Michael Jager And The Business Of Weed

by The Editors on April 17, 2015

JagerMichael Jager (pictured right) the creative design mind behind Burton Snowboards, and the legendary design firm JDK is now turning his considerable marketing muscle toward the business of legal weed in the State of Vermont.

He and five other CEO’s have have created the Vermont Cannabis Collaborative, according to story on Seven Days VT. What is this collaboration intending to do?

A dream team of six seasoned CEOs — almost all of them old enough to join AARP — is trying to figure out how their alternative business philosophy could be applied to commercial cannabis. Vermont lawmakers appear poised to legalize recreational use as soon as next year, in which case there will be plenty of money to be made. The RAND Corporation estimated earlier this year that Vermonters bought between $125 million and $225 million in marijuana on the black market in 2014.

That’s right. They’re hoping to cash in on Vermont’s newest legalized vice. But, you know, do it the “Vermont way.” Which reminds us: pot smokers always have made us laugh.

[Link: Seven Days VT]

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