Super model Erin Wasson is planning a large show in Bryant Park during Mercedes-Benz Fashion Week. On September 11, 2009 she’ll be showing off her new RVCA line for 1,110 guests at 8 PM, according to a post on Fashion Week Dispatch.
Wasson will be utilizing the enormous space to its full potential. She’s planning a multi-media installation and a secret live band performance to highlight RCVA’s Spring effort. “It’s really a thrill, to be able to take a venue everyone in the fashion industry knows so well, and bring in new personalities and a new vibe that spin the experience in a different direction,” added Wasson. “I mean, it’s almost too predictable to do something ‘cool’ in, like, an abandoned warehouse. Cool can happen anywhere. It’s a state of mind. That’s the essence of the Erin Wasson x RVCA brand, and there’s no reason not to follow that logic onto the runway.”
That’s pretty prime time for such a “small” company.
[Link: Fashion Week Dispatch via New York Magazine]
