Oakley Relives The Past In A New Book

by The Editors on November 19, 2014

Oakley Slipcase-3DWhile we’re all waiting for something (anything, really) new from the disruptive by designers at Oakley, they’d like to distract us all from the present for a few minutes with a little ramble through their storied past. You know, when they designed amazingly cutting edge objects of sport that changed the world.

The new book, cleverly called The Oakley Book, will only cost you $195 (which is probably cheaper than anything else they sell these days).

The 220 page premium coffee table hard cover book is housed in a black rubber slipcase with metal ellipse Oakley logo and features 200 inspiring images throughout the brand’s history including early advertisements, world-renown athlete ambassadors and product design sketches – some of which have never before been revealed to the public. It’s a story of disruption by design, futurism mixed with heritage and vision without limit. This is the world according to Oakley.

So, if you’re a collector of all things Oakley, then please, by all means, ante up. For the official word from Oakley, follow the jump. [click to continue…]


Riley Hawk’s Brand New Retro Ride

by The Editors on November 7, 2014

Scion has created a new touring vehicle (party van) for Riley Hawk. It’s got a load of retro flavor including a working 8-Track stereo and full shag carpet and looks to be a one-of-a-kind xB for certain, according to a story on Kind of makes us want to blast a little Nebula just to get in the mood.

[Link: Carbuzz]

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March Logo Madness Goes Lifestyle

by The Editors on March 24, 2014

In this week’s March Logo Madness you finally get the chance to vote for Boardistan and our down arrow B logo made famous on coffee mugs around the world. Help us get out of our round one match up against AWSM. Click the link and vote for us, as well as the rest of your favorite lifestyle brands.

[Link: March Logo Madness]


Madsteez Interviewed On The Hundreds

by The Editors on March 24, 2014

Madsteez Eazy 0

We don’t know the guy. Never met him, but we’ve always been huge fans of Mark Paul Deren’s art. And we’re always wondering how and why he was able to do all that’s he’s done over the past decade. Now, thanks to an interview with The Hundreds, we have a little look into who Madsteez is and what moves him to create his amazing, comic, insightful, loud, stunning pieces.

If you call getting a D in Art 101 at Cal State Long Beach going to art school then I was definitely classically trained. Before that, I took high school art class but it was only to get an easy A. It actually wasn’t until I started making art for absolutely no purpose at all. From there everything just naturally happened. I got to choose what I wanted to paint and how I wanted to do it. The more I’ve personally grow as an artist, the more I’ve tried to strip my process and simplify my pieces.

Click the link for the rest of the interview.

[Link: The Hundreds]


LUUV: Image Stabilization For Us

by The Editors on March 17, 2014

We’ve all shot terrible, jittery video. In fact, most of us do it all the time. Finding a solid, inexpensive rig to smooth things out, however is nearly impossible. Now, a crew from Berlin, Germany is working to create the LUUV system specifically for use with GoPros, iPhones, and other small cameras and best yet, make it affordable and modern.

LUUV is a camera stabilizer for all action cams and smart phones that enables you to shoot shake-free footage while you are in motion. Thanks for a full three-axis-stabilization, LUUV separates the motion of your hand from the camera. You hand is moving, but the camera is not. The outcome: flowing, steady footage instead of shaky videos.

Co-founders Felix Kochbeck and Tim Kirchner are launching their product on IndieGoGo and hope to raise $50,000 in the next 53 days. If you’d like to help them out, click the link and be one of the first to get the LUUV when they begin production.

[Link: IndieGoGo]


March Logo Madness Skate Week

by The Editors on March 10, 2014


This week the March Logo Madness moves out of surf (last week’s winner was Thalia Surf Shop) and into skate with the face-offs shown above. Click the link, vote, and let your voice be heard above the logo raving masses. For the official word from Valhalla Design & Conquer, follow the jump. [click to continue…]


HUF + Modernica = Nice Green Chair

by The Editors on March 6, 2014

Modernica is our favorite LA based furniture fabricators (in fact we sleep with them every night) and the fact that they’ve just done a collab deal with HUF is pretty cool. And even though the chair is green, Keith was nice enough to keep the pot leaf off the logo. . .

[Link: HUF]


Valhalla’s March Logo Madness

by The Editors on March 3, 2014

Marchmad 2014Our favorite logo battle returns this March for 2014 as Scott Hultgren hits us back with Valhalla’s March Logo Madness.

The bracket competition takes its cues from the NCAA March Madness basketball tournament but instead of a bunch of guys running around for three hours, logos from brands like Quiksilver, Volcom, Indpendent Trucks, Girl, Burton, Nike, Adidas and Obey go head to head for a day. Whoever gets the most votes moves on to the next day to battle the next logo.

And who wins this contest is completely decided by online voters. That’s you! If you’d like to take part, click here for the first week’s battle, then tune back in each day during the month for another round of competition. This year’s madness kicks off with Surfing, following each week by skateboarding, snowboarding, lifestyle, and the Grand Royale winner take all battle the last week of March. For the official rules (and to vote) click th [click to continue…]


JDK And The Theory Of Re-Evolution

by The Editors on November 20, 2013

MichaelGiovanna-MT_0The Burlington, Vermont based design firm JDK has probably done more to shape the way we all view snowboarding than any other company ever. Their years of shaping the branding and visual design at Burton Snowboards have made them almost synonymous with the world’s largest snowboard company. And that’s only part of it. Look around in the action sports industry and JDK alumni are everywhere.

Lately, numerous changes have been shifting the balance of the company founded by Michael Jager, Giovanna di Paola Jager and David Kemp 27-years-ago, according to a Kathryn Flagg story in Seven Days. But what exactly those changes will mean for the principals are still a bit vague. One thing is certain, David Kemp has left the building.

The transformation is happening quickly, more than just the typical ebb and flow of business. Kemp declined to speak with Seven Days for this story; his two-line email response to inquiries read: “No, I am not available to be interviewed. I am no longer involved with JDK.” . . . That’s a monumental change. Again and again in interviews about JDK, former clients, friends and employees pointed to the partnership between Jager and Kemp as a main reason for JDK’s success. Their right brain/left brain pairing was primarily responsible for running the firm, especially after Giovanna Jager — a brilliant designer herself — stepped away from day-to-day business to raise the couple’s three children.

Michael Jager tells Seven Days that there will be official news after the  New Year. Until then, just read this story and then come to your own conclusions. It’s much more fun that way.

[Link: Seven Days]

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The Boardroom Preview Notes

by The Editors on August 15, 2013

Boardroom LogoRabid fans of surfboard shapers and the handmade works of art that they produce should probably attend The Boardroom Show in Orlando, Florida September 7-8, 2013.

The event, which is running hand in hand with Surf Expo this year, promises two days packed with amazing, interesting, surfboard building related infos not limited to a Best of Show Exhibit, Chunk of Foam shaping challenge, and live music. For all the details, follow the jump. [click to continue…]