Slater Launches Into Outerknown Space

by The Editors on September 8, 2014

Outerknown

After leaving the floundering mess that has become Andy Mooney’s Quiksilver (where sales dropped 19 percent last quarter and the stock is down 75 percent year to date), Kelly Slater mentioned that he had some ideas about something new. Today (September 8, 2014) we all know where those ideas are headed with the launch of Mr. Slater’s new clothing line backed by Gucci, Puma, and Volcom parent corporation The Kering Group. It’s called Outerknown. And this is what Kelly had to say about it on Instagram this morning:

It’s been a long time coming and I’m proud to let you know that the clothing brand I’ve been working on has launched our ‘Handshake Website” at Outerknown.com this morning. Our team, lead by designer John Moore and supported by our strategic partner, The Kering Group, are tirelessly working on a brand that blends the relationship between style, sustainability, and travel. I believe we have an obligation to build better products and understand the way our consumption impacts the world around us. In saying that, the focus of our brand is to make a product that has a positive effect on every possible level. I look forward to telling you more as the brand develops.

From the cool stuff they’re doing on their Insta feed, and our trust in Slater’s instincts we’d have to say we’re looking forward to seeing where this Outerknown things leads. . . even if it is being funded by one of the largest fashion megacorps in the world. The bummer is we won’t see any product on the streets until Fall 2015.

[Link: Outerknown]

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