Arena Group Using Zombie Writers?

by The Editors on November 28, 2023

The Arena Group, the company who ended up with Surfer, Snowboarder, TransWorld Skateboarding, Powder and Bike magazine titles after the last round of brand swapping has been accused of using “fake AI writers” to write fake AI generated stories at their flagship title Sports Illustrated, according to a story on Futurism. They’re running zombie titles, why not hire a hoard zombie writers?

“There’s a lot,” they told us of the fake authors. “I was like, what are they? This is ridiculous. This person does not exist.” . . . “At the bottom [of the page] there would be a photo of a person and some fake description of them like, ‘oh, John lives in Houston, Texas. He loves yard games and hanging out with his dog, Sam.’ Stuff like that,” they continued. “It’s just crazy.”

Futurism says that as soon as they asked Arena about it, the stories and writers were gone from the site. None of this is surprising to anyone who has been following along. Arena did eventually claim that the content was provided by a third party who uses real writers to write real stories but sometimes under pseudonyms. But we don’t believe them.

Just so you know, although he may look like an AI generated handsome man, Blair Alley actually exists. . . but Justin Leveille? We’re not so sure about that guy.

[Link: Futurism]

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