Volcom is up to six retail stores with the December opening of their Telegraph Ave. store in Berkeley, California “just a stone’s throw from the Cal Berkeley campus.” But they waited until last Friday night to have a grand opening party.
People filled the Volcom store on Telegraph Avenue Friday night to celebrate its grand opening with an all-ages party complete with free beer, free pizza and live music.
Although the boardsports-oriented clothing store officially opened its doors for business in December, they wanted the community to become more familiar with their products.
“We just want to introduce ourselves to the community and let everyone know we’re in town,” said Jeff Roberts, vice president of retail for Volcom.
And the Stone marches on.
[Link: The Daily Californian]
