[Link: Skatetronics.com]
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Fashion
We haven’t really wanted a Nixon Watch in quite some time. . . the Ceramic 42-20 changes that mood up a little bit.
[Link: Nixon]
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We always thought that Swell.com was missing out on a large piece of the action sports fashion business by not setting up white-label sites that would allow smaller brands to easily sell direct by jumping on Swell.com’s quality distribution system.
They still haven’t done that, but with Coreshops by Swell they are branching out into an equally cool and potentially large side business, according to an interview with Swell.com CEO Stacy Clark on Shop-Eat-Surf.com.
CoreShops by Swell is doing two things: one, it is aggregating the branded apparel from these shops and offering it for sale on Swell.com. (Want a Whalebone Surf Shop T-shirt from Nags Head, NC? Click here); and two, it pulls together an easy to search listing of core shops from around the US that makes it easy for anyone to find a nearby core shop, event, or promotion.
This works out well for shops and for Swell.com according to Clark.
Yes, it will generate revenue for the shops as well as Swell. What we are most excited about is that it’s a brand differentiator that also helps strengthen a very important industry distribution channel that we do not compete in. Oversaturation by leading industry brands has forced us to think differently about how we partner to do business and create a unique customer experience online.
Truth is, there is really nothing more core in “surf fashion” than T-shirts from local surf shops and shapers. For the rest of the story and the press release, follow the link.
[Link: Shop-Eat-Surf.com]
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There is nothing that reduces marketing down to its purest level than selling a virtual, infinitely reproducible product. And that’s exactly what Quiksilver and Roxy are doing with their new deal with the X Box Live’s Avatar Marketplace. Users of X Box Live will be able to dress their online personifications with virtual clothing paid for with real money.
Now those people can buy and download special clothing and props for their Little Computer People. For 80 or 160 MS Points — that’s $1 or $2 in real money — you can buy your fake self a shirt by Adidas or sweater by Quiksilver.
While some would argue that the low cost of manufacturing in China has already turned the fashion business into a “virtual economy” there still is nothing quite as efficient as selling products made out of bits, not atoms.
[Link: IndyStar.com and Transworld Business]
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We always thought Altamont was a great name for a clothing company. Not because of the huge 1969 concert where a Hell’s Angel stabbed and killed a gun-toting meth head while the Rolling Stones played on, but because it is a nice word. Altamont. It just sounds good.
Now, Andrew Reynolds and and crew are going deeper into Altamont “the event” with a collaboration with photographer Bill Owens. His photos captured the concert at Altamont like no one else and now those same photos are on Altamont clothing. We’re not really down with the whole summer of love hippie thing, nor do we want any of them on our t-shirts, but the photos are amazing works of art.
[Link: Altamont via Cool Hunting]
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Dave Gatto, the former CEO of Reef has a new gig protecting all things technical. Yesterday, it was announced that he is the new CEO of bag and electronic’s covering company incase.
“With his proven background and experience in successfully growing lifestyle brands, Dave is the ideal complement to the core competencies of the company’s founders and existing management team,” stated Wahlstrom. “I am confident that Dave’s inspiring approach to business and life, proven skill set and leadership will bring us to our vision of being a globally recognized brand that represents design simplicity and innovation at the convergence of lifestyle and technology.”
For the entire press release, follow the jump.
[click to continue…]
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Super model Erin Wasson is planning a large show in Bryant Park during Mercedes-Benz Fashion Week. On September 11, 2009 she’ll be showing off her new RVCA line for 1,110 guests at 8 PM, according to a post on Fashion Week Dispatch.
Wasson will be utilizing the enormous space to its full potential. She’s planning a multi-media installation and a secret live band performance to highlight RCVA’s Spring effort. “It’s really a thrill, to be able to take a venue everyone in the fashion industry knows so well, and bring in new personalities and a new vibe that spin the experience in a different direction,” added Wasson. “I mean, it’s almost too predictable to do something ‘cool’ in, like, an abandoned warehouse. Cool can happen anywhere. It’s a state of mind. That’s the essence of the Erin Wasson x RVCA brand, and there’s no reason not to follow that logic onto the runway.”
That’s pretty prime time for such a “small” company.
[Link: Fashion Week Dispatch via New York Magazine]
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While we hate to think that analysts have this much power over stock prices, Caris & Company analyst Dorothy Lakner reportedly gave Zumiez a 17 percent bump this morning when she said she liked what she was seeing at the mall retailer, according to a story on CNBC.com.
Caris analyst Dorothy Lakner said Zumiez said it would offer back-to-school deals, and “its efforts seem to be bearing some fruit.” Lakner said things look “less bad” ahead of the back-to-school season and that there were signs of improvement at stores in the western U.S.
Lakner didn’t let Zumiez 17 percent July same store sales drop ruffle here at all. Too bad they’re not always saying nice things.
[Link: CNBC.com and Puget Sound Business Journal]
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If this new HUF x JanSport collab carry-on bag holds a skateboard (or two), then we want one. According to Hypebeast, they’re rolling this project out tomorrow night (Wednesday, August 5, 2009) in San Francisco at the Elbo Room on Valencia Street, with a live performance from Wu-Tang’s GZA.
[Link: Hypebeast]
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Seems like nearly every action sports business could use a million dollar cash infusion, but very few are doing what Chris Saydah is doing. He’s listing his financial needs on NuWire Investor a website that helps connect people with money with those who need it.
Strength Distribution is planned to be a Salt Lake City, Utah company based around the Swiss urban clothing company Advita. We are currently seeking funding. . . The founder is a 10yr industry veteran, with solid and tasteful experience in marketing and management. . . Strength in a turnkey operation and will run as a distribution, marketing and fulfillment company.
Ask and ye shall receive. . .
[Link: NuWire Investor]
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