Search: kering

Kering Starts Volcom “Disposal Process”

by The Editors on April 12, 2018

We talked about this a while ago (November 1, 2017 to be exact), but it appears that the day of Kering’s off-loading of Volcom has officially arrived, according to a story on SGB Media.

“In accordance with Kering’s strategy to fully dedicate itself to the development of its luxury houses, Volcom no longer constitutes a core asset and Kering has initiated a disposal process,” the group said in a statement.

Disposal process? Wow. Kering bought Volcom in 2011 for $608 million will Wooly buy it back for $200 million? Could this happen, (please)? We’ll all just have to wait and see.

[Link: SGB Media]


Kering Selling Puma? What About V-co?

by The Editors on November 1, 2017

If Kering, the parent company of Gucci and Volcom, believes that Puma is a “noncore asset” and is looking to sell the German footwear company for $7 Billion (according to Challenges via Hypebeast) so it can focus more on “luxury,” what does this mean for VeeCo? Seeing as Kering’s Sport & Lifestyle division is made up of Puma, Volcom, and Cobra Golf who knows what’s ahead.

The big question: how long will it be before Kering sells Volcom back to Wooly at a hugely discounted price? Will it be soon? We hope so.

[Link: Hypebeast]

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Kering Moves Frenchie In As Volcom CEO

by The Editors on December 10, 2015

Todd_Hymel_Webby_t286Kering, Volcom’s Paris, France based owner, has apparently decided they need someone from the home office in charge. So they’ve moved out longtime CEO Jason Steris and consolidated Volcom’s (and Electric’s) leadership under Kering’s chief executive of the Action Sports Brands Todd Hymel (right), according to a story in Orange County Business.

Hymel, a 41-year-old U.S.-French national, moved to Orange County in May to take on “a more active role in the development, expansion and performance of the Volcom and Electric brands worldwide.” He joined Kering in 2008 as deputy director of mergers and acquisitions and was appointed chief operating officer of its Sport and Lifestyle Division in 2012.

See, the new owners always move their people in eventually. Seems Kering was just a little more polite about it, waiting a full four and a half years before officially putting the company under the control of someone fluent in French.

[Link: Orange County Business]

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JJ Gonzales Named Volcom Design Director

by The Editors on June 1, 2018

Volcom has named long-time V-Co designer Jeffery James “JJ” Gonzales as their new global men’s design director.

“JJ has been a core member of the design team for years, developing and growing our bottoms business to be the industry leader, by far,” says Volcom CEO Todd Hymel. “He is a living and breathing embodiment of Volcom’s passion and dedication and I am excited for him to drive and elevate all of our efforts to bring a new level of creativity to our brand and product.”

For the official word from V-Co, please follow the jump.

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Volcom Is The Anchor

by The Editors on October 25, 2017

Sometimes it’s hard to be a punk rock fashion line in the grand house of Gucci. Try though they might it seems that Volcom just can’t live up to the expectations of its parent Kering, according to a story on SBGmedia.

Kering reported revenues in its Sport & Lifestyle segment grew 15.9 percent on a currency-neutral basis as a 17.3 percent jump at Puma offset a decline at Volcom. . . Volcom’s performance continued to be hampered by the challenges faced by specialist distributors in the US.”

Yes, blame it on the “specialist distributors.”

[Link: SBGmedia]


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House of Vans Parties Kick Off Next Week

by The Editors on May 10, 2016

houseofvans_partyDon’t even think that the only parties Vans throws are in high and dry swimming pools. No, they throw house parties, too. And the this summer run of parties kicks off on May 19, 2016 with Jon Hopkins, The Black Madonna, and The Field at The House of Vans Brooklyn.

In partnership with FYF, the 2016 Vans House Parties offer a rare opportunity to experience some of the best live music programming out there in a truly unique and historical art setting that celebrates Vans’ rich “Off The Wall” heritage in one of the most culturally diverse cities in the world.

And to us it’s just a great free show. For the official word from Vans (and how to RSVP), click the link.
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Eric Crane & Crew Unplug Electric

by The Editors on March 17, 2016

electric.pngKering, the monstrous French fashion company that still owns Volcom, announced yesterday (March 16, 2016) that they have unloaded the Electric brand to CEO Eric Crane and his management team.

The transaction, which is effective today, includes all the assets of Electric and the rights attached to the brand. . . Electric, a Californian premium sports and lifestyle brand that sells accessories including sunglasses, goggles and watches, was acquired by Volcom in 2008.

That’s probably the best route to freedom for everyone involved. For the official, though vague, word from Kering, please follow the jump. If you pay for the executive edition of that shopping eating blog, you can get a little more info from Mr. Crane, via Tiffany right here. Or get an even better version for free at Tea-Dub Business.

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Slater Launches Into Outerknown Space

by The Editors on September 8, 2014


After leaving the floundering mess that has become Andy Mooney’s Quiksilver (where sales dropped 19 percent last quarter and the stock is down 75 percent year to date), Kelly Slater mentioned that he had some ideas about something new. Today (September 8, 2014) we all know where those ideas are headed with the launch of Mr. Slater’s new clothing line backed by Gucci, Puma, and Volcom parent corporation The Kering Group. It’s called Outerknown. And this is what Kelly had to say about it on Instagram this morning:

It’s been a long time coming and I’m proud to let you know that the clothing brand I’ve been working on has launched our ‘Handshake Website” at this morning. Our team, lead by designer John Moore and supported by our strategic partner, The Kering Group, are tirelessly working on a brand that blends the relationship between style, sustainability, and travel. I believe we have an obligation to build better products and understand the way our consumption impacts the world around us. In saying that, the focus of our brand is to make a product that has a positive effect on every possible level. I look forward to telling you more as the brand develops.

From the cool stuff they’re doing on their Insta feed, and our trust in Slater’s instincts we’d have to say we’re looking forward to seeing where this Outerknown things leads. . . even if it is being funded by one of the largest fashion megacorps in the world. The bummer is we won’t see any product on the streets until Fall 2015.

[Link: Outerknown]


Electric Purges Bolt Logo From Website

by The Editors on April 30, 2014

Electric Ba

Remember that Electric “lightning-bolt-in-a-circle” logo that was causing so much grief like yesterday? The one that looked surprisingly similar to a logo found in secret Ku Kluz Klan documents? Well, it’s been purged from the Electric website entirely (see the before and after above). Gone. Now the site’s header simply says Electric California, just like their URL. Fast work on the part of Kering’s action sports accessory brand. And likely the right thing to do considering the backlash.

Meanwhile, check out hese fabulous new watches? The Electric Dive 02 is a dressy, sporty, fashionable watch that still has the lightning bolt logo on it’s face. Can’t change everything overnight right? Click the link for more on the watches.

Dive 02

[Link: Electric California]


Kelly Slater Changes His Shorts

by The Editors on April 1, 2014


Kelly Slater has left Quiksilver and few are surprised. The most surprising thing to us (aside from the April 1, 2014 roll out) is that news went out in a press release from the ASP. Why is Kelly Slater leaving Quiksilver an ASP news item? Oh yeah, that’s because Kelly owns has extremely close ties to the owners of the Association of Surfing Professionals.

Mr. Slater, however, was a true professional with his exit letter:

There is little I can say that would give the credit due or cover the debt of gratitude I feel on a personal and professional level to Quiksilver. As a brand and on a human level, they have been a part of my life, career, and personal relationships for more than 23 years now, well over half my life. They’ve supported me through good times and bad, personal hardships and competitive triumphs, and never wavered in backing my choices and desires in all that time.

Quiksilver founder Bob McKnight was equally professional and warm.

“Kelly has been a part of the Quiksilver family for over 20 years. It’s been an incredible journey watching him grow from a young surfer with great potential, to the 11-time World Champion he is today. We wish Kelly all the best as he enters this next phase of his career.”

Yes, it went on for a long time (23 years) and they created some iconic images together, but it was just a clothing sponsorship, and Kelly was just a model, and Quiksilver is just a giant clothing company dead set on selling swimsuits to the mall moving masses so we’re sure they’ll find cheaper, younger, more handsome men to model their products in the future. And Kelly, well, he’s moving on up to model for a huge French Fashion conglomerate (that owns Gucci, Alexander McQueen, Puma, and Volcom/electric]. Because if you’re going to model, it might as well be for the French. They invented it.

[Side note: we searched Kering’s site for “Kelly Slater” and the site replied: “Did you mean ‘helly later’?” Yes, that’s exactly what we meant.]

[Link: ASP]