There is nothing that reduces marketing down to its purest level than selling a virtual, infinitely reproducible product. And that’s exactly what Quiksilver and Roxy are doing with their new deal with the X Box Live’s Avatar Marketplace. Users of X Box Live will be able to dress their online personifications with virtual clothing paid for with real money.
Now those people can buy and download special clothing and props for their Little Computer People. For 80 or 160 MS Points — that’s $1 or $2 in real money — you can buy your fake self a shirt by Adidas or sweater by Quiksilver.
While some would argue that the low cost of manufacturing in China has already turned the fashion business into a “virtual economy” there still is nothing quite as efficient as selling products made out of bits, not atoms.
[Link: IndyStar.com and Transworld Business]
