We should have known that it would take a comic book for 3rd graders to grab the attention of the snowboard industry.
This time someone sent an email out to some “industry insiders” telling them about a heinous new book out titled Jake Burton Carpenter and the Snowboard that is accused of couching Jake Burton as the inventor of the snowboard. It’s already been linked up on Fuel.tv, the Burton Forums, Transworldsnowboarding.com, and Group Y marketing club’s blog. The error filled email includes the following:
Burton has teamed up with a kids’ book publisher to create their skewed version of snowboard history — for very young kids to “learn” from in early elementary school. Probably so that they’ll be inclined to buy Burton product as they get older. If you read this cartoon book, despite its after-the-fact footnotes, it is clear that Burton is trying to brainwash little kids these days that Jake invented snowboarding.
Strangely, it appears that no one has read the book, because if they had, they’d realize that it’s just a goofy, mainstream comic book for 3rd graders featuring the story of how Jake founded his snowboard company. Yes, a kookie little book for 3rd graders. . . and the snow industry thinks it’s a conspiracy.
