Volcom is taking some tips from parent company Kering and is putting out some footwear that looks nothing like sister company Puma’s offerings. Here is their justification for those who have forgotten what Volcom is all about:
Volcom is a “modern-lifestyle” brand that embodies the creative spirit of youth culture. Our dedication to creating amazing footwear that compliments and completes our apparel and accessory collections affirms Volcom’s ultimate goal, which is to provide high-quality lifestyle-enhancing product to people that share our passion for art, music, film and riding. Volcom was founded on liberation, innovation and experimentation while remaining focused on breaking-down established traditions.
Those are some “youth against establishment” boots if we’ve ever seen them.
the footwear is nice, you’ll be pleasantly surprised. guess volcom shouldn’t send any to your offices? you sound so eggy…
i want to address something thats been lost on many- you miss the point on YAE, its more about creativity and doing things outside the established ways through riding, music or art rather than an eff you to the man. have a nice day!
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