by The Editors on February 29, 2008
We all know him from his work with Girl and Lakai, but designer Andy Mueller has been doing some bigger projects lately, most notably all the illustration work for the print and outdoor advertising campaign for the 2008 Los Angeles Marathon. Creativity interviewed Andy as well as RPA copywriter Eric Helin and senior art director Nathan Crow about the campaign.
We wanted to try to come up with about 10 solid L.A. based locations that could get up and run (or ride a bike for the Bike Ride portion on this event). I drew up these 10 roughs, and we then narrowed it down to the six strongest visual locations. . . I think the simple drawing approach works really well with this idea. It gets to the meaning without too much stylist interference. I also think the simplicity allows people of all ages and skill levels to relate to the Bike Tour and Marathon. It’s a very involvement-based sort of message, not just one person from a certain neighborhood or area running, but rather everybody running. It’s very warm and friendly.
For the rest of the interview click the link.
[Link: Creativity Online]
by The Editors on February 28, 2008
The site has been stagnant for almost two weeks, however, today a new site showed up at TransWorld Business. After a quick cruise through the site we’d have to say it looks . . . well, just like a WordPress blog. Wonder what theme they’re using.
The old content looks to be gone-daddy-gone. Hopefully, they’ll hook it up later. It would be a shame if 16 years of action sports business content simply vanished from the web. Not to mention throwing an industry leading site down into a content race with anyone who wants to download WordPress and choose a theme.
Transworld Business appears to be a work in progress. Which is great. The site has needed some sprucing for years. We’ll keep you posted when we get a chance to check out the site in more detail (and after Transworld tech people get a chance to tune it up a little, because yeah, there are many problems with the site currently).
[Link: Transworld Business]
by The Editors on February 27, 2008
Local coverage is always so enthusiastic. Here is an example from San Deigo City Beat’s profile on Dekline:
Benzien and I sit in the showroom of Dekline Footwear’s Logan Heights headquarters, where he’s the lead designer. Benzien co-founded the company in 2002 with Kevin Furtado, just as skate shoes began the transition from skateboarder-specialized regalia to hipster and hip-hop fashion. Last year, sales of skate shoes grew 34 percent, faster than any other segment of the footwear market, according to retail market researcher NPD Group.
In just a few years of existence, Dekline has established itself as an industry leader in look and feel. At last month’s Action Sports Retailers convention in San Diego, skate and shoe sellers repeatedly referred me to Dekline as the It company in the field.
Industry leader in look and feel? Alright, as long as you’re not saying sales, we guess we can agree.
[Link: San Diego City Beat]
by The Editors on February 24, 2008
Though we’ve seen reviews of his book Corpus Christi: Stories we don’t remember reading Bret Anthony Johnston’s work in any of the skateboard magazines. Maybe that’s because he is a good writer.
The skateboarding novelist is a graduate of the Iowa Writers Workshop and is now the director of creative writing at Harvard University.
Johnston says: “The skills required to be a successful writer or a successful artist of any kind are the same skills that are required for being a successful skateboarder. You really see the world differently than everybody else does and you have a patience and a perseverance and maybe a penchant for masochism in ways that most other people don’t.” . . . “You have to be able to stay there, hour after hour, and hurt yourself, do splits on the banister, whack your shins and stay there bleeding and sweating until you can make the trick that you want to make. It’s the same thing for writers. You have to log the hours. You have to look at the world in a different way and be prepared to sit in a chair as long as it takes to render that world and the characters in your imagination truthfully.”
Indeed.
[Link: Radio Iowa]
by The Editors on February 19, 2008
It appears that roughing up skateboarders isn’t Baltimore Police officer Salvatore Rivieri’s only pleasure. An artist from Washington DC who was video taping people’s reactions to a moving box (on top of a remote control car) caused the same officer to lose his shit. When the artist heard the story about the skateboarder, he knew it was the same officer and he shared his video footage with ABC 2.
Follow the link for the video.
[Link: Skate and Annoy]
by The Editors on February 18, 2008
When a man tried to rob a Daytona Beach, Florida convenience store he got a skateboard beating thanks to store clerk Frank Howard and three of his friends.
Investigators said a suspicious man walked into the store and stood near the entrance for several minutes. Store clerk Frank Howard said the man then approached the register and reached across the counter to grab the money.
Howard said he fought back, and he and three friends hit the man with a skateboard and took him outside. Other customers also assisted.
Nice to see a skateboard being used as a weapon for good every once in a while.
[Link: WESH.com]
by The Editors on February 17, 2008
Camas, Washington:
A young man skateboarding behind a friend’s car was run over in Camas Friday, police said.
The 19-year-old grabbed onto his friend’s car as it started to move, near the intersection of 3rd and Lon. But then, the young man lost his grip, fell and was run over by the car, according to Sgt. Doug Morcross with the Camas Police Department.
If John Cardiel can’t do it, then nobody can.
[Link: KGW.com]
by The Editors on February 17, 2008
Sheridan, Arkansas:
Arkansas State Police say a Sheridan teen was killed Wednesday while riding a skateboard.
Troopers say a 14-year-old was skateboarding with a friend on Highway 46, when he was hit by a Jeep. He was pronounced dead at the scene.
The Jeep’s driver says as he rounded a curve, he saw the two teens on skateboards in his lane. The driver swerved, but the teen apparently also swerved into his path.
[Link: Todaysthv.com]
by The Editors on February 17, 2008
If you were the most recognizable skateboarder in the world where would you have Valentines Day dinner? A quiet, out-of-the-way restaurant? Nope. Maybe a romantic dinner at home? Wrong again. If you’re Tony Hawk you’d choose to have dinner at the most paparazzi stalked steak house in all of LA: STK. You know, because that’s where all the stars are having dinner.
[Link: Hollyscoop]
by The Editors on February 14, 2008
Pop will definitely eat itself. Eric Bush, the kid who was shown on Youtube being thrown around by Baltimore police officer Salvatore Rivieri is now getting all kinds of media attention. Maybe he can turn it into a career in reality television.
[Link: Baltimore Sun]
We all know him from his work with Girl and Lakai, but designer Andy Mueller has been doing some bigger projects lately, most notably all the illustration work for the print and outdoor advertising campaign for the 2008 Los Angeles Marathon. Creativity interviewed Andy as well as RPA copywriter Eric Helin and senior art director Nathan Crow about the campaign.
