February 2008

The Fruit Board

by The Editors on February 29, 2008

Osb-TeaseSkate and Annoy had a much better title in their coverage of this horrific new roller board that reminded us of our youth spent listening to the Surf Punks, but we’re just going to call this new invention a “fruit board” because it’s an amalgamation of a fruit boot and a skate board. It’s inventors apparently call it an “on shore board.”

Sad, retarded, and destined for failure.

[Link: Skate and Annoy]

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Book For 3rd Graders Stirs Up Snow Industry

by The Editors on February 29, 2008

0-7368-6481-4-TmWe should have known that it would take a comic book for 3rd graders to grab the attention of the snowboard industry.

This time someone sent an email out to some “industry insiders” telling them about a heinous new book out titled Jake Burton Carpenter and the Snowboard that is accused of couching Jake Burton as the inventor of the snowboard. It’s already been linked up on Fuel.tv, the Burton Forums, Transworldsnowboarding.com, and Group Y marketing club’s blog. The error filled email includes the following:

Burton has teamed up with a kids’ book publisher to create their skewed version of snowboard history — for very young kids to “learn” from in early elementary school. Probably so that they’ll be inclined to buy Burton product as they get older. If you read this cartoon book, despite its after-the-fact footnotes, it is clear that Burton is trying to brainwash little kids these days that Jake invented snowboarding.

Strangely, it appears that no one has read the book, because if they had, they’d realize that it’s just a goofy, mainstream comic book for 3rd graders featuring the story of how Jake founded his snowboard company. Yes, a kookie little book for 3rd graders. . . and the snow industry thinks it’s a conspiracy.

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Mid-Century Modern Gets Skated

by The Editors on February 29, 2008

Ssh FlyerPierre Andre Senizergues has put his personal interior designer Gil Le Bon De LaPoint on the road with a rolling art/design project called Skate Study House (a skateboarding twist on Arts & Architecture magazine’s ground-breaking Case Study House project of the mid century). The duo most recently closed their launch show on February 2, 2008 in Paris at Colette (213 rue Saint-Honore 75001 Paris). Here’s what they say about the show:

SKATE STUDY HOUSE (SSH) is an innovative design concept specializing in recreating popular furniture through the vision of a skateboarder. The movement of a skateboarder constantly changes — it recreates itself by transcending boundaries and inventing ways to conquer obstacles. It’s constantly about anticipation and adaptation to one’s environment. The same is true for living design. The combination of the two produces a mixture of contemporary lifestyle, art and action sports culture, which is all found in this unique collection.

In other words, Pierra and Gil have taken all the iconographic mid-century furniture and interior designs and made them out of skateboards (with help from Jim Gray of Acme). Represented deviations include several Eames chairs, a Nelson Platform Bench, Nelson Clock and Coat Rack, and a Noguchi table. And it’s all for sale. Photos after the jump.

[Link: Skate Study House]

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Andy Mueller Does The LA Marathon

by The Editors on February 29, 2008

La MarathonWe all know him from his work with Girl and Lakai, but designer Andy Mueller has been doing some bigger projects lately, most notably all the illustration work for the print and outdoor advertising campaign for the 2008 Los Angeles Marathon. Creativity interviewed Andy as well as RPA copywriter Eric Helin and senior art director Nathan Crow about the campaign.

We wanted to try to come up with about 10 solid L.A. based locations that could get up and run (or ride a bike for the Bike Ride portion on this event). I drew up these 10 roughs, and we then narrowed it down to the six strongest visual locations. . . I think the simple drawing approach works really well with this idea. It gets to the meaning without too much stylist interference. I also think the simplicity allows people of all ages and skill levels to relate to the Bike Tour and Marathon. It’s a very involvement-based sort of message, not just one person from a certain neighborhood or area running, but rather everybody running. It’s very warm and friendly.

For the rest of the interview click the link.

[Link: Creativity Online]

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Transworld Business Goes All Web 2.0

by The Editors on February 28, 2008

Twbiz 4The site has been stagnant for almost two weeks, however, today a new site showed up at TransWorld Business. After a quick cruise through the site we’d have to say it looks . . . well, just like a WordPress blog. Wonder what theme they’re using.

The old content looks to be gone-daddy-gone. Hopefully, they’ll hook it up later. It would be a shame if 16 years of action sports business content simply vanished from the web. Not to mention throwing an industry leading site down into a content race with anyone who wants to download WordPress and choose a theme.

Transworld Business appears to be a work in progress. Which is great. The site has needed some sprucing for years. We’ll keep you posted when we get a chance to check out the site in more detail (and after Transworld tech people get a chance to tune it up a little, because yeah, there are many problems with the site currently).

[Link: Transworld Business]

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SIA To “Reduce Carbon Footprint”

by The Editors on February 28, 2008

We’re tired of all the freeloaders riding the “green wave.” Now, SIA is jumping on the green press release band wagon with this.

Being “green” isn’t a new concept for SnowSports Industries America (SIA), as the association has been implementing environmental friendly programs since the mid 80s. However, at the SIA.08 SnowSports Trade Show recently held in Las Vegas, SIA ramped up its efforts in order to support the old adage “actions speak louder than words”.

Blah, blah blah, blah blah.
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Three Men Disappear Into The Northwest

by The Editors on February 27, 2008

Feature-500At the end of November 2007 Kevin Carter, Devlin Williams, and Phillip Hollins, three snowboarders, took off for some backcountry snowboarding near Crystal Mountain. They were never seen again.

In Final Tracks, writer Courtney Nash looks into what might have happened and why so many people are drawn to riding away from the safety of resorts.

[Link: The Stranger]

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SIMA Boots Up Some Seminars

by The Editors on February 27, 2008

Ad1Tomorrow, February 28, 2008 is SIMA Boot Camp Day at Seven Degrees in Laguna Beach, California.

The goal of the Business Boot Camps is to allow SIMA members to benefit from intimate seminars on an ongoing basis that aim to provide valuable tips and tools to help their company improve a variety of daily business operations.

The all day session will feature three different tracks: Track A: Sales and Marketing, Track B: Operations, and Track C: Sourcing and Production. SIMA members pay $75 each and non-SIMA members pay $250 if they are invited. How’s that SIMA will invite you to their function, but then charge you $250. Sounds like a deal. Then again, we didn’t even get invited.

[Link: SIMA]

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Dekline Profiled In San Diego Citybeat

by The Editors on February 27, 2008

Aandc-PrimeLocal coverage is always so enthusiastic. Here is an example from San Deigo City Beat’s profile on Dekline:

Benzien and I sit in the showroom of Dekline Footwear’s Logan Heights headquarters, where he’s the lead designer. Benzien co-founded the company in 2002 with Kevin Furtado, just as skate shoes began the transition from skateboarder-specialized regalia to hipster and hip-hop fashion. Last year, sales of skate shoes grew 34 percent, faster than any other segment of the footwear market, according to retail market researcher NPD Group.

In just a few years of existence, Dekline has established itself as an industry leader in look and feel. At last month’s Action Sports Retailers convention in San Diego, skate and shoe sellers repeatedly referred me to Dekline as the It company in the field.

Industry leader in look and feel? Alright, as long as you’re not saying sales, we guess we can agree.

[Link: San Diego City Beat]

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Newspaper Surf Writer Fired For Plagiarism

by The Editors on February 27, 2008

David Burroughs, the writer of a weekly surf column for the Ventura County Star has been picking up stories all over the place and running them as his own according to a story in Editor & Publisher.

In an unbylined story, the Star said evidence of the plagiarism emerged when the paper was contacted by the news director of Southern California Public Radio, who pointed out that a Jan. 22 column about a proposed highway that would go through a surfing spot included seven paragraphs apparently taken directly from an online version of its story on the highway expansion.

When editors at The Star looked into it they found even more.

Further investigation by The Star uncovered a Feb. 5 column by Burroughs regarding the theft of a web camera trained on a popular East Coast surfing spot. . . . Much of six paragraphs in that column came from a Jan. 27 story in the New York Times by Corey Kilgannon.

Burroughs apparently admitted that he had used the information but said that since he was using “mostly quotations from other sources that it was not plagiarism.” The paper said Burroughs had no journalism experience when he was hired. Guess that’s how newspapers do it these days.

[Link: Ventura County Star via Editor & Publisher]

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