The latest company that Shaun White has taken a bite out of is Kraft Foods. Their chewing gum brand Stride has signed a two-year contract to have Shaun be an official brand spokesperson. White appears happy to make room on his helmet for another logo.
“When Stride approached me about partnering with the brand, I knew it would be a great fit and I am looking forward to working with them on some pretty exciting things,” said White.
White will reportedly be involved in a variety of exciting things like “promotional activities throughout the coming months” including “giveaways, digital and social media campaigns, and public relations efforts.” We hope Kraft’s contract is a little stickier than Burton’s or White may not show up at all.
Follow the jump for the official details.Champion Snowboarder and Skateboarder and Ridiculously Long Lasting Gum Team Up in 2011
EAST HANOVER, N.J., March 8, 2011 — Stride, The Ridiculously Long Lasting Gum announced today a two-year deal with snowboarding and skateboarding champion and sports icon Shaun White. White, the No. 2 most powerful athlete in the U.S. according to Bloomberg BusinessWeek(1) has signed on as an official brand spokesperson and will be engaged in a variety of promotional activities throughout the coming months.
“Shaun is a long-time fan of Stride and embodies what the brand is all about: always on the cutting edge with the unexpected and groundbreaking,” said Gary Osifchin, marketing director for Stride. “We are thrilled that Shaun will be representing Stride.”
The name Shaun White is synonymous with excellence and defying convention. Whether he’s winning gold medals at the Olympics and X Games or designing the next collection for his clothing lines, White is all about finding new ways to challenge himself and excel. Continuing his long-lasting streak, White recently took home his fourth straight superpipe gold at the 2011 Winter X Games.
“When Stride approached me about partnering with the brand, I knew it would be a great fit and I am looking forward to working with them on some pretty exciting things,” said White.
Stride will announce specific program engagement activities featuring White throughout 2011, including giveaways, digital and social media campaigns, and public relations efforts.
About Stride Gum
Stride, The Ridiculously Long Lasting Gum was launched in 2006 to give gum chewers a fun, unique and long lasting chewing experience. Stride, a Kraft Foods brand, comes in 14 flavors – Winterblue, Spearmint, Sweet Peppermint, Forever Fruit, Sweet Berry, Sweet Cinnamon, Always Mandarin, Nonstop Mint, Uber Bubble, Eternal Melon, Mega Mystery, Stride Shift, the first-ever flavor changing gum and Spark. To find out more about Stride, our friends and what the brand is up to, visit www.stridegum.com.
It’s always “a good fit” when your getting paid. C’mon Shaun, can’t you come up with some verbage not so generic. Same ole’ shit.
Shaun White is starting to look like a fucking Nascar driver with all his sponsors.
Haterz gon hate!
I bet shaun never goes and snowboards for fun. Just get on the hill and take some laps cuase its fun. Oh wait, no money involved? nah im good, ill stay home. Just go and shred and be part of the community of snowboarding.
honestly its really too bad that he has grown so cocky. I understand that at a young age the fame can boost ones ego but this is getting ridiculous. I was at the Stratton US Open a few years ago and they made an announcement that Shaun was there but had decided not to compete because he was feeling a bit under the weather. Come on really? I was happy because that would give another rider the chance to win for once but snowboarding isnt about having money and being a little B****. Other riders work twice as hard to get to where shaun is and they are still really humble people. Look at Kevin Pierce and Kelly Clark. Even Louie Vito and Danny Kass. they are mad chill. I would much rather ride with them for they are still riding for the love of the sport and with their friends than with Shaun any day.
so there’s my little rant for the day. even though I have to go research Shaun some more for a Sport Management project because he is just a huge billion air that shows “good business skills”
Wow jealous much ………..Oh you never called in sick to work . Shawn white you are awesome 🙂
Pru
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