While we hate to think that analysts have this much power over stock prices, Caris & Company analyst Dorothy Lakner reportedly gave Zumiez a 17 percent bump this morning when she said she liked what she was seeing at the mall retailer, according to a story on CNBC.com.
Caris analyst Dorothy Lakner said Zumiez said it would offer back-to-school deals, and “its efforts seem to be bearing some fruit.” Lakner said things look “less bad” ahead of the back-to-school season and that there were signs of improvement at stores in the western U.S.
Lakner didn’t let Zumiez 17 percent July same store sales drop ruffle here at all. Too bad they’re not always saying nice things.
[Link: CNBC.com and Puget Sound Business Journal]
