Search: kering

Eric Crane & Crew Unplug Electric

by The Editors on March 17, 2016

electric.pngKering, the monstrous French fashion company that still owns Volcom, announced yesterday (March 16, 2016) that they have unloaded the Electric brand to CEO Eric Crane and his management team.

The transaction, which is effective today, includes all the assets of Electric and the rights attached to the brand. . . Electric, a Californian premium sports and lifestyle brand that sells accessories including sunglasses, goggles and watches, was acquired by Volcom in 2008.

That’s probably the best route to freedom for everyone involved. For the official, though vague, word from Kering, please follow the jump. If you pay for the executive edition of that shopping eating blog, you can get a little more info from Mr. Crane, via Tiffany right here. Or get an even better version for free at Tea-Dub Business.

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Slater Launches Into Outerknown Space

by The Editors on September 8, 2014

Outerknown

After leaving the floundering mess that has become Andy Mooney’s Quiksilver (where sales dropped 19 percent last quarter and the stock is down 75 percent year to date), Kelly Slater mentioned that he had some ideas about something new. Today (September 8, 2014) we all know where those ideas are headed with the launch of Mr. Slater’s new clothing line backed by Gucci, Puma, and Volcom parent corporation The Kering Group. It’s called Outerknown. And this is what Kelly had to say about it on Instagram this morning:

It’s been a long time coming and I’m proud to let you know that the clothing brand I’ve been working on has launched our ‘Handshake Website” at Outerknown.com this morning. Our team, lead by designer John Moore and supported by our strategic partner, The Kering Group, are tirelessly working on a brand that blends the relationship between style, sustainability, and travel. I believe we have an obligation to build better products and understand the way our consumption impacts the world around us. In saying that, the focus of our brand is to make a product that has a positive effect on every possible level. I look forward to telling you more as the brand develops.

From the cool stuff they’re doing on their Insta feed, and our trust in Slater’s instincts we’d have to say we’re looking forward to seeing where this Outerknown things leads. . . even if it is being funded by one of the largest fashion megacorps in the world. The bummer is we won’t see any product on the streets until Fall 2015.

[Link: Outerknown]

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Electric Purges Bolt Logo From Website

by The Editors on April 30, 2014

Electric Ba

Remember that Electric “lightning-bolt-in-a-circle” logo that was causing so much grief like yesterday? The one that looked surprisingly similar to a logo found in secret Ku Kluz Klan documents? Well, it’s been purged from the Electric website entirely (see the before and after above). Gone. Now the site’s header simply says Electric California, just like their URL. Fast work on the part of Kering’s action sports accessory brand. And likely the right thing to do considering the backlash.

Meanwhile, check out hese fabulous new watches? The Electric Dive 02 is a dressy, sporty, fashionable watch that still has the lightning bolt logo on it’s face. Can’t change everything overnight right? Click the link for more on the watches.

Dive 02

[Link: Electric California]

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Kelly Slater Changes His Shorts

by The Editors on April 1, 2014

Slater

Kelly Slater has left Quiksilver and few are surprised. The most surprising thing to us (aside from the April 1, 2014 roll out) is that news went out in a press release from the ASP. Why is Kelly Slater leaving Quiksilver an ASP news item? Oh yeah, that’s because Kelly owns has extremely close ties to the owners of the Association of Surfing Professionals.

Mr. Slater, however, was a true professional with his exit letter:

There is little I can say that would give the credit due or cover the debt of gratitude I feel on a personal and professional level to Quiksilver. As a brand and on a human level, they have been a part of my life, career, and personal relationships for more than 23 years now, well over half my life. They’ve supported me through good times and bad, personal hardships and competitive triumphs, and never wavered in backing my choices and desires in all that time.

Quiksilver founder Bob McKnight was equally professional and warm.

“Kelly has been a part of the Quiksilver family for over 20 years. It’s been an incredible journey watching him grow from a young surfer with great potential, to the 11-time World Champion he is today. We wish Kelly all the best as he enters this next phase of his career.”

Yes, it went on for a long time (23 years) and they created some iconic images together, but it was just a clothing sponsorship, and Kelly was just a model, and Quiksilver is just a giant clothing company dead set on selling swimsuits to the mall moving masses so we’re sure they’ll find cheaper, younger, more handsome men to model their products in the future. And Kelly, well, he’s moving on up to model for a huge French Fashion conglomerate (that owns Gucci, Alexander McQueen, Puma, and Volcom/electric]. Because if you’re going to model, it might as well be for the French. They invented it.

[Side note: we searched Kering’s site for “Kelly Slater” and the site replied: “Did you mean ‘helly later’?” Yes, that’s exactly what we meant.]

[Link: ASP]

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Kevin Meehan Lands At Volcom

by The Editors on November 1, 2013

Meehan KevinKevin Meehan, the former general manager at Burton’s clothing and footwear companies Analog and Gravis has been named to the brand new position of President North American Region at Volcom, according to a story on Apparelnews.net.

In a comment from Volcom Chief Executive Officer Jason Steris, Meehan is a “cross-functional operations professional,” with 19 years experience in action sports, where he has worked in strategic planning, organizational development, marketing and sales strategy and business development.” Adding Kevin to the team provides even more firepower to drive the brand, Steris said in a company statement.

It’s nice to see that Volcom is still making good decisions even when they’re under pressure from their French overlords at Kering.

[Link: ApparelNews]

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Billy Anderson Moves To Burton

by The Editors on August 16, 2013

Billy-Anderson-Photocred-Tim-ZimmermanBilly Anderson, the longtime Volcom Snowboarding head has left the Kering-owned youth fashion conglomerate to become Senior Brand Director at Burton Snowboards in Burlington, Vermont.

“I have always considered myself a snowboarder – that is who I am,” said Billy Anderson. “So to work for a company that is 100% dedicated to snowboarding is extremely exciting. In my time within the industry, I’ve always put snowboarding first – if it’s right for snowboarding, then it’s right for the company. Burton seems to live by this motto as well. Their commitment to product, athletes and events is unmatched in the industry, and I couldn’t be more proud to join the Burton crew.”

Congrats to Billy. He begins his new job on September 3, 2013. For the official word from Burton, follow the jump. [click to continue…]

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Volcom Footwear Drops July 1, 2013

by The Editors on June 21, 2013

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Volcom is taking some tips from parent company Kering and is putting out some footwear that looks nothing like sister company Puma’s offerings. Here is their justification for those who have forgotten what Volcom is all about:

Volcom is a “modern-lifestyle” brand that embodies the creative spirit of youth culture. Our dedication to creating amazing footwear that compliments and completes our apparel and accessory collections affirms Volcom’s ultimate goal, which is to provide high-quality lifestyle-enhancing product to people that share our passion for art, music, film and riding. Volcom was founded on liberation, innovation and experimentation while remaining focused on breaking-down established traditions.

Those are some “youth against establishment” boots if we’ve ever seen them.

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Mandy Fry Jumps To Volcom From Billabong

by The Editors on May 16, 2013

MandyVolcom has created a new position for Mandy Fry. She will be the vice present of women’s. Women’s what? We’re guessing with her year of experience in design (most recently 12 years at Billabong) she’ll be running everything at VeeCo that has anything to do with women.

“With Mandy leading the women’s division we are now fully equipped to build on an important part of our business. We see an incredible opportunity to further develop our women’s program on a global level,” said Jason Steris, CEO of Volcom. “Mandy’s creative vision and business insight is just what we need to take Volcom women’s to the next level. We are absolutely thrilled and honored to have her join the Volcom team.”

We’re expecting some great things for girls at Volcom in the coming year. Watch out! For the official word from Volcom, follow the jump.

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Bruce Beach Cuts The Electric Cord

by The Editors on April 5, 2013

ElectricAfter 13 years as the front man at Electric, CEO Bruce Beach is flipping the switch and exiting from the brand he co-founded with longtime friend Kip Arnette.

“I am incredibly proud of the brand’s success and the work my team and I have accomplished since we first launched the Volt at the SIA snow show in March2000. It has been an incredible ride from the early start-up years, through the acquisition by Volcom, and eventually becoming acquired by PPR, now Kering”, said Bruce Beach. “I am equally proud of the recent brand reset the team and I have begun”. . . “I would like to thank my family and friends that have supported Electric since day one, and each and every one that has helped us build Electric into the iconic brand that it has become”, continued Beach. “I’m confident that I’m leaving Electric in the best possible position for future growth, with a core group of leaders in place and at a time that also works best for me. I’m looking forward to watching Electric flourish in the coming months and years with the support of Kering, and I’m very excited about writing the next chapter in my career.”

Starting immediately current Electric Chief Commercial Officer Eric Crane will step in as CEO. For the official word from Electric, follow the jump. [click to continue…]

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Volcom’s Parent Buys Crocodile Skinner

by The Editors on March 27, 2013

2013-01-26T195655Z 914179131 Gm1E91Q1Sw301 Rtrmadp 3 Safrica-Crocodile-1Kering (formerly known as PPR pending approval), the parent company of Volcom, Gucci, and Puma has announced that they’ve just purchased France Croco “one of the leading independent tanneries. . . specializing in the sourcing, tanning and processing of crocodilian skins.”

Owned, developed and headed by the founder’s son Dan Lewkowicz, France Croco supplies high quality crocodilian skins for watchstraps, leather goods, ready-to-wear and shoes to most of the world’s best known Italian and French fashion and accessories houses, including houses belonging to Kering. France Croco’s sourcing activities also set high standards for sustainability and conservation of wildlife species.

We’re looking forward to some France Croco + VeeCo collar trunks with crocodile pockets, or even better yet, some crocodile Volcom boots, maybe? Follow the jump for the official word. [click to continue…]

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