Local coverage is always so enthusiastic. Here is an example from San Deigo City Beat’s profile on Dekline:
Benzien and I sit in the showroom of Dekline Footwear’s Logan Heights headquarters, where he’s the lead designer. Benzien co-founded the company in 2002 with Kevin Furtado, just as skate shoes began the transition from skateboarder-specialized regalia to hipster and hip-hop fashion. Last year, sales of skate shoes grew 34 percent, faster than any other segment of the footwear market, according to retail market researcher NPD Group.
In just a few years of existence, Dekline has established itself as an industry leader in look and feel. At last month’s Action Sports Retailers convention in San Diego, skate and shoe sellers repeatedly referred me to Dekline as the It company in the field.
Industry leader in look and feel? Alright, as long as you’re not saying sales, we guess we can agree.
[Link: San Diego City Beat]
