Oakley Relives The Past In A New Book

by The Editors on November 19, 2014

Oakley Slipcase-3DWhile we’re all waiting for something (anything, really) new from the disruptive by designers at Oakley, they’d like to distract us all from the present for a few minutes with a little ramble through their storied past. You know, when they designed amazingly cutting edge objects of sport that changed the world.

The new book, cleverly called The Oakley Book, will only cost you $195 (which is probably cheaper than anything else they sell these days).

The 220 page premium coffee table hard cover book is housed in a black rubber slipcase with metal ellipse Oakley logo and features 200 inspiring images throughout the brand’s history including early advertisements, world-renown athlete ambassadors and product design sketches – some of which have never before been revealed to the public. It’s a story of disruption by design, futurism mixed with heritage and vision without limit. This is the world according to Oakley.

So, if you’re a collector of all things Oakley, then please, by all means, ante up. For the official word from Oakley, follow the jump.OAKLEY CELEBRATES 40 YEARS OF DESIGN AND INNOVATION WITH LAUNCH OF LIMITED EDITION BOOK, OAKLEY

FOOTHILL RANCH, Calif. (November 19, 2014) – Oakley, Inc. today announced the launch of OAKLEY, a limited edition book celebrating the brand’s upcoming anniversary of 40 years of disruptive design and industry innovation.

Since 1975, Oakley has been synonymous with breaking boundaries of technological possibility and aesthetic banality, an ethos carried forward by a group of mad scientists never content to iterate, only looking to reimagine and reinvent the very idea of performance eyewear, technical apparel and wearable technology.

Published by Assouline, a leading global luxury publisher, OAKLEY showcases the brand’s journey from the garage of founder and original mad scientist, Jim Jannard, to one of the leading product design and sport performance brands in the world.

“Oakley is not a sunglass company or a motorcycle grip manufacturer, a watchmaker or a fashion apparel brand,” said Colin Baden, Oakley CEO. “No matter what the product category, Oakley is only about one thing: inventions wrapped in art. Our ambitious story, where technological innovations meet human performance is eloquently captured in OAKLEY. And now we’re working on the next chapter of brave design pieces and meaningful technologies as we invent for the future.”

The 220 page premium coffee table hard cover book is housed in a black rubber slipcase with metal ellipse Oakley logo and features 200 inspiring images throughout the brand’s history including early advertisements, world-renown athlete ambassadors and product design sketches – some of which have never before been revealed to the public. It’s a story of disruption by design, futurism mixed with heritage and vision without limit. This is the world according to Oakley.

OAKLEY retails for $195 and will be sold at Oakley Stores, Oakley.com, Assouline boutiques worldwide and assouline.com. For more information please visit http://www.oakley.com/the-oakley-book.

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About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and all premium Oakley goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.

About ASSOULINE
Renowned for its highly original graphic concept, Assouline creates the most sophisticated books in the world. The spirit and savoir-faire of the company have contributed to the creation of a unique and eclectic, chic and elegant brand that is immediately identifiable. Assouline has published over 1,200 titles across international markets on subjects including fashion, art, architecture and design, gastronomy, photography, travel, and lifestyle. The brand will be celebrating its twentieth anniversary at the end of the year. Assouline boutique locations include Paris, London, Miami, New York City, Los Angeles, Mexico City, Istanbul, Lima, and Seoul. For more information, please visit http://www.assouline.com and http://lib.store.yahoo.net/lib/yhst-30868769906465/press-kit-2014.pdf.

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