When we heard that Burton Snowboards was hosting a party at the Palm Springs Ace Hotel during Coachella we were kind of bummed that we learned about it on a Hollywood gossip site. Then we saw who showed up and it all made sense.
Vampire Diaries couple Ian Somerhalder and Nina Dobrev posed with fans at the Coachella Burton Snowboards party in Palm Springs. . . Ian was so enamored with the free Burton sweatshirt he received at the party that he posted a picture of himself wearing the sweatshirt’s logo over his posterior.
Apparently, Somerhaider and Dobrev are celebrities of some sort and celebrities reportedly help sell clothing especially when they put your logo on their ass. See how that works?
[Link: Daily Mail]
{ 6 comments… read them below or add one }
Who’s that old lady on the left?
Growing up in the NE United States, I never understood why people in other regions hated Burton so much. Perfectly clear now.
I want my pink slip to say, “You were laid off because we needed your salary to fund the Coachella party.” The ROI for this event was -$150,000.
I understand the money grab for the “lifesyle brand” thing, but it is funny when you read an interview with Jake Burton and he is pissed that people swarm to brands like Nike when they get into the sport. You’ve made you bed, now lie in it…
PS, I don’t know what a “lifesyle brand” is, maybe I meant “lifesoil”
This, my friends, is snowboarding at it’s finest. VIP creds and bottle service. Where the hoes at?