brand to license Step On technology so that riders who prefer DC boots can also benefit from the convenience and performance of Burton Step On bindings.”

Yes, owning the standard for step-in bindings would be quite nice. The DC boot, which looks pretty good (we’re BOA fans), will be out for men and women in the fall of 2020. We still haven’t tried any step-in bindings since they came around the last time and we’re looking forward to trying out the Step On soon. For the official word from Burton, please follow the jump.

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Burton Expanding Into Live Entertainment

by The Editors on January 17, 2019

Following on the heels of House of Vans and Apple’s “Town Squares” concept comes Burton Snowboards hopes to create an entertainment hub in a new space that has become available at its global headquarters in Burtonton, Vermont, according to a story in Seven Days Vermont.

Burton Snowboards wants to repurpose warehouse space at its global headquarters in Burlington for an entertainment hub anchored by an 8,000-square-foot concert venue. . . Justin Worthley, the company’s senior vice president of human resources, envisions food and beer options that would complement the band space and turn the South End campus into a destination for visitors.

Beer is always important. Lots and lots of beer. Because drunk people are the best. Sadly, Burton will first have to get the zoning changed, as music venues are only allowed on Burlington’s Pine Street and must be under 5,000 square feet. Party on, Burlington.

[Link: Seven Days VT]

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Burton Recycles The Bright 90s

by The Editors on December 6, 2018

We’re not that interested in doing 1992 over again, but if you missed the first go-round then boy does Burton have something for you in their 92 Retro Collection. The capsule features Jason Ford-a-licious block color jackets, classic asym air 45 logo graphics on a Family Tree Speed Date, Trick Pilot, and Stun Gun boards and much, much more.

Honor the past while experiencing the latest performance with this modern, more technical take on an iconic era.

Iconic, indeed, but reminds us of something the band Jamie Wednesday once said, “Pop will eat itself.”

[Link: Burton Snowboards]

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Burton Hires Former REI, Vans Marketeer

by The Editors on September 17, 2018

Burton has reportedly borrowed an employee from one of their largest dealers, REI Co-op. Sarah Crockett, the former VP of Integrated Marketing & Community Engagement at REI is now Burton’s chief marketing officer, according to a press release widely available on the Internet.

“I’m thrilled to be joining such a passionate community at Burton,” said Sarah Crockett, CMO of Burton. “There’s a vibrancy here at Burton that Jake and Donna have built, and you can feel it the second you walk in the door. There is such an incredible foundation to build off of, from the talent and inspiration that our athletes emulate to leading with our values, including furthering our impact in sustainability. It’s a true pleasure to be able to join a team that is poised to drive this iconic brand into the next era, and I’m simply overjoyed to be a part of this next chapter.”

Sounds like Crockett is well suited for the delivery of stunning decks, reams of customer journey whitepaper, and digital directives on the propagation of Burton’s narratives. For the official word on the new hire, please follow the jump.

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Ralph Lauren vs. Burton/Vogue

by The Editors on January 17, 2018

Battle of the high-fashion China-clothing: Ralph Lauren vs. Jake “Mash it up and roll it out” Burton. We’re going to have to give the edge to Ralphie’s 90s retrovision. Right?

[Link: The Cut]

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Burton Snowboards Goes Mad

by The Editors on December 20, 2017

Burton Snowboards has lined up Alfred E. Neuman and Spy vs Spy on the Deep Thinker and Free Thinker snowboards. If you’re wondering who these people are, they’re from an old humor magazine. Those who know will get a real kick out of the boards. Click the jump to see them.

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Burton’s New 2018 Team USA Space Suits

by The Editors on November 2, 2017

Burton just launched their new 2018 Team USA Snowboarding uniforms inspired by NASA. Jake Burton, not always the biggest fan of snowboard team uniforms, has been very honored to outfit the team for the last four Olympics. Here is his explanation.

“The sport of snowboarding is neither nationalistic nor team-oriented in nature; however, all of that changes for a minute every four years during the Olympic Games,” said Jake Burton, Founder and Chairman of Burton Snowboards. “If the global expectations are that U.S. snowboarders represent their country in a uniform, then Burton wants to design and manufacture it. By doing so, we assure U.S. riders that they will have outerwear they can trust to perform at the highest level with a look they have input into and ultimately respect. Simply put, they want snowboarding outerwear, not athletic wear, and who better than Burton to provide it.”

If someone is going to do it, it might as well be Burton. And here’s what Greg Dacyshyn has come up with for 2018.

Inspired by the rich history of the American space program, the 2018 U.S. Snowboard Team uniform is both innovative in function and retro-futuristic in design. On the futuristic side, both the competition jacket and pant have a liquid metal look, thanks to an exclusive iridescent silver fabric coated in very fine, real aluminum. Burton custom developed the fabric solely for the 2018 uniform by infusing an extremely lightweight aluminum-coated fabric typically used for audio equipment with highly technical properties ideal for snowboarding in any weather condition. The end result is a super technical, lightweight and waterproof fabric that reflects and deflects light as well as sound. Next, to pay homage to the spirit of the American space program, the competition jacket also features hand-drawn patches depicting the American flag and ‘USA’ in space-age font. Even the inside of the jacket is highly detailed, with artwork sewn to the lining that includes Korean translations of helpful lighthearted phrases like ‘Do you speak English?’ and ‘Wish me luck!’.

We like ’em. Just wish they came with a full mirrored isolation helmet so we wouldn’t have to talk to people on the lift. Do they? For the official word from Burton, please follow the jump.

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