Join Willis Kimbel, Jerry Gurney, Tom Remillard, Jake Divine and Ben Raybourn and they roll through some desert terrain with Lowcard Magazine.
[Link: Bloodwizard]
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April 2012
Apparently, NBC Sports action arm Alli Sports has an unlimited tolerance for pushing flame retardant, mouse dissolving, caffeinated, carbonated high fructose corn syrup on the youth of the world as they’ve just announced that they have signing up for four more years of partnership with Pepsi Co. Along with this comes plans for a three venue annual tour: beach, city, mountain.
“The action sports landscape has grown and changed dramatically since we launched the Dew Tour in 2005. The multi-stop series format was what the industry wanted and needed then. The Dew Tour changed the industry forever, taking the sports to a whole new level. The new Dew Tour, which will include three major events across Beach, City and Mountain venues, represents what the athletes and industry want and need today,” said Wade Martin, President & CEO, Alli Sports. “We believe our partnership with Mountain Dew represents one of the most unique, integrated relationships between brand and property in all of sports. This partnership extension and the new approach we created for the Dew Tour together with Mountain Dew, the athletes and the industry, truly underscores that.”
The new tour will feature stops in Ocean City, Maryland; San Francisco, California; and Breckenridge, Colorado. For the official word, follow the jump. [click to continue…]
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For the absolute rundown of everything that needs to be said about Coachella, music, and rockstars of any profession (snow, surf, skate?) we turn to Noel Gallagher. Seriously, what else could anyone have to say about anything? We guarantee that watching this will be the best 12 minutes you spend online all week.
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Check out the trailer for the powerful film Alekesam that explores the life of musician Hugh Masekela and his relationship to his son, action sports announcer, Sal Masekela. As director Jason Bergh says:
It began as a simple, four minute promo for my dear friend Sal Masekela’s new album, and emerged as the greatest project of my career, and the most important story I have ever told. The world has known Sal Masekela as the face of action sports for more than fifteen years. But they have not known the man behind the name, Selema Mabena Masekela, whose last name represents not only worldwide musical success and fame, but personal and political struggle.
We’re looking forward to seeing this one.
[Link: Alekesam The Movie]
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The students of San Clemente’s Clarence Lobo Elementary School had their handball courts turned into Volcom billboards last week as a surprise in what VeeCo calls a “community service project,” after the school’s student body president called them for help, according to a story in the Orange County Register.
“We saw that the handball courts were kind of ugly,” said Randi (above right), daughter of Chris and Stacey Jones of San Clemente. She came up with a plan and consulted with her mom about how to get it done. . . The handball walls had been “plain gray” and kind of dirty back in November, when Randi began working on the project. Now there are murals on one side and fresh blue paint on the back, sporting the school’s name.
Get ’em when they’re young and you’ll have them for life.
[Link: OC Register]
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A large sewage spill in San Diego County reportedly flowed right down the Tijuana River and into Imperial Beach on April 4, 2012 and no on notified anyone of the spill, according to a story on NBC San Deigo.
The spill was caused by a software malfunction in the treatment plant, an engineer for International Boundary and Water Commission told NBC San Diego. . . Raw sewage and runoff water spilled in the plant for three hours before any of the workers realized, the plant’s engineer said. . . The spill flooded parts of the plant’s system, which filters about 25 million gallons of Tijuana sewage. As a result of the sewage spill, the filtration system shut down, allowing that water to flow unfiltered into the Tijuana River.
Officials said they didn’t report the spill because the water that got out was “actually cleaner than the water that’s in the river,” county spokesman Gig Conaughton. No so said surfer and sewage taste tester Anthony Marsh. “It’s like a really raspy taste, and you could see the foam and the brown in the water.”
And that’s how hard IB surfers are. . .
[Link: NBC San Diego]
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ActionWatch, the “action sports industry’s premier source for market intelligence,” has formed a joint venture with Australasian Surf Business Magazine to provide market intelligence from the independent surf retail channel to the Australian surf market.
“The experience we have gained developing the ActionWatch program in the U.S. makes us much more efficient with launches in other countries,” said ActionWatch co-founder Cary Allington. “We’ve wanted to better utilize the infrastructure we have developed by expanding into other countries for a long time, but we needed a perfect partner. It is clear to us that ASB is the perfect partner for us in Australia.”
For the official details follow the jump. [click to continue…]
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When we heard that Burton Snowboards was hosting a party at the Palm Springs Ace Hotel during Coachella we were kind of bummed that we learned about it on a Hollywood gossip site. Then we saw who showed up and it all made sense.
Vampire Diaries couple Ian Somerhalder and Nina Dobrev posed with fans at the Coachella Burton Snowboards party in Palm Springs. . . Ian was so enamored with the free Burton sweatshirt he received at the party that he posted a picture of himself wearing the sweatshirt’s logo over his posterior.
Apparently, Somerhaider and Dobrev are celebrities of some sort and celebrities reportedly help sell clothing especially when they put your logo on their ass. See how that works?
[Link: Daily Mail]
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Supra’s light, sleek, smooth runners the Owen got a new dual color way upgrade. Royal blue mesh, royal blue microfiber, and neon accents sit atop a neon EVA sole with royal blue traction pods (above) and a Grey mesh, black microfiber, red accents on a white EVA sole with black traction pods. This brings the Owen to a total of 9 styles. Not bad for a sneak around shoe.
[Link: Supra] [click to continue…]
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